The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 39 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Upgreats shines .
Upsellguru Gmbh shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Side-by-side ratings based on 39 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 0 | 39 |
After analyzing 39 verified reviews, Upgreats users most value its , while Upsellguru Gmbh users highlight revenue and upselling effectiveness, ease of setup and integration, guest engagement and satisfaction. Click any theme to see what reviewers say.
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Revenue and Upselling Effectiveness
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Ease of Setup and Integration
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Guest Engagement and Satisfaction
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System Flexibility and Customization
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Two-way PMS Integration
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Email Customization and Templates
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Reporting and Analytics
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #7 12 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #10 17 reviews |
| Large (75-199 rooms) ▾ | — | #13 8 reviews |
| X-Large (200+ rooms) | — | #14 2 reviews |
By Property Type
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| Boutique ▾ | — | #8 21 reviews |
| Luxury ▾ | — | #9 18 reviews |
| Branded / Chain ▾ | — | #12 13 reviews |
| Extended Stay ▾ | — | #9 6 reviews |
By Region
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| North America | — | #13 2 reviews |
| Europe ▾ | — | #7 28 reviews |
| Asia Pacific ▾ | — | #7 5 reviews |
Choosing the right upselling software for your hotel hinges on understanding each platform’s strengths and limitations. Upgreats by Upgreats aims to boost revenue through personalized pre-arrival communications, while UpsellGuru by Upsellguru Gmbh offers a broader, all-in-one upselling system with extensive features and integrations. Both seek to increase ancillary revenue, but their approaches and maturity differ significantly. Your decision depends on whether you prioritize simplicity and personalized messaging or comprehensive upselling capabilities.
While both platforms address upselling, UpsellGuru boasts a higher overall rating and more recent reviews, making it the more reliable and proven option. The question is, which aligns better with your hotel’s specific needs and growth plans?
Upgreats and UpsellGuru are designed to enhance guest experiences and revenue, but they do so in different ways. Upgreats focuses on automating personalized pre-arrival emails, aiming to engage guests early and increase revenue through targeted messaging. In contrast, UpsellGuru functions as a complete upselling system, offering a suite of tools to manage upgrades and ancillary sales throughout the guest journey.
UpsellGuru outperforms Upgreats in review volume and recency, with 39 reviews and recent activity, compared to Upgreats’ no reviews. This indicates UpsellGuru’s stronger market presence and user confidence. Given the limited information on Upgreats’ real-world performance, your choice should lean toward the platform with proven success and ongoing customer feedback—UpsellGuru. Are you looking for a simple communication tool or a comprehensive upselling platform?
If your hotel needs a robust, feature-rich upselling platform capable of managing cross-channel campaigns, dynamic pricing, and multi-property dashboards, UpsellGuru is the clear choice. It offers 10 unique features, including segmentation, offer experimentation, and automation, making it suitable for mid-sized to large hotels seeking to maximize revenue streams.
However, if your focus is on personalized pre-arrival engagement with minimal setup—particularly if you prefer a straightforward tool that integrates with your existing systems—Upgreats could be sufficient. Still, UpsellGuru’s comprehensive feature set and higher user ratings make it the better fit for hotels aiming to scale their upselling efforts.
UpsellGuru is rated 4.87/5 for ease of use, with many reviews praising its intuitive interface, quick setup, and seamless PMS integration. Users highlight how easy it is to implement and start generating revenue, often in just days, with minimal staff training required.
Upgreats, on the other hand, has no published usability ratings or recent reviews to confirm its user experience quality. The lack of feedback suggests a less established or less user-tested platform, making UpsellGuru the safer bet for a hotel prioritizing straightforward adoption. Edge: UpsellGuru.
UpsellGuru offers 10 unique features, including offer templates, A/B testing, dynamic pricing, multi-channel delivery, and multi-property dashboards—features Upgreats lacks entirely. Its advanced segmentation and automation tools make it suitable for hotels that want granular control over their upselling campaigns.
Upgreats provides only two shared features (likely basic communication tools) and no exclusive functionalities. Its limited feature set suggests a focus on simple pre-arrival messaging rather than comprehensive upselling. For hotels seeking versatility and depth, UpsellGuru’s feature set clearly edges out. Edge: UpsellGuru.
UpsellGuru’s reviews consistently mention responsive, professional customer support rated at 4.82/5, with hoteliers appreciating quick assistance and guidance. Users describe support as "helpful and approachable," which is crucial for onboarding and troubleshooting.
