Easily build a hotel website that drives more direct booking
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Roiback | Hotel Web Development
4.2 (9 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Roiback | Hotel Web Development
Unranked in Website Design
Conversion at first sight
90% recommended by 43 hotels
ROIBACK has 0 reviews from France so we’re unable to verify that they operate in your local market.
What is ROIBACK?
Founded in 2010 | Headquarters in Mallorca | 141 employees
Roiback | Hotel Web Development is a comprehensive web development platform specifically designed for the hospitality industry. This platform excels in creating visually impressive and highly functional websites for hotels, aimed at significantly enhancing the user experience.
By focusing on each hotel's unique features and value propositions, Roiback transforms these elements into an engaging and intuitive website. The software strategically designs every component to attract potential guests and convert website visitors into direct bookings. Its creative approach ensures that your hotel's website not only inspires but effectively converts interest into tangible reservations, making it a valuable addition to your business operations.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of ROIBACK products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
ROIBACK Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
ROIBACK Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by ROIBACK
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
ROIBACK's Provided Description:
"Inspire, attract and convert. With our creative approach, we aim to pique your visitors' interest from the first click. We start by thoroughly understanding your hotel's unique features and value proposition. Then, we translate this essence into a website that impresses visually and improves the user experience. Each element is strategically designed to attract potential guests and convert visitors into bookings."
FAQs
Roiback | Hotel Web Development Alternatives
Not sure if ROIBACK is right for your hotel? Here are similar Website Design vendors that could be a good fit for your hotel:
Capabilities
Design
Design
Focused on your customer and representing your hotel brand, enhancing your values. The style will be inspiring and unique and, of course, fully adapted to any device.
Usability (UX)
Usability (UX)
Easy and intuitive. Our goal is to attract, retain and convert your customers' visits, so we prioritize high response speed and "mobile first".
Content
Content
"Content is king," said Bill Gates in 1996, and it's as true as ever. We boost SEO, translate into more than 20 languages and pamper texts letter by letter to maximize sales.
Features
Design & Content Management
4/5 features
Conversion
4/5 features
Internationalization
4/5 features
Analytics
4/5 features
SEO & Traffic
4/5 features
Security & Compliance
4/5 features
Upselling
4/5 features
Other
0/1 features
Available Add-ons & Modules
Hotel Booking Engine
Booking Engine
Roiback is an award-winning travel-tech company that helps hotels increase their Direct Sales and Profitability through its market-leading Booking Engine, Web Design, Digital Marketing, and Contact Center. Over 2.000 hotels worldwide use Roiback. We have native integrations with the main Channel Managers, PMS and the leading hotel tech suppliers to enhance the direct channel of hotels.
Digital Marketing Services
Digital Marketing Agencies
With over a decade dedicated to the hospitality industry and its complex digital technology ecosystem, our specialists will work as part of your team to achieve the highest return on investment.
Q4 '26 Website Design Survey Insights
Is ROIBACK a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#2
of 15
Mid-sized
92%
(130)
SiteMinder is a top Website Design pick among mid-sized hotels on HotelTechReport, praised for its "clean and professional look" that features modern design and effective navigation. This appealing visual layout not only enhances guest engagement but also seamlessly integrates with hotel operations to boost direct bookings.
#2
of 15
Small
91%
(115)
SiteMinder is a top Website Design pick among small hotels on HotelTechReport, praised for its easy-to-use website builder that allows hoteliers to quickly set up and update their sites, which is essential for enhancing online visibility. Users appreciate that they can create a professional website in just a few hours with integrated booking capabilities.
#1
of 8
Large
88%
(42)
SiteMinder is a top Website Design pick among large hotels on HotelTechReport for its flexibility in website creation, allowing users to build tailored hotel websites that align with their brand needs. This adaptability helps properties enhance their online presence and engage directly with guests.
Mid-sized
92%
(130)
#2
of 15
SiteMinder is a top Website Design pick among mid-sized hotels on HotelTechReport, praised for its "clean and professional look" that features modern design and effective navigation. This appealing visual layout not only enhances guest engagement but also seamlessly integrates with hotel operations to boost direct bookings.
