The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 528 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Oaky by Plusgrade shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Guest Segmentation & Targeting and Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
UrVenue shines .
Side-by-side ratings based on 528 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | Contact sales |
| Verified Reviews | 528 | 0 |
After analyzing 528 verified reviews, Oaky by Plusgrade users most value its upselling efficiency, user interface and system usability, customer support experience, while UrVenue users highlight . Click any theme to see what reviewers say.
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Upselling Efficiency
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User Interface and System Usability
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Customer Support Experience
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Personalization and Targeted Promotions
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Reporting System Challenges
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Integration with PMS
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #5 42 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 263 reviews | — |
| Large (75-199 rooms) ▾ | #1 141 reviews | — |
| X-Large (200+ rooms) ▾ | #2 57 reviews | — |
By Property Type
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| Boutique ▾ | #2 216 reviews | — |
| Luxury ▾ | #2 278 reviews | — |
| Branded / Chain ▾ | #2 208 reviews | — |
| Extended Stay ▾ | #3 33 reviews | — |
By Region
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| North America ▾ | #7 29 reviews | — |
| Europe ▾ | #1 315 reviews | — |
| Asia Pacific ▾ | #2 81 reviews | — |
| Middle East ▾ | #2 52 reviews | — |
Choosing between Oaky by Plusgrade and UrVenue requires understanding what each software excels at and how they fit your hotel’s needs. Oaky specializes in targeted upselling throughout the guest journey, aiming to increase revenue from ancillary sales, while UrVenue offers a broad Property Experience Management System (PXMS) designed for venues and resorts that want to streamline bookings, operations, and guest experiences across multiple recreational areas. Are you looking primarily to boost upselling revenue or to centralize guest experience management?
Both platforms serve different core functions—Oaky is focused on increasing revenue through personalized offers, and UrVenue is designed for operational and experiential management. How do these differing priorities match your hotel’s strategic goals?
Oaky has a strong presence in the hotel industry, with over 443 reviews and a recent review count of 7 in the last six months—more recent reviews strengthen its credibility. It boasts a high overall rating of 4.84/5 and a stellar NPS score of 9.65/10, indicating high customer satisfaction. Conversely, UrVenue has no reviews or ratings available, making it difficult to gauge its effectiveness in the hotel sector.
Oaky provides 12 exclusive features centered on upselling, including guest segmentation, offer experimentation, dynamic pricing, multi-channel delivery, and automation, which directly impact revenue growth. UrVenue, as a PXMS, aims to unify booking, operations, and experience management, but lacks specific hotel-centric review data or user ratings to compare directly. Given this, which platform’s proven hotel-oriented success aligns better with your hotel’s growth plans?
If your hotel needs to maximize ancillary revenue through targeted, automated upselling campaigns, go with Oaky. Its proven track record, extensive feature set, high customer ratings, and recent reviews position it as a trusted, tested solution for hoteliers aiming to increase revenue per guest.
If your hotel or resort requires a comprehensive guest experience platform that integrates booking, operations, and experiential management across leisure spaces like pools, beaches, and event venues, UrVenue could be more suitable. However, its lack of hotel-specific reviews and ratings makes it less proven in the hotel vertical.
For hoteliers prioritizing revenue growth through personalization and automation, Oaky is the clear choice. But if your focus is on managing complex venue experiences alongside your hotel stay, UrVenue might fit your needs better.
Oaky’s interface scores a 4.84/5 for ease of use, with positive reviews highlighting its intuitive design and straightforward onboarding process. Users mention that setup is quick, and staff find it easy to manage and deploy campaigns, with minimal training required—“software is extremely easy to use,” says one hotelier. Support from Oaky’s team is rated highly at 4.87/5, further smoothing the adoption process.
UrVenue offers no available user ratings or reviews, leaving its ease of use unverified. Given the absence of direct hotel-specific feedback, and the fact that Oaky’s recent reviews emphasize a smooth onboarding experience, the edge goes to Oaky.
Oaky offers 12 features explicitly aimed at increasing revenue through upselling and personalization, such as guest segmentation, offer experimentation, multi-channel delivery, dynamic pricing, and offer orchestration. These features enable hotels to tailor offers precisely and automate the entire upselling process.
UrVenue, as a PXMS, provides a broad set of functionalities including commerce, operations, data insights, and unified booking, but lacks specific upselling tools or features unique to hotel revenue generation. Its feature set is more suited for managing complex venue experiences rather than direct revenue-focused upselling.
Edge: Oaky, with its dedicated upselling features designed specifically for hotels.
Oaky’s customer support scores a near-perfect 4.87/5, with reviews praising the team’s responsiveness, knowledgeable assistance, and proactive support—“prompt assistance is a particular strength,” notes a reviewer. Many users mention that onboarding support and ongoing help make the platform easy to adopt and operate.
UrVenue offers no publicly available support ratings or reviews, making it impossible to assess its customer support quality. Based on the extensive positive feedback for Oaky’s support and onboarding, the clear edge goes to Oaky.
Oaky integrates with 54 verified partners, including major PMS and channel managers like ManCloud, RoomRaccoon, Hotelkit, apaleo, and Sirvoy, making it adaptable to many hotel tech stacks. Its broad integration network facilitates real-time data flow and operational efficiency.
UrVenue has no verified integrations listed, suggesting limited or no third-party connections at this time. For hotels seeking a flexible, well-integrated upselling solution, Oaky’s extensive integrations provide a significant advantage.
Edge: Oaky, with its verified, extensive partner network.
Oaky’s recent reviews and scores reflect high hotel satisfaction: 4.84/5 overall rating, 4.87/5 for support, and a 96% likelihood to recommend. Its reviews highlight a positive impact on revenue, ease of use, and staff motivation, with hotels across segments like luxury, boutique, and branded properties giving it high marks.
UrVenue has no available reviews or ratings, so no comparative data exists to assess user satisfaction. Given the recent, high ratings for Oaky, it’s the superior choice in terms of hotel-rated satisfaction.
Edge: Oaky.
Oaky charges a fixed base fee of $300 per month, with no freemium model, implementation fee, or per-room charges. This straightforward pricing allows hotels to easily calculate ROI and budget accordingly.
UrVenue’s pricing is not publicly available, which complicates direct comparison. Without transparent costs, Oaky’s predictable pricing and proven ROI make it the more accessible option.
Not ideal if your hotel:
Not ideal if your hotel:
Oaky excels at helping hotels boost revenue through targeted, personalized upselling campaigns. Its extensive feature set, proven hotel success, high customer satisfaction, and broad integrations make it a robust choice for hoteliers focused on increasing ancillary revenue.
UrVenue offers a broad Property Experience Management System tailored more for resorts and venues with complex recreational offerings. Its focus on unified booking and operations can benefit large resorts but lacks the immediate, hotel-specific success metrics and reviews Oaky provides.
If your goal is to enhance revenue through upselling, Oaky is the clear leader. If you need a comprehensive venue and experience management platform, UrVenue might be a better fit—though it’s less proven in the hotel sector.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | — |
According to HTR's product database, Oaky by Plusgrade and UrVenue share 0 features. Here are the key differences — features one has that the other lacks.
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| Dynamic Upgrade Pricing | ||
| Guest Segmentation & Targeting | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Experimentation & A/B Testing | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
No published case study for this goal yet.
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Oaky by Plusgrade and UrVenue share many core Upselling Software features, but each has unique capabilities. Oaky by Plusgrade offers 54 verified integration partners, while UrVenue offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Oaky by Plusgrade: No. UrVenue: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Oaky by Plusgrade has an HT Score of 96 and UrVenue has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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