The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 46 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ThinkReservations shines in customer support and account management — especially for bed & breakfast properties (5.0/5).
HotelRunner stands out with exclusive features like Mobile Optimized/Responsive.
Side-by-side ratings based on 46 verified hotelier reviews on HTR.
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| Ease of Use |
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| Value for Money |
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| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 27 | 19 |
After analyzing 46 verified reviews, ThinkReservations users most value its customer support and account management, direct bookings and revenue growth, ease of use and simple navigation, while HotelRunner users highlight . Click any theme to see what reviewers say.
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Customer support and account management
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Direct bookings and revenue growth
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Ease of use and simple navigation
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Property operations workflows
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Customization and feature gaps
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Bugs and workflow delays
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #1 4 reviews | #11 6 reviews |
| Mid-Size (25-74 rooms) | #7 0 reviews | #16 4 reviews |
| Large (75-199 rooms) | #3 0 reviews | #18 0 reviews |
| X-Large (200+ rooms) | #2 0 reviews | #16 0 reviews |
By Property Type
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| Boutique ▾ | #5 6 reviews | #11 10 reviews |
| Luxury ▾ | #5 0 reviews | #14 5 reviews |
| Branded / Chain | #3 1 reviews | #16 2 reviews |
| Extended Stay | #5 0 reviews | #20 0 reviews |
By Region
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| North America ▾ | #1 15 reviews | #17 1 reviews |
| Europe | #12 0 reviews | #15 4 reviews |
| Asia Pacific | #8 0 reviews | #10 1 reviews |
| Middle East ▾ | #10 0 reviews | #1 8 reviews |
Choosing between ThinkWeb Websites by ThinkReservations and HotelRunner's Hotel Website involves understanding how each platform addresses your property’s online needs. Both aim to boost your digital presence, but they differ significantly in scope, features, and user experience. ThinkReservations emphasizes simplicity and integrated support, while HotelRunner offers a broader feature set, especially for multilingual and customizable websites. Which aligns better with your hotel’s growth plan?
Your decision hinges on whether you prioritize a straightforward, well-supported website builder or a versatile platform with extensive customization and integrations. Are you ready to explore the nuances?
ThinkWeb Websites by ThinkReservations is designed for hotels seeking a simple, reliable online presence with minimal fuss. It integrates seamlessly with their booking and management tools, offering an easy onboarding process backed by high customer support ratings, but it lacks advanced customization features.
HotelRunner, on the other hand, is tailored for hotels or vacation rentals needing a highly customizable, multilingual website that can serve diverse markets. It boasts nine unique features like social media integrations and ADA compliance, making it a more flexible choice for hotels with complex branding or international audiences.
Both products aim to improve your online visibility, but they diverge in complexity and scope. Do you need a straightforward website or a multi-feature platform?
If your hotel needs a quick, easy-to-manage website that emphasizes reliability and support, ThinkWeb is the better fit. It’s especially suitable if you prioritize high ease of use (rated 5/5) and excellent customer service (rated 5/5), with just one recent review confirming its simplicity and responsiveness.
Conversely, if your property requires a multilingual, ADA-compliant website with advanced features like social media integration, conversion widgets, and multiple templates, HotelRunner is preferable. With 19 recent reviews and a 4.33/5 rating, it’s favored by hotels seeking more control and customization, especially in international markets.
Your choice depends on whether simplicity or feature richness best supports your growth objectives.
ThinkWeb Websites scores perfectly in ease of use with a 5/5 rating, supported by recent reviews praising its intuitive interface and quick onboarding process. Hotels report that staff can adopt it rapidly, with minimal training needed, and support is consistently rated excellent at 5/5.
HotelRunner’s platform is also highly rated for usability, with a 4.79/5 score. Hotels highlight its user-friendly interface, though some mention that mobile app functionality could improve. Recent reviews confirm that HotelRunner is straightforward but note that additional customization options may require more effort.
Edge: ThinkWeb Websites.
HotelRunner offers nine unique features that ThinkWeb does not, including ADA compliance, social media integrations, Google Analytics connection, and multiple website templates. These features enable hotels to create visually appealing, multilingual, and accessible websites that better target international or diverse guest base segments.
ThinkWeb, by comparison, provides no exclusive features beyond its core website offering, focusing on reliability and support rather than extensive customization. If having advanced features like conversion widgets or security protocols is critical, HotelRunner clearly leads.
Edge: HotelRunner.
ThinkWeb receives a perfect 5/5 support rating, with recent reviews praising its quick, knowledgeable assistance and ongoing product upgrades that meet evolving needs. Hotels appreciate the personalized service, which simplifies onboarding and troubleshooting.
HotelRunner also maintains a high support rating at 4.89/5, with users noting fast responses, friendly staff, and reliable help. Some reviews mention the need for improved mobile app features, but overall, support satisfaction remains high. Given recent reviews, ThinkWeb’s support is marginally more robust.
Edge: ThinkWeb Websites.
HotelRunner integrates with 17 verified partners, including popular booking channels like Agoda, and offers integrations with PMS, channel managers, and payment systems. Its broad partner network allows hotels to connect various operational tools, especially in international markets.
