Oaky by Plusgrade vs. Upgreats: Which Is Right for You?

Updated May 16, 2026  ·  528 verified reviews analyzed

TLDR

We analyzed 528 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Oaky by Plusgrade shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).

Upgreats shines , with exclusive features like Digital Acceptance & Payment Capture.

See the full breakdown below ↓

How Does Oaky by Plusgrade Compare to Upgreats?

Side-by-side ratings based on 528 verified hotelier reviews on HTR.

HTScore
96
0
Likelihood to Recommend
96%
0%
Ease of Use
4.8/5
0.0/5
Customer Support
4.9/5
0.0/5
Value for Money
4.7/5
0.0/5
Starting Price From $300/mo Contact sales
Verified Reviews 528 0

What Are the Pros and Cons of Oaky by Plusgrade vs Upgreats?

After analyzing 528 verified reviews, Oaky by Plusgrade users most value its upselling efficiency, user interface and system usability, customer support experience, while Upgreats users highlight . Click any theme to see what reviewers say.

Oaky by Plusgrade Oaky by Plusgrade Upgreats Upgreats
Pros
+ Upselling Efficiency
+ User Interface and System Usability
+ Customer Support Experience
+ Personalization and Targeted Promotions
Cons
Reporting System Challenges
Integration with PMS

Oaky by Plusgrade vs Upgreats: Rankings by Hotel Segment

How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Oaky by Plusgrade Oaky by Plusgrade Upgreats Upgreats
Small (10-24 rooms) #5 42 reviews
Mid-Size (25-74 rooms) #2 263 reviews
Large (75-199 rooms) #1 141 reviews
X-Large (200+ rooms) #2 57 reviews

By Property Type

Segment Oaky by Plusgrade Oaky by Plusgrade Upgreats Upgreats
Boutique #2 216 reviews
Luxury #2 278 reviews
Branded / Chain #2 208 reviews
Extended Stay #3 33 reviews

By Region

Segment Oaky by Plusgrade Oaky by Plusgrade Upgreats Upgreats
North America #7 29 reviews
Europe #1 315 reviews
Asia Pacific #2 81 reviews
Middle East #2 52 reviews

The Decision

Choosing the right upselling software for your hotel hinges on understanding your specific needs—whether it's seamless integration, a broad feature set, or proven scalability. Both Oaky by Plusgrade and Upgreats aim to enhance revenue through pre-arrival and on-property offers, but their approaches differ significantly. Oaky provides a mature, feature-rich platform with extensive hotel adoption, while Upgreats emphasizes personalized communication with a straightforward setup. Which solution aligns most with your hotel’s strategy and operational capacity?

Is Oaky by Plusgrade or Upgreats Better for Hotels?

Both products target increasing revenue through guest engagement, but they serve different hotel profiles. Oaky is designed for hotels seeking a comprehensive upselling platform with automation, segmentation, and multi-channel delivery, supported by over 440 reviews and recent positive feedback, making it a dependable choice. Upgreats, with zero reviews and a smaller scope, focuses on personalized pre-arrival emails without the extensive feature set Oaky offers. Do you need a mature platform with proven results, or a simple, customizable tool?

Oaky vs Upgreats: Which Should Your Hotel Choose?

If your hotel needs a scalable, feature-rich upselling solution that can integrate with multiple PMSs and support complex campaigns, go with Oaky. Its advanced functionalities—like A/B testing, dynamic pricing, and multi-channel delivery—are ideal for larger or more ambitious properties. If your goal is a quick, easy-to-implement, personalized pre-arrival communication tool without complex automation, Upgreats may suit smaller hotels or those just starting with upselling. For hotels prioritizing proven scale and depth, Oaky is the definitive option.

Is Oaky or Upgreats Easier to Use?

