The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 255 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Flexible dates and Facebook conversion tracking.
roommaster shines when it comes to user-friendly design — especially for brand properties (5.0/5) , with exclusive features like Urgency messaging.
Side-by-side ratings based on 255 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $200/mo | From $500/mo |
| Verified Reviews | 172 | 83 |
After analyzing 255 verified reviews, Exely users most value its support and responsiveness, booking engine effectiveness, direct booking enhancement, while roommaster users highlight user-friendly design, secure automated transactions, ai chatbox for web booking. Click any theme to see what reviewers say.
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Support and Responsiveness
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User-friendly Design
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Booking Engine Effectiveness
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Secure Automated Transactions
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Direct Booking Enhancement
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AI Chatbox for Web Booking
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Channel Manager Synchronization
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Customization and Flexibility
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Processing Fees
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Integration and Advanced Features
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Guest Experience Concerns
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #15 34 reviews | #16 29 reviews |
| Mid-Size (25-74 rooms) ▾ | #11 64 reviews | #14 33 reviews |
| Large (75-199 rooms) ▾ | #22 5 reviews | #21 6 reviews |
| X-Large (200+ rooms) ▾ | #8 6 reviews | #26 1 reviews |
By Property Type
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| Boutique ▾ | #15 35 reviews | #16 33 reviews |
| Luxury ▾ | #15 28 reviews | #34 8 reviews |
| Branded / Chain ▾ | #16 17 reviews | #20 14 reviews |
| Extended Stay ▾ | #16 9 reviews | #22 4 reviews |
By Region
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| North America ▾ | #24 2 reviews | #4 61 reviews |
| Europe ▾ | #25 11 reviews | #32 3 reviews |
| Asia Pacific ▾ | #4 79 reviews | — |
| Middle East ▾ | #2 17 reviews | #24 0 reviews |
When evaluating booking engines for your hotel, you need a solution that enhances direct bookings, simplifies operations, and integrates with your existing systems. Both Exely Booking Engine and roommaster's booking engine aim to fulfill these needs, but they approach the task differently. While Exely has a higher overall rating and more recent reviews, roommaster offers a more extensive range of integrations and features. Which platform aligns better with your hotel’s priorities?
Both Exely and roommaster are designed to increase direct bookings and streamline reservation management. Exely’s platform emphasizes marketing tools, user-friendliness, and customer support, while roommaster focuses on customization, integration, and operational control. The divergence lies in their core strengths: Exely excels in marketing and ease of use, whereas roommaster offers broader integrations and more detailed features.
With Exely’s higher HTR score and 144 reviews — including 63 recent ones — it benefits from ongoing user feedback that guides updates and improvements. Conversely, roommaster’s 70 reviews, mostly older, suggest steadier but less recent data. Do you prioritize recent feedback and high user satisfaction? Or is extensive integration and customization more critical for your hotel?
If your hotel needs a highly intuitive, support-driven platform focused on marketing and boosting direct bookings, Exely is the clear choice. It’s better suited for independent hotels, boutique properties, and chains seeking quick deployment and excellent support. Its user ratings (4.91/5 for ease of use, 4.96/5 support) confirm its ease of onboarding and daily management.
If your hotel requires extensive integrations, advanced features like loyalty programs, and detailed customization, roommaster is preferable. It caters well to larger properties or those with complex operational needs, offering 56 verified integrations and features like social media booking and Google Analytics tracking. However, its overall rating (4.31/5) indicates less recent positive feedback.
Exely’s interface receives a 4.91/5 ease-of-use rating based on recent reviews, with users praising its straightforward navigation and responsive dashboard. Many reviewers mention how quickly their staff learned the system and how it simplified daily operations, reducing support hours and training time.
roommaster’s user friendliness scores slightly lower at 4.43/5. Users appreciate its clear, web-based portal, but some note that support can vary, and onboarding can involve a steeper learning curve, especially for complex features. Overall, Exely edges out in ease of use for most hotels, especially those prioritizing quick adoption.
Exely offers 21 shared features and 8 additional unique ones, including Facebook conversion tracking, Tripadvisor bookings, multiple payment options (PayPal, Stripe, PayU), and Google Hotel Ads bookings. These features are tailored for marketing and online visibility, aiding direct booking growth.
roommaster provides 21 shared features but boasts 11 exclusive ones such as wedding and corporate modules, loyalty program integrations, gift vouchers, and social media booking. Its broader feature set supports complex operational needs and marketing strategies.
Overall, Exely’s features focus more on online marketing and flexible bookings, while roommaster emphasizes operational and promotional tools. The choice depends on whether your priorities are marketing-driven or operationally comprehensive. Edge: roommaster.
Exely’s customer support boasts a 4.96/5 rating, with reviews highlighting prompt responses, friendly communication, and proactive assistance. One hotel mentions how Exely’s team “answers all questions quickly and conducts friendly negotiations,” which reassures users of ongoing support.
roommaster’s support scores 4.16/5, with reviews citing helpful staff but also noting inconsistencies in response times and support knowledge. Some users mention delays in issue resolution and the need for more organized training. Based on recent reviews, Exely’s support is more responsive and reliable.
