Sojern Guest Marketing Suite vs. WhatCounts:
Which Is Right for You?

The Decision

Choosing between Sojern Guest Marketing Suite by Sojern and WhatCounts hinges on your hotel’s specific needs for guest engagement and email marketing. Both platforms aim to refine your communication with guests, but they differ heavily in features, regional presence, and user feedback. Given the current landscape, your decision should reflect the importance of recent reviews and active user engagement.

Sojern offers a targeted guest engagement platform built specifically for hotels, with comprehensive features and a growing regional footprint. WhatCounts, on the other hand, is an email marketing service with a broader travel industry focus but lacks recent reviews and regional depth. Which solution truly aligns with your hotel’s strategic goals?

Is Sojern Guest Marketing Suite or WhatCounts Better for Hotels?

Both products serve to enhance your guest relationship management, but Sojern is tailored explicitly for hospitality. It emphasizes multi-channel communication (email, SMS, chat) at all guest journey stages, making it ideal for hotels seeking a full-spectrum guest engagement tool. WhatCounts primarily focuses on email campaign management with a broader travel industry scope, which may appeal to hotels with complex email marketing needs but less emphasis on guest-specific engagement.

Sojern's recent reviews and high ratings—4.92/5 for customer support and 4.91/5 for onboarding—highlight its strong reputation for hospitality-specific service. WhatCounts, with no current reviews and no recent user feedback, lacks the recent validation that hoteliers rely on when selecting a partner. Do you prioritize a platform with proven hotel-focused support and features?

Sojern vs WhatCounts: Which Should Your Hotel Choose?

If your hotel needs a comprehensive guest marketing system capable of engaging guests through multiple channels pre-, during, and post-stay, go with Sojern. Its suite includes 11 unique features such as guest profiles, segmentation, and a guest feedback module, making it ideal for hotels wanting targeted, personalized outreach.

If your focus is solely on sophisticated email campaign management and you already have other tools to handle guest relationships, WhatCounts might be suitable—though the lack of recent reviews and features makes it less compelling. For most hotels, Sojern’s dedicated hospitality focus and recent positive feedback make it the stronger choice.

Is Sojern or WhatCounts Easier to Use?

Sojern's UI scores 4.75/5 in ease of use, with a highly recent onboarding rating of 4.91/5, reflecting a smooth setup process and user-friendly interface. Its extensive reviews emphasize a platform that’s simple to reconcile with reservations and manage marketing campaigns, even for users new to guest engagement tools.

WhatCounts has no recent reviews or user ratings available, making it difficult to assess its usability or onboarding experience. Without recent user feedback or a dedicated hospitality interface, it’s likely less intuitive for hotel staff. Edge: Sojern.

Which Has Better Features: Sojern or WhatCounts?

Sojern’s platform boasts 11 features exclusive to it, including campaign and transactional templates, guest profiles, GDPR and CCPA compliance, automatic de-duplication, database health monitoring, PCI compliance, segmentation, a guest feedback module, and a centralized data warehouse. These features directly support personalized guest communication and data security.

WhatCounts offers no unique features listed and appears more generalized for broader travel and leisure marketing. Its lack of specific hotel-centric tools makes Sojern’s feature set significantly more suited to hotel marketers. Edge: Sojern.

Which Has Better Customer Support: Sojern or WhatCounts?

Sojern’s customer support scores impressively at 4.92/5, with recent reviews praising its personalized service and helpful onboarding. A reviewer highlighted how the platform is easy to reconcile reservations and monitor bookings, with ongoing support that extends to monthly updates.

With no recent reviews or support ratings available for WhatCounts, it's impossible to gauge its service quality. Given the positive recent feedback for Sojern, it clearly provides more reliable support tailored for hospitality clients. Edge: Sojern.

Which Has More Integrations: Sojern or WhatCounts?

Sojern integrates with 33 verified partners, including major hotel and booking platforms like Profitroom, Mirai, HOTELTIME, ROIBACK, and Net Affinity. This extensive list facilitates seamless operation within your existing property management and distribution systems.

WhatCounts has no verified integrations listed, which could limit its adaptability within hotel tech stacks. For hotels seeking a platform that connects easily with their current systems, Sojern’s broader integration network is advantageous. Edge: Sojern.

Which Do Hoteliers Rate Higher: Sojern or WhatCounts?

Sojern’s recent reviews, totaling 12 over the last six months, reflect high satisfaction, with a perfect likelihood to recommend score of 100%. Hotels of various segments, including boutique and limited service hotels, praise its ease of use, support, and features.

WhatCounts, with no recent reviews or ratings, cannot currently be compared on user sentiment. The recent positive feedback for Sojern makes it the more trusted option from a user perspective. Edge: Sojern.

How Much Do Sojern and WhatCounts Cost?

Sojern’s pricing starts at a flat $400 monthly fee, with no trial period or additional implementation costs listed. Its straightforward pricing simplifies budgeting for your hotel’s marketing budget.

WhatCounts provides no specific pricing details, limiting direct comparisons. Without transparent costs, its value proposition remains unclear. For budget planning, Sojern’s clear pricing makes it the preferable choice.

What Type of Hotel Should Use Sojern?

• Hotels that want a dedicated guest engagement platform capable of multi-channel communication.
• Teams aiming to increase direct bookings, drive ancillary revenue, and foster long-term loyalty.
• Hotels seeking a solution with extensive integrations and compliance features.
• Properties that value strong onboarding and ongoing support.
• Hotels that prioritize recent user reviews and active customer success stories.

Not ideal if your hotel relies solely on email campaigns without a need for guest profiles or integrated messaging. Hotels that prefer a broad, generalized email marketing tool without a hospitality focus may find Sojern’s features unnecessary.

What Type of Hotel Should Use WhatCounts?

• Hotels that require advanced email campaign management integrated with broader marketing efforts.
• Teams with existing guest engagement tools, seeking to enhance their email strategies.
• Properties with a dedicated marketing team that can handle complex campaign setups.
• Hotels in regions where Sojern has limited presence or integrations are less critical.

Not ideal if your hotel needs a full guest engagement suite or values recent reviews and dedicated hospitality features. Smaller hotels or those new to email marketing may find the lack of recent feedback and integrations limiting.

Sojern vs WhatCounts: The Bottom Line for Hotels

The core difference lies in focus: Sojern is built specifically for hotels, offering a suite of features tailored to guest engagement, with strong recent reviews and support. WhatCounts, while capable as an email platform, lacks recent validation, hotel-specific tools, and regional presence, making it less attractive for most hoteliers.

Choose Sojern if your hotel prioritizes a dedicated, multi-channel guest marketing platform with proven support and integrations. Opt for WhatCounts only if your marketing team requires a sophisticated email tool and can manage without recent reviews or hotel-specific features.

For most hotels, Sojern’s recent reviews, comprehensive feature set, and active customer support make it the more reliable choice. Its focus on hospitality ensures your team can better build guest relationships and increase revenue through targeted, relevant communication.