The new SH Hoteles website offers a more agile, intuitive, and personalized user experience.

MARKETING

SH Hoteles wanted to transmit a more modern, dynamic, and professional image of the chain, improve usability, navigation, and user experience, and also optimize search engine positioning, and increase traffic and conversions.

Why it matters: We wanted the new website to reflect the corporate identity of SH Hoteles, its hotels, and its differential value proposition in the market. We had worked on the individual websites before, and on the corporate website we were logically looking for the same common thread.

SH Hoteles (Singular Hotels) manages 629 rooms and is consolidated as a benchmark in the luxury sector in the Valencian Community. From urban to beach resorts, all of them with excellent service and attention to detail, are the hallmark of the chain.

Top 3 Core Objectives: With this new website, the aim was to transmit a more modern, dynamic, and professional image of SH Hotels, as well as to facilitate access to the information and services offered to its guests.

Usability, navigation, and UX.: We had worked on the individual websites before, and in the corporate website, we were logically looking for the same common thread.
Spotlight Destination and Restaurants: We were asked to highlight two aspects: the destination and on the other hand the brand's restaurants.
Identity and positioning: We wanted the new website to reflect its corporate identity, its hotels, and its differential value proposition in the market. Optimizing search engine positioning and increasing traffic and conversions was also important.

"The new website offers a more agile, intuitive, and personalized user experience. We wanted our website to reflect our corporate identity, our hotels, and our differential value proposition in the market."

Antón Escuder

Marketing and Sales Director of SH Hotels

Innovators Mentioned

SH Hoteles

ROIBACK

Antón Escuder

Marketing and Sales Director of SH Hotels

SH Hoteles

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👍 Marketing and Sales Director of SH Hotels Antón Escuder said that The new website offers a more agile, intuitive, and personalized user experience.:

"The new website offers a more agile, intuitive, and personalized user experience. We wanted our website to reflect our corporate identity, our hotels, and our differential value proposition in the market."

⚖️ The selection process: During their research process, Antón Escuder evaluated ROIBACK's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that ROIBACK was the best fit solution:

Marketing and Sales Director of SH Hotels Antón Escuder said, about their decision: "We had previously worked with Roiback on the individual websites for each of our hotels, and for the new corporate website, we were looking for a common thread."

📈 The results: The new website offers a more agile, intuitive, and personalized user experience. It also offers a solution to the request to highlight the destination where the chain's hotels are located and to give importance to the gastronomic offer, providing added value to the guest who is looking for a complete destination experience and not just accommodation.

To improve usability, navigation, and user experience we decided to go for some inner background images and a modern and minimalist style. The result is a very clean and elegant way of showing the destination without taking the focus away from the conversion.
To highlight the destination we gave prominence to the background images and to highlight the gastronomic offer we generated an exclusive module that shows them highlighted, and a corporate page that allows you to filter the restaurants by destination and hotel.
The website provides the user with easy access to all the information and services offered by the chain to its customers. It is a very functional website focused on conversion.

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