Oaky’s user interface is highly rated at 4.84/5, praised for its intuitive design, quick onboarding, and minimal staff training needs. Its onboarding process averages 4.74/5, with many users reporting swift implementation and immediate results, though some note initial integration challenges. Upgreats claims a straightforward setup, but lacks detailed reviews to evaluate usability or onboarding experience. Edge: Oaky.

Which Has Better Features: Oaky or Upgreats?

Oaky offers 11 unique features, including offer experimentation, room upgrade merchandising, multi-channel delivery, and segmentation, unmatched by Upgreats. Upgreats, with a single feature—full personalized pre-arrival email—lacks the depth and automation capabilities of Oaky’s platform. When considering feature variety and sophistication, Oaky’s extensive toolkit makes it the better choice for hotels seeking comprehensive upselling strategies. Edge: Oaky.

Which Has Better Customer Support: Oaky or Upgreats?

Oaky’s support ratings are nearly excellent at 4.87/5, with many reviews highlighting prompt, knowledgeable assistance. Customers describe Oaky’s support as "efficient" and “helpful,” especially during onboarding and integration phases. Upgreats, with no review data available, cannot be evaluated, but the absence of feedback suggests a less established support structure. Edge: Oaky.

Which Has More Integrations: Oaky or Upgreats?

Oaky boasts 54 verified integrations, including major PMS and hotel tech partners like Mews, Cloudbeds, and HotelTime, supporting widespread hotel adoption. Upgreats has only 4 verified partners, with limited details on integrations. For hotels that rely on multiple systems or plan to scale, Oaky’s extensive partner network offers a significant advantage. Edge: Oaky.

Which Do Hoteliers Rate Higher: Oaky or Upgreats?

Oaky’s high ratings—4.84/5 overall and 4.87/5 for support—are backed by over 440 recent reviews, many praising its ease of use and revenue impact. Larger hotels and chains, including independent and branded properties, rate Oaky particularly highly for its features and support. Upgreats lacks review data, so its rating standing remains unverified. Based on available feedback, Oaky’s reputation is stronger. Edge: Oaky.

How Much Do Oaky and Upgreats Cost?

Oaky’s pricing starts at $300 monthly, with no free tier or trial info available, aligning with its enterprise focus. Upgreats’ pricing is not specified, but its emphasis on quick setup and no fixed costs suggests a flexible or custom model, suitable for smaller hotels. For hotels seeking transparent, predictable costs, Oaky’s clear pricing provides certainty; Upgreats may require direct inquiry for details.

What Type of Hotel Should Use Oaky?

  • Hotels aiming to maximize revenue through automation and segmentation.
  • Properties looking for multi-channel campaigns, A/B testing, and dynamic pricing.
  • Hotels with a larger or diverse portfolio needing detailed analytics.
  • Teams that want a proven platform with extensive integrations.
  • Hotels prioritizing comprehensive support and proven ROI.

Not ideal if:

  • Your hotel is very small, with minimal staff or budget for complex tools.
  • You prefer a simple, minimal-feature solution.
  • You do not need multi-channel or automation features.

What Type of Hotel Should Use Upgreats?

  • Small hotels or boutique properties seeking personalized pre-arrival communication.
  • Hotels that prefer a quick, simple setup without extensive automation.
  • Properties with minimal integration needs and limited tech infrastructure.
  • Hotels focusing on pre-arrival engagement rather than in-stay or post-stay upselling.

Not ideal if:

  • You need a full-featured upselling platform with automation and segmentation.
  • Your hotel operates across multiple systems requiring extensive integration.
  • You seek a long-term scalable solution with proven, broad-based results.

Oaky vs Upgreats: The Bottom Line for Hotels

Oaky is a robust, feature-rich upselling platform with proven success across the globe, supported by a large number of reviews and recent positive feedback. Its advanced capabilities make it well suited for hotels that want to maximize revenue through automation, detailed segmentation, and multi-channel delivery, especially if they are part of larger chains or have complex needs.