Edge: Exely.
roommaster excels in integrations, with 56 verified partners, including major systems like Sage, GuestCentric, and Otelier. Its extensive network supports a wide range of operational and marketing tools, making it suitable for hotels with complex tech stacks.
Exely offers 8 verified partners, including Hotellab, Booking.com, and Mews, focusing on essential integrations and online marketing. While fewer in number, these still cover critical channels for independent hotels and boutique properties.
If your hotel relies heavily on third-party systems or GDS connections, roommaster’s extensive integrations give it an edge. For simpler setups prioritizing core functionalities, Exely’s smaller but targeted partner list suffices. Edge: roommaster.
Exely’s recent reviews and higher overall ratings (4.31/5) reflect a more positive sentiment among hoteliers, especially in the last six months. Hotels rated Exely highly for ease of use, customer support, and value, with a 98% likelihood of recommendation.
roommaster’s older reviews (average 4.21/5) indicate steady satisfaction, particularly among larger or more operationally complex hotels. However, its recent feedback is less abundant, making Exely the more trusted choice currently.
Edge: Exely.
Exely’s pricing is straightforward at $200 per month, with no implementation or trial fees. Its flat monthly fee suits hotels seeking predictable costs without hidden charges.
roommaster’s base price starts at $500, with no mention of trial or implementation fees. Its higher cost reflects its broader feature set and extensive integrations, which may justify the investment for larger properties.
Your choice depends on your budget and feature needs: Exely offers a lower-entry point for smaller hotels, while roommaster caters to hotels requiring more customization and integrations.
Not ideal if your hotel:
Not ideal if your hotel:
Exely offers a user-friendly, marketing-focused booking engine supported by high customer satisfaction and recent positive reviews. Its strengths lie in simplicity, support, and boosting direct bookings, making it ideal for smaller or independent hotels.
roommaster provides a robust, highly customizable platform with extensive integrations and features suitable for large, complex properties. It supports operational needs and advanced marketing strategies but may involve a steeper learning curve and higher costs.
If your hotel values ease, rapid deployment, and excellent support, Exely is the safer choice. For operational complexity, extensive system integration, and advanced features, roommaster is preferable. Choose based on your hotel’s size, complexity, and strategic priorities.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $200/mo | From $500/mo |
According to HTR's product database, Exely Booking Engine and roommaster booking engine share 21 features. Here are the key differences — features one has that the other lacks.
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| A/B testing & optimization | ||
| Facebook conversion tracking | ||
| Flexible dates | ||
| Form autofill | ||
| Loyalty program integration | ||
| PayU | ||
| Paypal | ||
| Pooled inventory | ||
| Price comparison widget | ||
| Tripadvisor Bookings | ||
| Urgency messaging | ||
| Wedding & corporate booking modules |
Showing top differences. 7 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
No published case study for this goal yet.
No published case study for this goal yet.
"We’re an independent hotel surrounded by giants, but roomMaster gave us the tools we needed to stand tall alongside them."
What hoteliers love
Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a... Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a considerable strength of the product.
Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus con... Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus contributing to revenue growth. It is deemed to have a powerful positive impact on the guest experience and conversion rates.
The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party... The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party fees and providing a return on investment through efficient booking management.
Where hoteliers push back
A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more f... A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more flexibility to adapt templates and reports to their needs.
Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a do... Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a downside restricting the platform's full potential.
Ranks higher for
Unique capabilities
What hoteliers love
The booking engine's interface is praised for its simplicity, allowing hotel staff to learn and navigate the system efficiently. The intuitive layout... The booking engine's interface is praised for its simplicity, allowing hotel staff to learn and navigate the system efficiently. The intuitive layout enhances overall user experience, contributing to increased adoption and satisfaction among users.
Secure transactions are highlighted as a key strength, supporting seamless bookings and safeguarding guest data. This feature minimizes reliance on th... Secure transactions are highlighted as a key strength, supporting seamless bookings and safeguarding guest data. This feature minimizes reliance on third-party booking platforms, thereby increasing direct revenue streams.
There's an optimistic expectation regarding the integration of AI chat capabilities in the booking engine. This feature is expected to enhance guest e... There's an optimistic expectation regarding the integration of AI chat capabilities in the booking engine. This feature is expected to enhance guest experience by providing instant, intelligent interactions during the booking process.
Where hoteliers push back
While the secure automation of transactions is appreciated, the costs associated with processing fees are identified as a concern. Users suggest the n... While the secure automation of transactions is appreciated, the costs associated with processing fees are identified as a concern. Users suggest the need for cost reduction to enhance the engine's value proposition.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Exely Booking Engine and roommaster booking engine share many core Booking Engine features, but each has unique capabilities. Exely Booking Engine offers 8 verified integration partners, while roommaster booking engine offers 56. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely Booking Engine leads in ease of use at 4.9/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely Booking Engine: No. roommaster booking engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 93 and roommaster has 81. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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