Simply Measured vs. Travel Media Group (Custom Social Media Content):
Which Is Right for You?

The Decision

Choosing between Simply Measured and Travel Media Group for your hotel’s social media management hinges on your specific needs. Simply Measured offers data-focused social media analytics and reporting, while Travel Media Group emphasizes content creation and strategic posting. Both tackle your hotel’s online visibility but do so through different approaches. Does your team need in-depth analytics or compelling content? Let’s explore how each stacks up.

Is Simply Measured or Travel Media Group Better for Hotels?

Both products aim to strengthen your hotel’s social media presence, but they serve distinct functions. Simply Measured focuses on measuring and analyzing social data, transforming complex metrics into digestible reports. In contrast, Travel Media Group specializes in crafting tailored content and maintaining a consistent posting schedule across platforms.

The key difference is that Simply Measured doesn’t provide content creation or posting services, just analytics. Travel Media Group, however, offers custom social media posts, engagement strategies, and a hands-on approach. Your choice depends on whether your team needs insights or content support. Are you looking to understand your social performance or actively boost your content?

The more recent reviews favor Travel Media Group, with a perfect 5/5 rating and explicit praise for customer service. Simply Measured’s absence of recent reviews and ratings suggests less current relevance or support for hotel clients. Would you prefer a platform with active, recent user feedback?

Travel Media Group vs Simply Measured: Which Should Your Hotel Choose?

If your hotel needs a straightforward way to measure social media performance and generate reports, Simply Measured might seem appealing. However, with zero current reviews and a score of 0/5, its relevance for hotels is questionable. Conversely, Travel Media Group has a 5/5 rating from 10 recent reviews, making it a more reliable choice today.

For hotels that want to maintain a consistent social presence with engaging, tailored content, Travel Media Group is the clear winner. It offers a dedicated team that creates content aligned with your property’s branding and occupancy goals. If your focus is on content creation and active management, choose Travel Media Group.

If your hotel primarily needs data to inform decision-making without ongoing content support, Simply Measured’s lack of recent activity suggests it’s less suited for current hotel industry demands. The decision is straightforward: want active, recent support? Travel Media Group wins.

Is Simply Measured or Travel Media Group Easier to Use?

Simply Measured’s interface and usability are not rated, and its user base appears inactive, suggesting limited support for hotel-specific users. Travel Media Group, however, boasts a 4.95/5 ease of use score based on recent reviews, with many users highlighting its intuitive dashboard and efficient content scheduling.

Travel Media Group’s onboarding process is rated 4.89/5, with users emphasizing the helpfulness of the support team, especially Natalie Hawkins, who is consistently praised. This indicates a smoother, more accessible experience for hotel teams adopting the platform. Edge: Travel Media Group.

Which Has Better Features: Simply Measured or Travel Media Group?

Simply Measured offers no unique features explicitly tailored for hotels, as it is primarily a social media analytics platform. Travel Media Group provides tailored content creation, strategic posting, and performance analytics—covering both content and engagement, with 3 verified integrations including OpenHotel, Stayntouch, and Travel Media Group’s own platform.

Travel Media Group’s focus on custom content and strategic management makes it a more comprehensive tool for hotels. Its ability to adapt content to market trends and occupancy drivers offers tangible value. Edge: Travel Media Group.

Which Has Better Customer Support: Simply Measured or Travel Media Group?

Simply Measured’s support reputation is unclear, with no recent reviews or user ratings available. Travel Media Group, however, has a perfect 5/5 customer support score, with reviews emphasizing responsiveness, helpfulness, and proactive service. Comments like “the entire team is extremely efficient and responsive” highlight their commitment.

The recent reviews from hotel clients underscore their satisfaction, especially with tailored onboarding and ongoing support. For a hotelier seeking dependable support, Travel Media Group clearly has the edge.

Which Has More Integrations: Simply Measured or Travel Media Group?

Simply Measured has no verified integrations, limiting its utility for hotels using other property management or CRM systems. Travel Media Group, however, offers three verified partners, including OpenHotel, Stayntouch, and its own content platform.

This integration advantage means Travel Media Group can fit more seamlessly into your existing tech stack, automating or streamlining your social media workflows. Edge: Travel Media Group.

Which Do Hoteliers Rate Higher: Simply Measured or Travel Media Group?

With no recent reviews or ratings for Simply Measured, it’s impossible to gauge current hotel sentiment. Conversely, Travel Media Group enjoys a 5/5 rating from 10 reviews, all recent, with high satisfaction across segments like branded hotels, inns, and resorts.

Hotels that have used Travel Media Group praise its responsiveness and quality of content, with some reporting significant gains in engagement and reach. Given the recent, positive feedback, hotelier ratings favor Travel Media Group.

How Much Do Simply Measured and Travel Media Group Cost?

Pricing details for Simply Measured are unavailable, and it does not offer a free trial or transparent pricing model. Travel Media Group similarly does not list explicit prices but emphasizes an affordable, performance-based approach without implementation fees or monthly flat rates.

Since both lack clear pricing, your best move is to request quotes directly. However, the strong reviews and active support suggest Travel Media Group provides good value for hotel marketers seeking results without hidden costs.

What Type of Hotel Should Use Simply Measured?

• Hotels that primarily want detailed social media analytics to inform strategic decisions.
• Teams that need comprehensive measurement reports to track campaign success.
• Hotels with internal resources capable of acting on data insights independently.
• Large brands with dedicated marketing analytics staff.

Not ideal if:

• You need ongoing content creation or active social media management.
• Your team prefers a more hands-on approach with content tailoring.
• You seek recent support and ongoing service tailored for hotels.

What Type of Hotel Should Use Travel Media Group?

• Hotels that want consistent, professionally crafted social media content.
• Teams looking for a partner to handle posting, engagement, and strategy.
• Properties aiming to boost occupancy through targeted social campaigns.
• Hotels seeking an easy-to-use platform with proactive support.

Not ideal if:

• You prefer to manage social posts internally without external help.
• Your hotel has a very limited or highly niche social media strategy.
• You expect a self-service platform without personalized support.

The Bottom Line for Hotels

Simply Measured and Travel Media Group address different facets of social media management. Simply Measured is a social media analytics platform lacking recent activity and hotel-specific feedback, making it less suitable for hotels seeking active management or content support today.

Travel Media Group, with recent reviews, high satisfaction, and tailored content offerings, emerges as the stronger choice for hotels that want to engage guests actively and measure performance effectively. Its support, integrations, and positive hotel ratings make it the clear leader in today’s hotel social media landscape.

If your hotel needs ongoing content creation, strategic management, and active support, choose Travel Media Group. For data-driven insights to refine your campaigns, consider whether Simply Measured’s analytics meet your internal capabilities, though its current lack of reviews suggests limited hotel focus.

In conclusion, for most hotels looking to enhance their social media impact now, Travel Media Group offers a more complete, well-supported solution. Your team will likely find it easier to implement and see measurable results, making it the recommended choice.