1.
Does it connect to your PMS without workarounds? A Digital Marketing Agencies that fights your property management system will cost you more in labor than it saves.
2.
Can your team use it without a training manual? If it takes weeks to onboard your front desk, you picked the wrong tool.
3.
Does the pricing scale with your property, or against it? Per-room pricing works at 50 rooms. At 300, it can double your cost overnight.
4.
What happens when something breaks at 2am? Check how support actually works — response times, live chat availability, dedicated account managers.
5.
Do hotels your size actually use it? A tool rated 5 stars by resorts does not help your 40-room boutique. Filter by property size.