Hotelchamp Metasearch vs. Sojern Ad Platform:
Which Is Right for You?

The Decision

Choosing between Hotelchamp Metasearch and Sojern Ad Platform hinges on your hotel’s primary marketing goal. Hotelchamp focuses on boosting your direct channel through metasearch management, while Sojern emphasizes multi-channel digital advertising to increase demand and bookings. Both products aim to enhance visibility, but they approach this from different angles.

Hotelchamp helps you optimize your metasearch presence, particularly on Google Hotel Ads, reducing reliance on high-commission third-party channels. Sojern, on the other hand, leverages AI-driven traveler data to target potential guests through a broad array of digital channels. Which approach aligns better with your hotel’s growth strategy?

Is Hotelchamp or Sojern Better for Hotels?

Hotelchamp excels in managing metasearch like Google Hotel Ads, making it ideal if your hotel relies heavily on direct bookings and wants to lower distribution costs. Its focus on metasearch surveillance and targeted visibility makes it suitable for hotels prioritizing direct engagement.

Sojern suits hotels looking to boost overall demand across multiple online channels, especially if they want to target specific traveler segments through sophisticated ad campaigns. Its platform is better suited for properties that seek to generate demand through broad digital advertising and data insights.

Since Hotelchamp has only 10 reviews—mostly recent—and a perfect 5-star rating, its data is less comprehensive but more current. Sojern boasts 30 reviews, with a high recent score, offering more confidence in its performance. Which of these strengths aligns with your hotel’s current needs?

Hotelchamp vs Sojern: Which Should Your Hotel Choose?

If your hotel aims to maximize direct bookings via metasearch platforms like Google and reduce dependency on OTAs, Hotelchamp is the clear choice. Its sole focus on metasearch management, combined with a high ease of use rating (4.9/5), makes onboarding straightforward and results tangible.

If your hotel needs to generate broader demand through targeted advertising across various digital channels, Sojern is preferable. Its data-driven platform and 4.83/5 ease of use rating allow for efficient campaign management and demand building, especially for hotels with a larger marketing team.

For small independent hotels seeking a simple, effective metasearch tool, Hotelchamp’s focus on surveillance and direct engagement wins out. Conversely, larger or branded hotels aiming for multi-channel marketing should consider Sojern’s comprehensive advertising solutions.

Is Hotelchamp or Sojern Easier to Use?

Hotelchamp’s platform scores 4.9/5 for ease of use, praised for its intuitive interface and smooth onboarding process. Customers highlight quick setup, with support staff praised for their responsiveness and proactive communication, making staff adoption easier.

Sojern’s platform is also rated highly at 4.83/5, with users noting its straightforward campaign automation and user-friendly dashboard. While some mention a slight learning curve initially, overall, onboarding and support are considered excellent.

Edge: Hotelchamp.

Which Has Better Features: Hotelchamp or Sojern?

Hotelchamp offers metasearch surveillance—a feature uniquely available here—giving you real-time insights into your metasearch performance. It also provides tools to increase visibility specifically on Google Hotel Ads, helping to lower distribution costs.

Sojern provides multi-channel digital advertising, including tailored traveler campaigns, remarketing, and analytics. It boasts a broader feature set with 3 shared features and 1 exclusive—campaign automation—absent in Hotelchamp.

Hotelchamp’s focus on metasearch makes its feature set more targeted, while Sojern’s expansive advertising options appeal to hotels wanting to cast a wider demand net.

Edge: Hotelchamp for metasearch surveillance; Sojern for broader advertising features.

Which Has Better Customer Support: Hotelchamp or Sojern?

Hotelchamp’s support team scores 4.8/5, with reviews praising their responsiveness and proactive solutions. Customers mention their team’s friendly attitude and quick problem resolution, making onboarding and ongoing support smooth.

Sojern’s support edges slightly higher at 4.9/5, with users emphasizing the responsiveness and helpfulness of their team. Customers value their proactive communication and detailed reports, which aid in campaign optimization.

