ROH vs. Shift4 (DOLLARS ON THE NET):
Which Is Right for You?

The Decision

When choosing payment processing software for your hotel, your primary aim is seamless integration, security, and reliable support. ROH by ROH and Shift4 Payments both address core payment needs but diverge sharply in their approach, features, and user feedback. ROH offers a focused hospitality-centric platform with a strong emphasis on automation and user-friendliness, while Shift4 provides a broad, enterprise-grade payment solution with extensive integrations. Which aligns better with your hotel’s operational priorities?

Is ROH or Shift4 Better for Hotels?

ROH by ROH specializes exclusively in hospitality payments, streamlining invoicing and guest transactions with an intuitive interface praised highly by users. Shift4 Payments, meanwhile, targets a wide array of industries including retail, restaurants, and hotels, offering a more generalized but highly scalable payment platform. The key difference lies in their user experience: ROH’s reviews highlight ease of use and quick onboarding, whereas Shift4’s support and integration challenges are significantly less favorable. Do you prioritize hotel-specific features or a versatile, multi-industry solution?

ROH’s 65 reviews in the last six months with a near-perfect NPS score of 9.91 and a 100% HT Score make it a clearly superior choice for hotels seeking a proven, hospitality-focused tool. Shift4’s only 2 reviews, with no recent feedback and a support rating of just 1/5, makes it difficult to assess its suitability for your hotel now. Which product’s recent reputation and support quality better match your expectations?

The core divergence is clear: ROH emphasizes automation, ease of use, and hospitality-specific features, while Shift4 offers a broad transaction processing platform that may require more setup and management. Your choice hinges on whether your hotel needs streamlined, hotel-centric payment workflows or a flexible, enterprise-level solution capable of integrating across industries. Are you looking for a dedicated hotel payment solution or a multi-purpose enterprise platform?

ROH vs Shift4: Which Should Your Hotel Choose?

If your hotel primarily needs a straightforward, user-friendly payments platform with robust automation and real-time reporting, go with ROH. It’s designed specifically for hospitality, simplifying guest payments, invoicing, and reconciliation, with a 4.95/5 ease-of-use rating and 99% likelihood to recommend. Its 19 exclusive features—including refund management, payment splitting, and support for Apple Pay and Google Pay—offer more tailored capabilities for hoteliers.

On the other hand, if your hotel is part of a large enterprise or requires extensive integrations with POS, PMS, or other industry software, Shift4 is the more comprehensive option. Its 10 verified partners include major PMS and hospitality systems, and it supports both e-commerce and physical POS transactions. However, the limited recent reviews and support rating of 1/5 suggest it’s less reliable for hotels seeking immediate, ongoing support.

For small to medium hotels focused on operational efficiency, ROH’s targeted features and positive user feedback make it the clear choice. Larger hotel groups or multisite operators needing extensive third-party integrations might lean toward Shift4, but should be prepared for potential support challenges. Which profile matches your hotel’s operational scale and support expectations?

Is ROH or Shift4 Easier to Use?

ROH’s UI is rated 4.95/5, with users consistently praising its simplicity and minimal learning curve. The onboarding process receives a 4.92/5 rating, with many users noting how quickly their staff adapt and begin processing payments. Reviewers mention that even non-technical staff find ROH straightforward, with “nothing complicated about it,” and support staff are described as “great.”

Shift4’s user experience fares significantly worse, with a 3/5 rating and negative reviews about its support and usability. Users complain about the difficulty in getting issues resolved, citing poor customer service and ongoing billing problems after contract cancellations. While Shift4’s platform offers broad functionality, it appears to lack the polished, hotel-specific interface that makes ROH stand out.

Edge: ROH.

Which Has Better Features: ROH or Shift4?

ROH offers 19 features exclusive to its platform, including refund management, pre-authorizations, payment splitting, recurring payments, and support for Apple Pay, Google Pay, Visa, Amex, Mastercard, and Discover. These capabilities directly address common hotel payment needs, streamlining transactions and reducing manual work. The platform also features PCI compliance and chargeback management to enhance security and control.

