The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 528 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Oaky by Plusgrade shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Guest Segmentation & Targeting and Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
The Percentage Company shines , with exclusive features like Digital Acceptance & Payment Capture.
Side-by-side ratings based on 528 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | From $300/mo |
| Verified Reviews | 528 | 0 |
After analyzing 528 verified reviews, Oaky by Plusgrade users most value its upselling efficiency, user interface and system usability, customer support experience, while The Percentage Company users highlight . Click any theme to see what reviewers say.
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Upselling Efficiency
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User Interface and System Usability
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Customer Support Experience
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Personalization and Targeted Promotions
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Reporting System Challenges
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Integration with PMS
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #5 42 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 263 reviews | — |
| Large (75-199 rooms) ▾ | #1 141 reviews | — |
| X-Large (200+ rooms) ▾ | #2 57 reviews | — |
By Property Type
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| Boutique ▾ | #2 216 reviews | — |
| Luxury ▾ | #2 278 reviews | — |
| Branded / Chain ▾ | #2 208 reviews | — |
| Extended Stay ▾ | #3 33 reviews | — |
By Region
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| North America ▾ | #7 29 reviews | — |
| Europe ▾ | #1 315 reviews | — |
| Asia Pacific ▾ | #2 81 reviews | — |
| Middle East ▾ | #2 52 reviews | — |
Choosing between Oaky by Plusgrade and The Percentage Company boils down to what specific hotel revenue goals and operational needs your team prioritizes. Both aim to enhance your property’s revenue, but they do so with different approaches—Oaky through targeted upselling and customer engagement, The Percentage Company via streamlined booking and management integrations. How do these differences align with your hotel’s size, tech infrastructure, and guest experience strategy?
Oaky by Plusgrade offers advanced upselling tools tailored for maximizing ancillary revenue through personalized offers at every touchpoint, while The Percentage Company provides a booking engine focused on increasing direct bookings and simplifying backend operations. Which of these core strengths aligns better with your hotel’s current priorities?
Oaky by Plusgrade is designed specifically for upselling, offering features such as guest segmentation, offer experimentation, multi-channel communication, and dynamic pricing, making it ideal for hotels wanting to boost ancillary revenue. Conversely, The Percentage Company provides a booking engine with integrated upselling and seamless connections to PMS and accounting systems, targeting hotels seeking to optimize online sales and reduce manual management.
Both products serve different hotel needs: Oaky enhances guest engagement and revenue through targeted upsells, while The Percentage Company streamlines online reservations and backend processes. If your hotel’s main goal is to increase revenue per guest with personalized upsell offers, Oaky is the clear choice; if you want to improve online booking conversion and operational efficiency, The Percentage Company fits better. Are you looking to boost upselling during guest stays, or to improve your direct booking process?
Your decision hinges on your hotel’s size, tech infrastructure, and strategic focus. If your hotel needs a dedicated upselling platform with proven automation, segmentation, and multi-channel outreach, go with Oaky. Its extensive feature set, recent high satisfaction ratings (4.84/5 overall, 443 reviews, 96% recommend), and regional presence across 64 countries make it the more robust option for hotels aiming to maximize guest spend.
If your hotel primarily seeks a booking engine that simplifies online reservations and integrates smoothly with PMS and accounting software, The Percentage Company is the better fit. Its core offering is a seamless booking and upselling module with fewer features but strong integration capabilities, ideal for properties prioritizing operational streamlining over guest-specific upsell campaigns. Given Oaky’s higher review count and recent feedback, which approach aligns most with your hotel’s growth?
Oaky by Plusgrade boasts a user-friendly, intuitive interface rated 4.84/5, with onboarding rated 4.74/5 and support at 4.87/5. Reviews highlight that hotels find Oaky quick to set up and easy to manage, even for teams without extensive tech experience, despite some initial learning curves and integration challenges.
The Percentage Company, with a support rating of 0/5 and no available user ratings, offers a booking engine and integration platform that likely requires less hands-on management but may lack the usability polish of Oaky. For hotels valuing a well-rated, easy-to-use upselling solution with ongoing support, Edge: Oaky by Plusgrade.
