SiteMinder Guest Engagement (Upselling) vs. Way:
Which Is Right for You?

The Decision

Choosing between SiteMinder Guest Engagement (Upselling) and Way hinges on your hotel’s specific needs. Both aim to boost your revenue via upselling and brand activation, but they serve fundamentally different purposes—one is a dedicated hotel upselling platform, the other a broader brand management tool. Your decision should reflect whether your priority is maximizing guest revenue or managing brand activations efficiently.

SiteMinder offers a comprehensive upselling solution with proven performance and extensive integrations, while Way focuses on simplifying brand activation management without specialized hotel features. Which aligns better with your hotel’s strategic goals?

Is SiteMinder or Way Better for Hotels?

SiteMinder’s upselling platform is built explicitly for hotels, with a strong focus on increasing revenue through pre-arrival and in-stay offers. It boasts 133 reviews, a 4.88/5 overall rating, and recent feedback confirming its ease of use and support, making it a reliable choice for revenue-focused hotels.

Way, on the other hand, is a newer platform with no reviews or ratings yet, designed for brand activations rather than direct hotel revenue. Its features are tailored toward brand managers rather than hoteliers seeking to upsell, making it less relevant if your goal is immediate revenue growth.

In essence, if your hotel needs a dedicated upselling tool backed by extensive reviews, SiteMinder is the preferred choice. If your focus is brand activation management unrelated to guest upselling, Way might be worth exploring. But for hotel-specific upselling, which product seems more aligned with your needs?

SiteMinder vs Way: Which Should Your Hotel Choose?

If your hotel needs a proven, feature-rich upselling solution that integrates with your existing systems, go with SiteMinder. Its 245 verified integrations, including PMS systems like Stayntouch, and robust features such as guest segmentation, offer orchestration, and multi-channel messaging make it a clear winner for revenue enhancement.

If your hotel or business focus is on managing brand activations, launching campaigns, or handling marketing initiatives centrally, Way could work. However, it lacks hotel-specific features, integrations, and reviews, making it less suitable for direct upselling or guest engagement.

For hotel operators aiming to directly increase revenue through targeted upselling, SiteMinder is the definitive choice. Businesses seeking a platform for brand activations with broader marketing goals may consider Way, but it’s less tailored to your hotel’s core revenue strategies.

Is SiteMinder or Way Easier to Use?

SiteMinder scores a 4.8/5 for ease of use, with many reviews praising its intuitive interface and streamlined onboarding process. Users mention that setting up offers and automations is straightforward, and staff adoption is high thanks to its user-friendly design.

Way, lacking reviews and user ratings, provides no clear insight into usability for hotel teams. Its platform is designed for brand managers and marketing teams, so it may not be as accessible or straightforward for hotel staff unfamiliar with brand activation tools.

Edge: SiteMinder.

Which Has Better Features: SiteMinder or Way?

SiteMinder offers 12 unique features tailored specifically for hotel upselling, including automated replies, guest history, analytics dashboards, messaging, surveys, ancillary product merchandising, room upgrades, segmentation, offer templates, multi-channel delivery, and offer orchestration. These features enable personalized, targeted upselling throughout the guest journey.

Way has no listed features specific to hotel upselling or guest engagement, focusing instead on brand activation management. Its platform simplifies campaign launches but lacks the deep, hotel-centric tools that drive direct revenue.

Edge: SiteMinder.

Which Has Better Customer Support: SiteMinder or Way?

SiteMinder’s support receives a 4.84/5 rating, with reviews highlighting quick responses and knowledgeable staff. Customers frequently mention that onboarding is smooth, and support teams help resolve issues efficiently, which is vital during busy periods.

Way offers no publicly available support ratings or reviews. Given its smaller size and lack of hotel-specific focus, it’s unlikely to provide the same level of dedicated hospitality support.

Edge: SiteMinder.

Which Has More Integrations: SiteMinder or Way?

SiteMinder boasts 245 verified integrations, including major PMS providers like Stayntouch, and a broad partner ecosystem that supports extensive hotel operations. This allows your hotel to connect seamlessly with your existing systems, ensuring data flows smoothly and upselling opportunities are maximized.

Way has only one verified partner, limiting its integration capabilities and making it less adaptable to hotel operations that depend on a variety of software tools.

Edge: SiteMinder.

Which Do Hoteliers Rate Higher: SiteMinder or Way?

SiteMinder’s user reviews indicate a high satisfaction rate, with a 4.88/5 score and a 96% likelihood to recommend, especially among boutique, city center, and resort hotels. Recent reviews emphasize its ease of use, support, and measurable revenue uplift.

Way, with no reviews or ratings, offers no quantifiable feedback from hoteliers, making it impossible to gauge user satisfaction or performance.

Edge: SiteMinder.

How Much Do SiteMinder and Way Cost?

SiteMinder’s upselling platform is priced at a base fee of $600 per month, with no mention of additional implementation or setup costs. It’s a predictable, subscription-based model.

Way’s pricing details are unavailable, suggesting it may follow a different or less transparent model, but without reviews or case studies, assessing value is difficult.

What Type of Hotel Should Use SiteMinder?

• Hotels seeking a proven, scalable upselling platform with extensive integrations.
• Hotels that want to increase revenue through targeted pre-arrival and during-stay offers.
• Properties with a focus on guest experience and satisfaction, using automation to enhance communication.
• Hotels looking for a platform backed by thousands of reviews and high user satisfaction.
• Hotels in need of multi-channel messaging and segmentation for personalized offers.

Not ideal if you prefer a simple, non-integrated solution or have a very limited budget for upselling tools.

What Type of Hotel Should Use Way?

• Hotels or brands focused on launching and managing brand activations and marketing campaigns.
• Teams that want a centralized platform for campaign management, AI insights, and brand analytics.
• Businesses seeking a lightweight, easy-to-launch solution for brand engagement, not direct revenue.
• Companies interested in integrated brand activation management rather than guest-specific upselling.

Not ideal if your core goal is direct guest revenue growth or if you need hotel-specific features and integrations.

The Bottom Line for Hotels

SiteMinder Guest Engagement (Upselling) stands out as the clear choice for hotels aiming to boost revenue through targeted, automated upselling. Its extensive feature set, integrations, and proven track record make it a dependable tool for revenue growth.

If your hotel’s priority is implementing personalized upselling to increase ancillary revenue, SiteMinder’s platform is the better fit. Its higher review count, recent user feedback, and industry presence cement its position as the go-to solution in the hotel upselling space.

Conversely, Way offers a focused platform for managing brand activations, which could benefit hotel brands with a broader marketing strategy. However, without hotel-specific features, reviews, or integrations, it isn’t suitable as a direct upselling tool for your property.

Ultimately, for direct, measurable revenue enhancement in a hotel context, SiteMinder is the recommended choice. If your focus is brand campaigns and activation management outside the guest revenue scope, Way might be worth exploring—though it’s less proven in your industry.