ThinkReservations PMS vs. Zavia ERP: Which Is Right for You?

Updated May 16, 2026  ·  395 verified reviews analyzed

TLDR

We analyzed 395 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

ThinkReservations shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Automated reminders.

Zavia ERP shines , with exclusive features like Centralized Messaging and Payment Requests.

See the full breakdown below ↓

How Does ThinkReservations PMS Compare to Zavia ERP?

Side-by-side ratings based on 395 verified hotelier reviews on HTR.

HTScore
89
0
Likelihood to Recommend
97%
0%
Ease of Use
4.8/5
0.0/5
Customer Support
4.8/5
0.0/5
Value for Money
4.7/5
0.0/5
Starting Price From $500/mo From $300/mo
Verified Reviews 395 0

What Are the Pros and Cons of ThinkReservations PMS vs Zavia ERP?

After analyzing 395 verified reviews, ThinkReservations users most value its customer support, operational efficiency, data and reporting, while Zavia ERP users highlight . Click any theme to see what reviewers say.

ThinkReservations ThinkReservations Zavia ERP Zavia ERP
Pros
+ Customer Support
+ Operational Efficiency
+ Data and Reporting
+ Integration with OTAs
Cons
Pricing and Fees
Security Features

ThinkReservations vs Zavia ERP: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment ThinkReservations ThinkReservations Zavia ERP Zavia ERP
Small (10-24 rooms) #4 145 reviews
Mid-Size (25-74 rooms) #9 25 reviews
Large (75-199 rooms) #6 3 reviews
X-Large (200+ rooms) #5 1 reviews

By Property Type

Segment ThinkReservations ThinkReservations Zavia ERP Zavia ERP
Boutique #7 100 reviews
Luxury #7 70 reviews
Branded / Chain #7 24 reviews
Extended Stay #11 8 reviews

By Region

Segment ThinkReservations ThinkReservations Zavia ERP Zavia ERP
North America #1 386 reviews
Europe #57 0 reviews
Asia Pacific #32 0 reviews
Middle East #32 0 reviews

The Decision

Choosing the right property management system (PMS) is essential for your hotel’s operational efficiency, guest satisfaction, and revenue growth. ThinkReservations PMS by ThinkReservations and Zavia ERP by Zavia ERP are both designed to streamline hotel management, but they differ significantly in focus, features, and market presence. Your decision hinges on your hotel’s size, location, and operational needs, but understanding their core strengths can guide your choice.

ThinkReservations offers a more established, review-backed platform with broad functionality and strong North American presence. Zavia ERP, while promising, lacks recent user reviews and has a narrower regional footprint. So, which one is better suited for your hotel?

Is ThinkReservations or Zavia ERP Better for Hotels?

ThinkReservations is a mature platform with a 4.88 out of 5 overall rating from 356 reviews, with recent feedback from the last six months that solidifies its reliability. It excels in ease of use, onboarding, and customer support, making it suitable for small to medium hotels looking for a straightforward yet feature-rich solution.

Zavia ERP, on the other hand, remains unreviewed in recent times, with no available ratings or user feedback, making it difficult to assess its current performance or customer satisfaction. Its regional focus on Latin America, especially Mexico, suggests it may be better suited for hotels operating in those markets.

Are you willing to take a chance on an unreviewed system, or do you prefer a proven solution with recent, positive feedback? The choice depends on your risk appetite and regional needs.

ThinkReservations vs Zavia ERP: Which Should Your Hotel Choose?

If your hotel needs a comprehensive, user-friendly system with proven support in North America, go with ThinkReservations. Its ease of onboarding, automated reminders, and integrations with major OTAs are ideal for small, independent hotels and inns aiming to maximize operational efficiency and guest communication.

If your hotel is based in Latin America or you prioritize a lower-cost solution with basic centralized reservation management, Zavia ERP might appeal, especially if you value native Spanish support and local market familiarity. However, the lack of recent reviews and detailed feature data makes it harder to justify over the proven track record of ThinkReservations.

