The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 1,564 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Cloudbeds shines in ROI — especially for brand properties (4.5/5) , with exclusive features like Mobile optimized/responsive and Revenue management module.
Zonal shines in ease of use and customer support .
Side-by-side ratings based on 1,564 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $500/mo | From $600/mo |
| Verified Reviews | 1,563 | 1 |
After analyzing 1,564 verified reviews, Cloudbeds users most value its calendar and reservation overview, reporting and analytics, channel manager and ota distribution, while Zonal users highlight . Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Calendar and reservation overview
▾
|
|
|
+
Reporting and analytics
▾
|
|
|
+
Channel manager and OTA distribution
▾
|
|
|
+
Guest data and CRM
▾
|
|
| Cons | |
|
−
Support responsiveness and contact options
▾
|
|
|
−
Mobile app limitations
▾
|
|
|
−
Payment processing and billing
▾
|
|
How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #2 675 reviews | #42 1 reviews |
| Mid-Size (25-74 rooms) ▾ | #1 235 reviews | #48 0 reviews |
| Large (75-199 rooms) ▾ | #1 51 reviews | — |
| X-Large (200+ rooms) ▾ | #4 5 reviews | — |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #1 546 reviews | #36 1 reviews |
| Luxury ▾ | #3 245 reviews | #38 1 reviews |
| Branded / Chain ▾ | #2 145 reviews | — |
| Extended Stay ▾ | #2 96 reviews | — |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #2 532 reviews | — |
| Europe ▾ | #4 166 reviews | #29 1 reviews |
| Asia Pacific ▾ | #3 201 reviews | — |
| Middle East ▾ | #3 13 reviews | — |
Choosing between Cloudbeds HMS and Zonal PMS hinges on your hotel’s size, operational needs, and growth ambitions. Both solutions aim to streamline hotel management, but Cloudbeds’ comprehensive features and extensive global presence give it a significant edge, especially given its larger review base and recent user feedback.
Cloudbeds offers an all-in-one platform with robust integrations, automations, and a user-friendly interface, while Zonal’s cloud PMS emphasizes real-time OTA connectivity and operational simplicity. The key question is: which system aligns better with your hotel’s current operations and future plans?
Cloudbeds and Zonal both serve as core management tools, but they approach hotel operations differently. Cloudbeds integrates reservation management, revenue tools, channel management, guest experience, and reporting into a single platform, aiming to reduce manual work and improve efficiency across diverse property types.
Zonal, on the other hand, focuses heavily on real-time OTA connectivity, front desk operations, and operational streamlining, primarily targeting independent hotels and multi-property groups. While Cloudbeds emphasizes automation and guest-centric tools, Zonal’s strength lies in its real-time distribution and simple management interface.
Do you need an all-in-one growth engine, or is a streamlined, OTA-focused system enough for your hotel?
If your hotel requires a scalable, feature-rich platform that centralizes operations—especially if you operate multiple properties or want to automate revenue management—go with Cloudbeds. Its 1,219 reviews and recent 76 reviews in the last six months reinforce its credibility and ongoing user satisfaction.
If your hotel prioritizes real-time OTA distribution, easy front desk management, and minimal operational complexity—particularly if you’re a smaller independent property—Zonal might seem appealing. However, with only 1 review and limited recent feedback, Zonal’s community and product development appear more limited.
For growth-driven hotels, Cloudbeds’ broader feature set and global presence make it the stronger choice. Smaller hotels seeking straightforward OTA management may find Zonal sufficient, but the limited recent reviews reduce confidence in its current support and innovation.
Cloudbeds currently holds a high ease-of-use rating of 4.58/5, with positive reviews emphasizing its intuitive, user-friendly interface. New users report quick onboarding (average 4.41/5) and minimal training hurdles, with many praising its straightforward navigation.
Zonal scores a perfect 5/5 for ease of use, reflecting its simple, clean interface tailored for operational efficiency. Support and onboarding are also highly rated, with users appreciating the UK-based support team that facilitates quick setup.
