The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 19 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ThinkReservations shines in ease of use and customer support .
Wix shines .
Side-by-side ratings based on 19 verified hotelier reviews on HTR.
| HTScore |
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 14 | 5 |
How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) | #1 1 reviews | #21 2 reviews |
| Mid-Size (25-74 rooms) | #7 0 reviews | — |
| Large (75-199 rooms) | #3 0 reviews | — |
| X-Large (200+ rooms) | #2 0 reviews | — |
By Property Type
| Segment |
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| Boutique | #5 2 reviews | #34 0 reviews |
| Luxury | #5 0 reviews | #24 2 reviews |
| Branded / Chain | #3 0 reviews | — |
| Extended Stay | #5 0 reviews | — |
By Region
| Segment |
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| North America | #1 2 reviews | #19 1 reviews |
| Europe | #13 0 reviews | #22 1 reviews |
| Asia Pacific | #8 0 reviews | — |
| Middle East | #10 0 reviews | — |
Your hotel is evaluating website design tools—ThinkWeb Websites by ThinkReservations and Wix Hotels by Wix—to improve your online presence. Both aim to help small and mid-sized properties attract guests, but they approach this goal differently. ThinkWeb is tailored specifically for the hospitality industry, while Wix offers a broader website builder with hotel-specific features. Which platform will meet your needs more effectively?
ThinkWeb Websites focuses solely on hospitality, offering tailored solutions for hotels, B&Bs, and small inns, with a strong emphasis on seamless integrations and support. Wix Hotels, as part of the Wix platform, caters to a wide range of small businesses, including hotels, but its core strengths lie in website design and general online business management, not hotel-specific functionalities.
Both products aim to create attractive, functional websites, but ThinkWeb’s dedicated approach means it’s designed with hoteliers in mind, whereas Wix’s offerings are more generic, with hotel features as add-ons. ThinkWeb enjoys a higher overall rating (0/5) with more recent reviews, indicating stronger, more current user satisfaction, especially in customer support and ease of use.
Your choice depends on whether you prioritize industry-specific support or a flexible website builder with hotel features. Do you want a solution built specifically for hospitality, or a versatile platform that can serve multiple small business types?
If your hotel needs a dedicated, hospitality-focused website platform with top-tier customer support, go with ThinkWeb Websites. Its 2 recent reviews with perfect satisfaction scores demonstrate its reliability and tailored approach. ThinkWeb is ideal if you prioritize seamless integrations, strong onboarding, and ongoing support, especially if your team prefers a solution built explicitly for the hospitality industry.
On the other hand, if your hotel values a highly customizable website with broad design options and you’re comfortable managing some hotel-specific features as secondary priorities, Wix Hotels is suitable. It appeals to small properties seeking quick setup, engaging design, and basic booking functionality, even if its reputation for reliability and support is weaker (average ratings around 1.9/5).
For hoteliers with technical confidence and a desire for design flexibility, Wix can work, but those needing dependable, hotel-specific support should lean toward ThinkWeb.
ThinkWeb Websites scores a perfect 5/5 for ease of use, with a straightforward onboarding process and positive reviews highlighting support and training. Users praise its speed and clarity in setup, making it friendly for teams without extensive technical experience.
Wix Hotels, rated 2.8/5, is generally easy to use for website creation but struggles with hotel-specific features like booking management. Its mobile interface and booking engine are less reliable, with multiple reviews citing difficulties in overbooking and limited room control.
Edge: ThinkWeb Websites.
ThinkWeb Websites offers specialized features tailored for the hospitality sector, such as industry-specific integrations and dedicated support, with no mention of additional features outside hotel needs. Notably, it has 16 verified partners, including TripAdvisor, Airbnb, and Expedia, ensuring your website can connect smoothly with key distribution channels.
Wix Hotels provides basic website design tools, payment gateways, and a channel manager powered by HotelRunner. However, it lacks hotel-specific features like automated room blocking or advanced booking controls, with only a handful of integrations, and many reviews citing issues with its channel management.