For hotels seeking a reliable, highly-rated PMS with extensive integrations and strong North American presence, ThinkReservations is the clear choice. Conversely, if you are in Latin America and want a localized solution, Zavia could fit, but proceed cautiously.

Is ThinkReservations or Zavia ERP Easier to Use?

ThinkReservations scores a 4.82 out of 5 for ease of use, with reviews consistently praising its intuitive interface, seamless onboarding, and accessible support. Users describe it as “like adding another employee to our business,” emphasizing how it simplifies daily operations.

Zavia ERP’s ease of use remains unverified due to no recent reviews or ratings. Without user feedback, assessing its interface or onboarding experience is impossible.

Edge: ThinkReservations.

Which Has Better Features: ThinkReservations or Zavia ERP?

ThinkReservations provides 38 shared features, along with one unique feature: automated reminders, enhancing guest communication. It also offers advanced functionalities like upselling, data reporting, and integrations with OTAs such as Booking.com, Expedia, Airbnb, and Tripadvisor.

Zavia ERP boasts 13 exclusive features, including real-time rate and inventory synchronization with over 40 agencies, a mobile-first booking engine, website management, and integrated payment gateways. Its features are tailored to control and grow smaller hotels efficiently.

The key difference is the breadth of features—ThinkReservations covers more operational aspects, while Zavia’s features focus on real-time rate management and direct sales tools.

Edge: ThinkReservations.

Which Has Better Customer Support: ThinkReservations or Zavia ERP?

ThinkReservations maintains an impressive customer support rating of 4.82 out of 5, with reviews highlighting quick responses, knowledgeable staff, and a helpful onboarding process. Users often say support is “accessible,” “friendly,” and “helpful,” making it a standout in this category.

Zavia ERP’s support ratings and reviews are unavailable, leaving a gap in customer support assessment. Without recent feedback, it’s unclear how responsive or effective their support team is.

Edge: ThinkReservations.

Which Has More Integrations: ThinkReservations or Zavia ERP?

ThinkReservations connects with 16 verified partners, including major OTAs and service providers like Stripe, Triptease, OpenKey, and TrustYou, offering robust ecosystem connectivity. This broad integration network supports streamlined operations and guest engagement.

Zavia ERP has five verified integrations, with notable connections to platforms like Profitroom, SiteMinder, and AskSuite. While useful, its smaller partner network limits connectivity options for expansive operational needs.

ThinkReservations’ larger and more diverse integration pool makes it better suited for hotels seeking extensive connectivity with OTAs, reputation management, and guest engagement tools.

Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: ThinkReservations or Zavia ERP?

ThinkReservations’ recent reviews consistently rate it highly, with a 4.88/5 score from 343 reviews, and 97% of users would recommend it. Hotels across various segments, especially inns and boutique hotels, praise its ease of use, support, and operational impact.

Zavia ERP, lacking recent reviews and ratings, cannot be reliably rated. Its absence of user feedback makes it impossible to assess user satisfaction or property-specific ratings.

Therefore, the clear winner in user ratings is ThinkReservations, especially given its recent review activity and high scores.

Edge: ThinkReservations.

How Much Do ThinkReservations and Zavia ERP Cost?

ThinkReservations charges a base fee of $500 per month, with no mention of a free trial or additional fees. Its pricing model is straightforward but may be higher than some smaller systems.

Zavia ERP’s base price is $300 per month, also without a trial, making it slightly more affordable upfront. However, the total value depends on the features and support offered, which are less documented for Zavia.

Given the extensive reviews, support, and features, ThinkReservations’ higher price might reflect its comprehensive capabilities.

What Type of Hotel Should Use ThinkReservations?

  • Hotels that need a proven, easy-to-use PMS with strong OTA integration.
  • Inns, boutique hotels, and small properties seeking automation and guest communication tools.
  • Hotels prioritizing operational efficiency and data-driven decision-making.
  • Teams that want reliable support and onboarding with minimal technical expertise.

Not ideal if...

  • Your hotel is primarily in Latin America, where local, regional solutions like Zavia may be more tailored.
  • You require highly specific, location-based features not included in ThinkReservations.
  • Budget constraints are tight, and you can’t justify the higher monthly fee.

