The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 72 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Plusgrade shines when it comes to increased revenue , with exclusive features like Multi-Property/Chain Dashboard and Type 2 SOC 2 Certified (Data Security).
ROOMDEX shines in onboarding — especially for brand properties (4.8/5) .
Side-by-side ratings based on 72 verified hotelier reviews on HTR.
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| Starting Price | From $400/mo | Contact sales |
| Verified Reviews | 30 | 42 |
After analyzing 72 verified reviews, Plusgrade users most value its increased revenue, customer experience, automated upselling, while ROOMDEX users highlight automation and ease of use, incremental revenue, seamless integration. Click any theme to see what reviewers say.
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Increased Revenue
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Automation and ease of use
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Customer Experience
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Incremental revenue
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Automated Upselling
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Seamless integration
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Additional Upselling Options
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Quick ROI
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Manual Upgrades and Errors
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Customization
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User Interface
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Reporting tools
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Integration with PMS and Other Systems
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #16 2 reviews | #14 3 reviews |
| Mid-Size (25-74 rooms) ▾ | #12 16 reviews | #7 26 reviews |
| Large (75-199 rooms) ▾ | #10 9 reviews | #8 9 reviews |
| X-Large (200+ rooms) | #10 3 reviews | #13 2 reviews |
By Property Type
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| Boutique ▾ | #12 14 reviews | #7 33 reviews |
| Luxury ▾ | #14 15 reviews | #12 15 reviews |
| Branded / Chain ▾ | #14 7 reviews | #9 15 reviews |
| Extended Stay ▾ | #17 1 reviews | #10 5 reviews |
By Region
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| North America ▾ | #12 4 reviews | #3 30 reviews |
| Europe ▾ | #15 12 reviews | #13 12 reviews |
| Middle East ▾ | #4 10 reviews | — |
Choosing the right upselling software for your hotel can significantly influence revenue and guest satisfaction. Both Plusgrade and ROOMDEX aim to automate and optimize upselling strategies, but they differ in approach, market presence, and feature offerings. Your decision hinges on your hotel’s specific needs, size, and focus—so understanding their strengths and limitations is essential.
Plusgrade offers a more established platform with a broader global footprint and a higher review count in recent months. ROOMDEX, meanwhile, provides a streamlined, automation-driven approach with a smaller but highly satisfied user base. Which platform aligns better with your operational goals?
Both Plusgrade and ROOMDEX target hotel upselling, focusing on revenue growth through automated offers. Plusgrade emphasizes dynamic, pre-arrival upselling with proprietary features like its Bid-For-Upgrade solution, whereas ROOMDEX centers on automating and personalizing offers with minimal manual effort.
Plusgrade boasts a higher overall and recent review count (29 reviews vs. ROOMDEX’s 37), giving it a stronger foundation for current performance insights. Plusgrade's global reach spans 12 regions, while ROOMDEX is active in 6, making Plusgrade more suitable if you operate across multiple markets.
While Plusgrade’s platform is praised for its automation and extensive integration capabilities, ROOMDEX’s simplicity and faster ROI appeal to properties looking for quick deployment. Both tools aim to increase ADR and RevPAR, but their approaches diverge—so which aligns with your hotel’s operational style?
If your hotel needs a comprehensive upselling solution that supports multiple properties and regions, Plusgrade is the clear choice. Its multi-property dashboard, extensive integration network, and high review ratings (5/5 overall) make it ideal for large, international brands or multi-property groups.
If, however, your hotel values quick implementation, ease of use, and automation—particularly if you operate smaller or boutique properties—ROOMDEX is better. Its highly rated interface (4.86/5), fast ROI, and focus on minimizing manual effort suit hotels seeking immediate revenue boosts without complex setup.
For properties prioritizing broad integration, global reach, and proven performance, go with Plusgrade. For those wanting rapid deployment and straightforward automation, ROOMDEX is the more appropriate choice.
Plusgrade’s ease of use is rated at 4.75/5, with users appreciating its intuitive dashboard and comprehensive onboarding process. Its setup can be more involved due to its extensive features, but support and onboarding are highly rated (4.39/5), smoothing the transition.
ROOMDEX’s UI scores slightly higher at 4.78/5, with users citing its simplicity and seamless integration that requires minimal manual input. The platform's automation focus means staff quickly adapt, and onboarding is often faster (4.76/5).
Edge: ROOMDEX.
Plusgrade offers 8 shared features plus 2 unique to its platform, including multi-property dashboards and Type 2 SOC 2 certification, emphasizing security and scalability. It supports complex multi-property management and advanced data security needs.
ROOMDEX provides a streamlined, automation-focused system with core upselling features, plus some customization, but lacks advanced multi-property dashboards or security certifications. It focuses on ease of use and quick revenue generation.
Edge: Plusgrade.
Plusgrade’s support scores slightly higher at 4.79/5, with users praising prompt, responsive assistance, especially during onboarding. Many reviews mention the support team’s effectiveness in resolving issues and guiding implementations.