Edge: Zonal.
Cloudbeds vastly outpaces Zonal in features, boasting over 90 unique functionalities—including PMS connectivity, analytics dashboards, revenue management, multi-lingual and multi-currency support, automation tools, and integrated payment processing. These enable a holistic management environment adaptable to various hotel sizes.
Zonal offers essential features like real-time OTA channel management, a responsive booking engine, mobile check-in/out, digital room keys, and basic operational modules. While effective for streamlining day-to-day tasks, it lacks the extensive automation, detailed analytics, and revenue tools Cloudbeds provides.
Conclusion: Cloudbeds’ feature set is far more comprehensive, supporting scaling and advanced revenue strategies. Edge: Cloudbeds.
Cloudbeds holds a customer support rating of 4.38/5, with reviews citing fast response times and attentive service, although some users report occasional delays during peak periods. Their support team is generally seen as responsive and friendly.
Zonal scores a perfect 5/5, with users praising their dedicated UK-based support, quick issue resolution, and smooth onboarding process. While Zonal’s support appears highly rated, the limited number of recent reviews restricts full comparison.
Edge: Zonal.
Cloudbeds integrates with 190 verified partners, including popular OTAs, payment gateways, revenue management, and POS systems. This extensive network allows for a unified operation environment, reducing manual data entry and errors.
Zonal’s PMS offers just 2 verified integrations, primarily with its own F&B systems and a handful of external partners like OTAs. Its limited integration ecosystem restricts flexibility, especially for hotels seeking a fully connected tech stack.
Conclusion: Cloudbeds’ extensive integrations position it as the more adaptable, future-proof choice. Edge: Cloudbeds.
Cloudbeds’ overall rating of 4.62/5 is based on 1,219 reviews, with recent positive feedback emphasizing its ease of use, automation, and support. Hotels across various segments, especially boutique and Hostel properties, rate it highly, with an NPS of 8.94/10.
Zonal’s current rating is 0/5, with only 1 review, and no recent feedback available. This lack of community input makes it difficult to assess user satisfaction confidently.
Conclusion: Cloudbeds’ well-established reputation and recent reviews make it the favored system. Edge: Cloudbeds.
Cloudbeds charges a fixed monthly fee of $500, with no additional implementation or trial costs. The pricing reflects its comprehensive feature set and global support infrastructure.
Zonal’s base price is $600 per month, with similar no-trial policies. While slightly higher, Zonal’s pricing may be justified by its focused features for specific markets, but the lack of transparent additional costs limits precise comparison.
Not ideal if:
Not ideal if:
Cloudbeds and Zonal serve different hotel management needs. Cloudbeds provides a full-featured, integrated platform with a strong customer base, ongoing innovation, and a global reach, making it ideal for growth-oriented and multi-property hotels.
Zonal delivers a straightforward, reliable solution with excellent support, best suited for independent hotels or properties that prioritize OTA connectivity and operational simplicity.
If your hotel aims to scale, optimize revenue, and benefit from automation, Cloudbeds is the clear choice. If operational simplicity and local support are your priorities, Zonal could suffice, but limited recent community feedback is a concern.
In conclusion, Cloudbeds’ larger review base, recent user satisfaction, and extensive feature set make it the recommended choice for most hotels looking to grow and modernize.
