The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 123 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SkyTouch Technology shines in ease of use and customer support — especially for independent properties (4.0/5) , with exclusive features like Guest profiles and Guest CRM.
Zavia ERP shines , with exclusive features like Guest Communication (SMS Messaging) and Native Email Marketing.
Side-by-side ratings based on 123 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | From $300/mo |
| Verified Reviews | 123 | 0 |
After analyzing 123 verified reviews, SkyTouch Technology users most value its user-friendly interface, customer support responsiveness, remote access, while Zavia ERP users highlight . Click any theme to see what reviewers say.
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User-friendly interface
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Customer support responsiveness
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Remote access
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Tape chart
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Customizability limitations
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Bugs and glitches
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Reporting capabilities
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #19 41 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #10 72 reviews | — |
| Large (75-199 rooms) ▾ | #21 5 reviews | — |
| X-Large (200+ rooms) | #23 2 reviews | — |
By Property Type
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| Boutique ▾ | #18 47 reviews | — |
| Luxury ▾ | #22 27 reviews | — |
| Branded / Chain ▾ | #10 45 reviews | — |
| Extended Stay ▾ | #22 7 reviews | — |
By Region
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| North America ▾ | #7 120 reviews | — |
| Europe | #60 0 reviews | — |
| Asia Pacific | #38 1 reviews | — |
Choosing between SkyTouch Technology by SkyTouch and Zavia ERP hinges on your hotel’s size, operational complexity, and regional focus. Both systems aim to streamline property management, but SkyTouch’s extensive feature set and established presence in North America contrast sharply with Zavia’s targeted approach for smaller hotels in Latin America, emphasizing control and affordability. Which system aligns more with your hotel’s needs?
SkyTouch has been a go-to solution for hotels seeking a cloud-based PMS since 2013, boasting a broad user base and a strong reputation in North America. Zavia, meanwhile, focuses on smaller properties in Latin America, promising simplified management and cost-effective operations. Your choice depends on whether you prioritize industry experience and regional support or tailored affordability and simplicity.
SkyTouch’s extensive experience and positive review volume—119 reviews in the last six months, with an overall score of 3.5/5—make it a more proven option for mid-to-large hotels in North America. Its high ease of use (4.64/5) and customer support (4.5/5) reflect a mature product favored for its interface and support quality.
Zavia, despite a lack of recent reviews and a score of 0/5, is positioned as a niche solution for smaller Latin American properties. It offers integrated reservation management, real-time syncs with over 40 agencies, and website creation, appealing to budget-conscious hotels seeking control.
If your hotel is in North America and values proven stability, SkyTouch is the clear choice. Conversely, if you operate in Latin America and need a localized, cost-effective system for smaller-scale operations, Zavia might be suitable. But note, Zavia’s lack of recent reviews makes its reliability harder to verify.
SkyTouch’s user-friendly interface scores an impressive 4.64/5, with many users highlighting how quickly staff can learn the system—often within a day. Its onboarding process also garners a 4.36/5 rating, and reviews frequently mention how intuitive the reservation and rate management features are.
Zavia, with no available user ratings or recent reviews, presents an opaque picture of usability. Given its focus on small hotels, it’s likely designed for straightforward management, but confirmed ease of use can't be assured.
Edge: SkyTouch.
SkyTouch offers 24 shared features plus 3 unique functionalities like a guest CRM, guest profiles, and integrated CRS, covering most core PMS needs. It excels in rate management, group reservations, and detailed reporting.
Zavia, with 27 out of 24 shared features, surpasses SkyTouch in unique functionalities—offering multi-currency support, SMS messaging, native email marketing, mobile app, real-time status updates, automated assignments, and integrated payment processing, among others. It provides a broader feature set tailored for small to medium hotels seeking comprehensive control.
Edge: Zavia ERP.
SkyTouch’s support scores 4.5/5, with many reviews praising its professionalism and responsiveness. Clients mention that support staff are knowledgeable, but some express frustration over long wait times and unresolved issues.
Zavia, lacking recent review data, makes support quality hard to gauge. Given its regional focus and smaller team, support might be more personalized but less documented.
Edge: SkyTouch.
SkyTouch integrates with 33 verified partners, including prominent systems like SiteMinder, Impulsify, and SHR Group, offering broad connectivity for distribution, guest management, and revenue tools.
