The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 339 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SiteMinder shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Performance Reporting and Mobile optimized/responsive.
The Anything Group shines , with exclusive features like Popups & Alerts and Customizable Attractions Maps.
Side-by-side ratings based on 339 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $600/mo | From $2,000/mo |
| Verified Reviews | 339 | 0 |
After analyzing 339 verified reviews, SiteMinder users most value its ease of use and user experience, booking engine and channel manager integration, customer support and agility, while The Anything Group users highlight . Click any theme to see what reviewers say.
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Ease of Use and User Experience
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Booking Engine and Channel Manager Integration
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Customer Support and Agility
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Visual Design and Brand Representation
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Website and Booking System Design Flexibility
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Improved Onboarding and Setup Processes
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #3 112 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 129 reviews | #32 0 reviews |
| Large (75-199 rooms) ▾ | #1 35 reviews | — |
| X-Large (200+ rooms) ▾ | #1 9 reviews | — |
By Property Type
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| Boutique ▾ | #1 144 reviews | #33 0 reviews |
| Luxury ▾ | #3 102 reviews | #34 0 reviews |
| Branded / Chain ▾ | #5 47 reviews | — |
| Extended Stay ▾ | #1 48 reviews | — |
By Region
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| North America ▾ | #3 36 reviews | #25 0 reviews |
| Europe ▾ | #5 79 reviews | — |
| Asia Pacific ▾ | #2 109 reviews | — |
| Middle East ▾ | #3 5 reviews | — |
Choosing the right website design platform for your hotel hinges on your specific needs for functionality, ease of use, and overall value. While SiteMinder's Website Builder offers a comprehensive, feature-rich platform tailored to the hospitality industry, the Anything Group’s web design service emphasizes aesthetic flexibility and user experience. Which solution aligns better with your hotel’s growth goals?
Both products aim to enhance your online presence, but their core offerings diverge significantly. SiteMinder’s platform integrates directly with your booking systems and channels, streamlining operations. In contrast, the Anything Group focuses solely on website design, emphasizing visual appeal and user engagement. Do you prioritize operational integration or a visually compelling website?
SiteMinder’s Website Builder is crafted for hotels that want an all-in-one platform to manage their website, bookings, and distribution channels from a single dashboard. Its strength lies in its ability to synchronize real-time availability, rates, and bookings, reducing manual errors and increasing direct reservations.
The Anything Group’s service, on the other hand, targets hotels seeking a visually stunning, highly customizable website that enhances branding and guest experience without necessarily integrating with booking engines or channel management. If your hotel’s priority is operational efficiency combined with online visibility, SiteMinder is likely more suitable.
Conversely, if your hotel needs a website that captures your unique aesthetic and encourages engagement through customization and aesthetic design, the Anything Group might be a better fit. Do you need an integrated booking platform or a beautiful digital storefront?
If your hotel needs to streamline online distribution, improve booking management, and reduce manual errors, go with SiteMinder. Its platform is built for hotels that want a unified system to manage multi-channel distribution, real-time rate updates, and analytics — backed by over 300 reviews, mostly recent, with an overall rating of 4.45/5.
If, however, your hotel’s focus is on creating a visually compelling website that captures your brand identity and offers enhanced user experience, the Anything Group is worth considering. Although it has no reviews or ratings, their emphasis on modern, mobile-responsive design and content optimization makes it ideal for hotels that want an aesthetic overhaul without necessarily integrating booking functions.
This decision largely depends on whether operational features or visual branding is your top priority.
SiteMinder scores a high 4.63/5 for ease of use, with many reviews praising its intuitive interface and simple onboarding process. Users highlight its straightforward navigation, quick setup, and minimal training requirements, making staff adoption smooth and rapid.
The Anything Group, lacking publicly available ratings or reviews, makes it difficult to evaluate usability. However, as a design-focused service, their approach likely involves a more involved process of content creation and customization, which may require more time to learn and implement.
Edge: SiteMinder.
SiteMinder offers 41 features exclusive to its platform, including room and rate filtering, performance reporting, rate intelligence, multi-channel management, PMS connectivity, analytics dashboards, multi-currency support, and automated email campaigns. These tools serve to optimize your revenue and streamline operational workflows.
The Anything Group provides 10 features centered around design customization, such as drag-and-drop page building, SEO plugins, customizable themes, attraction maps, blog post creation, and storefront functionalities. While visually impactful, these features lack direct integration with booking or channel management systems.
Edge: SiteMinder.
SiteMinder’s customer support scores 4.4/5, with numerous reviews emphasizing responsive, knowledgeable assistance and excellent onboarding. Users frequently mention its regional language support and fast response times, especially in Spanish-speaking markets.
Since the Anything Group has no publicly available reviews or ratings, assessing support quality is difficult. Given their recent market presence and lack of review data, it’s reasonable to assume support may not be as established or responsive.
Edge: SiteMinder.
SiteMinder boasts 245 verified partners, including major OTAs, PMS systems, and hospitality software providers, offering a vast ecosystem for distribution and management. This extensive network enables your hotel to connect with a broad array of channels effortlessly.