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
| Feature |
|
|
|---|---|---|
|
▾
Accounting & Finance
|
|
|
| Multi-currency | ||
| Gift Vouchers | ||
| Direct billing | ||
| RevPaR & ADR Reports | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
| Payment Requests | ||
|
▾
Marketing & Ecommerce
|
|
|
| Native Email Marketing | ||
| Group Booking Engine | ||
| Website Development | ||
| Booking Engine | ||
| Channel Manager | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
|
▾
Administration & Configuration
|
|
|
| Multi-lingual | ||
| Multi-currency | ||
| Centralized user & role management | ||
|
▾
Customer Management
|
|
|
| Native Email Marketing | ||
| Guest Feedback Management | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest profiles | ||
| Centralized Messaging | ||
|
▾
Front Office
|
|
|
| Guest Feedback Management | ||
| Housekeeping module | ||
| Property Management System | ||
| Automated night audit | ||
| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Calendar view | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
|
▾
Groups Management
|
|
|
| Group functionality | ||
| Automated Space Optimization | ||
|
▾
Guest Experience
|
|
|
| Guest Feedback Management | ||
| Gift Vouchers | ||
| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| Tablet/Kiosk Check-in | ||
|
▾
Housekeeping
|
|
|
| Housekeeping module | ||
| Automated Space Optimization | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
|
▾
Payments
|
|
|
| Multi-currency | ||
| Gift Vouchers | ||
| Payment Requests | ||
| Direct billing | ||
| Automated reminders | ||
| Integrated Payment Terminal & Card Reader | ||
|
▾
Reservations Management
|
|
|
| Rate Shopping Module | ||
| Property Management System | ||
| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Automated Assignments | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
|
▾
Revenue Management
|
|
|
| Rate Shopping Module | ||
| Revenue Management Module | ||
| Pricing Intelligence | ||
| Channel Manager | ||
| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Base Pricing | ||
|
▾
Taxes & Compliance
|
|
|
| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
|
▾
Support & Training
|
|
|
| Online 24/7 support | ||
|
▾
Food & Beverage
|
|
|
| Point of Sale |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"I have not worked with a company that has such good customer service as Cloudbeds has. It's miles ahead."
No published case study for this goal yet.
"The biggest benefit of Cloudbeds' platform is its flexibility. I can access reporting online from anywhere. Everything is smoother with Cloudbeds."
No published case study for this goal yet.
"Cloudbeds is like if Apple made a property management system. The ease of use is super simple and straightforward for guests and our staff. It’s very intuitive and just makes sense..."
No published case study for this goal yet.
What hoteliers love
Users most often praise Cloudbeds for giving a clear, centralized calendar view of occupancy, room status, and incoming stays. It helps front-desk and... Users most often praise Cloudbeds for giving a clear, centralized calendar view of occupancy, room status, and incoming stays. It helps front-desk and reservation teams move bookings, check in guests, and plan the day faster with less manual checking.
Reviewers frequently use Cloudbeds for business reporting, especially revenue, occupancy, and performance analysis. They value having data in one plac... Reviewers frequently use Cloudbeds for business reporting, especially revenue, occupancy, and performance analysis. They value having data in one place, but many ask for more customizable, modern dashboard-style reporting, faster downloads, and stronger financial/accounting views.
Many reviewers highlight that Cloudbeds centralizes OTA management, keeping availability and rate updates synchronized across channels and reducing ma... Many reviewers highlight that Cloudbeds centralizes OTA management, keeping availability and rate updates synchronized across channels and reducing manual updates. Several mention fewer mistakes, less overbooking, and easier multi-channel control as a direct operational benefit.
Where hoteliers push back
Support is often described as helpful and knowledgeable once reached, but many reviews say response times can be slow for urgent operational issues. B... Support is often described as helpful and knowledgeable once reached, but many reviews say response times can be slow for urgent operational issues. Buyers frequently ask for phone or video support in addition to chat, especially when problems affect live check-ins or payments.
A recurring negative theme is that the mobile app is often viewed as a read-only companion rather than a full operations tool. Users repeatedly ask to... A recurring negative theme is that the mobile app is often viewed as a read-only companion rather than a full operations tool. Users repeatedly ask to create or edit reservations, close rooms, receive push alerts, and run more of the daily workflow from mobile without switching to the web version.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Cloudbeds HMS and Zonal PMS share many core Hotel Management Software features, but each has unique capabilities. Cloudbeds HMS offers 203 verified integration partners, while Zonal PMS offers 2. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Zonal PMS leads in ease of use at 5.0/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Cloudbeds HMS: No. Zonal PMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Cloudbeds has an HT Score of 100 and Zonal has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Custom recommendations tailored to your property