Zavia’s ecosystem totals only 5 verified partners, with integrations including Stripe, Profitroom, and some OTAs, but it lacks the extensive partner network of SkyTouch. Its integrations focus on core functionalities like payments and channel management.
Edge: SkyTouch.
SkyTouch’s reviews show consistent recent feedback, with a 89% likelihood of recommendation and an overall rating of 3.5/5 from 119 reviews. Hoteliers across diverse segments in North America praise its ease of use, support, and reporting.
Zavia, lacking recent reviews or detailed user feedback, cannot be reliably rated. Its niche positioning makes it less transparent how actual users perceive its performance.
Edge: SkyTouch.
SkyTouch charges a base price of $600/month, with no free tier, trial, or clear indication of additional fees. Its pricing model suggests a higher-entry cost suitable for larger properties.
Zavia’s base price is $300/month, also without free trials, making it more affordable for smaller hotels. Its pricing aligns with its focus on smaller, budget-conscious properties.
Note: Precise total costs may vary based on property size and optional modules.
Not ideal if...
Not ideal if...
SkyTouch and Zavia serve different segments and operational needs. SkyTouch offers a broad, reliable platform backed by a large user base and recent, positive reviews, making it ideal for hotels in North America with complex needs. Zavia provides a more affordable, straightforward solution for smaller hotels in Latin America, with a focus on control and local support.
Choose SkyTouch if your hotel values a mature, feature-rich PMS with proven stability, extensive integrations, and excellent support. Opt for Zavia if your hotel is small, in Latin America, and needs a cost-effective, easy-to-manage system with core features and real-time control.
In conclusion, SkyTouch’s established reputation and recent review volume give it a clear edge. Its comprehensive feature set and support make it a safer choice for most hotels in North America. Zavia, while promising, lacks recent user feedback and may be better suited for smaller, regional properties.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | From $300/mo |
According to HTR's product database, SkyTouch Technology and Zavia ERP share 24 features. Here are the key differences — features one has that the other lacks.
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| Centralized Messaging | ||
| Gift Vouchers | ||
| Guest CRM | ||
| Guest Communication (SMS Messaging) | ||
| Guest profiles | ||
| Integrated CRS | ||
| Mobile App | ||
| Multi-currency | ||
| Native Email Marketing |
Showing top differences. 18 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We are finding great value and payback versus anything else out there on the market, and I have seen them all."
No published case study for this goal yet.
What hoteliers love
Users consistently praise SkyTouch for its intuitive, easy-to-navigate system. Many highlight how quickly new staff members can be trained, thanks to... Users consistently praise SkyTouch for its intuitive, easy-to-navigate system. Many highlight how quickly new staff members can be trained, thanks to the interface's simplicity. This aspect makes SkyTouch particularly well-suited for properties that frequently onboard new employees.
SkyTouch's customer support receives mixed feedback. Many users commend the support team for their professionalism and helpfulness. However, others cr... SkyTouch's customer support receives mixed feedback. Many users commend the support team for their professionalism and helpfulness. However, others criticize the extended waiting times and the fact that long-standing issues remain unresolved despite multiple reports.
SkyTouch's cloud-based system is appreciated for its remote access capability. This allows hotel managers to monitor operations, make rate changes, an... SkyTouch's cloud-based system is appreciated for its remote access capability. This allows hotel managers to monitor operations, make rate changes, and check reports from any location with internet access, which is a significant advantage for multi-property managers.
Where hoteliers push back
While SkyTouch offers a range of features, users report that the system's customizability is limited. Specific areas of concern include the inability... While SkyTouch offers a range of features, users report that the system's customizability is limited. Specific areas of concern include the inability to tailor reports, user interface layouts, and reservation processes to meet unique property needs.
Many users express frustration with SkyTouch due to recurring software bugs and glitches. These issues range from intermittent system crashes and logi... Many users express frustration with SkyTouch due to recurring software bugs and glitches. These issues range from intermittent system crashes and login problems to malfunctioning features like the tape chart and housekeeping modules. Users cite the need for more robust bug fixes and quicker resolutions from the support team.
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SkyTouch Technology and Zavia ERP share many core Property Management Systems features, but each has unique capabilities. SkyTouch Technology offers 33 verified integration partners, while Zavia ERP offers 5. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SkyTouch Technology leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SkyTouch Technology: No. Zavia ERP: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SkyTouch Technology has an HT Score of 77 and Zavia ERP has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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