Oaky offers 12 unique features, including guest segmentation, A/B testing, multi-channel messaging, dynamic pricing, offer orchestration, and ancillary product merchandising, all tailored to enhance guest upselling. The Percentage Company provides just 1 feature: a booking engine with an upsell module and integrations, lacking the depth of personalization and automation.
If your hotel needs a comprehensive upselling toolkit designed for in-stay, pre-arrival, and post-stay campaigns, Oaky’s feature set clearly outperforms. For straightforward online booking enhancements, The Percentage Company’s limited feature set might suffice. Which set of features aligns with your hotel’s revenue ambitions?
Oaky by Plusgrade’s support ratings are high, at 4.87/5, with reviews praising the team’s responsiveness and expertise in onboarding and troubleshooting. Many users mention that prompt, knowledgeable support helps accelerate their upselling initiatives and resolve integration issues efficiently.
The Percentage Company has no available support ratings or reviews, making it difficult to evaluate their customer service quality. Given the critical role of support in successful implementation, Edge: Oaky by Plusgrade.
Oaky integrates with 54 verified partners, including major PMS providers like Cloudbeds, RoomRaccoon, and apaleo, as well as channel managers and revenue systems. Its wide array of integrations supports complex hotel tech stacks and enhances real-time upselling capabilities.
The Percentage Company connects with just 2 verified partners—CloudBeds and QuickBooks—limiting its integration flexibility. For hotels with existing tech ecosystems looking for extensive connectivity, Edge: Oaky by Plusgrade.
Oaky’s review score of 4.84/5, based on 443 reviews, and its 96% likelihood to recommend, indicate strong hotel satisfaction, especially among independent, chain, and luxury properties. Recent reviews highlight its effectiveness in increasing ancillary revenue, ease of use, and dedicated support.
The Percentage Company, with no reviews or ratings available, cannot be assessed for hotel satisfaction. Given the volume and recency of Oaky’s reviews, which reflect consistent positive feedback, Edge: Oaky by Plusgrade.
Both products are priced at a $300 monthly fee, with no indication of additional implementation fees or freemium options. Oaky does not specify any tiered pricing or per-room charges, and The Percentage Company offers a similar flat fee.
For hotels seeking transparency and comparable pricing, both options are equally accessible financially. However, Oaky’s proven ROI and extensive features often justify the investment more convincingly.
Not ideal if your hotel:
Not ideal if your hotel:
Oaky by Plusgrade is a highly rated, feature-rich upselling platform designed to actively engage guests at multiple touchpoints, significantly boosting ancillary revenue. Its extensive integrations, automation, and personalization capabilities make it ideal for hotels that want detailed control and proven revenue uplift.
The Percentage Company, with its focus on a seamless booking engine and limited integrations, suits properties seeking to optimize online reservations and streamline backend management. It’s best for hotels that prioritize operational simplicity over advanced upselling campaigns.
If your hotel’s goal is to increase guest spend with targeted, automated upsell offers, Oaky’s recent reviews, high satisfaction scores, and advanced feature set make it the clear leader. Conversely, if your priority is online booking efficiency and system integrations, The Percentage Company offers a straightforward, cost-effective solution.
In summary, for hotels looking to maximize revenue through personalized upselling, Oaky is the recommended choice. For those prioritizing online booking and operational integration, The Percentage Company may be sufficient, but its limited recent review data makes Oaky the safer, more proven investment.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | From $300/mo |
According to HTR's product database, Oaky by Plusgrade and The Percentage Company share 0 features. Here are the key differences — features one has that the other lacks.
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| Digital Acceptance & Payment Capture | ||
| Dynamic Upgrade Pricing | ||
| Guest Segmentation & Targeting | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Experimentation & A/B Testing | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising |
Showing top differences. 1 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
No published case study for this goal yet.
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Oaky by Plusgrade and The Percentage Company share many core Upselling Software features, but each has unique capabilities. Oaky by Plusgrade offers 54 verified integration partners, while The Percentage Company offers 2. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Oaky by Plusgrade: No. The Percentage Company: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Oaky by Plusgrade has an HT Score of 96 and The Percentage Company has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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