Revolution Plus vs. Smartpricing:
Which Is Right for You?

Is Revolution Plus by Franco Grasso or Smartpricing by Smartness Better for Hotels?

Revolution Plus by Franco Grasso and Smartpricing by Smartness both serve as AI-powered revenue management systems designed to optimize hotel room pricing and improve profitability. The primary divergence lies in Revolution Plus’s combination of AI-driven pricing with dedicated human revenue manager support and a performance-based fee model, while Smartpricing emphasizes automated, user-friendly dynamic pricing with broader market integration and ease of use for smaller operations.

Revolution Plus is best suited for mid-size to large hotels and chains that benefit from tailored consulting alongside technology, leveraging two decades of data and expert revenue management teams. Smartpricing targets independents, B&Bs, and vacation rentals seeking efficient, largely automated pricing without complex onboarding or internal revenue teams. Both solve the problem of maximizing revenue through dynamic pricing informed by real-time market and property data, but their operational approach and support model differ significantly.

Revolution Plus by Franco Grasso vs Smartpricing by Smartness: Which Should Your Hotel Choose?

If you run a medium-sized or larger hotel—especially in Europe or North America—with a revenue team or desire expert consulting to complement technology, choose Revolution Plus. This recommendation is supported by its 223 reviews averaging 4.9/5 overall and a specialized revenue manager assigned to each client, delivering personalized analysis and strategic advice. Its unique "no gain no pay" model aligns cost with results, appealing to hotels focused on ROI. This product’s user base includes 15% resorts, 9% boutique hotels, and 17% B&Bs, with consistently strong ratings across segments.

If you manage a smaller independent property, vacation rental, or B&B, particularly if you prioritize ease, automation, and time savings without dedicated revenue staff, Smartpricing fits better. With 230 reviews and a 4.8/5 overall rating, it automates price updates based on booking history, competitor pricing, and demand trends. Its 22% share in vacation rentals and 19% in B&Bs supports this fit. However, Smartpricing’s review volume in specific hotel segments is thinner, such as luxury hotels (2%), so caution is advised if you manage high-end properties.

Neither product has recent review activity reflecting current user sentiment—Revolution Plus had zero reviews in the last 6 months versus a prior average of 31.3 per 6 months, and Smartpricing had only 4 versus a prior 23—indicating these all-time ratings might not capture recent product or support changes affecting users.

Is Revolution Plus by Franco Grasso or Smartpricing by Smartness Easier to Use?

Both Revolution Plus and Smartpricing score equally on ease of use and onboarding at 4.8/5, supported by over 220 reviews each, indicating strong user consensus. Revolution Plus users praise its intuitive interface for at-a-glance analysis and fast dynamic pricing adjustments, though some note a learning curve with newer features. Smartpricing reviewers highlight its simple, clean design that allows even non-experts to manage complex pricing automatically, with suggestions for improved mobile interface to enhance workflow.

Front desk and revenue teams at hotels using both products report efficient adoption, with Smartpricing favored by solo operators for saving time managing rates, and Revolution Plus appreciated by revenue managers who value detailed data and personalized support. Neither product overwhelms users with complexity, but Revolution Plus demands slightly more familiarity to leverage its full feature set.

Edge: Even.

Which Has Better Features: Revolution Plus by Franco Grasso or Smartpricing by Smartness?

Revolution Plus offers 7 unique features not found in Smartpricing, including Manage Restrictions, Business Mix Optimization, Customizable Notifications & Alerts, Financial Forecast Builder, Group Pricing & Evaluation, Displacement Analysis, and Business Intelligence. These features enable hotels to finely tune pricing controls, forecast financial outcomes, analyze group bookings, and optimize product mix—capabilities critical for complex operations with diverse customer segments and sales channels.

Smartpricing provides 4 unique features: Market Insights Reporting, Five-Year Forecasting, Enterprise Business Guidelines, and STR Data integration. These support strategic long-term planning and benchmarking against market data, useful for properties seeking macro-level insights and guided best practices.

Both share 38 features focused on dynamic pricing automation and data analysis. For hotels requiring granular operational control and advanced revenue management techniques, Revolution Plus’s richer feature set offers a decisive advantage. For those prioritizing straightforward market reporting and long-range forecasts, Smartpricing’s unique features may suffice.

Edge: Revolution Plus by Franco Grasso.

Which Has Better Customer Support: Revolution Plus by Franco Grasso or Smartpricing by Smartness?

Revolution Plus and Smartpricing both score highly on customer support and onboarding, 4.9/5 and 4.8/5 respectively, based on over 220 reviews each. Users of Revolution Plus frequently commend the professionalism and availability of their dedicated revenue managers, describing them as responsive, knowledgeable, and integral to their revenue strategy success. However, a minority highlighted occasional communication delays with consultants.

Smartpricing’s support is generally described as helpful and patient, especially in explaining technical details to non-experts. Some users suggest adding real-time chat to enhance responsiveness. One negative review mentioned fragmented customer service responsibility hindering resolution during problems.

Overall, both provide strong support experiences tailored to their user profiles, with Revolution Plus offering more personalized consultancy and Smartpricing delivering solid technical assistance.

Edge: Even.

Which Has More Integrations: Revolution Plus by Franco Grasso or Smartpricing by Smartness?

Smartpricing leads with 36 verified integrations, more than double Revolution Plus’s 16 partners. Both share 14 common integrations including major PMS and channel managers like WuBook, Vertical Booking, Simple Booking, Oracle Hospitality, and Octorate, covering essential connectivity for most hotels.

