Oaky by Plusgrade vs. Way:
Which Is Right for You?

The Decision

Choosing between Oaky by Plusgrade and Way hinges on what your hotel needs most. Oaky, as the leading upselling platform with extensive features and a proven track record, is designed to increase revenue through targeted, automated offers. Way, launched more recently, offers a centralized system for managing brand activations but lacks the depth of specialized features and extensive user feedback that Oaky provides. Given your goal to boost ancillary revenue, Oaky’s proven effectiveness and large user base make it a compelling choice.

Is Oaky by Plusgrade or Way Better for Hotels?

Oaky and Way address different core challenges for hotels. Oaky is an upselling tool focused on increasing guest spend through personalized, automated offers across the entire guest journey, supported by integrations with numerous PMSs and a broad regional presence. Way, however, is a platform for managing brand activations, designed to streamline marketing campaigns rather than directly influence revenue or guest experience. Do you need a tool to drive direct revenue uplift or a system to manage brand initiatives?

Oaky, with its focus on revenue and guest personalization, is the more relevant choice for hotels seeking tangible, measurable results. Way's value lies in brand activation management, which is less directly tied to immediate revenue impacts for hotels. So, the question remains: is your priority enhancing revenue or managing brand activation efforts?

Oaky vs Way: Which Should Your Hotel Choose?

If your hotel needs a proven, feature-rich upselling platform to elevate revenue, go with Oaky. Its extensive feature set—guest segmentation, dynamic pricing, multi-channel delivery, and automation—are tailored for hotels that want to optimize their ancillary revenue streams. With over 443 reviews, a 4.84/5 overall rating, and recent positive feedback, Oaky’s reputation is well-established, especially among luxury, boutique, and branded properties.

If, however, your hotel or organization requires a central platform for managing brand activations and marketing campaigns, and direct revenue growth from upselling isn’t your focus, Way might seem appealing. But, given the lack of reviews, limited market presence, and no specialized features for hospitality, Way isn't positioned as a direct revenue driver for hotels.

For hotels seeking measurable revenue uplift and proven results, Oaky is the clear choice.

Is Oaky or Way Easier to Use?

Oaky boasts a high ease-of-use rating—4.84/5—with reviews praising its intuitive interface, quick setup, and straightforward management. Customers highlight the platform’s user-friendly design, requiring minimal training, and its quick onboarding process rated at 4.74/5. Conversely, Way has no publicly available user ratings or reviews, making it impossible to assess its usability or onboarding experience.

Edge: Oaky.

Which Has Better Features: Oaky or Way?

Oaky offers 12 unique features, including guest segmentation, offer experimentation, multi-channel delivery, dynamic pricing, and offer orchestration, all tailored for hospitality upselling. These features enable personalized, timely offers that drive revenue and guest satisfaction. Way, on the other hand, provides no specific features tailored to hotel operations or direct revenue growth—it primarily functions as a brand activation management platform without upselling or guest engagement tools.

Edge: Oaky.

Which Has Better Customer Support: Oaky or Way?

Oaky’s support is rated at 4.87/5, with reviews highlighting prompt, knowledgeable assistance and a partnership approach. Customers appreciate the dedicated onboarding help and ongoing support, which facilitates smooth implementation and operation. Since Way has no available reviews or support ratings, assessing support quality is impossible.

Edge: Oaky.

Which Has More Integrations: Oaky or Way?

Oaky integrates with 54 verified partners, including major PMS providers like Stayntouch, and offers integrations with channel managers, booking engines, and ancillary vendors. This extensive partner network allows seamless data flow and real-time upselling. Way has only one verified partner, making its integration options extremely limited, and it does not directly connect to hotel systems or PMSs.

Edge: Oaky.

Which Do Hoteliers Rate Higher: Oaky or Way?

Oaky’s reviews, from over 443 hotels, predominantly rate it highly—overall 4.84/5—with exceptional ratings from independent and branded hotels alike. Recent reviews praise its ability to increase revenue, simplify processes, and motivate staff. Way lacks any publicly available reviews or ratings from hotel clients, making it impossible to gauge hotel satisfaction.

Edge: Oaky.

How Much Do Oaky and Way Cost?

Oaky charges a flat base fee of $300/month with no implementation or trial fees. Pricing details for Way are not publicly available, but since it’s positioned as a brand activation platform, it may have different billing structures not comparable directly to Oaky’s model. For hotels focused on revenue-driving upselling, Oaky's transparent, predictable pricing aligns well.

What Type of Hotel Should Use Oaky?

• Hotels that want to increase ancillary revenue through targeted, automated upselling.
• Teams that seek to improve guest experiences with personalized offers.
• Hotels with existing PMS integrations or plans to implement such.
• Properties aiming for data-driven insights to optimize strategies.
• Operations that value quick onboarding and user-friendly interfaces.
• Hotels looking for proven ROI supported by extensive reviews.
• Large or chain hotels that benefit from multi-property dashboards.
• Hotels seeking dynamic pricing and offer experimentation.

Not ideal if:

• Your hotel operates primarily without a focus on upselling.
• You lack the technical capacity for initial setup.
• Your budget is extremely limited, given the platform's value proposition.

What Type of Hotel Should Use Way?

• Organizations seeking a centralized platform for brand activations and marketing campaigns.
• Teams focused on managing and analyzing brand engagement rather than direct revenue.
• Hotels or brands with in-house marketing resources needing streamlined campaign management.
• Businesses that value AI-driven insights for brand activation optimization.
• Companies interested in a simple, all-in-one activation hub.

Not ideal if:

• Your main goal is to increase direct hotel revenue.
• You need a dedicated upselling or guest engagement solution.
• You lack the resources to manage brand activation campaigns.

Oaky vs Way: The Bottom Line for Hotels

Oaky stands out as the most established, feature-rich upselling platform with a track record of delivering measurable revenue increases. Its extensive integrations, high user satisfaction, and recent reviews make it a reliable choice for hotels aiming to maximize ancillary sales.

Way, while effective for brand activation management, lacks the proven revenue impact, user feedback, and dedicated hotel features that make Oaky the superior choice for hoteliers focused on upselling. If your goal is boosting revenue through personalized guest offers, Oaky is the clear winner.

For hotels seeking a trusted, comprehensive upselling solution with proven results, Oaky offers the most compelling value. If brand management and activation are your priorities, consider Way, but keep in mind its limited hotel-specific features and reviews.