Small
91%
(115)
#2
of 15
SiteMinder is a top Website Design pick among small hotels on HotelTechReport, praised for its easy-to-use website builder that allows hoteliers to quickly set up and update their sites, which is essential for enhancing online visibility. Users appreciate that they can create a professional website in just a few hours with integrated booking capabilities.
Large
88%
(42)
#1
of 8
SiteMinder is a top Website Design pick among large hotels on HotelTechReport for its flexibility in website creation, allowing users to build tailored hotel websites that align with their brand needs. This adaptability helps properties enhance their online presence and engage directly with guests.
Rank
Hotel type
Popular alternatives
#1
of 19
Boutique Hotels
93%
(150)
SiteMinder is a top Website Design pick among boutique hotels on HotelTechReport, praised for its clean and mobile-friendly Website Builder that enhances direct inquiries and bookings. Reviewers report that using SiteMinder "boosted direct inquiries and bookings" while simplifying the checkout process, making it easier for boutique operators to manage their online presence effectively.
#2
of 16
Bed & Breakfast & Inns
91%
(100)
SiteMinder is a top Website Design pick among Bed-N-Breakfast operators on HotelTechReport due to its robust website builder that allows properties to quickly create appealing sites with booking capabilities. Hoteliers appreciate that "the theme function made our tasks faster by just a single click."
#3
of 15
Luxury Hotels
91%
(106)
SiteMinder is a top Website Design pick among luxury hotels on HotelTechReport, praised for its clean, mobile-friendly Booking Engine that enhances direct inquiries and bookings while simplifying the checkout process. Hoteliers note that it significantly reduces friction, making it easier for guests to complete their reservations.
Boutique Hotels
93%
(150)
#1
of 19
SiteMinder is a top Website Design pick among boutique hotels on HotelTechReport, praised for its clean and mobile-friendly Website Builder that enhances direct inquiries and bookings. Reviewers report that using SiteMinder "boosted direct inquiries and bookings" while simplifying the checkout process, making it easier for boutique operators to manage their online presence effectively.
Bed & Breakfast & Inns
91%
(100)
#2
of 16
SiteMinder is a top Website Design pick among Bed-N-Breakfast operators on HotelTechReport due to its robust website builder that allows properties to quickly create appealing sites with booking capabilities. Hoteliers appreciate that "the theme function made our tasks faster by just a single click."
Luxury Hotels
91%
(106)
#3
of 15
SiteMinder is a top Website Design pick among luxury hotels on HotelTechReport, praised for its clean, mobile-friendly Booking Engine that enhances direct inquiries and bookings while simplifying the checkout process. Hoteliers note that it significantly reduces friction, making it easier for guests to complete their reservations.
Rank
Region
Popular alternatives
#1
of 14
Europe
95%
(241)
Profitroom is a top Website Design pick among mid-sized hotels in Europe on HotelTechReport, recognized for their modern and visually appealing websites that optimize direct bookings and enhance user experience. One hotelier notes that "the look is high standard quality," making their hotel more digital and attractive to guests.
#3
of 13
North America
88%
(37)
SiteMinder is a top Website Design pick among mid-sized hotels in North America on HotelTechReport, as it allows quick updates to the website and supports real-time inventory management, which increases direct bookings. Users find it "very practical and visual," maximizing booking potential.
#2
of 4
Asia Pacific
94%
(119)
SiteMinder is a top Website Design pick among Asia Pacific on HotelTechReport, praised for its clean, professional layout that streamlines the user experience. Hoteliers appreciate the website builder's simplicity, noting it "made our tasks faster" and provides a responsive design that adapts well to mobile devices.
Europe
95%
(241)
#1
of 14
Profitroom is a top Website Design pick among mid-sized hotels in Europe on HotelTechReport, recognized for their modern and visually appealing websites that optimize direct bookings and enhance user experience. One hotelier notes that "the look is high standard quality," making their hotel more digital and attractive to guests.