Smartpricing adds key partnerships with SiteMinder, HotelRunner, Seekda, Beds24, SabeeApp, and others, broadening compatibility with popular distribution platforms and channel managers vital for multi-property portfolios and vacation rental managers. Revolution Plus’s unique integrations include protel and Planet, appealing to certain luxury and boutique segments.

Hotels with complex distribution needs or extensive third-party channel networks gain more flexibility with Smartpricing’s broader integration ecosystem. Properties with specific PMS requirements may prefer Revolution Plus’s focused connections.

Edge: Smartpricing by Smartness.

Which Do Hoteliers Rate Higher: Revolution Plus by Franco Grasso or Smartpricing by Smartness?

Revolution Plus holds a slight edge with a 4.9/5 overall rating versus Smartpricing’s 4.8/5, based on roughly equal review volumes (223 vs 230). Ratings are consistent across segments: Bed & Breakfasts rate Revolution Plus at 4.9/5 from 75 reviews and Smartpricing at 4.8/5 from 87 reviews. Resorts and Boutique Hotels also show a similar pattern favoring Revolution Plus by a small margin.

Smartpricing scores marginally higher in Vacation Rentals & Villas (4.9/5 from 58 reviews vs Revolution Plus’s 5/5 from 20 reviews but with fewer reviews) and Limited Service Hotels (4.9/5 from 41 reviews vs Revolution Plus’s 4.9/5 from 43 reviews). The sample sizes here suggest both products perform well in these segments.

However, neither product has recent review activity reflecting current user experiences: Revolution Plus recorded zero reviews in the last six months compared to an average of 31.3 per six months in the prior two years, and Smartpricing had only 4 reviews versus 23 average. This drop in review volume suggests caution in interpreting all-time ratings as fully representative today.

Edge: Even.

How Much Do Revolution Plus by Franco Grasso and Smartpricing by Smartness Cost?

Revolution Plus charges a base price of $400 per month with no implementation fee or trial period. The pricing model is performance-based, with fees contingent on incremental revenue gains, aligning cost with results and reducing financial risk for hotels.

Smartpricing’s base price is $300 per month without implementation fees or trials. Pricing is fixed monthly without performance contingencies, offering predictable budgeting but without direct ROI alignment.

Neither product offers freemium, monthly flat, or per-room pricing models, making both suitable for hotels seeking transparent base subscription fees. Revolution Plus’s higher base price reflects the inclusion of personalized consulting and revenue management support.

What Type of Hotel Should Use Revolution Plus by Franco Grasso?

• Hotels that manage mid-sized to large portfolios requiring advanced revenue management with dedicated expert support, as evidenced by 223 reviews praising personalized consulting.
• Teams that need granular control over pricing restrictions, business mix optimization, and detailed financial forecasting to tailor strategies at the segment and channel level.
• Properties targeting consistent year-over-year revenue growth, leveraging two decades of data and proven consulting outcomes including case studies showing 20%+ revenue increases.
• Hotels operating in competitive markets where dynamic rate adjustments and displacement analysis improve profitability and occupancy.
• Operations that value a risk-free, performance-based pricing model to align cost with tangible revenue improvements.

Not ideal if:

• You operate a small independent property or vacation rental without internal revenue staff or desire for consulting.
• You require frequent mobile access and simplified interfaces prioritized by some users of competing products.
• You seek broader integration with a wide range of channel managers and distribution platforms beyond the 16 verified partners.

What Type of Hotel Should Use Smartpricing by Smartness?

• Independent hoteliers, B&Bs, and vacation rental owners who prefer automated revenue management with minimal hands-on effort, supported by 230 user reviews praising ease of use.
• Small to medium properties that rely on straightforward dynamic pricing automation without the need for dedicated revenue managers.
• Teams needing a broad set of integrations with 36 verified partners, including major global distribution systems such as SiteMinder and HotelRunner.
• Hotels aiming for simple, reliable updates to pricing across multiple channels without complex manual intervention.
• Properties that prioritize a lower base subscription price and predictable monthly costs without performance-based fees.

Not ideal if:

• Your hotel requires personalized revenue consulting or advanced business mix optimization features.
• You want deeper financial forecasting tools and customizable notifications found in competitors.
• Your operation prioritizes long-term, multi-season strategic planning with expert support.

Revolution Plus by Franco Grasso vs Smartpricing by Smartness: The Bottom Line for Hotels

Revolution Plus by Franco Grasso and Smartpricing by Smartness both deliver AI-driven revenue management solutions with strong user satisfaction and robust dynamic pricing capabilities. Revolution Plus distinguishes itself through its hybrid model combining AI insights with dedicated revenue manager support, advanced features like business mix optimization, and a unique performance-based pricing structure. Smartpricing offers a broader integration network, a simpler user interface, and automated pricing suited to smaller independents and vacation rentals.

Choose Revolution Plus if your hotel demands granular control, personalized consulting, and risk-aligned fees, supported by 223 reviews averaging 4.9/5 and case studies showing significant revenue uplift. Its seven unique features, including displacement analysis and financial forecasting, enable sophisticated revenue strategies ideal for medium to large properties.

Opt for Smartpricing if you operate a smaller property or rental, seek straightforward automation with extensive channel integrations, and prefer a lower base price. Its 230 reviews at 4.8/5 highlight ease of use and time savings. Its four unique features in market insights and long-term forecasting, plus 36 integrations, suit properties relying on simple, scalable revenue management.

Both products have experienced a sharp drop in recent review volume—Revolution Plus with zero reviews over six months versus 31.3 average previously, and Smartpricing with only 4 versus 23—indicating that recent performance or customer experiences may not be fully reflected in all-time ratings and should be monitored during evaluation.