Sojern Guest Marketing Suite vs. Thynk Hotel CRM:
Which Is Right for You?

The Decision

Choosing the right CRM and email marketing platform is essential for your hotel’s growth, guest engagement, and operational efficiency. Both Sojern Guest Marketing Suite and Thynk Hotel CRM aim to improve how you connect with guests, but they approach this goal differently. While Sojern emphasizes guest marketing through email, SMS, and direct communication, Thynk focuses on comprehensive CRM functionalities with deep integration and automation. Which one aligns better with your hotel’s needs?

Is Sojern Guest Marketing Suite or Thynk Hotel CRM Better for Hotels?

Both products serve the hotel CRM and email marketing category but diverge significantly in focus and capabilities. Sojern excels at guest engagement and marketing automation, with features tailored to direct communication efforts and marketing analytics. Thynk, on the other hand, offers a broader CRM platform built for operational integration, guest data centralization, and personalized communication at scale. Do you prioritize targeted marketing campaigns or holistic guest relationship management?

Sojern, with its more recent reviews and 24 feedbacks, demonstrates a stronger market presence and more current customer satisfaction. Its high scores in ease of use, onboarding, and customer support indicate a mature, reliable solution. Thynk, despite a larger review count, has fewer recent reviews and slightly lower ratings, which could suggest a need for ongoing support improvements. Are you looking for a marketing-centric tool or a full-scale CRM?

Which Should Your Hotel Choose: Sojern or Thynk?

If your hotel needs a platform specifically for email marketing, guest outreach, and marketing automation, go with Sojern. Its features like campaign templates, guest feedback modules, and a centralized data warehouse cater to marketing teams seeking to increase direct bookings and guest loyalty efficiently.

If your team requires a more comprehensive CRM that integrates with multiple systems, manages guest data across properties, and offers extensive customization, Thynk is the better fit. Its open API, multi-property management, and Salesforce-based platform are ideal for large, multi-property hotels aiming for operational consistency and strategic insights.

For boutique and city hotels focusing on targeted marketing, Sojern’s proven track record and recent positive reviews make it the top choice. Larger hotel groups needing centralized guest data and complex automation should lean toward Thynk, especially given its robust integration capabilities.

Is Sojern or Thynk Easier to Use?

Sojern scores a 4.75/5 for ease of use, with many users praising its intuitive interface, smooth onboarding, and straightforward communication workflows. Customers highlight how easy it is to reconcile reservations and monitor campaigns, with some mentioning ongoing support that simplifies complex processes. Recent reviews emphasize its simple email blast features and clear reporting.

Thynk, rated 4.38/5, also offers a user-friendly interface praised for its clarity and customization options. Users appreciate its intuitive CRM tools and the ability to manage multi-property data seamlessly. However, some reviews note that automation features could be more streamlined. Edge: Sojern.

Which Has Better Features: Sojern or Thynk?

Sojern offers 8 features exclusive to its platform, including campaign templates, transactional templates, guest feedback modules, database health monitoring, PCI compliance, segmentation, and a centralized data warehouse. These functionalities make it especially suited for marketing teams focusing on guest engagement and email campaigns.

Thynk provides 5 unique features, such as personalized one-to-one communication, a WYSIWYG HTML editor, open API, and multi-property management. Its strong focus on customization, integration, and automation makes it ideal for full CRM implementation.

Both products share 3 core features, but Sojern’s broader feature set underscores its marketing focus, while Thynk’s customization and API capabilities cater to operational complexity. Edge: Sojern.

Which Has Better Customer Support: Sojern or Thynk?

Sojern’s support scores 4.92/5, with recent reviews praising its responsiveness, proactive assistance, and the ease of onboarding. Customers mention how support helps streamline reservation reconciliation and marketing efforts, with some requesting more regular updates or training.

Thynk’s support ratings stand at 4.25/5, with users appreciating the professionalism and friendliness of its support team. However, some reviews suggest the need for more proactive strategic advice and faster response times.

Overall, Sojern’s more recent feedback and higher ratings give it a clear edge in support quality.

Which Has More Integrations: Sojern or Thynk?

Sojern boasts 33 verified integrations, including popular PMS and booking systems like Mews, Profitroom, Mirai, and HotelTime, plus industry-specific tools like ROIBACK and Resorthotel. Its extensive partner network facilitates versatile marketing and reservation workflows.

Thynk offers 14 verified integrations, with notable partners like Get Into More, Stripe, and Cendyn, and shared integrations with Mews and Oracle Hospitality. Its focus on API-driven, multi-system connectivity supports large hotel chains with complex tech stacks.

Given its larger partner ecosystem and more established integrations, Sojern edges out Thynk here.

Which Do Hoteliers Rate Higher: Sojern or Thynk?

Sojern’s recent reviews highlight its ease of reconciliation, accurate billing, and improved reservation monitoring, earning it a higher confidence score among hoteliers. Its 12 reviews, mostly in the last six months, reflect ongoing satisfaction and high likelihood to recommend (100%).

Thynk, with 24 reviews—many older—shows appreciation for its integration and customization but slightly lower recent ratings. Its NPS score of 8.63 suggests solid but less enthusiastic recommendations.

With more recent positive feedback, Sojern takes the lead in hotel ratings.

How Much Do Sojern and Thynk Cost?

Sojern’s platform is priced at a base fee of $400 per month, with no freemium or per-room charges, making it straightforward for marketing teams. Thynk charges $500 per month, also without a freemium or additional per-room fees, but its higher price reflects its broader CRM capabilities.

Both solutions require no implementation fees and lack trial options, so your decision may hinge on perceived value and specific needs rather than price alone.

What Type of Hotel Should Use Sojern?

• Hotels that focus on targeted guest marketing, especially those aiming to increase direct bookings through email and SMS campaigns.
• Teams that want a simple, easy-to-use platform for guest communications and monitoring.
• Hotels prioritizing quick onboarding and support with limited need for extensive customization.
• Properties that want to enhance guest loyalty through dedicated feedback modules and personalized outreach.

Not ideal if your hotel requires deep operational data integration or extensive automation beyond email marketing.

What Type of Hotel Should Use Thynk?

• Large, multi-property hotel groups seeking centralized data management and operational consistency.
• Hotels that need advanced customization and integration with existing property management and booking systems.
• Teams that value automation for workflows, contracts, and guest data management.
• Hotels looking for a flexible, scalable platform built on Salesforce to adapt to evolving hospitality needs.

Not ideal if your focus is solely on marketing campaigns or if you prefer a platform with more extensive automation features.

The Bottom Line for Hotels

Both Sojern Guest Marketing Suite and Thynk Hotel CRM target your hotel’s guest engagement, but they serve different priorities. Sojern excels at direct marketing, guest outreach, and campaign management, making it ideal for properties that want to boost bookings and guest loyalty through personalized messaging.

Thynk offers a broader CRM experience with deep integrations, automation, and multi-property management, suitable for large hotel groups aiming to optimize operations and guest data at scale. Its robust customization and Salesforce foundation support strategic growth and operational excellence.

If your hotel’s primary goal is guest marketing and rapid deployment, Sojern is the clear choice, thanks to its high recent ratings and extensive marketing features. Conversely, if operational consistency, automation, and data centralization are your top priorities, Thynk provides a comprehensive CRM platform suited for larger, multi-property setups.

In conclusion, for most hoteliers looking for a reliable, well-rated marketing platform with recent positive reviews, Sojern stands out as the stronger option. If your hotel needs a full-fledged CRM to manage complex operations and guest data across multiple properties, Thynk remains a compelling alternative.