What Type of Hotel Should Use Zavia ERP?

  • Hotels in Latin America, especially Mexico, seeking a locally developed solution tailored to regional needs.
  • Small to medium-sized hotels aiming for centralized reservation management and real-time OTA synchronization.
  • Hotels wanting to create and manage their own website easily, with integrated payment gateways.
  • Teams that prefer a system developed by hotel operators with local market experience.

Not ideal if...

  • You operate in North America or require extensive third-party integrations beyond Zavia’s current partnerships.
  • You need a system with a proven recent user base and high satisfaction ratings.
  • Your property is large (over 200 rooms) or needs complex revenue management features.

The Bottom Line for Hotels

ThinkReservations offers a well-rounded, review-backed platform with a broad feature set, extensive integrations, and high user satisfaction. It’s ideal for small to medium hotels in North America that need an intuitive, reliable PMS that enhances operational efficiency and guest communication.

Zavia ERP presents a compelling option if your hotel is based in Latin America, prioritizes local support, and needs real-time OTA synchronization. However, its lack of recent reviews and limited integrations make it less suitable for hotels seeking proven, scalable solutions.

If your hotel values stability, proven performance, and comprehensive features, choose ThinkReservations. If regional focus, native language support, and lower cost are more critical, consider Zavia ERP—but proceed with caution.

How Much Do ThinkReservations PMS and Zavia ERP Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

ThinkReservations ThinkReservations Zavia ERP Zavia ERP
Starting Price From $500/mo From $300/mo

Which Features Does ThinkReservations PMS Have That Zavia ERP Doesn't (and Vice Versa)?

According to HTR's product database, ThinkReservations PMS and Zavia ERP share 38 features. Here are the key differences — features one has that the other lacks.

Feature ThinkReservations ThinkReservations Zavia ERP Zavia ERP
Automated reminders
Centralized Messaging
Guest App
ID Scanning & Registration Pre-fill
Integrated ID & Passport Scanner
Online Checkout
Payment Requests

Showing top differences. 2 more features differ between these products.

Real-World Results: ThinkReservations vs Zavia ERP by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Zavia ERP Zavia ERP

No published case study for this goal yet.

Increase Operational Efficiency
ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Zavia ERP Zavia ERP

No published case study for this goal yet.

Improve Guest Experience
ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner
Zavia ERP Zavia ERP

No published case study for this goal yet.

ThinkReservations vs Zavia ERP: The Bottom Line

ThinkReservations
ThinkReservations
4.9/5 from 395 reviews

What hoteliers love

Customer Support 89% positive

Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.

Operational Efficiency 86% positive

ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.

Data and Reporting 75% positive

The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.

Where hoteliers push back

Pricing and Fees 100% negative

Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.

Security Features 67% negative

Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.

Unique capabilities

Automated reminders
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile
Zavia ERP
Zavia ERP
0.0/5 from 0 reviews

Unique capabilities

Centralized Messaging Payment Requests Integrated ID & Passport Scanner Guest App Online Checkout
0.0/5 ease of use 0.0/5 support 5 integrations
Visit Profile

Where the ratings diverge most

Overall Rating ThinkReservations 4.9 vs 0.0 (+4.9)
Ease of Use ThinkReservations 4.8 vs 0.0 (+4.8)
Customer Support ThinkReservations 4.8 vs 0.0 (+4.8)
Value for Money ThinkReservations 4.7 vs 0.0 (+4.7)
Onboarding ThinkReservations 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About ThinkReservations PMS vs Zavia ERP

Can ThinkReservations PMS replace Zavia ERP?

It depends on your requirements. ThinkReservations PMS and Zavia ERP share many core Property Management Systems features, but each has unique capabilities. ThinkReservations PMS offers 16 verified integration partners, while Zavia ERP offers 5. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do ThinkReservations PMS or Zavia ERP offer a free plan?

ThinkReservations PMS: No. Zavia ERP: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank ThinkReservations PMS and Zavia ERP?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ThinkReservations has an HT Score of 89 and Zavia ERP has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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