While both vendors excel, Sojern’s support network and responsiveness are marginally more praised overall.

Edge: Sojern.

Which Has More Integrations: Hotelchamp or Sojern?

Hotelchamp integrates with 45 verified partners, including prominent PMS, channel managers, and booking engines. It also offers integrations with marketing tools like Becurious and Customer Alliance, facilitating a streamlined workflow.

Sojern has 33 verified partners, including major PMS and booking systems, with shared integrations like ReserveHOTEL, Oracle Hospitality, and Mews. While slightly fewer, its partnerships are extensive and well-established.

Both platforms are well-integrated, but Hotelchamp’s broader partner list gives it an edge for hotels seeking extensive connectivity.

Edge: Hotelchamp.

Which Do Hoteliers Rate Higher: Hotelchamp or Sojern?

Hotelchamp’s recent reviews emphasize its ease of use and proactive support, with a perfect 5-star satisfaction rating based on 10 reviews. Its clients primarily include independent and boutique hotels, with high praise for campaign responsiveness.

Sojern benefits from a larger review base and scores 83.24/100, with many users from branded and larger hotels. Its recent ratings reflect satisfaction with campaign results and reporting.

Given the smaller, more recent review sample, Hotelchamp’s higher rating indicates stronger current user satisfaction.

Edge: Hotelchamp.

How Much Do Hotelchamp and Sojern Cost?

Hotelchamp does not publicly disclose its pricing, indicating a likely bespoke quote based on your hotel’s needs. It does not offer a freemium model or trial, which suggests a premium, tailored approach.

Sojern charges a base fee of $1,100 per month, with no free tier or trial. Its pricing is straightforward but can be costly for smaller hotels, making it more suitable for properties with dedicated marketing budgets.

Cost considerations should align with your hotel’s size and marketing priorities.

What Type of Hotel Should Use Hotelchamp?

• Hotels that rely heavily on direct bookings through metasearch channels, especially Google Hotel Ads.
• Independent and boutique hotels focused on lowering distribution costs.
• Hotels looking for a straightforward, easy-to-implement metasearch management tool.
• Teams that prefer dedicated surveillance of their metasearch performance.
• Hotels wanting to build a recurring guest relationship via optimized visibility.

Not ideal if your hotel needs extensive multi-channel advertising beyond metasearch, or if you seek a broad demand-generation platform.

What Type of Hotel Should Use Sojern?

• Hotels aiming to increase overall demand through multi-channel digital marketing.
• Branded hotels or properties with larger marketing teams seeking automation.
• Hotels that value detailed analytics and campaign optimization.
• Hotels that want to target specific traveler segments with personalized ads.
• Hotels seeking to increase direct bookings without high dependence on OTAs.

Not ideal if your hotel primarily seeks to optimize metasearch presence without broader advertising needs, or if you prefer a platform with no upfront fees.

The Bottom Line for Hotels

Hotelchamp and Sojern serve different primary objectives within the hotel marketing landscape. Hotelchamp specializes in metasearch management—making it ideal for hoteliers wanting to improve visibility on Google Hotel Ads and reduce reliance on commission-heavy channels.

Sojern offers a broader digital marketing platform that leverages AI and traveler data to generate demand across multiple channels. It’s suited for hotels looking to diversify their marketing efforts and target travelers more precisely.

Choose Hotelchamp if your goal is to maximize your direct channel, especially through metasearch platforms, and reduce distribution costs. Opt for Sojern if you want a comprehensive multi-channel marketing platform that increases demand and bookings through targeted, data-driven advertising.

In summary, Hotelchamp’s recent reviews and higher satisfaction ratings make it the stronger choice for hotels prioritizing direct booking growth through metasearch. However, if your hotel needs a sophisticated, multi-channel campaign engine, Sojern’s extensive features and proven performance support its selection.

Note: For actual implementation, consider your hotel’s size, marketing budget, and strategic goals to select the platform that aligns best with your growth plans.