Upgreats offers a straightforward, personalized pre-arrival communication tool that can quickly boost revenue without the need for deep tech integration or extensive training. It’s best for small, boutique hotels or properties beginning their upselling journey with a focus on simple, effective guest communication.

Ultimately, if your hotel values a mature, scalable platform with extensive features and support, Oaky is the clear choice. If you prefer a quick-to-deploy, personalized communication tool with minimal setup, Upgreats can serve your needs but lacks the proven track record and depth of Oaky.

How Much Do Oaky by Plusgrade and Upgreats Cost?

Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Oaky by Plusgrade Oaky by Plusgrade Upgreats Upgreats
Starting Price From $300/mo

Which Features Does Oaky by Plusgrade Have That Upgreats Doesn't (and Vice Versa)?

According to HTR's product database, Oaky by Plusgrade and Upgreats share 1 features. Here are the key differences — features one has that the other lacks.

Feature Oaky by Plusgrade Oaky by Plusgrade Upgreats Upgreats
Digital Acceptance & Payment Capture
Dynamic Upgrade Pricing
Multi-Channel Delivery (Email, SMS, WhatsApp, Chat)
Offer Experimentation & A/B Testing
Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay)
Offer Templates Library
Room Upgrade Merchandising

Real-World Results: Oaky by Plusgrade vs Upgreats by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Oaky by Plusgrade Hotel At Six Small
+ Average Monthly revenue from Oaky: 32226 SEK
+ Average TRevPAR uplift per night from Oaky: 3.1 SEK
+ Best performing month, Oaky revenue per booking: 70.8 SEK

"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."

Diana Zambrano
Diana Zambrano
Guest Relations and Service Manager
Upgreats Upgreats

No published case study for this goal yet.

Improve Guest Experience
Oaky by Plusgrade Hard Rock International Large
+ Average increase in monthly incremental revenue by 15%
+ Minimum email open rates of 80-85% and average click-through rate of 60%
+ Improved customer satisfaction due to reduced manual work and low rejection rates

"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."

Alexis Remy
Alexis Remy
VP Revenue Management & Distribution at...
Upgreats Upgreats

No published case study for this goal yet.

Oaky by Plusgrade vs Upgreats: The Bottom Line

Oaky by Plusgrade
Oaky by Plusgrade
4.8/5 from 528 reviews

What hoteliers love

Upselling Efficiency 100% positive

Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.

User Interface and System Usability 87% positive

The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.

Customer Support Experience 100% positive

Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.

Where hoteliers push back

Reporting System Challenges 90% negative

Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.

Integration with PMS 50% negative

Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.

Unique capabilities

Offer Experimentation & A/B Testing Room Upgrade Merchandising Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) Dynamic Upgrade Pricing Offer Templates Library
4.8/5 ease of use 4.9/5 support 54 integrations
Visit Profile
Upgreats
Upgreats
0.0/5 from 0 reviews

Unique capabilities

Digital Acceptance & Payment Capture
0.0/5 ease of use 0.0/5 support 4 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Oaky by Plusgrade 4.8 vs 0.0 (+4.8)
Ease of Use Oaky by Plusgrade 4.8 vs 0.0 (+4.8)
Customer Support Oaky by Plusgrade 4.9 vs 0.0 (+4.9)
Value for Money Oaky by Plusgrade 4.7 vs 0.0 (+4.7)
Onboarding Oaky by Plusgrade 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About Oaky by Plusgrade vs Upgreats

Can Oaky by Plusgrade replace Upgreats?

It depends on your requirements. Oaky by Plusgrade and Upgreats share many core Upselling Software features, but each has unique capabilities. Oaky by Plusgrade offers 54 verified integration partners, while Upgreats offers 4. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Oaky by Plusgrade or Upgreats offer a free plan?

Oaky by Plusgrade: No. Upgreats: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Oaky by Plusgrade and Upgreats?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Oaky by Plusgrade has an HT Score of 96 and Upgreats has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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