ThinkWeb Websites has 16 verified partners, mainly focusing on major channels like Airbnb and Expedia, plus some specialized integrations. While slightly fewer, ThinkWeb’s integrations remain sufficient for most typical hotel operations, but HotelRunner's wider array offers more flexibility for complex setups.
Edge: HotelRunner.
HotelRunner’s overall rating of 4.33/5, based on 19 recent reviews, suggests stronger user satisfaction, especially among boutique hotels and vacation rentals. Hotels highlight its ease of use, customization, and support, with many recent positive comments.
ThinkWeb’s rating is 0/5, with only a single review that is overwhelmingly positive but insufficient for broader confidence. Its high support ratings are notable, but the lack of more recent reviews limits its comparative standing.
Therefore, HotelRunner is rated higher by hoteliers overall.
Edge: HotelRunner.
ThinkWeb Websites does not list specific pricing, which is typical for custom-built platforms, but it is generally positioned as a premium service with personalized quotes. Its value proposition emphasizes support and reliability rather than low cost.
HotelRunner charges a flat $100 monthly fee, with no free tier or trial, making it transparent and predictable. This fee covers access to all features, including website creation and integrations.
In summary, HotelRunner offers clear, upfront pricing, while ThinkWeb’s costs are likely variable and customized.
Hotels that prefer a straightforward, well-supported website platform are ideal candidates for ThinkWeb:
Not ideal if your hotel:
Hotels or vacation rentals looking for a highly customizable, multilingual website should consider HotelRunner:
Not ideal if your hotel:
ThinkReservations’ ThinkWeb Websites is a straightforward, highly-rated platform suited for hotels that value support and ease of use over extensive features. Its single recent review confirms that its simplicity and support make it a solid choice for properties prioritizing operational reliability.
HotelRunner, with its broader feature set, higher review count, and international focus, is better suited for hotels seeking advanced customization, multilingual support, and extensive integrations. Its recent reviews underscore its appeal to boutique and vacation rental properties aiming for a robust online presence.
In conclusion, if your hotel needs a simple, well-supported website, go with ThinkWeb. If you require a flexible, feature-rich platform that caters to diverse markets, HotelRunner is the stronger option. Your choice should align with your growth strategy and operational complexity.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Design & Content Management
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| Drag and Drop Page Builder | ||
| Hotel Website Templates | ||
| Whitelabel Capability | ||
| Fully Customizable Themes | ||
| Blog Post Composer | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Conversion
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| Google AMP Markup | ||
| Storefront/Voucher Functionality | ||
| Mobile Optimized/Responsive | ||
| Review Widgets | ||
| Booking Engine | ||
| Popups & Alerts | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Internationalization
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| Multi-lingual | ||
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Analytics
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| Google Analytics Connection | ||
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SEO & Traffic
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| Social Media Integrations | ||
| Google AMP Markup | ||
| Mobile Optimized/Responsive | ||
| Multi-lingual | ||
| SEO Plugins | ||
| Customizable Attractions Maps | ||
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Security & Compliance
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| Security Protocals (SSL/HTTPS) | ||
| ADA Compliant | ||
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Upselling
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Other
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What hoteliers love
Support is a major strength in the reviews, with users praising phone access, knowledgeable staff, and responsive account managers. Hotel operators sa... Support is a major strength in the reviews, with users praising phone access, knowledgeable staff, and responsive account managers. Hotel operators say the team understands innkeeping needs and helps resolve questions or issues quickly, which reduces operational friction.
Users repeatedly say ThinkReservations improves the booking funnel and drives more direct reservations, which translates into stronger revenue and les... Users repeatedly say ThinkReservations improves the booking funnel and drives more direct reservations, which translates into stronger revenue and less reliance on OTAs. Several reviews cite measurable gains in conversion rate, bookings, and overall revenue after switching to the platform.
The software is often described as easy to use, user-friendly, and uncluttered, making daily hotel operations less complicated. Reviewers value how qu... The software is often described as easy to use, user-friendly, and uncluttered, making daily hotel operations less complicated. Reviewers value how quickly they can find what they need and how the system supports efficient workflow without a steep learning curve.
Where hoteliers push back
A recurring critical theme is that some users want more customization, such as color-coding room types, customizable UI, and more configurable email w... A recurring critical theme is that some users want more customization, such as color-coding room types, customizable UI, and more configurable email workflows. Reviewers generally like the product, but these comments suggest some properties may outgrow the default setup or need more tailoring.
A smaller but important set of reviews mentions occasional bugs or delays, especially in search engine fixes, messaging response timing, and room bloc... A smaller but important set of reviews mentions occasional bugs or delays, especially in search engine fixes, messaging response timing, and room block functionality. These issues do not dominate the feedback, but they matter for hotels that depend on fast guest communication and smooth booking operations.
Ranks higher for
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. ThinkWeb Websites and HotelRunner Hotel Website share many core Website Design features, but each has unique capabilities. ThinkWeb Websites offers 17 verified integration partners, while HotelRunner Hotel Website offers 19. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkWeb Websites leads in ease of use at 4.9/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ThinkWeb Websites: No. HotelRunner Hotel Website: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ThinkReservations has an HT Score of 83 and HotelRunner has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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