Multi-Channel CRM by Bookboost vs. TRACK Hospitality Software:
Which Is Right for You?

The Decision

Choosing between Bookboost by Bookboost and TRACK Hospitality Software for your hotel’s CRM and email marketing needs hinges on understanding their core strengths and limitations. Bookboost is a dedicated, multi-channel guest communication platform tailored for hospitality, while TRACK offers a broader suite of communication, property management, and sales tools. Both aim to elevate guest engagement, but their approaches differ significantly.

Bookboost excels in multi-channel messaging and automation with a high review volume and recent feedback, whereas TRACK’s comprehensive platform is less reviewed and less recent. Can your hotel benefit most from specialized guest communication or an integrated property management approach?

Is Bookboost or TRACK Hospitality Software Better for Hotels?

Bookboost is designed to optimize guest communication through SMS, WhatsApp, and email, focusing on creating personalized guest journeys and automating outreach. TRACK, by contrast, offers an all-in-one platform that combines communication tools with property management and sales automation, providing a wider array of functions.

The main divergence is scope: Bookboost is specialized in multi-channel marketing and guest messaging, making it ideal for hotels prioritizing personalized outreach. TRACK includes broader operational tools but lacks the recent, extensive reviews that support its current effectiveness. Do you prioritize personalized messaging or integrated management?

Bookboost vs TRACK Hospitality Software: Which Should Your Hotel Choose?

If your hotel needs a dedicated guest communication system that enhances engagement and automates outreach across multiple channels, go with Bookboost. Its 118 reviews, mostly recent, with an average rating of 5/5, confirm its strong reputation, especially in customer support and ease of use.

If your hotel requires a comprehensive platform that combines CRM, property management, and communication—particularly if you value voice, chat, and integrated sales tools—TRACK might seem appealing. However, with only 2 reviews and a lack of recent feedback, TRACK’s current suitability is less certain. For most hoteliers, the proven, focused strength of Bookboost makes it the more reliable choice.

Is Bookboost or TRACK Hospitality Software Easier to Use?

Bookboost has a user rating of 4.66/5 and is praised for its intuitive interface, with reviews highlighting a smooth onboarding process and easy navigation. Its visual guest journey builder simplifies automation, even for staff without technical backgrounds.

In contrast, TRACK’s user rating of 3/5 reflects significant usability challenges, with reviews mentioning a complicated onboarding process and a steeper learning curve. Staff adoption appears lower, and users report frustrations with system complexity.

Edge: Bookboost.

Which Has Better Features: Bookboost or TRACK Hospitality Software?

Bookboost offers a suite of 21 features, including email newsletters, campaign templates, event automations, segmentation, tagging, geographic and market-based targeting, a centralized data warehouse, GDPR and CCPA compliance, and a guest feedback module. It supports highly personalized messaging and robust automation, making it ideal for targeted marketing.

TRAVELNET’s TRACK offers only 2 unique features—segmentation and marketing automation—within its broader platform. While these are valuable, they are less extensive and less specialized for hospitality marketing.

Edge: Bookboost.

Which Has Better Customer Support: Bookboost or TRACK Hospitality Software?

Bookboost’s support receives a 4.76/5 rating, with reviews emphasizing knowledgeable, responsive, and helpful staff. Users mention quick resolution times and smooth onboarding, which enhances confidence in adopting the platform.

TRAVELNET’s support scores 2.75/5, with reviews criticizing slow responses, poor communication, and onboarding delays. One user describes a prolonged process with unmet expectations and difficulties in getting refunds.

Edge: Bookboost.

Which Has More Integrations: Bookboost or TRACK Hospitality Software?

Bookboost integrates with 35 verified partners, including industry staples like Oracle Hospitality, Mews, and Maestro PMS, plus niche integrations like hotelkit and The Hotels Network. This extensive list supports seamless operations across multiple systems.

TRAVELNET offers 15 verified partners, with some shared partners like Oracle and Mews, but fewer options overall. Its integrations appear limited compared to Bookboost’s breadth, potentially restricting operational flexibility.

Edge: Bookboost.

Which Do Hoteliers Rate Higher: Bookboost or TRACK Hospitality Software?

Bookboost’s 118 reviews, primarily recent, average a perfect 5/5 rating, with 95% likelihood to recommend. Hotels across various segments, especially independent, boutique, and city-center properties, praise its ease of use and support.

TRAVELNET’s only 2 reviews, both rating 5/5, are too few to establish a pattern. The older reviews and limited data make it difficult to assess current user satisfaction confidently.

Edge: Bookboost.

How Much Do Bookboost and TRACK Hospitality Software Cost?

Bookboost charges a flat monthly fee of $600, with no free trial, implementation fee, or tiered pricing. Its fixed cost offers clarity for budgeting but may be high for smaller properties.

Pricing for TRACK isn’t publicly available, and no trial information is provided. Its broader feature set and lesser recent reviews imply potential variability and uncertainty in pricing and value.

What Type of Hotel Should Use Bookboost?

• Hotels that prioritize guest engagement and personalized communication across SMS, WhatsApp, and email.
• Teams seeking automation to reduce manual messaging and improve response times.
• Hotels aiming to increase direct bookings and guest loyalty through targeted campaigns.
• Properties with a focus on high guest satisfaction and revenue through ancillary sales.
• Hotels with the resources to implement a feature-rich platform requiring some staff training.

Not ideal if your hotel has limited tech resources or prefers a simple, low-cost solution.

What Type of Hotel Should Use TRACK Hospitality Software?

• Hotels looking for an all-in-one platform combining communication with property management.
• Teams that want integrated voice, chat, and email alongside sales and marketing tools.
• Larger properties or management companies managing multiple brands across regions.
• Hotels aiming to streamline operations with a unified system for reservations, guest services, and communication.
• Businesses with existing tech infrastructure that can handle more complex software.

Not ideal if your hotel primarily needs a specialized guest messaging platform or has limited IT support.

The Bottom Line for Hotels

Bookboost is a specialized, highly-rated guest communication tool with a broad feature set designed specifically for hospitality. Its recent reviews and high satisfaction ratings make it the safer, more proven choice for hoteliers focusing on personalized, multi-channel guest outreach.

TRACK offers a wider array of functions beyond CRM, including property management and voice channels, but its limited, older reviews and support issues suggest it’s less reliable currently. For most hotels, especially those seeking dedicated guest communication, Bookboost’s clarity and proven performance are the clear winners.

If your hotel needs a dedicated, user-friendly, and well-supported multi-channel marketing platform, go with Bookboost. If you're seeking an all-in-one operational system with integrated communication and management, and are prepared to navigate a more complex setup, TRACK might be suitable—but be cautious about its current limitations.