Edge: ThinkWeb Websites.
ThinkWeb Websites earns a perfect 5/5 rating for customer support, with reviews emphasizing quick responses and helpful training sessions. Users describe their support team as proactive and attentive, ensuring smooth onboarding and ongoing assistance.
In contrast, Wix Hotels’ rating of 1.9/5 reflects frequent support issues, with reviews describing long response times and unreliable technical support. Multiple users complain about difficulties with booking and channel management, indicating inconsistent support quality.
Edge: ThinkWeb Websites.
ThinkWeb Websites boasts 16 verified partners, including major OTAs, global review platforms, and marketing tools, ensuring your hotel can connect to essential distribution and reputation management services. Its extensive integration network is a key strength.
Wix Hotels offers few verified integrations, primarily with HotelRunner for channel management, and lacks the broad ecosystem ThinkWeb provides. Several reviews mention connection issues with OTA integrations, which can hinder your online distribution.
Edge: ThinkWeb Websites.
ThinkWeb Websites, despite having only 2 reviews, both highly positive with 5/5 ratings, shows strong satisfaction among users seeking industry-specific support. The recent reviews reinforce its reputation for quality and reliability.
Wix Hotels’ 5 reviews average around 1.9/5, with many recent comments criticizing booking system flaws and support shortcomings. Its ratings reflect a less confident user base, especially in terms of technical reliability and customer service.
Edge: ThinkWeb Websites.
Neither product publicly discloses detailed pricing, but ThinkWeb Websites does not offer a freemium model or trial, indicating a likely custom quote based on needs. Wix Hotels similarly lacks transparent pricing details, with potential users needing to inquire directly.
Given the lack of concrete pricing data, your best approach is to contact each provider directly to obtain tailored quotes suited to your hotel’s size and requirements.
Not ideal if you need a quick, DIY website and are comfortable managing booking issues independently.
Not ideal if your hotel requires advanced booking controls, reliable channel management, or dedicated hospitality support.
ThinkWeb Websites offers a highly specialized, hotel-centric platform with excellent support, integrations, and a focus on industry needs. Its review history and recent feedback strongly favor it for properties seeking reliability and dedicated service.
Wix Hotels provides a flexible website builder suited for small properties that prioritize design and ease of setup but suffers from inconsistent booking and channel management performance, along with weaker support. It’s better suited for hotels that are tech-savvy and can manage some operational hiccups.
If you want a platform designed specifically for hotels with proven support and integrations, choose ThinkWeb Websites. If your priority is quick setup, design flexibility, and a lower-cost entry point, Wix Hotels might suffice—though with notable limitations.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Design & Content Management
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| Drag and Drop Page Builder | ||
| Hotel Website Templates | ||
| Whitelabel Capability | ||
| Fully Customizable Themes | ||
| Blog Post Composer | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Conversion
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| Google AMP Markup | ||
| Storefront/Voucher Functionality | ||
| Mobile Optimized/Responsive | ||
| Review Widgets | ||
| Booking Engine | ||
| Popups & Alerts | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Internationalization
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| Multi-lingual | ||
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Analytics
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| Google Analytics Connection | ||
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SEO & Traffic
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| Social Media Integrations | ||
| Google AMP Markup | ||
| Mobile Optimized/Responsive | ||
| Multi-lingual | ||
| SEO Plugins | ||
| Customizable Attractions Maps | ||
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Security & Compliance
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| Security Protocals (SSL/HTTPS) | ||
| ADA Compliant | ||
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Upselling
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| Storefront/Voucher Functionality |
Ranks higher for
Ranks higher for
Where the ratings diverge most
It depends on your requirements. ThinkWeb Websites and Wix Hotels share many core Website Design features, but each has unique capabilities. ThinkWeb Websites offers 16 verified integration partners, while Wix Hotels offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkWeb Websites leads in ease of use at 4.9/5 vs 2.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ThinkWeb Websites: No. Wix Hotels: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ThinkReservations has an HT Score of 0 and Wix has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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