The Anything Group, with no verified integrations listed, appears to focus solely on website design without direct booking or channel management integrations. This limits its utility for hotels seeking operational connectivity.
Edge: SiteMinder.
SiteMinder's reviews are overwhelmingly positive, with a 4.45/5 overall rating and a 92% likelihood to recommend, based on 308 reviews, the majority of which are recent (16 in the last six months). Hotels of various sizes, from small guesthouses to resorts, praise its reliability, ease of use, and support.
The Anything Group lacks publicly available reviews, so hotel ratings are unavailable. Without user feedback, it’s difficult to gauge hotel satisfaction or performance.
Edge: SiteMinder.
SiteMinder charges a base price of $600 per month, with no freemium tier or additional implementation fees, making it straightforward for hotels to budget. Its pricing reflects its broad feature set and integration capabilities.
The Anything Group’s service starts at $2,000, with no information on ongoing monthly costs or additional fees. Given their focus on website design rather than operational tools, costs are likely tied to project scope and customization.
Not ideal if:
Not ideal if:
SiteMinder’s Website Builder stands out as a comprehensive, feature-rich platform designed for operational hotels that need integrated booking, channel management, and analytics. Its broad ecosystem and recent positive reviews make it a dependable choice for hotels aiming to expand distribution and optimize revenue.
The Anything Group, despite lacking review data, offers specialized website design services focused on aesthetics and user experience. It’s best suited for hotels that want a visually appealing website without complex operational integrations.
Choose SiteMinder if your hotel needs a robust, scalable system that manages distribution and bookings efficiently. Opt for the Anything Group if your priority is a stunning, customizable website that strengthens your brand presence.
In summary, for most hotels seeking a proven, integrated solution, SiteMinder’s extensive features and recent positive feedback make it the stronger option. If visual branding and design are your main concerns, and operational tools are secondary, the Anything Group could be a suitable alternative.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | From $2,000/mo |
According to HTR's product database, SiteMinder Website Builder and TAG Web Design share 8 features. Here are the key differences — features one has that the other lacks.
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| Customizable Attractions Maps | ||
| Drag and Drop Page Builder | ||
| Open API | ||
| Performance Reporting | ||
| Popups & Alerts | ||
| Quick rate shopping filters | ||
| Rate Intelligence | ||
| Room & rate type filtering | ||
| Room Rate Comparison | ||
| Storefront/Voucher Functionality | ||
| Website Personalization | ||
| Whitelabel Capability |
Showing top differences. 39 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"On top of system integration and automation, SiteMinder provides enhancements for Qunci Villas’ room management and room rate adjustments. Viki said:"
No published case study for this goal yet.
"The platform worked really well from the very beginning. The channel manager was connected with our Mews PMS, which made sure that our inventory was always updated across all chann..."
No published case study for this goal yet.
What hoteliers love
Multiple reviews highlight the platform's ease of use and intuitive navigation. Staff and managers find the system approachable, which reduces trainin... Multiple reviews highlight the platform's ease of use and intuitive navigation. Staff and managers find the system approachable, which reduces training time and enables quick adoption. However, some suggest improvements in initial onboarding workflows to further enhance the user's early experience with the tools.
Several reviews praise SiteMinder for its effective integration between the booking engine and channel manager. Users highlight its stability and abil... Several reviews praise SiteMinder for its effective integration between the booking engine and channel manager. Users highlight its stability and ability to sync rate and stock changes swiftly, reducing manual errors. This integration facilitates efficient management of OTA and direct bookings, leading to increased revenue through enhanced channel management strategies.
SiteMinder's responsive customer support, especially for regional languages like Spanish in LATAM, is appreciated. Nevertheless, there's a desire for... SiteMinder's responsive customer support, especially for regional languages like Spanish in LATAM, is appreciated. Nevertheless, there's a desire for even quicker support channels like live chat during weekends for critical enterprise functionalities.
Where hoteliers push back
The design and customization flexibility of SiteMinder's website builder and booking system are frequently mentioned. Users appreciate the modern, use... The design and customization flexibility of SiteMinder's website builder and booking system are frequently mentioned. Users appreciate the modern, user-friendly interface but also express a desire for more customization options to align with their unique brand identities. Critical reviews focus on needing greater flexibility in design features like fonts and branding elements.
One consistent piece of feedback involves the desire for refining the onboarding process to accelerate value realization. Users suggest more intuitive... One consistent piece of feedback involves the desire for refining the onboarding process to accelerate value realization. Users suggest more intuitive guided tours and enhanced setup flows to simplify initial interactions and efficiency in early usage stages.
Ranks higher for
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SiteMinder Website Builder and TAG Web Design share many core Website Design features, but each has unique capabilities. SiteMinder Website Builder offers 245 verified integration partners, while TAG Web Design offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SiteMinder Website Builder leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SiteMinder Website Builder: No. TAG Web Design: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SiteMinder has an HT Score of 100 and The Anything Group has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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