North America
88%
(37)
#3
of 13
SiteMinder is a top Website Design pick among mid-sized hotels in North America on HotelTechReport, as it allows quick updates to the website and supports real-time inventory management, which increases direct bookings. Users find it "very practical and visual," maximizing booking potential.
Asia Pacific
94%
(119)
#2
of 4
SiteMinder is a top Website Design pick among Asia Pacific on HotelTechReport, praised for its clean, professional layout that streamlines the user experience. Hoteliers appreciate the website builder's simplicity, noting it "made our tasks faster" and provides a responsive design that adapts well to mobile devices.
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ROIBACK Reviews Summary
Ease of Use
4.3/5
Customer Support
4.4/5
ROI
4.7/5
Implementation
4.3/5
Recommended by
Achievements
This vendor's trending score is rising, Roiback | Hotel Web Development is the #17 most trending product in the Website Design category (out of 52) and the #597 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreROIBACK’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
ROIBACK Pricing
Pricing Available By Request
ROIBACK has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Compare ROIBACK to Top Alternatives
Bring your hotel brand to life and boost direct bookings
Unlock the potential of your direct channel with a website designed to convert
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Hotelier Rating
Looking for specific info?
10
A Reliable and Results-Driven Technology Partner
Revenue manager from 500+ room Boutique in Altea (Spain)
Verified
10 months ago
Our experience with Roiback has been very positive from the very beginning. They stand out for their professionalism, strong expertise in the hospitality sector, and their ability to provide comprehensive, tailored solutions.
We work with Roiback across several key areas, including the booking engine, website, online marketing, email marke...
Spain
Spain
Revenue manager
X-Large Hotel
9
A company that keeps on improving
General Manager from 5 to 9 room Boutique in Singapore (Singapore)
Verified
11 months ago
A company that is always improving and introducing new features to keep up with the time. Also, very good support.
Singapore
Singapore
General Manager
X-Small Hotel
10
Results, results, results
Revenue Manager from 500+ room Branded Hotel in Granada (Spain)
Verified
11 months ago
Since we started working with the booking engine and website designed by Roiback, our sales have continued to grow, even in difficult times. Our efforts have always been rewarded with results. We work very closely together and feel right at home.
Thank you, Manu, Jose, Jesús, Inés, Clara, for being there side by side with us, fighting to ac...
Spain
Spain
Revenue Manager
X-Large Hotel
10
An outstanding partner
E-commerce from 100 to 199 room Boutique in Cancún (Mexico)
Verified
11 months ago
The team's service is excellent. They are always very professional, friendly, and fully committed to providing quick and effective solutions to increase conversion rates. Every inquiry is handled with clarity, patience, and a deep understanding of the system.
Mexico
Mexico
E-commerce
Large Hotel
3
I don't want to review the product but the company itself
Marketing Specialist from in
Verified
2 years ago
8
ROI back evaluation performance
Head of Strategic Revenue and Innovation from 100 to 199 room Luxury Hotel in Tibubeneng (Bali)
Verified
2 years ago
the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpfull to give recommendation which need to improved direct booking hotel performance. This can be reduced the...
Bali
Bali
Head of Strategic Revenue and Innovation
Large Hotel
7
The system is quite complex and has many limitations.
Director of Revenee from 500+ room Bed & Breakfast & Inn in Bangkok (Thailand)
Verified
2 years ago
The Member price should be clearly visible immediately. Please ensure that the Member pricing is clearly displayed, and that the customer's email information is collected.
Thailand
Thailand
Director of Revenee
X-Large Hotel
9
In the located heart of Sukhumvit 23 Prime location on the business and commercial district
Sales Manager from 200 to 499 room Luxury Hotel in (Thailand)
Verified
2 years ago
I like to convey to guests the position and character make the guest understand our hotel as well, and correct way.
Thailand
Thailand
Sales Manager
Large Hotel
10
ROIback is our engine provider, its easy to use and mange.
Director of Sales from 100 to 199 room City Center Hotel in Dubai (United Arab Emirates)
Verified
2 years ago
The customer service and support team responds quickly and effectively addresses any issues. Their detailed analytic reports help us make informed decisions that enhance business operations.
