SHR Customer Relationship Management (CRM) vs. Thynk Hotel CRM:
Which Is Right for You?

The Decision

Choosing the right CRM for your hotel depends on your specific needs, budget, and the scale of your operations. Both SHR Group’s CRM and Thynk offer tools to manage guest relationships and marketing, but they diverge significantly in their approach, features, and user feedback. SHR Group’s offering caters more to hotels seeking advanced segmentation, automation, and a broad partner ecosystem, whereas Thynk emphasizes ease of use, integration, and scalability. Which solution aligns better with your hotel’s priorities?

Is SHR Customer Relationship Management (CRM) or Thynk Hotel CRM Better for Hotels?

Both SHR Group and Thynk aim to improve guest engagement and drive revenue, but they approach these goals differently. SHR’s CRM is more feature-rich, with a focus on segmentation, automation, and loyalty programs, supported by a large set of integrations and advanced marketing tools. Thynk, powered by Salesforce, emphasizes simplicity, customization, and real-time data synchronization, making it attractive for hotels that prioritize operational ease and scalability.

While SHR Group’s product boasts a comprehensive set of 17 exclusive features, Thynk offers a powerful, user-friendly platform with a focus on automation and seamless integration. The recent reviews reveal SHR’s slightly stronger support and more recent positive feedback, but Thynk’s ease of use and adaptability make it compelling for hotels looking to grow efficiently. Do your hotel’s priorities lean toward advanced marketing automation or streamlined integration?

SHR CRM vs Thynk: Which Should Your Hotel Choose?

If your hotel needs a feature-rich platform with advanced segmentation, automation, and loyalty management, SHR Group is the better choice. It’s ideal for hotels that want a deep suite of tools to nurture guest relationships, plus extensive partner integration and a strong regional presence, especially if revenue management and detailed guest data analysis are priorities.

Conversely, if your hotel values a straightforward, scalable CRM with excellent integration capabilities, Thynk is preferable. It suits properties that seek quick onboarding, real-time data syncing, and a flexible platform that adapts easily to different operational sizes, particularly if automation and multi-property management are key.

For hotels that require detailed segmentation, a broad feature set, and proven recent reviews, SHR’s more extensive user feedback makes it the stronger candidate. Thynk’s focus on user-friendliness and scalable integration also makes it a compelling option, especially for properties aiming for rapid deployment.

Is SHR CRM or Thynk Hotel CRM Easier to Use?

SHR’s ease of use scores are slightly higher, with a 4.77/5 rating compared to Thynk’s 4.38/5, reflecting more recent positive reviews on onboarding and interface. Users praise SHR’s intuitive, interconnected tools and smooth onboarding experience, with many mentioning its well-designed dashboards and straightforward workflows. However, some reviews highlight the need for a more modern UI and faster updates.

Thynk also enjoys a high ease of use score, with praise for its simple interface, quick learning curve, and effective customer support. Clients appreciate its user-friendly design, especially for teams already familiar with Salesforce, but some note that automation features could be more intuitive.

Edge: SHR Group.

Which Has Better Features: SHR CRM or Thynk Hotel CRM?

SHR offers a distinct advantage with 17 unique features, including a centralized data warehouse, event-based automations, guest feedback modules, A/B testing, and detailed segmentation options like loyalty and geographic segmentation. These tools support sophisticated marketing, operational automation, and guest engagement strategies not available in Thynk.

Thynk’s primary standout feature is its GDPR compliance, along with robust integration capabilities and automation, but it only offers one feature exclusive to it. While Thynk’s analytics and customization are praised, SHR’s broader feature set provides more options for advanced guest relationship management.

Edge: SHR Group.

Which Has Better Customer Support: SHR CRM or Thynk Hotel CRM?

Customer reviews consistently favor SHR Group’s support, rating it at 4.92/5, and praise their responsiveness, professionalism, and proactive assistance. Customers report that SHR’s support team is knowledgeable and helpful, making onboarding and troubleshooting smooth, especially during system updates and integrations.

