The Guestbook vs. Wanup:
Which Is Right for You?

The Decision

Choosing between The Guestbook by The Guestbook and Wanup by Wanup hinges on your hotel’s specific needs for a loyalty program tailored to independent properties. Both aim to foster guest loyalty and increase direct bookings, but only The Guestbook has a proven track record backed by extensive reviews, a broad property base, and a global presence. Wanup, while promising, currently lacks public reviews and regional market coverage. Does your hotel prioritize a well-supported, feature-rich program or are you exploring new loyalty avenues?

The Guestbook has built its reputation on delivering tangible results with nearly 267 reviews, a high NPS score of 9.67/10, and a recent review count of six in the last six months—signs of an active, satisfied user base. Wanup, with zero reviews and no recent customer feedback, cannot yet demonstrate the same proven effectiveness. Are you comfortable with untested solutions, or do you prefer a platform with validated success stories?

Is The Guestbook or Wanup Better for Hotels?

The Guestbook is designed specifically for independent hotels and boutique properties, with a focus on increasing direct bookings through flexible, cashback-driven rewards and a variety of redemption options. Wanup, by contrast, offers a curated hotel selection across Europe, emphasizing immediate travel cash and in-destination privileges, making it more suitable for hotels seeking to attract leisure travelers with a European focus.

Your team should consider The Guestbook if your hotel wants a loyalty system that integrates seamlessly with existing operations, offers a broad array of features, and supports multiple currencies and charitable donations. Wanup might appeal if your property is in Europe, targets a younger demographic, or prefers a simple, immediate rewards model without complex integrations.

The core divergence lies in proven performance—The Guestbook’s extensive review history and regional market coverage outweigh Wanup’s limited public data and international scope. Are your priorities aligned with a platform that has demonstrated ROI and scalability, or are you more interested in exploring innovative, less-established options?

The Guestbook vs Wanup: Which Should Your Hotel Choose?

If your hotel needs a loyalty platform with a proven track record, comprehensive features, and international market presence, go with The Guestbook. Its robust suite of tools—including multi-currency support, a points bank, loyalty rules engine, and charitable donation rewards—caters to hotels that prioritize flexibility, data insights, and full control over loyalty management.

On the other hand, if your hotel is in Europe and seeks a simple, immediate incentive system for leisure travelers, Wanup might be worth considering. Its focus on travel cash, instant rewards, and a curated hotel selection aligns with properties aiming to attract younger, experience-driven guests. But until Wanup garners more reviews, confidence in its long-term effectiveness remains limited.

For hoteliers who value measurable results, extensive integration options, and a global footprint, The Guestbook’s track record makes it the clear choice. Wanup’s lack of reviews and limited market presence suggest it’s still in early stages and not yet ready for hotels that need verified performance.

Is The Guestbook or Wanup Easier to Use?

The Guestbook boasts a high ease-of-use rating of 4.81/5 and a detailed onboarding experience rated at 4.78/5, reflecting its user-friendly interface on both the hotelier and guest sides. Its platform is praised for straightforward integration, customizable rewards, and operational simplicity, which reduces staff training time.

Wanup, with no available user ratings or reviews, offers only a general description of its system. Its European focus and curated hotel network imply a simplified loyalty model, but without specific user feedback, it’s impossible to assess ease of implementation or daily operation.

Edge: The Guestbook.

Which Has Better Features: The Guestbook or Wanup?

The Guestbook offers 13 unique features that cater directly to independent hotels’ loyalty needs, including a redemption catalog, multi-currency support, partner management, an open API, points bank, loyalty rules engine, rewards network, cash back rewards, future stay rewards, and charitable donation options. These features enable highly customizable, data-driven programs.

Wanup, by contrast, does not list any proprietary features or tools publicly. Its value proposition appears centered on immediate travel cash and privileges, without the extensive feature set that supports complex loyalty management.

Edge: The Guestbook.

Which Has Better Customer Support: The Guestbook or Wanup?

