Bookassist Metasearch vs. Sojern Ad Platform:
Which Is Right for You?

The Decision

When choosing a metasearch management solution, your hotel’s main goal is to maximize direct bookings and improve ROI. Both Bookassist Metasearch and Sojern Ad Platform aim to help, but they approach this differently — with Bookassist focusing heavily on metasearch campaign management and Sojern emphasizing multichannel digital marketing driven by AI. Which one aligns better with your specific needs?

Bookassist’s specialized metasearch management offers deep expertise in channels like Google Hotel Ads, Trivago, and Tripadvisor, directly boosting your visibility in high-conversion spaces. Sojern’s broader digital marketing tools utilize traveler intent data and automation to generate demand across multiple channels. How do these strategies match your hotel’s priorities?

Is Bookassist Metasearch or Sojern Ad Platform Better for Hotels?

Both products support hotel marketing, but they solve different problems. Bookassist excels at managing metasearch campaigns, ensuring your hotel appears prominently where travelers search for accommodations, especially in Europe, North America, and Asia. Sojern, meanwhile, leverages AI and traveler data to automate multichannel advertising, focusing on increasing demand and direct bookings through targeted campaigns.

While Bookassist’s reviews highlight its impact on direct bookings, analytics, and its dedicated team’s management, Sojern’s strength lies in data-driven marketing with automated, personalized campaigns. Do you prioritize specialized metasearch management or comprehensive digital marketing?

The key divergence is in scope: Bookassist offers a focused solution with a suite of 19 unique features tailored to metasearch, whereas Sojern provides a broader, AI-driven advertising platform with a simple interface. Will your hotel benefit more from targeted metasearch campaigns or from an integrated digital marketing approach?

Bookassist vs Sojern: Which Should Your Hotel Choose?

If your hotel needs to increase direct bookings through metasearch channels like Google, Trivago, or Tripadvisor, go with Bookassist. Its specialized team manages over 250 hotels across 15 countries, and many clients see up to 40% of reservations from metasearch, with a reported 2% acquisition cost, praised in reviews as “spectacular.”

If your goal is to generate demand across multiple digital channels using traveler intent data, choose Sojern. It’s praised for its ease of campaign management, automation, and ability to increase visibility and direct bookings, particularly for mid-sized to large properties that want a broader reach.

Summary: For a hotel primarily seeking to optimize metasearch efforts with dedicated support, Bookassist is the superior choice. For a hotel aiming to diversify digital marketing channels and leverage AI-driven automation, Sojern offers a compelling platform.

Is Bookassist or Sojern Easier to Use?

Both products score highly on ease of use, with Bookassist at 4.73/5 and Sojern at 4.83/5. Bookassist’s interface is described as intuitive, with many users praising its simplicity, especially in campaign management and reporting, though some mention backend complexity in managing add-ons.

Sojern’s platform is praised for its user-friendly automation and straightforward campaign setup, making it easy for hotels to implement and monitor marketing efforts. Support and onboarding ratings are nearly identical, both around 4.8/5.

Edge: Sojern. It slightly surpasses Bookassist in perceived ease of use, thanks to its streamlined interface and automation focus.

Which Has Better Features: Bookassist or Sojern?

Bookassist offers 19 unique features, including PPC, data analysis, third-party ad buys, tag management, conversion rate optimization, SEO content strategy, email marketing, influencer marketing, social media ads, web design, and metasearch surveillance. These tools give your team a comprehensive toolkit for managing your metasearch campaigns and broader digital marketing.

Sojern’s feature set is less expansive, offering primarily automation and traveler intent data-driven advertising. It lacks the extensive suite of marketing tools that Bookassist provides, focusing instead on multichannel digital ad management.

Edge: Bookassist. Its diverse features allow for more tailored, integrated marketing strategies beyond just metasearch.

Which Has Better Customer Support: Bookassist or Sojern?

Both platforms boast high support ratings—Bookassist at 4.89/5 and Sojern at 4.9/5—and positive reviews highlight their responsiveness. Bookassist’s clients appreciate their personal and attentive service, with comments like “support delivered from the team, their knowledge is invaluable.”

Sojern’s support is similarly praised for responsiveness, with some users noting the platform’s helpful onboarding and ongoing assistance. However, a few reviews suggest that proactive communication and deeper analysis could improve.

Edge: Sojern. Its slightly higher customer support rating and emphasis on ongoing campaign optimization make it marginally more reliable for ongoing assistance.

Which Do Hoteliers Rate Higher: Bookassist or Sojern?

With 143 reviews, Bookassist’s reviews are more recent and detailed, averaging 4.94/5, with 95% likelihood to recommend. Its hotel segment ratings are consistently high, especially among independent and city-center hotels, which frequently rate it 4.96/5.

Sojern, with only 30 reviews, has a slightly higher overall rating at 83.26/100 but fewer recent reviews. Its property ratings are less detailed, and many reviews praise its demand-generating capabilities but mention the platform’s simplicity over in-depth features.

Edge: Bookassist. Its larger, more recent review base and higher average ratings make it the more trusted choice.

How Much Do Bookassist and Sojern Cost?

Bookassist’s pricing details are not publicly disclosed, implying a customized quote based on your hotel’s size and needs. It does not operate on a freemium or monthly flat fee model, suggesting a premium, tailored approach.

Sojern costs $1,100 per month, with no free tier or trial information available. Its pricing is straightforward, but the platform’s focus on commission-based results helps align costs with performance.

What Type of Hotel Should Use Bookassist?

• Hotels that want to maximize direct bookings via metasearch channels like Google, Trivago, or Tripadvisor.
• Teams seeking expert management and dedicated support for metasearch campaigns.
• Hotels looking for detailed analytics, conversion optimization, and multichannel marketing.
• Properties in Europe, North America, or Asia with a focus on city center or boutique hotels.

Not ideal if:

• Your hotel primarily relies on third-party booking platforms without an emphasis on direct bookings.
• You prefer a platform with broader digital marketing beyond metasearch.
• Your hotel is very small and only needs basic campaign management.

What Type of Hotel Should Use Sojern?

• Hotels aiming to boost demand across multiple digital channels with AI-driven automation.
• Larger properties or hotel groups that want to consolidate marketing efforts in one platform.
• Hotels that value detailed reporting and traveler intent data for targeted advertising.
• Properties in North America, South America, or Europe that seek scalable, multichannel marketing.

Not ideal if:

• Your hotel’s primary goal is specialized metasearch campaign management.
• You prefer a platform with extensive features beyond digital advertising, like SEO or social media management.
• You are a very small hotel with minimal marketing resources.

The Bottom Line for Hotels

Bookassist Metasearch stands out for its dedicated focus on metasearch campaign management, proven in European and North American markets, with a large review base and high satisfaction. Its broad feature set and expert support make it ideal for hotels prioritizing direct bookings through metasearch.

Sojern offers a slightly higher overall rating for ease of use and excellent campaign automation, making it better suited for hotels seeking a multichannel digital marketing solution driven by traveler intent data.

If your hotel’s priority is to boost direct bookings specifically through metasearch channels, choose Bookassist. If you prefer a versatile, AI-powered digital marketing platform that covers multiple channels to generate demand, go with Sojern.

In conclusion, for a hotel that values comprehensive metasearch management, proven results, and extensive analytics, Bookassist is the clear winner. For hotels looking to diversify their marketing and leverage AI-driven automation, Sojern remains a strong option, but its smaller review base makes it less reliable at this stage.