IN-Gauge (by Frontline Performance Group) vs. Way:
Which Is Right for You?

The Decision

Both IN-Gauge by Frontline Performance Group and Way aim to improve your hotel’s revenue and brand engagement—yet they serve fundamentally different needs. IN-Gauge is a specialized upselling software designed specifically for hotels to boost revenue through frontline team performance. Way, on the other hand, is a platform focused on managing brand activations across various marketing channels, not directly tied to hotel revenue. Your choice hinges on whether your priority is revenue growth or brand activation management.

Considering their core functions, which platform aligns better with your strategic goals: boosting upsell revenue or streamlining brand activations? The decision is clearer when comparing their features, reviews, and market presence.

Is IN-Gauge or Way Better for Hotels?

IN-Gauge by Frontline Performance Group has established itself as a top-performing upselling tool for hotels, with over 92 reviews in the past six months, giving it a solid review count and recent data. It scores an impressive 80.12 on the HotelTechReport (HTR) scale, with a 4.9/5 customer support rating—meaning your team can rely on robust support and ongoing training. Conversely, Way has no recent reviews or ratings, making it difficult to gauge user satisfaction or effectiveness.

IN-Gauge’s focus on real-time performance tracking, staff incentives, and training modules directly addresses revenue generation, while Way’s platform manages brand activations, which may not lead to immediate hotel revenue. Do you need a tool that directly impacts your bottom line? If so, IN-Gauge’s proven track record makes it the better choice.

IN-Gauge vs Way: Which Should Your Hotel Choose?

If your hotel needs to increase frontline upselling capacity, choose IN-Gauge. Its extensive feature set—like offer templates, multi-channel delivery, dynamic pricing, and detailed analytics—caters to hotels looking to maximize revenue through frontline staff engagement. Its strong regional presence, especially in North America, Asia Pacific, and Europe, supports diverse hotel types, from luxury to branded properties.

If your focus is on managing brand activations or marketing campaigns without direct revenue ties, Way might seem appealing. However, with no recent reviews or clear user feedback, its effectiveness remains uncertain. For hoteliers aiming to grow RevPAR with proven tools, IN-Gauge remains the obvious pick.

Is IN-Gauge or Way Easier to Use?

IN-Gauge boasts a high ease of use score—4.76 out of 5—thanks to its intuitive interface and a streamlined onboarding process. Its user reviews mention straightforward training, quick implementation, and friendly support from dedicated consultants. Users especially appreciate the onboarding process, which scores 4.78/5, and the responsive customer service.

Way offers no available usability ratings or recent reviews, leaving its user experience unverified. Without any feedback, it’s difficult to assess onboarding or daily operation. Edge: IN-Gauge.

Which Has Better Features: IN-Gauge or Way?

IN-Gauge provides 17 features tailored specifically for hotel upselling, including Room Upgrade Merchandising, Multi-Channel Delivery (email, SMS, WhatsApp, chat), Dynamic Upgrade Pricing, and Guest Segmentation. It also offers offer testing, performance analytics, and staff visibility controls—features proven to directly influence revenue.

Way’s platform, by comparison, is predominantly a brand activation management tool with no unique features comparable to IN-Gauge’s dedicated revenue tools. It lacks detailed feature data or specialized hotel-centric functions. Edge: IN-Gauge.

Which Has Better Customer Support: IN-Gauge or Way?

IN-Gauge’s customer support earns a remarkable 4.9/5 rating, with reviews highlighting ongoing, personalized support from dedicated consultants like Lauren and Alfredo. Reviewers praise their responsiveness, training, and continuous engagement, which greatly ease platform adoption.

Way’s support ratings and reviews are unavailable, making it impossible to evaluate support quality or responsiveness. Given the importance of ongoing support for revenue tools, IN-Gauge’s superior support rating clearly favors it. Edge: IN-Gauge.

Which Has More Integrations: IN-Gauge or Way?

IN-Gauge integrates with three verified partners, including Oracle Hospitality, Shiji Group, and Stayntouch. These integrations facilitate seamless data flow with popular PMS and revenue management systems used by hotels. Way’s platform has only one verified partner, limiting its integration scope.

For a hotel seeking reliable, proven integrations that align with existing hotel management systems, IN-Gauge’s broader partnership network offers more flexibility and connectivity. Edge: IN-Gauge.

Which Do Hoteliers Rate Higher: IN-Gauge or Way?

With 92 recent reviews, IN-Gauge’s user ratings reflect a broad and current consensus, especially favoring luxury and branded hotels. Its 4.9/5 support rating and 97% likelihood to recommend indicate strong satisfaction, particularly among larger properties and those focused on revenue growth.

Way has no reviews or ratings, making it impossible to determine user satisfaction or hotel segment preferences. For hotels that value peer feedback and recent experiences, IN-Gauge’s higher and more recent review count is a decisive advantage. Edge: IN-Gauge.

How Much Do IN-Gauge and Way Cost?

IN-Gauge is priced at a straightforward $400 per month with no implementation fees or trial options. Its pricing structure is transparent, allowing for budget planning and ROI calculation.

Way’s pricing details are not publicly available, and no trial information is provided. Without clear pricing, hotel managers cannot fully evaluate value or compare cost-effectiveness. Given IN-Gauge’s transparent pricing model, it offers clearer value assessment.

What Type of Hotel Should Use IN-Gauge?

• Hotels that rely heavily on frontline upselling to boost revenue, such as luxury brands or full-service properties.
• Teams focused on motivating staff through performance analytics, leaderboards, and incentive programs.
• Hotels seeking detailed analytics to track and forecast revenue from upsells.
• Properties with PMS systems compatible with IN-Gauge for seamless integration.
• Hotels aiming to improve staff training and engagement across multiple channels.

Not ideal if your hotel primarily seeks brand activation or marketing solutions without direct revenue impact, or if your property is too small to justify dedicated upsell software.

What Type of Hotel Should Use Way?

• Hotels or brands looking to streamline and manage brand activations or marketing campaigns.
• Teams wanting a centralized platform to coordinate multiple activations without direct revenue influence.
• Hotels with a focus on marketing engagement rather than frontline upsell performance.
• Smaller properties or businesses not requiring detailed hotel-specific analytics.
• Hotels that value easy, all-in-one management of broad brand initiatives.

Not ideal if your hotel’s primary goal is revenue growth through upselling—Way’s platform does not directly support that goal.

The Bottom Line for Hotels

IN-Gauge by Frontline Performance Group is a comprehensive upsell platform designed to boost revenue through frontline team optimization. Its 92 recent reviews, high user ratings, and extensive feature set demonstrate its proven effectiveness in diverse hotel environments. Its support and integration capabilities are well-regarded, making it a reliable choice for properties focused on revenue growth.

Way, while simple and centered on brand activations, lacks recent reviews or detailed features specific to hotels. Its platform might suit non-revenue-focused marketing teams but does not serve as a direct revenue tool for hotel operations.

If your hotel’s priority is maximizing revenue through frontline upselling, IN-Gauge offers the proven, feature-rich solution. For broader brand activation management without direct revenue impact, Way might be suitable—but its lack of recent feedback makes it a less compelling choice currently.

In summary, for revenue-driving hotel teams seeking a trusted, well-supported platform with recent validation, IN-Gauge is the clear leader.