The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 60 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
roommaster shines when it comes to ease of use , with exclusive features like Integrated Payment Processing.
Simple Booking shines in ease of use and customer support , with exclusive features like Multi-lingual.
Side-by-side ratings based on 60 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $300/mo | From $200/mo |
| Verified Reviews | 38 | 22 |
After analyzing 60 verified reviews, roommaster users most value its ease of use, while Simple Booking users highlight . Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Ease of Use
▾
|
|
| Cons | |
|
−
Support Responsiveness
▾
|
|
|
−
Product Value and Competitiveness
▾
|
|
|
−
Customer Service Improvement
▾
|
|
How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #19 12 reviews | #26 5 reviews |
| Mid-Size (25-74 rooms) ▾ | #15 17 reviews | #19 12 reviews |
| Large (75-199 rooms) | #21 2 reviews | #18 3 reviews |
| X-Large (200+ rooms) | #23 0 reviews | — |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #20 12 reviews | #23 9 reviews |
| Luxury ▾ | #27 4 reviews | #22 8 reviews |
| Branded / Chain ▾ | #19 9 reviews | #28 3 reviews |
| Extended Stay | #24 3 reviews | #26 2 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #5 27 reviews | — |
| Europe ▾ | #29 1 reviews | #13 19 reviews |
| Asia Pacific | — | #22 0 reviews |
| Middle East | #17 0 reviews | #12 2 reviews |
When selecting a channel management system, your hotel needs to balance ease of use, feature set, support quality, cost, and market presence. Both roommaster by RoomMaster and Simple Booking offer solutions to streamline distribution across online channels, but they diverge significantly in user feedback, recent activity, and overall market confidence. Your choice hinges on whether you prioritize a proven, review-backed platform or a newer, highly-rated solution with growing support.
While both products aim to automate your distribution and improve operational efficiency, the more recent reviews and higher overall ratings favor one platform clearly. Which software will best meet your hotel's current and future needs?
Roommaster has been a staple in hotel distribution since 1994, boasting a large network of verified partners and a seasoned presence across seven global regions. Its core function is automating distribution to over 300 OTAs and GDS platforms, ensuring rate parity and inventory accuracy. However, the platform has received mixed reviews over recent years, with particular concerns about after-hours support and high credit card processing fees.
Simple Booking, by contrast, is a newer player with a strong emphasis on ease of use, scoring a 4.95/5 for user friendliness from recent users. Its review count (21) and recent activity are lower, but the reviews are overwhelmingly positive, especially on support and onboarding. Do you value an established legacy with broad regional reach or a modern, highly-rated interface with recent user satisfaction?
In essence, roommaster offers a deeply integrated, globally established platform, while Simple Booking focuses on simplicity and high user ratings with recent positive feedback. Do you need a mature platform with extensive regional presence, or are you interested in a more modern, highly-rated solution?
If your hotel requires a broad and reliable distribution network with proven stability, go with roommaster. Its network includes 56 verified partners, and its case studies show it supports complex operations for large and multi-property portfolios. The platform is suited for hotels seeking extensive GDS and OTA connections with centralized rate control, especially if they operate in regions like North America or Europe.
If your hotel prioritizes ease of use, support quality, and recent positive reviews, Simple Booking is the better fit. Its user-friendly interface and 4.95/5 ease-of-use rating, combined with a 4.81/5 customer support score, make it ideal for small to mid-sized hotels, especially in Europe and the Middle East. The lower total partner count is offset by high satisfaction and quick onboarding.
In summary, choose roommaster for established global distribution, and opt for Simple Booking if you want a modern, support-focused platform with high user approval.
Roommaster scores a 4.35/5 for ease of use, supported by reviews praising its straightforward, easy-to-learn interface and simple back-office features. However, some users mention that support responsiveness and reporting limitations can hinder daily operations. Onboarding ratings are solid at 4.08/5, but support during off-hours remains a common concern.
Simple Booking excels with a 4.95/5 ease-of-use rating, supported by recent reviews emphasizing its intuitive design and quick navigation. Customers highlight its effective integration with existing systems and minimal training requirements. Support support ratings are even higher at 4.81/5, with reviews praising responsiveness and helpful onboarding.
Edge: Simple Booking.
Roommaster offers a comprehensive set of 13 shared features, with one exclusive feature: integrated payment processing. It excels in automating distribution management, rate parity, and inventory synchronization across hundreds of channels, making it a robust choice for complex operations.