The Guestbook’s customer support scores 4.9/5, with reviews emphasizing seamless onboarding, attentive support, and operational assistance. Clients frequently mention how support helps streamline loyalty program deployment and ongoing management, which is crucial for busy hotel teams.

Wanup, lacking any publicly available reviews or ratings, offers no concrete data on support quality. Its nascent market presence suggests customer support might not yet be fully developed or tested by the user community.

Edge: The Guestbook.

Which Has More Integrations: The Guestbook or Wanup?

The Guestbook is integrated with 36 verified partners, including well-known hotel systems like WebRezPro, ReservHOTEL, Net Affinity, and others, providing extensive connectivity options. Its open API enables further customization and integration with your existing tech stack.

Wanup’s integration count is zero, meaning it currently does not connect with third-party property management systems or booking engines. This limits its utility for hotels seeking a plug-and-play solution with existing infrastructure.

Edge: The Guestbook.

Which Do Hoteliers Rate Higher: The Guestbook or Wanup?

The Guestbook’s ratings across all metrics—including overall score (4.95/5), recent review activity, and high NPS—indicate a highly satisfied customer base. Its reviews emphasize improved conversions, guest loyalty, and operational ease, which are critical for independent hotels.

Wanup, with no reviews or publicly available ratings, cannot be directly compared. Its lack of feedback prevents an assessment of hotel satisfaction or property-specific benefits.

Edge: The Guestbook.

How Much Do The Guestbook and Wanup Cost?

The Guestbook charges a fixed base price of $200 per month, with no implementation or setup fees, making its pricing transparent and predictable. Wanup’s pricing details are not publicly available, leaving potential customers unable to evaluate relative value.

Given its established feature set and proven results, The Guestbook’s straightforward pricing offers clear value for hotels seeking confidence in ROI. Wanup’s opaque pricing model makes it difficult to assess its affordability or cost-effectiveness.

What Type of Hotel Should Use The Guestbook?

• Hotels that want to increase direct bookings and reduce OTA dependence.
• Independent and boutique hotels seeking customizable, flexible loyalty programs.
• Properties aiming for a global reach with multi-currency support.
• Hotels that value detailed analytics and data insights.
• Teams that prefer a platform with proven, recent reviews and high satisfaction scores.

Not ideal if your hotel:

• Operates in a very niche European market without plans for expansion.
• Prefers a minimal or very simplified loyalty system.
• Needs a loyalty program with no public track record or customer feedback.

What Type of Hotel Should Use Wanup?

• Hotels in Europe targeting younger, experience-seeking travelers.
• Properties looking for a straightforward rewards system based on instant travel cash.
• Hotels that want to offer in-destination privileges without complex integrations.
• Properties aiming for a curated, select hotel network.

Not ideal if your property:

• Seeks a proven, extensively reviewed loyalty platform.
• Requires extensive customization or integration capabilities.
• Operates outside Europe or wants a global loyalty partner with broad market presence.

The Guestbook vs Wanup: The Bottom Line for Hotels

The core difference is that The Guestbook provides a well-established, feature-rich loyalty management platform, validated by hundreds of reviews and a global presence. Wanup is a newer, European-focused loyalty club that emphasizes immediate travel cash and privileges but lacks the review-backed proof of success.

Choose The Guestbook if your goal is a reliable, scalable loyalty solution with proven results, comprehensive features, and strong support. Its extensive integrations and global reach make it ideal for independent hotels aiming for direct bookings and guest retention.

Opt for Wanup only if your hotel is in Europe, prioritizes simplicity, and is willing to accept a platform without public reviews or extensive feature disclosure. As it stands, Wanup is better suited for early-stage exploration rather than a fully trusted loyalty partner.

In summary: For hotels seeking a trusted, thoroughly tested loyalty platform with measurable impact, The Guestbook is the clear choice. Wanup remains an intriguing option for European properties exploring immediate rewards but is not yet a substitute for a proven solution.