Thynk’s support scores 4.25/5, with reviews highlighting the professionalism and friendliness of their team. However, some users mention that proactive advice during implementation could improve, and response times are slightly slower compared to SHR.

Edge: SHR Group.

Which Has More Integrations: SHR CRM or Thynk Hotel CRM?

SHR Group’s integration count is notably higher, with 81 verified partners, including critical systems like Cendyn, Mews, and Oracle Hospitality. Its extensive integration ecosystem allows hotels to connect easily with booking engines, PMS, payment providers, and marketing tools, streamlining operations across departments.

Thynk offers 14 verified integrations, including key partners like Get Into More, Sertifi, and Spazious. While it covers essential hospitality systems, its ecosystem is smaller, limiting some customization and connectivity options.

Edge: SHR Group.

Which Do Hoteliers Rate Higher: SHR CRM or Thynk Hotel CRM?

Recent reviews show SHR’s higher overall ratings, driven by its support, ease of use, and feature depth. Hoteliers across segments—especially luxury and boutique hotels—rate SHR at 4.92/5 for support and 4.77/5 for ease of use, citing its interconnected platform and advanced marketing tools.

Thynk’s ratings are slightly lower at 4.25/5 for support and 4.38/5 for ease of use, with users valuing its simplicity and integration capabilities. The more recent reviews and higher overall ratings favor SHR as the preferred choice.

Edge: SHR Group.

How Much Do SHR CRM and Thynk Hotel CRM Cost?

SHR Group does not publicly disclose pricing, but it is typically offered as a tailored enterprise solution, often with a custom quote based on hotel size and feature needs. It’s likely to involve higher costs due to its extensive capabilities and integrations.

Thynk’s pricing starts at $500 per month, with no indication of additional implementation fees or tiered plans. Its straightforward pricing makes it accessible for hotels seeking scalable solutions without complex negotiations.

What Type of Hotel Should Use SHR Customer Relationship Management (CRM)?

• Hotels seeking a highly customizable, feature-rich platform with advanced segmentation, automation, and loyalty management.
• Large hotels or hotel groups that need extensive integration with multiple systems and partners.
• Hotels focused on detailed guest data analysis, sophisticated marketing campaigns, and personalized guest experiences.
• Properties with dedicated sales and marketing teams that want comprehensive tools for engagement.
• Not ideal if your hotel operates on a very tight budget or prefers a simple, plug-and-play solution.

What Type of Hotel Should Use Thynk Hotel CRM?

• Hotels seeking an easy-to-implement CRM platform with seamless integration into existing systems.
• Properties that prioritize automation, real-time data, and multi-property management without complex customization.
• Hotels that value a user-friendly interface, quick onboarding, and scalable cloud solutions.
• Teams that want a flexible platform adaptable across different regions and languages.
• Not ideal if your hotel needs deep segmentation, extensive automation, or advanced marketing tools that are not available in Thynk.

The Bottom Line for Hotels

The core difference between SHR Group and Thynk CRM lies in their depth versus simplicity. SHR offers a detailed, feature-rich experience suited for hotels requiring advanced segmentation, automation, and a broad partner network. Thynk provides a streamlined, scalable solution ideal for hotels that want quick deployment and reliable integrations without the complexity.

Choose SHR Group if your hotel needs a comprehensive, customizable platform with extensive automation and segmentation. Its higher recent review count and support ratings make it more reliable for demanding operations.

Opt for Thynk if your hotel values ease of use, quick setup, and seamless integration, especially if automation and multi-property management are priorities. Its continuous updates and straightforward pricing make it attractive for growing properties.

In summary, SHR Group’s more extensive feature set and recent, positive reviews make it the safer bet for larger, sophisticated hotels. Thynk’s simplicity and scalability are perfect for hotels looking for a flexible, easy-to-manage CRM ecosystem that grows with them.