ROOMDEX’s support is rated very close at 4.8/5, with users appreciating its responsiveness and straightforward communication. Given its smaller team, support is personalized but may lack the breadth of Plusgrade’s global service.
Edge: ROOMDEX.
Plusgrade boasts 16 verified integration partners, including major players like SiteMinder, Winhotel, and Duetto, supporting complex, multi-system setups. Its broader integration network allows for more flexible deployment across diverse tech stacks.
ROOMDEX has 8 verified integrations, including key PMS like Maestro and Infor, but fewer options overall. It excels in simple, rapid integration but may require additional setup for extensive systems.
Edge: Plusgrade.
Plusgrade’s reviews are overwhelmingly positive, with a 5/5 rating and a 93% likelihood to recommend. It is favored by luxury and resort hotels, with numerous recent reviews affirming its effectiveness and support.
ROOMDEX also receives high praise, with a 4.86/5 rating and a 95% recommendation rate, particularly among boutique and independent properties. Its recent reviews emphasize ease of use and quick ROI.
Overall, Plusgrade’s larger, more recent review base makes it the more highly-rated product currently.
Edge: Plusgrade.
Plusgrade charges a base price of $400 per month, with no freemium or trial options noted. Its cost structure is straightforward but may be more suited to larger properties with higher budgets.
ROOMDEX does not publicly disclose pricing, which suggests a bespoke quote based on property size and needs. Its lack of transparent pricing means you’ll need to get a direct quote, but it may be more affordable for smaller hotels.
Not ideal if you have a small, boutique property with limited tech infrastructure.
Not ideal if you need multi-property management or advanced security features.
Plusgrade is the more established, feature-rich platform with a broader global presence and a larger, more recent review base. It excels in supporting complex, multi-property operations and offers extensive integration options.
ROOMDEX is ideal if your hotel prioritizes quick deployment, automation, and ease of use. Its smaller scale and specialized focus make it a practical choice for boutique properties or hotels seeking immediate ROI with minimal setup.
In conclusion, choose Plusgrade if you need a proven, scalable, multi-property upselling solution. Opt for ROOMDEX if simplicity, speed, and automation are your primary concerns.
According to HTR's product database, Plusgrade and ROOMDEX share 8 features. Here are the key differences — features one has that the other lacks.
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| Multi-Property/Chain Dashboard | ||
| Type 2 SOC 2 Certified (Data Security) |
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Guests can tweak and adjust their trip to exactly what they’re looking for. We’re helping them discover options they might not have known about."
No published case study for this goal yet.
"I’ve worked with plenty of other systems, and none of them do what Plusgrade does. I would definitely recommend it to other boutique hotels. It opens up new ways to connect with gu..."
No published case study for this goal yet.
What hoteliers love
Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps... Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps in boosting RevPAR and making better use of unsold inventory during both high and low demand periods.
The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized email... The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized emails, which make the upgrade process user-friendly and engaging, often resulting in higher satisfaction rates.
UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent perf... UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent performance in increasing upgrade conversions, even during periods of lower occupancy.
Where hoteliers push back
Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with t... Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with the service provided.
Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitiv... Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitive changes to the setup.
Ranks higher for
Unique capabilities
What hoteliers love
Users praised Roomdex for its user-friendly interface and automation capabilities, which allow hoteliers to set up the system quickly and let it run i... Users praised Roomdex for its user-friendly interface and automation capabilities, which allow hoteliers to set up the system quickly and let it run in the background, generating incremental revenue with minimal effort.
Roomdex has been instrumental in generating incremental revenue through automated offers for room upgrades, early check-ins, and late check-outs, enha... Roomdex has been instrumental in generating incremental revenue through automated offers for room upgrades, early check-ins, and late check-outs, enhancing the overall profitability of hotels.
Roomdex integrates seamlessly with popular PMS systems, enabling properties to automate upselling with minimal manual intervention. This integration e... Roomdex integrates seamlessly with popular PMS systems, enabling properties to automate upselling with minimal manual intervention. This integration ensures smooth operations and data synchronization, aiding hoteliers in driving revenue efficiently.
Where hoteliers push back
Some users mentioned a desire for more customization options for email templates, pricing structures, and service categories to better align with thei... Some users mentioned a desire for more customization options for email templates, pricing structures, and service categories to better align with their brand standards and operational needs.
Several users expressed a need for improved reporting tools and real-time analytics to better monitor and analyze the success of upselling initiatives... Several users expressed a need for improved reporting tools and real-time analytics to better monitor and analyze the success of upselling initiatives and guest interactions.
Ranks higher for
Where the ratings diverge most
It depends on your requirements. Plusgrade and ROOMDEX share many core Upselling Software features, but each has unique capabilities. Plusgrade offers 16 verified integration partners, while ROOMDEX offers 8. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Plusgrade leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Plusgrade: No. ROOMDEX: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Plusgrade has an HT Score of 72 and ROOMDEX has 15. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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