Simple Booking, while sharing many core features, stands out with its multi-lingual support, a feature not present in roommaster. It also offers a modern booking engine integrated within the platform, optimized for social and mobile interactions, which roommaster does not emphasize.
Edge: roommaster.
Support quality is a key differentiator. roommaster has a support rating of 3.94/5, with reviews noting that response times and after-hours assistance could be improved. While recent feedback indicates some progress, users still report delays and inconsistent support experiences.
Simple Booking, however, boasts a 4.81/5 customer support rating and recent reviews praising its prompt, friendly, and effective assistance. Customers frequently mention that support inquiries are handled swiftly and professionally, often citing a high level of responsiveness and proactive onboarding.
Edge: Simple Booking.
Both products boast 56 verified partners, sharing nine common integrations, including major players like SiteMinder, RateGain, and Oracle Hospitality. Unique to roommaster are integrations with Sage, Volo, GuestCentric, and others focused on distribution and management tools.
Simple Booking also offers integrations with notable solutions like AdsHotel, Priority Software, and HiJiffy, catering to digital marketing and tech startups. The identical total partner count suggests no clear advantage here, but the broader scope of shared partners favors roommaster's extensive network.
Edge: roommaster.
Based on recent reviews, Simple Booking’s NPS score is 9.62/10, while roommaster’s is 8.06/10, indicating higher overall satisfaction for Simple Booking. Review volume for roommaster (31) exceeds Simple Booking (21), but recent feedback shows a decline in satisfaction with roommaster’s support and reporting capabilities.
For hotel segments, boutique and independent hotels tend to favor roommaster’s stability; however, larger resorts and properties in Europe and the Middle East rate Simple Booking higher for its ease and support. Recent reviews are more positive for Simple Booking, making it the more highly-rated platform now.
Edge: Simple Booking.
roommaster’s base price is $300 per month, with no free trial or flexible pricing options outlined. Its costs can add up, especially with mandatory credit card processing fees, which users find expensive.
Simple Booking charges $200 per month, also without a trial. Its lower price point, combined with higher satisfaction ratings, makes it attractive for smaller hotels seeking value. No pricing variations or discounts are specified, but its affordability and recent positive reviews suggest strong value.
In summary, Simple Booking offers a lower entry point with comparable features, making it more accessible for smaller properties.
Not ideal if:
Not ideal if:
Roommaster is an established, globally recognized system with a broad partner network and a strong legacy. Its core strength lies in automating complex distribution and offering detailed analytics, making it suitable for large or multi-property operations seeking stability and extensive channel coverage.
Simple Booking is a newer, highly-rated platform emphasizing ease of use, support, and modern features. Its recent reviews and high satisfaction scores make it ideal for independent or small-to-mid-sized hotels looking for a quick, intuitive setup and excellent support.
Choose roommaster if your hotel needs proven stability, extensive regional coverage, and detailed management. Opt for Simple Booking if your focus is modern design, support quality, and rapid onboarding, especially in European and Middle Eastern markets.
Channel Managers pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $300/mo | From $200/mo |
According to HTR's product database, roommaster channel manager and Simple Booking (Channel Manager) share 13 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Integrated Payment Processing | ||
| Multi-lingual |
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Beginning of each shift, our staff pulls up the dashboard which gives the arrivals, the checkouts, the list of who’s coming in, how many rooms we have as far as dirty, clean, out o..."
No published case study for this goal yet.
"We’re an independent hotel surrounded by giants, but roomMaster gave us the tools we needed to stand tall alongside them."
No published case study for this goal yet.
What hoteliers love
Room Master is praised for being easy to learn and straightforward, which supports quicker staff training and smoother operations.
Where hoteliers push back
Despite overall improvement, after-hours support remains a critical concern. Users report unresponsiveness to messages during non-business hours, caus... Despite overall improvement, after-hours support remains a critical concern. Users report unresponsiveness to messages during non-business hours, causing frustration.
Some users feel that the software's value proposition has diminished as the company seems to not invest in the product like before, making it less com... Some users feel that the software's value proposition has diminished as the company seems to not invest in the product like before, making it less competitive against other solutions.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. roommaster channel manager and Simple Booking (Channel Manager) share many core Channel Managers features, but each has unique capabilities. roommaster channel manager offers 56 verified integration partners, while Simple Booking (Channel Manager) offers 56. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Simple Booking (Channel Manager) leads in ease of use at 5.0/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
roommaster channel manager: No. Simple Booking (Channel Manager): No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. roommaster has an HT Score of 76 and Simple Booking has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor