The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 27 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Loopon shines when it comes to ease of use , with exclusive features like Guest satisfaction surveys and Guest room TV or tablets.
Service Metrics Group shines in ease of use and customer support .
Side-by-side ratings based on 27 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | Contact sales |
| Verified Reviews | 25 | 2 |
After analyzing 27 verified reviews, Loopon users most value its ease of use, feedback collection and analysis, customer support, while Service Metrics Group users highlight . Click any theme to see what reviewers say.
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Ease of Use
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Feedback Collection and Analysis
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Customer Support
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Notification and Alerts
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Report Customization
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User Administration
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Comparative Metrics
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How each product ranks among Guest Survey Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #4 3 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #4 10 reviews | #7 1 reviews |
| Large (75-199 rooms) ▾ | #3 7 reviews | — |
| X-Large (200+ rooms) | #4 3 reviews | — |
By Property Type
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| Boutique ▾ | #4 10 reviews | #6 1 reviews |
| Luxury ▾ | #4 6 reviews | #8 1 reviews |
| Branded / Chain ▾ | #4 7 reviews | #7 1 reviews |
| Extended Stay | #6 0 reviews | — |
By Region
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| North America | #5 3 reviews | #6 2 reviews |
| Europe ▾ | #4 19 reviews | — |
| Asia Pacific | #3 0 reviews | — |
| Middle East | #4 0 reviews | — |
Choosing between Loopon Post Stay and Service Metrics Group hinges on your hotel’s needs for feedback collection, analysis depth, and integration capabilities. Both aim to improve guest satisfaction, but they approach this goal differently: Loopon is specifically built for hotel feedback, while Service Metrics Group offers broader customer experience tools across industries. Your decision should rest on the level of detail, usability, and support your team requires.
Loopon excels in collecting guest feedback post-stay, providing quick, straightforward insights tailored for hotels. Service Metrics Group, however, offers a wider array of customer experience services, including inspections and reputation management, which may be more suitable if you need an all-in-one solution. Are you seeking a dedicated guest survey platform or a broader customer experience system?
Loopon is designed specifically for hotels, with a focus on post-stay surveys sent automatically the day after checkout, making it highly relevant for hoteliers. Service Metrics Group serves a broad range of industries, including hospitality, but its core strength lies in comprehensive customer experience measurement and reputation management.
Loopon’s user reviews highlight its intuitive interface and ease of use, with a 4.46/5 overall rating based on 25 recent reviews. Service Metrics Group boasts an overall 5/5 rating from only 2 reviews, but with no recent data or substantial hotel-specific feedback. Do you prefer a hotel-specific platform with proven hotel-centric features, or a multi-industry provider with a broad service suite?
If your hotel primarily needs targeted guest feedback collection and actionable insights, Loopon is the better choice. It offers 18 unique features focused on survey customization, sentiment analysis, and real-time alerts, making it ideal for hotels aiming to improve guest satisfaction and operational efficiency.
Conversely, if your hotel or chain requires extensive reputation management, on-site inspections, and broad customer experience metrics across multiple channels, Service Metrics Group’s comprehensive platform could serve you better. It supports quality assurance, online review monitoring, and detailed reporting but lacks hotel-specific integrations and features.
For hoteliers prioritizing easy-to-use, guest-centered feedback, Loopon’s dedicated approach makes it the clear winner. If your needs extend beyond guest surveys into broader reputation and service quality management, consider Service Metrics Group.
Loopon scores 4.38/5 for ease of use, with users consistently praising its intuitive design and straightforward navigation. Its onboarding process is rated at 4.29/5, and reviews mention that staff find it simple to configure and operate, though some desire mobile app improvements.
Service Metrics Group receives a perfect 5/5 in ease of use, with reviews emphasizing its seamless platform and comprehensive support. However, given its broader scope, it might require more training and setup time, especially for hotel teams unfamiliar with multi-industry platforms.
Edge: Loopon.
Loopon offers 18 features exclusive to hotel guest feedback management, including in-app call back, social review tracking, on-site surveys, customizable questions, segmented and responsive surveys, guest satisfaction tools, conditional logic, NPS, review routing, SMS review collection, analytics & sentiment analysis, and real-time alerts.
Service Metrics Group provides 6 shared features, but lacks hotel-specific survey or guest engagement tools. It focuses on quality assurance, online reputation monitoring, and broad customer feedback channels applicable across industries.
For hotel-specific, survey-focused features, Loopon’s extensive capabilities give it a decisive edge.
Edge: Loopon.
Loopon’s support scores 4.34/5, with reviews praising quick responses and attentive service. Users appreciate its helpful staff, especially during onboarding and troubleshooting, though some wish for faster mobile support.
Service Metrics Group receives a 5/5 rating from all review sources available, with customers highlighting its around-the-clock support and proactive communication. However, with only two reviews, this rating is less established, and more hotel-specific feedback is needed for a firm comparison.
Edge: Service Metrics Group.
Loopon integrates with 11 verified partners, including PMS providers like Mews, Benchmarking Alliance, Oracle Hospitality, and Sirvoy. These integrations streamline data flow and enhance survey targeting and reporting.
Service Metrics Group has no verified integrations listed, limiting its ability to connect with existing hotel management systems. This could result in more manual work or data silos for your team.
Edge: Loopon.
Loopon holds an overall rating of 4.46/5 from 25 reviews, primarily from hotels in North America and Europe. Independent hotels rate it 4.5/5, and branded properties give it 4.75/5, with recent feedback emphasizing its ease and effectiveness.
Service Metrics Group, with only two reviews, scores a perfect 5/5, primarily from boutique hotels, but the limited data and dated reviews make it less reliable as a reputation indicator.
Edge: Loopon.
Loopon charges a flat monthly fee of $100 with no freemium tier, implementation fee, or additional charges. Its transparent pricing simplifies budgeting for your hotel.
Service Metrics Group does not publish specific pricing details, which suggests a custom quote based on your needs. This lack of transparency could complicate your decision-making process.
Not ideal if your hotel needs broad reputation management or operational audits outside guest surveys.
Not ideal if your primary focus is collecting post-stay guest feedback or if integration options are critical.
Loopon Post Stay offers a highly targeted guest survey solution tailored for hotels, with extensive features, proven hotel-centric integrations, and a strong recent review base. Its ability to provide quick, clear insights makes it ideal for hotels dedicated to enhancing guest experience through feedback.
Service Metrics Group provides a broader customer experience platform with excellent support and reputation management capabilities, suitable for hotels or chains with diverse customer feedback needs. However, its limited hotel-specific features and integrations make it less suitable if your hotel’s main goal is post-stay guest satisfaction.
Choose Loopon if your hotel needs straightforward, reliable guest surveys and detailed analytics. Opt for Service Metrics Group if your hotel requires an all-encompassing customer experience system that extends beyond guest feedback into reputation and service quality management.
Guest Survey Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | — |
According to HTR's product database, Loopon Post Stay and Service Metrics Group share 6 features. Here are the key differences — features one has that the other lacks.
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| Customizable questions | ||
| In app call back | ||
| On-site/In-Stay Surveys | ||
| Responsive surveys | ||
| Segmented surveys | ||
| Social review tracking |
Showing top differences. 6 more features differ between these products.
What hoteliers love
Users consistently praise Loopon for its intuitive design and ease of navigation, simplifying user administration and making it straightforward to tea... Users consistently praise Loopon for its intuitive design and ease of navigation, simplifying user administration and making it straightforward to teach new users. This ease of use extends to both desktop and mobile devices, though some wish for further improvements in mobile usability.
Hotels find the system excellent for gathering and analyzing guest feedback from multiple channels. Loopon's ability to provide detailed reports and r... Hotels find the system excellent for gathering and analyzing guest feedback from multiple channels. Loopon's ability to provide detailed reports and relevant statistics aids in identifying strengths and weaknesses, improving service quality, and making informed decisions.
Loopon's customer support is frequently highlighted for its speed and effectiveness. Users appreciate the prompt and helpful responses, which make add... Loopon's customer support is frequently highlighted for its speed and effectiveness. Users appreciate the prompt and helpful responses, which make addressing issues and implementing changes easier.
Where hoteliers push back
Users have noted a need for more flexibility in report creation. Currently, they rely heavily on customer support for generating custom reports and st... Users have noted a need for more flexibility in report creation. Currently, they rely heavily on customer support for generating custom reports and statistics, which can be a hindrance.
The system's user administration capabilities are valued for their simplicity. However, there are requests for better self-service functionality to ma... The system's user administration capabilities are valued for their simplicity. However, there are requests for better self-service functionality to make small changes without requiring support intervention.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Loopon Post Stay and Service Metrics Group share many core Guest Survey Software features, but each has unique capabilities. Loopon Post Stay offers 11 verified integration partners, while Service Metrics Group offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Service Metrics Group leads in ease of use at 5.0/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Loopon Post Stay: No. Service Metrics Group: No. Neither product currently offers a free tier. Most Guest Survey Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Loopon has an HT Score of 23 and Service Metrics Group has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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