Plusgrade vs. ROOMDEX: Which Is Right for You?

Updated May 19, 2026  ·  72 verified reviews analyzed

TLDR

We analyzed 72 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Plusgrade shines when it comes to increased revenue , with exclusive features like Multi-Property/Chain Dashboard and Type 2 SOC 2 Certified (Data Security).

ROOMDEX shines in onboarding — especially for brand properties (4.8/5) .

See the full breakdown below ↓

How Does Plusgrade Compare to ROOMDEX?

Side-by-side ratings based on 72 verified hotelier reviews on HTR.

HTScore
72
15
Likelihood to Recommend
93%
95%
Ease of Use
4.8/5
4.8/5
Customer Support
4.8/5
4.8/5
Value for Money
4.5/5
4.7/5
Starting Price From $400/mo Contact sales
Verified Reviews 30 42

What Are the Pros and Cons of Plusgrade vs ROOMDEX?

After analyzing 72 verified reviews, Plusgrade users most value its increased revenue, customer experience, automated upselling, while ROOMDEX users highlight automation and ease of use, incremental revenue, seamless integration. Click any theme to see what reviewers say.

Plusgrade Plusgrade ROOMDEX ROOMDEX
Pros
+ Increased Revenue
+ Automation and ease of use
+ Customer Experience
+ Incremental revenue
+ Automated Upselling
+ Seamless integration
+ Additional Upselling Options
+ Quick ROI
Cons
Manual Upgrades and Errors
Customization
User Interface
Reporting tools
Integration with PMS and Other Systems

Plusgrade vs ROOMDEX: Rankings by Hotel Segment

How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Plusgrade Plusgrade ROOMDEX ROOMDEX
Small (10-24 rooms) #16 2 reviews #14 3 reviews
Mid-Size (25-74 rooms) #12 16 reviews #7 26 reviews
Large (75-199 rooms) #10 9 reviews #8 9 reviews
X-Large (200+ rooms) #10 3 reviews #13 2 reviews

By Property Type

Segment Plusgrade Plusgrade ROOMDEX ROOMDEX
Boutique #12 14 reviews #7 33 reviews
Luxury #14 15 reviews #12 15 reviews
Branded / Chain #14 7 reviews #9 15 reviews
Extended Stay #17 1 reviews #10 5 reviews

By Region

Segment Plusgrade Plusgrade ROOMDEX ROOMDEX
North America #12 4 reviews #3 30 reviews
Europe #15 12 reviews #13 12 reviews
Middle East #4 10 reviews

The Decision

Choosing the right upselling software for your hotel can significantly influence revenue and guest satisfaction. Both Plusgrade and ROOMDEX aim to automate and optimize upselling strategies, but they differ in approach, market presence, and feature offerings. Your decision hinges on your hotel’s specific needs, size, and focus—so understanding their strengths and limitations is essential.

Plusgrade offers a more established platform with a broader global footprint and a higher review count in recent months. ROOMDEX, meanwhile, provides a streamlined, automation-driven approach with a smaller but highly satisfied user base. Which platform aligns better with your operational goals?

Is Plusgrade or ROOMDEX Better for Hotels?

Both Plusgrade and ROOMDEX target hotel upselling, focusing on revenue growth through automated offers. Plusgrade emphasizes dynamic, pre-arrival upselling with proprietary features like its Bid-For-Upgrade solution, whereas ROOMDEX centers on automating and personalizing offers with minimal manual effort.

Plusgrade boasts a higher overall and recent review count (29 reviews vs. ROOMDEX’s 37), giving it a stronger foundation for current performance insights. Plusgrade's global reach spans 12 regions, while ROOMDEX is active in 6, making Plusgrade more suitable if you operate across multiple markets.

While Plusgrade’s platform is praised for its automation and extensive integration capabilities, ROOMDEX’s simplicity and faster ROI appeal to properties looking for quick deployment. Both tools aim to increase ADR and RevPAR, but their approaches diverge—so which aligns with your hotel’s operational style?

Plusgrade vs ROOMDEX: Which Should Your Hotel Choose?

If your hotel needs a comprehensive upselling solution that supports multiple properties and regions, Plusgrade is the clear choice. Its multi-property dashboard, extensive integration network, and high review ratings (5/5 overall) make it ideal for large, international brands or multi-property groups.

If, however, your hotel values quick implementation, ease of use, and automation—particularly if you operate smaller or boutique properties—ROOMDEX is better. Its highly rated interface (4.86/5), fast ROI, and focus on minimizing manual effort suit hotels seeking immediate revenue boosts without complex setup.

For properties prioritizing broad integration, global reach, and proven performance, go with Plusgrade. For those wanting rapid deployment and straightforward automation, ROOMDEX is the more appropriate choice.

Is Plusgrade or ROOMDEX Easier to Use?

Plusgrade’s ease of use is rated at 4.75/5, with users appreciating its intuitive dashboard and comprehensive onboarding process. Its setup can be more involved due to its extensive features, but support and onboarding are highly rated (4.39/5), smoothing the transition.

ROOMDEX’s UI scores slightly higher at 4.78/5, with users citing its simplicity and seamless integration that requires minimal manual input. The platform's automation focus means staff quickly adapt, and onboarding is often faster (4.76/5).

Edge: ROOMDEX.

Which Has Better Features: Plusgrade or ROOMDEX?

Plusgrade offers 8 shared features plus 2 unique to its platform, including multi-property dashboards and Type 2 SOC 2 certification, emphasizing security and scalability. It supports complex multi-property management and advanced data security needs.

ROOMDEX provides a streamlined, automation-focused system with core upselling features, plus some customization, but lacks advanced multi-property dashboards or security certifications. It focuses on ease of use and quick revenue generation.

Edge: Plusgrade.

Which Has Better Customer Support: Plusgrade or ROOMDEX?

Plusgrade’s support scores slightly higher at 4.79/5, with users praising prompt, responsive assistance, especially during onboarding. Many reviews mention the support team’s effectiveness in resolving issues and guiding implementations.

ROOMDEX’s support is rated very close at 4.8/5, with users appreciating its responsiveness and straightforward communication. Given its smaller team, support is personalized but may lack the breadth of Plusgrade’s global service.

Edge: ROOMDEX.

Which Has More Integrations: Plusgrade or ROOMDEX?

Plusgrade boasts 16 verified integration partners, including major players like SiteMinder, Winhotel, and Duetto, supporting complex, multi-system setups. Its broader integration network allows for more flexible deployment across diverse tech stacks.

ROOMDEX has 8 verified integrations, including key PMS like Maestro and Infor, but fewer options overall. It excels in simple, rapid integration but may require additional setup for extensive systems.

Edge: Plusgrade.

Which Do Hoteliers Rate Higher: Plusgrade or ROOMDEX?

Plusgrade’s reviews are overwhelmingly positive, with a 5/5 rating and a 93% likelihood to recommend. It is favored by luxury and resort hotels, with numerous recent reviews affirming its effectiveness and support.

ROOMDEX also receives high praise, with a 4.86/5 rating and a 95% recommendation rate, particularly among boutique and independent properties. Its recent reviews emphasize ease of use and quick ROI.

Overall, Plusgrade’s larger, more recent review base makes it the more highly-rated product currently.

Edge: Plusgrade.

How Much Do Plusgrade and ROOMDEX Cost?

Plusgrade charges a base price of $400 per month, with no freemium or trial options noted. Its cost structure is straightforward but may be more suited to larger properties with higher budgets.

ROOMDEX does not publicly disclose pricing, which suggests a bespoke quote based on property size and needs. Its lack of transparent pricing means you’ll need to get a direct quote, but it may be more affordable for smaller hotels.

What Type of Hotel Should Use Plusgrade?

  • Hotels that operate across multiple regions and require extensive integration.
  • Large brands or hotel groups with complex revenue management needs.
  • Properties aiming for high-level security and data compliance.
  • Hotels that want a proven, scalable upselling platform.
  • Hotels seeking to maximize revenue from pre-arrival offers.

Not ideal if you have a small, boutique property with limited tech infrastructure.

What Type of Hotel Should Use ROOMDEX?

  • Boutique hotels and independents seeking easy setup.
  • Hotels looking for rapid deployment with minimal staff training.
  • Properties prioritizing automation and high-margin incremental revenue.
  • Hotels that want personalized upselling without complex integrations.
  • Properties with a focus on maximizing operational efficiency.

Not ideal if you need multi-property management or advanced security features.

The Bottom Line for Hotels

Plusgrade is the more established, feature-rich platform with a broader global presence and a larger, more recent review base. It excels in supporting complex, multi-property operations and offers extensive integration options.

ROOMDEX is ideal if your hotel prioritizes quick deployment, automation, and ease of use. Its smaller scale and specialized focus make it a practical choice for boutique properties or hotels seeking immediate ROI with minimal setup.

In conclusion, choose Plusgrade if you need a proven, scalable, multi-property upselling solution. Opt for ROOMDEX if simplicity, speed, and automation are your primary concerns.


How Much Do Plusgrade and ROOMDEX Cost?

Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Plusgrade Plusgrade ROOMDEX ROOMDEX
Starting Price From $400/mo

Which Features Does Plusgrade Have That ROOMDEX Doesn't (and Vice Versa)?

According to HTR's product database, Plusgrade and ROOMDEX share 8 features. Here are the key differences — features one has that the other lacks.

Feature Plusgrade Plusgrade ROOMDEX ROOMDEX
Multi-Property/Chain Dashboard
Type 2 SOC 2 Certified (Data Security)

Real-World Results: Plusgrade vs ROOMDEX by Business Goal

We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Plusgrade Nomade People Small
+ 4x more upgrade revenue
+ Improved visibility and uptake of premium rooms and add-ons
+ Seamless implementation with support and training across all locations

"Guests can tweak and adjust their trip to exactly what they’re looking for. We’re helping them discover options they might not have known about."

Daniela Figuerola
Daniela Figuerola
Global Director of Revenue Management an...
ROOMDEX ROOMDEX

No published case study for this goal yet.

Improve Guest Experience
Plusgrade Lark Hotels Large
+ Guests who used Plusgrade products spent 15% more on average.
+ 70% of room upgrades were driven by guest-submitted bids.
+ Individual purchases reached up to $500 for early check-in or $300 for curated amenities like beach bags.

"I’ve worked with plenty of other systems, and none of them do what Plusgrade does. I would definitely recommend it to other boutique hotels. It opens up new ways to connect with gu..."

Isabelle Walker
Isabelle Walker
Area Revenue Manager
ROOMDEX ROOMDEX

No published case study for this goal yet.

Plusgrade vs ROOMDEX: The Bottom Line

Plusgrade
Plusgrade
4.7/5 from 30 reviews

What hoteliers love

Increased Revenue 100% positive

Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps... Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps in boosting RevPAR and making better use of unsold inventory during both high and low demand periods.

Customer Experience 100% positive

The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized email... The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized emails, which make the upgrade process user-friendly and engaging, often resulting in higher satisfaction rates.

Automated Upselling 100% positive

UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent perf... UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent performance in increasing upgrade conversions, even during periods of lower occupancy.

Where hoteliers push back

Manual Upgrades and Errors 100% negative

Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with t... Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with the service provided.

User Interface 40% negative

Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitiv... Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitive changes to the setup.

Ranks higher for

X-Large (200+ rooms) #10 vs #13
Hostels #9 vs #15

Unique capabilities

Multi-Property/Chain Dashboard Type 2 SOC 2 Certified (Data Security)
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile
ROOMDEX
ROOMDEX
4.8/5 from 42 reviews

What hoteliers love

Automation and ease of use 98% positive

Users praised Roomdex for its user-friendly interface and automation capabilities, which allow hoteliers to set up the system quickly and let it run i... Users praised Roomdex for its user-friendly interface and automation capabilities, which allow hoteliers to set up the system quickly and let it run in the background, generating incremental revenue with minimal effort.

Incremental revenue 100% positive

Roomdex has been instrumental in generating incremental revenue through automated offers for room upgrades, early check-ins, and late check-outs, enha... Roomdex has been instrumental in generating incremental revenue through automated offers for room upgrades, early check-ins, and late check-outs, enhancing the overall profitability of hotels.

Seamless integration 94% positive

Roomdex integrates seamlessly with popular PMS systems, enabling properties to automate upselling with minimal manual intervention. This integration e... Roomdex integrates seamlessly with popular PMS systems, enabling properties to automate upselling with minimal manual intervention. This integration ensures smooth operations and data synchronization, aiding hoteliers in driving revenue efficiently.

Where hoteliers push back

Customization 50% negative

Some users mentioned a desire for more customization options for email templates, pricing structures, and service categories to better align with thei... Some users mentioned a desire for more customization options for email templates, pricing structures, and service categories to better align with their brand standards and operational needs.

Reporting tools 43% negative

Several users expressed a need for improved reporting tools and real-time analytics to better monitor and analyze the success of upselling initiatives... Several users expressed a need for improved reporting tools and real-time analytics to better monitor and analyze the success of upselling initiatives and guest interactions.

Ranks higher for

Large (75-199 rooms) #8 vs #10
Mid-Size (25-74 rooms) #7 vs #12
Small (10-24 rooms) #14 vs #16
Bed & Breakfast & Inns #7 vs #15
4.8/5 ease of use 4.8/5 support 8 integrations
Visit Profile

Where the ratings diverge most

Onboarding ROOMDEX 4.8 vs 4.4 (+0.4)

Frequently Asked Questions About Plusgrade vs ROOMDEX

Can Plusgrade replace ROOMDEX?

It depends on your requirements. Plusgrade and ROOMDEX share many core Upselling Software features, but each has unique capabilities. Plusgrade offers 16 verified integration partners, while ROOMDEX offers 8. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Plusgrade leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Plusgrade or ROOMDEX offer a free plan?

Plusgrade: No. ROOMDEX: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Plusgrade and ROOMDEX?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Plusgrade has an HT Score of 72 and ROOMDEX has 15. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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