Amadeus – Guest Management Solutions vs. WhatCounts:
Which Is Right for You?

The Decision

When choosing between Amadeus Guest Management Solutions and WhatCounts for your hotel’s CRM and email marketing needs, the decision hinges on your priorities. Amadeus offers a broad suite of features aimed at enhancing guest engagement through personalized communication, while WhatCounts specializes solely in email marketing automation. Both aim to boost your revenue, but their core strengths diverge sharply.

Amadeus’s comprehensive platform targets full guest lifecycle engagement, whereas WhatCounts focuses on optimizing email campaigns. If your hotel needs an integrated guest management system with detailed automation, Amadeus is the clear choice. Want a dedicated email platform that excels at targeted campaigns? WhatCounts might be more suitable. But which aligns better with your current goals?

Is Amadeus or WhatCounts Better for Hotels?

Amadeus, with 13 reviews and recent feedback from 2 in the last six months, has established itself as a trusted platform for hotels seeking a holistic guest relationship management system. Its features include guest profiles, segmentation, automation, and personalized communication, all designed to foster loyalty and drive repeat visits. Support from Amadeus is rated at 3.58/5, with users highlighting its reliability and integration capabilities.

WhatCounts, in contrast, has zero reviews and a smaller company presence, primarily serving sectors outside hotels, such as airlines and rental services. Its platform specializes only in email campaign management, with no published reviews to gauge user satisfaction or performance. Given the limited recent data, Amadeus’s proven track record makes it the more reliable choice for hotels.

The core distinction: Amadeus offers a full suite of tools for managing guest relationships across multiple touchpoints; WhatCounts is narrow-focused on email marketing. Which features are more critical for your hotel’s growth?

Amadeus vs WhatCounts: Which Should Your Hotel Choose?

If your hotel needs a unified system that manages guest profiles, automates marketing, and provides detailed segmentation, Amadeus is the better pick. It’s designed for hotels aiming to build loyalty through personalized messaging, with 24 unique features like a guest feedback module, loyalty segmentation, and open API access.

On the other hand, if your priority is executing sophisticated email campaigns without an integrated guest management system, WhatCounts could suffice—but the lack of reviews and features makes it less certain. For hotels focused on holistic guest engagement, Amadeus’s expansive suite outweighs WhatCounts’s narrow scope.

For mature hotel brands seeking a multi-channel platform that consolidates guest data and marketing automation, Amadeus is the proven solution. Smaller properties or teams solely wanting to optimize email outreach may find WhatCounts appealing, but limited data makes this less advisable.

Is Amadeus or WhatCounts Easier to Use?

Amadeus’s user ratings reflect a score of 3.38/5 for ease of use, with reviews mentioning a somewhat complex interface but appreciating its comprehensive capabilities once learned. The onboarding process is rated 3.33/5, indicating that teams may need some time and support to fully adopt the platform’s features.

WhatCounts has no available ratings or reviews, making it impossible to assess its usability. Given the complexity of hotel CRM systems, ease of use is crucial for quick staff adoption and effective use. Based on available data, Amadeus offers a clearer picture, albeit with some learning curve.

Edge: Amadeus.

Which Has Better Features: Amadeus or WhatCounts?

Amadeus impresses with 24 exclusive features designed explicitly for hotels, including guest profiles, segmentation, A/B testing, event-based automations, and a guest feedback module. Its integrated platform facilitates personalized communication, loyalty segmentation, and campaign management, all critical to increasing guest retention.

WhatCounts offers no listed features beyond basic email marketing functions. While specialized in campaign management, it lacks the extensive automation, segmentation, and guest management tools found in Amadeus. For hotels seeking a full-featured CRM, Amadeus clearly leads.

Edge: Amadeus.

Which Has Better Customer Support: Amadeus or WhatCounts?

Amadeus’s customer support scores 3.58/5, with reviewers citing professional, efficient service, though some report a need for faster responses. Support appears reliable but may require patience during technical issues.

WhatCounts has no available support ratings or reviews, making it impossible to judge the quality of their customer service. Hotels prioritizing dependable support should lean toward Amadeus, which demonstrates a track record of user communication and assistance.

Edge: Amadeus.

Which Has More Integrations: Amadeus or WhatCounts?

Amadeus connects with 104 verified partners, including major hotel PMS and revenue management systems, providing extensive integration options. Its open API allows seamless data flow between various hotel systems, enhancing operational efficiency.

WhatCounts, with zero verified integrations, lacks the ability to connect with hotel property management systems, booking engines, or revenue tools. This makes it less suitable for hotels requiring an integrated approach.

Edge: Amadeus.

Which Do Hoteliers Rate Higher: Amadeus or WhatCounts?

Amadeus, with 13 reviews and recent ratings, holds a 4/5 overall score. Hotels in the city center and independent segments rate it at 3.8/5 and 4/5 respectively, citing reliability and comprehensive features as strengths.

WhatCounts has no reviews, so no ratings or hotel segment data are available. The lack of recent feedback makes it difficult to assess user satisfaction, but the proven reputation of Amadeus suggests it is the preferred option among hoteliers.

Edge: Amadeus.

How Much Do Amadeus and WhatCounts Cost?

Amadeus does not publish specific pricing, but its platform is typically offered with custom quotes based on property size and needs. There is no free tier or trial available, and setup fees may apply.

WhatCounts also does not disclose standard pricing, emphasizing custom quotes without trial options. As both are enterprise solutions, expect pricing to be aligned with the scope of your hotel’s operations, but Amadeus’s more extensive feature set justifies potentially higher costs.

What Type of Hotel Should Use Amadeus?

• Hotels that want to manage guest relationships across multiple channels and touchpoints.
• Properties aiming to increase guest loyalty through personalized communication.
• Teams that need advanced segmentation and automation features.
• Hotels with a focus on feedback collection and reputation management.
• Larger hotels or hotel groups with complex guest data needs.

Not ideal if:

• Your property is a small boutique with minimal marketing automation requirements.
• You prefer a simple email tool without the need for integrations.
• Your team is new to CRM systems and needs a very intuitive interface.

What Type of Hotel Should Use WhatCounts?

• Hotels seeking to optimize email campaigns and drive direct bookings.
• Teams that want a straightforward email marketing platform without complex integrations.
• Smaller properties with limited marketing staff.
• Hotels focusing primarily on promotional messaging rather than comprehensive guest management.

Not ideal if:

• You require a full guest relationship management system.
• Your hotel needs detailed automation, segmentation, or feedback tools.
• You prefer an integrated platform that connects directly with your PMS and other hotel systems.

Amadeus vs WhatCounts: The Bottom Line for Hotels

Amadeus stands out as a comprehensive guest management system built specifically for hotels, offering extensive automation, segmentation, and integration capabilities. Its features support a full guest lifecycle approach, fostering loyalty and repeat business through personalized communication.

Choose Amadeus if your hotel aims to manage all guest interactions in one platform, especially if you have the resources to implement a more complex system. Its suite of 24 exclusive features and verified integrations make it the more reliable choice for hotels prioritizing growth and guest engagement.

WhatCounts, while effective for email marketing, lacks the breadth of features, integrations, and recent reviews needed to confidently support hotel operations at scale. Its narrow focus on email campaigns makes it better suited for small properties or teams with very specific marketing needs. If your hotel requires a robust, all-in-one solution, Amadeus is the clear choice.