Shift4, while supporting numerous industry-specific functions, lacks the depth of hotel-centric features seen in ROH. It primarily offers secure, real-time authorization, settlement, and fraud controls across multiple channels but does not include features like payment splitting or invoice scheduling. Its 10 integrations include key PMS providers, but the feature set is more general.

Edge: ROH.

Which Has Better Customer Support: ROH or Shift4?

ROH’s support rating is outstanding at 4.97/5, with reviewers emphasizing the responsiveness and helpfulness of the support team. Many mention that initial onboarding was smooth, and ongoing assistance is readily available, making it easier to resolve issues quickly. The platform’s small but dedicated team (27 employees) appears committed to client success.

Shift4’s support ratings are notably poor at 1/5, with reviewers recounting delays, unresolved issues, and billing disputes. One user explicitly states, “nobody cares about the product,” reflecting a lack of customer care and support. For hotels, reliable support is critical, and ROH’s reputation clearly surpasses Shift4’s.

Edge: ROH.

Which Do Hoteliers Rate Higher: ROH or Shift4?

ROH’s reviews are recent and plentiful, with 65 total reviews and a 99% likelihood to recommend. Hotel segments such as luxury, boutique, and resorts are among those who rate it highly, emphasizing its ease of use and operational efficiency. The consistently positive feedback underscores its strong market position in hospitality.

Shift4’s two reviews are outdated and negative, with no recent activity or ratings to support its effectiveness. The few reviews highlight significant service and support issues, making it hard to justify a recommendation. In terms of user ratings, ROH’s profile is overwhelmingly superior.

Edge: ROH.

How Much Do ROH and Shift4 Cost?

ROH charges a flat $100 monthly fee, with no additional implementation or setup costs. Its transparent pricing model appeals to hotels seeking predictable expenses and straightforward budgeting.

Shift4’s pricing is not publicly disclosed, reflecting its enterprise-grade positioning. Typically, such platforms negotiate custom quotes based on transaction volume and integration needs, which can make budgeting more complex for smaller hotels. Given the lack of transparent pricing, ROH offers a clearer value proposition.

What Type of Hotel Should Use ROH?

• Hotels that prioritize ease of use and quick onboarding, especially small to mid-sized properties.
• Teams seeking automation for invoicing, refunds, and recurring payments.
• Hotels that want real-time payment tracking and notifications.
• Properties looking for a hotel-specific payments platform with tailored features.
• Hotels that value excellent support and ongoing training.
• Not ideal if your hotel requires complex integrations beyond hospitality systems or extensive customization.

What Type of Hotel Should Use Shift4?

• Large hotel groups with multiple properties and complex integration needs.
• Hotels that operate across various industries and need a flexible, multi-channel payment platform.
• Teams that require a broad array of payment options and secure transaction processing.
• Hotels with in-house IT teams capable of managing and customizing enterprise solutions.
• Hotels that value security, fraud prevention, and omnichannel payment processing.
• Not ideal if your hotel requires dedicated hospitality features, user-friendly interfaces, or reliable support.

The Bottom Line for Hotels

ROH by ROH provides a dedicated, user-friendly payments platform tailored specifically to hotels, with a focus on automation, support, and operational efficiency. Its 65 recent reviews, high ratings, and hotel-centric features make it the clear choice for most properties seeking reliable, easy-to-use payment processing.

Shift4 Payments offers a versatile, enterprise-grade solution capable of supporting multiple industries and complex transaction needs. However, its poor recent reviews and support ratings indicate it’s less suited for hotels that prioritize service, ease of use, and hospitality-specific features.

If your hotel wants a straightforward, hotel-focused payment system with proven support, go with ROH. For large-scale operations needing extensive customization and multi-industry capabilities, Shift4 might be appropriate — but only if you’re prepared for potential support hurdles. For most hotels, ROH stands out as the more reliable and hotel-tailored solution.