United Arab Emirates
United Arab Emirates
Director of Sales
Large Hotel
- 1
It looks like ROIBACK is not recommended by any hotels
Check out the top 10 most recommended ROIBACK alternativesExpert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Roiback does the core job of a direct-booking stack properly: a booking engine that converts, backed by web design and digital marketing under one roof, so hoteliers aren't stitching three vendors together. As a technology partner integrated with them across Portugal, Spain and Latin America, what stands out for us is execution - pixel installations, API access and engine integrations get done without a drawn-out ticket queue, and their regional teams stay close to the properties rather than managing them from a distance.
Showing all answers to: "What does this product or service do well?"
Roiback does the core job of a direct-booking stack properly: a booking engine that converts, backed by web design and digital marketing under one roof, so hoteliers aren't stitching three vendors together. As a technology partner integrated with them across Portugal, Spain and Latin America, what stands out for us is execution - pixel installations, API access and engine integrations get done without a drawn-out ticket queue, and their regional teams stay close to the properties rather than managing them from a distance.
Question:
What differentiates this product or service from the competition?
Answer:
Two things. First, scale with local presence: being part of HBX Group gives them the resources of a large travel-tech group, but the people our shared hotels deal with are on the ground in their own market and speak their language. Second, they're genuinely open to the ecosystem. Plenty of booking engines treat their layer as closed territory; Roiback works with partners like us to get conversational AI and booking data connected, which means the hotel keeps control of its tech stack instead of being locked into whatever the engine bundles.
Showing all answers to: "What differentiates this product or service from the competition?"
Two things. First, scale with local presence: being part of HBX Group gives them the resources of a large travel-tech group, but the people our shared hotels deal with are on the ground in their own market and speak their language. Second, they're genuinely open to the ecosystem. Plenty of booking engines treat their layer as closed territory; Roiback works with partners like us to get conversational AI and booking data connected, which means the hotel keeps control of its tech stack instead of being locked into whatever the engine bundles.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Decide up front how much of the direct-channel stack you want them to own. Roiback can run the engine alone or engine plus web and marketing, and the hotels that get the most out of the relationship are the ones who pick deliberately and set shared targets, rather than defaulting to the full bundle. Also raise your integrations in the first conversation, if you already run a conversational AI, CRM or upselling tool, get the connections scoped during onboarding instead of afterwards. It's straightforward with them, but it goes faster when it's planned rather than retrofitted.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Decide up front how much of the direct-channel stack you want them to own. Roiback can run the engine alone or engine plus web and marketing, and the hotels that get the most out of the relationship are the ones who pick deliberately and set shared targets, rather than defaulting to the full bundle. Also raise your integrations in the first conversation, if you already run a conversational AI, CRM or upselling tool, get the connections scoped during onboarding instead of afterwards. It's straightforward with them, but it goes faster when it's planned rather than retrofitted.
+ 0
recommend
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ROIBACK Integrations
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| Company | Functionality | |
|---|---|---|
SiteMinder
93% recommended by 2953 hotels |
Channel Managers
|
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Lighthouse
95% recommended by 1866 hotels |
Rate Shopping
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This integration hasn’t been verified by ROIBACK yet.
Little Hotelier
93% recommended by 1629 hotels |
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Asksuite
98% recommended by 790 hotels |
Hotel Chatbots
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RateGain
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Hotel Rate Parity
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Duetto
94% recommended by 575 hotels |
Revenue Management Systems
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RoomRaccoon
96% recommended by 573 hotels |
Hotel Management Software
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This integration hasn’t been verified by ROIBACK yet.
RMS
86% recommended by 407 hotels |
|
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Cendyn
90% recommended by 350 hotels |
Hotel CRM & Email Marketing
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The Guestbook
97% recommended by 303 hotels |
Loyalty Programs for Independents
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Support
Unverified
ROIBACK has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
View Support Certification
Help Center
Product Updates
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
This vendor is missing critical support info
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
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Verified
0 seconds ago
Products Reviewed
What do you like most?
What do you dislike or think could be improved?
0.0
Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
Implementation
0.0/5
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