Hotel CRM pricing varies based on database size, messaging volume, and feature depth. Most platforms fall between $50 and $500+ per month, with enterprise deployments for large hotels and resorts exceeding this range when advanced automation, analytics, or high-volume messaging is required.

Entry-level CRMs for small hotels and B&Bs typically start around $50–$100 per month, while more robust platforms used by boutique hotels, resorts, and larger properties usually range from $150–$500+ per month.

How Hotel CRM Pricing Works

Unlike HMS or PMS platforms, hotel CRMs are rarely priced per room. Pricing is most commonly based on:

☑️ Guest database size
☑️ Messaging volume (email, SMS, WhatsApp)
☑️ Feature tiers and add-ons
☑️ Number of properties

Many vendors enforce minimum thresholds, meaning smaller hotels may pay a baseline fee even with limited usage. If pricing appears unusually low, it often reflects limits on automation, integrations, or reporting.

Messaging Costs Matter

Some CRM subscriptions include email and SMS, while others charge separately based on usage. Messaging costs—especially for SMS and WhatsApp—can scale quickly and should be factored into total cost of ownership when comparing platforms.

Typical CRM Pricing by Tier

Hotel CRM Software Pricing: What to Expect

Hotel CRM pricing scales with how much guest data you manage and how actively you market to it. The right choice depends less on the lowest monthly fee and more on whether the platform fits your hotel’s size, marketing needs, and growth plans.

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