Upgreats has no recent reviews or ratings available, making it difficult to gauge support quality. Given the importance of reliable support in software adoption, UpsellGuru’s proven positive feedback makes it the more dependable choice. Edge: UpsellGuru.
UpsellGuru integrates with 44 verified PMS and channel partners, including major players like RoomRaccoon, HotelTime, RMS, and Stayntouch. Its extensive partner network enables seamless synchronization across a wide range of hotel management systems.
Upgreats has only 4 verified partners, with no known integrations beyond basic email communication. This limits its ability to fit into diverse hotel tech stacks, especially for larger or multi-property hotels. For broader compatibility, UpsellGuru’s integrations are significantly better. Edge: UpsellGuru.
UpsellGuru’s overall rating is 4.95/5 based on 39 recent reviews, with a 98% likelihood to recommend and an NPS score of 9.77. Hotels across segments, including luxury and branded properties, praise its ease of use, effectiveness, and support.
Upgreats, with no recent reviews or ratings, cannot be confidently recommended based on user feedback. The strong, current reviews for UpsellGuru suggest it’s the preferred choice for hoteliers seeking proven satisfaction and high recommendation rates. Edge: UpsellGuru.
Upgreats does not publicly disclose pricing, but it operates on a pay-as-you-go or custom quote basis, without a free tier or flat-rate subscription. This obscurity makes it difficult to compare value directly.
UpsellGuru’s pricing begins at $300 per month, with no free trial or tier, offering a predictable expense model. Given the transparency and competitive pricing, UpsellGuru provides clearer budget planning for hotels seeking a cost-effective upselling solution.
The core difference lies in their scope: Upgreats specializes in pre-arrival guest engagement, while UpsellGuru offers a full suite of upselling tools across the entire guest journey. UpsellGuru’s broad feature set and extensive integrations position it as the more versatile and reliable platform for hotels seeking to grow revenue systematically.
If your hotel prioritizes a straightforward, low-cost solution for sending personalized pre-arrival offers, Upgreats might suffice. But for hotels aiming to maximize revenue through a proven, feature-rich upselling system, UpsellGuru is the definitive choice—especially considering its higher ratings, recent reviews, and extensive partner network.
This comparison is based on current review data, feature analysis, and market presence. UpsellGuru’s higher review count and more recent feedback make it the stronger recommendation for most hoteliers evaluating upselling solutions today.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $300/mo |
According to HTR's product database, Upgreats and UpsellGuru share 2 features. Here are the key differences — features one has that the other lacks.
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| Dynamic Upgrade Pricing | ||
| Offer Experimentation & A/B Testing | ||
| Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising | ||
| Segmentation |
What hoteliers love
Hoteliers appreciate UpsellGuru for its significant impact on increasing both room and ancillary revenue. The ability to set dynamic pricing and bid o... Hoteliers appreciate UpsellGuru for its significant impact on increasing both room and ancillary revenue. The ability to set dynamic pricing and bid options for upgrades has been particularly effective in engaging guests and maximizing profits.
Numerous reviews praise the straightforward setup and integration with PMS systems, citing ease of activation and seamless functionality with existing... Numerous reviews praise the straightforward setup and integration with PMS systems, citing ease of activation and seamless functionality with existing hotel systems. Users found it quick to get started and appreciated the intuitive interface.
The bidding feature, in particular, has been well-received for its engaging nature, giving guests a sense of control over their stay. Several reviews... The bidding feature, in particular, has been well-received for its engaging nature, giving guests a sense of control over their stay. Several reviews note how this has positively impacted the guest experience and satisfaction.
Where hoteliers push back
While many appreciate the existing PMS integrations, some users point out the need for more two-way integration with additional PMS providers to reduc... While many appreciate the existing PMS integrations, some users point out the need for more two-way integration with additional PMS providers to reduce manual work and streamline operations further.
A number of users feel that the current email templates are too rigid and lack customization options. Suggestions include more flexible design adjustm... A number of users feel that the current email templates are too rigid and lack customization options. Suggestions include more flexible design adjustments and the ability to add interactive elements like GIFs.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Upgreats and UpsellGuru share many core Upselling Software features, but each has unique capabilities. Upgreats offers 4 verified integration partners, while UpsellGuru offers 44. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. UpsellGuru leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Upgreats: No. UpsellGuru: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Upgreats has an HT Score of 0 and Upsellguru Gmbh has 77. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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