Let us find your solution 10 Best Direct Booking Tools in 2021 | Find Reviews, Pricing, Buying Guide
Helping thousands of hoteliers make better buying decisions every month
Marriott
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Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
Ace Hotel
Ace Hotel

What is a direct booking platform?Direct Booking Platforms boost the performance of your current website and booking engine with tools that add a layer of personalization to your website. The most effective platforms track user behavior on hotel websites and then serve tailored messages and promotions based on that behavior - for example, an early-bird offer to a guest searching six months in advance of their stay. Platform providers with significant data scale are able to automate much of the optimization experience by constantly feeding their learnings from thousands of websites back into the pla... Read the full Direct Booking Tools software overview

10 Best Direct Booking Tools

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Hoteliers voted Triptease as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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Triptease: Convert

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HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The Triptease Platform is built to help hotels take back control of their distribution and increase their direct revenue. The platform identifies a hotel's most valuable guests th...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Triptease as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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Hoteliers voted Hotelchamp as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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Hotelchamp Convert

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HT SCORE
89 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Tailor your hotel website to your guests. Show them why they should book with you and convert them on your direct channel. Designed for ease of use while giving you in-depth custo...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Hotelchamp as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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Hoteliers voted TrustYou as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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TrustYou (Review Marketing)

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HT SCORE
84 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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When guests publish their reviews or surveys online, they are visible to millions of travelers on hundreds of global booking sites, impacting future booking decisions. 95% of gues...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted TrustYou as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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Hoteliers voted The Guestbook as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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The Guestbook: Cash Rewards Suite

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HT SCORE
79 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Amplify the efficacy of your direct booking efforts (& tools) with The Guestbook’s Cash Rewards Suite. There’s good reason why Amazon, Apple, Target, and most major credit car...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted The Guestbook as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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Hoteliers voted 123compare.me as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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123Compare.me

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HT SCORE
69 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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123compare.me helps to improve the conversion of the hotels' website. We create and develop tools and services that encourage website visitors to complete the booking. Various per...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted 123compare.me as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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Hoteliers voted Userguest as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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Userguest

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HT SCORE
67 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Userguest is a smart tool that helps hotels increase their online revenue by converting more users into guests. It uses technology, marketing tools and automated data analysis to ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Userguest as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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Hoteliers voted Reguest as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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ReGuest

HotelTech Logo score
HT SCORE
67 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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You only need one software solution to perform better. Re:Guest links all the contact points with your guest so effectively that you will achieve a higher booking rate without hav...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Reguest as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted Hotelinking as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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Hotelinking

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HT SCORE
50 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Hotelinking is a marketing and loyalty platform for the hospitality industry. It helps hotel brands to get to know their guests better and interact with them, improve their reputa...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Hotelinking as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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Hoteliers voted LaaSie.ai as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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LaaSie.ai

HotelTech Logo score
HT SCORE
22 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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LaaSie incentivizes conversion and retention by personalizing rewards that are instantly gratifying (e.g. complimentary Uber, VIP Experience, etc.). With our 3 core AI features, (...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted LaaSie.ai as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted Ve Interactive as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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Ve Interactive

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HT SCORE
8 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Ve Interactive is the leading technology company with data at its core. Although primarily focused on e-commerce, Ve Interactive works with innovative hotel companies such as Deni...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Ve Interactive as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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Recent Direct Booking Tools Articles

How Does Hotel Booking Software Work?

by
Hotel Tech Report
6 months ago

The growth in technology tools for hotels has complicated life for hoteliers. While it has always been important to bring potential guests into the conversion funnel, there are now many ways to both capture and convert lookers to bookers. When considering the different ways to bring prospects into your hotel’s funnel, it can be helpful to start with the goal and then look at technologies that accomplish that goal. This approach differs from other common vendor evaluation processes in one key way: it puts the goal first rather than the category. Generally speaking you always want to start closest to the conversion event and work your way higher and higher in the purchase funnel.  This means that you should start by analyzing your hotel's booking software to make sure that you don't have leakage (i.e. low conversion rates).  Next you'll analyze your website and direct channel and lastly you'll explore ways to bring more visitors into that funnel once you've sealed up any holes. In this method, we advise analyzing data across your business from channel mix to conversion rates to identify problem areas.  Once you've identified these problems, prioritize starting at the bottom of the funnel and work your way up.  We'll then explore the tools that can help solve each of these problems (hint: some tools may solve the same problem in completely different categories).  We'll start by clearly explaining the different types of hotel booking software.  We'll then outline the four main objectives of any hotel marketing strategy, we'll then dive into which software categories and providers can help shore up issues within each objective. With an increasing number of guests choosing online booking - up to 80% of guests under the age of 30 - a well-informed hotelier should have a solid understanding of the hotel booking software landscape. The term “hotel booking software” can refer to a few different types of software, which can be confusing for hoteliers who might not work in the technology space on a regular basis. In this article, we’ll introduce you to the five main categories of hotel booking software: OTAs, Central Reservations Systems (CRS), booking engines, channel managers, and property management systems (PMS). By the end of this blog post, you’ll know the ins and outs of each so you can maximize your property’s online reach and make the right technology decisions for your hotel.   Central Reservations System: Manage Rates & Inventory It’s a good rule of thumb to diversify your mix of reservation channels, so most hotels don’t rely solely on OTA bookings. Large hotels and chain hotels often use central reservation systems (CRSs) to manage bookings made through their own reservations teams. CRSs allow various reservations agents to view real-time rates and availability and create, edit, or cancel reservations in one centralized system. A hotel wouldn’t use a central reservations system alone, though. The CRS would receive rates from a revenue management system, exchange availability data and reservation details with a property management system, and possibly also integrate with a channel manager to distribute inventory to third-party channels like OTAs or the GDS. CRSs deliver the most benefit to hotels with reservations teams or which are part of a brand or chain with off-site reservations offices.   Booking Engine: Drive Direct Bookings Besides booking through reservations staff, guests can also make reservations on hotels’ own websites - but in order for that to be possible, the hotel website needs a booking system to sell hotel rooms called a booking engine. Hotel booking engines display real-time rates and availability, house the booking process and gathering of guest details, and integrate the confirmed reservations with the hotel’s property management system or hotel management system. Some property management systems include integrated booking engines, and some hotel-specific website builders also come with booking engine capability. But even if your existing tech stack includes a built-in booking engine, it’s worth doing some extra research to find the most user-friendly booking engine. Glitches or slow loading speeds can make guests change their mind about booking at your hotel, and, on the flip side, a great booking engine with upselling and customization capabilities can increase your conversion rate and your RevPAR.   Channel Manager: Facilitate Bookings on 3rd Parties Direct reservations - whether through a reservations agent or your hotel’s website - usually don’t lead to a full house every night. A savvy hotelier leverages third-party channels to maximize online exposure and develop varied segments of guests. In order to work with third-party channels most efficiently, hotels use channel management software. Channel managers often support connections to hundreds of third-party sites that range from big OTAs (Booking.com and Expedia) to smaller niche sites (HostelWorld and Mr & Mrs Smith) and wholesalers (Hotelbeds). Manually updating rates and availability on hundreds of sites is impossible, so a channel manager makes it easy to keep all of your distribution channels accurate and up-to-date. Some property management systems include integrated channel management functionality; if not, be sure to choose a channel manager that supports integration with your PMS so reservations can sync seamlessly.   Property Management Systems: From Hotel Bookings to Guest Experience Management A property management system is at the core of your hotel tech stack. It houses all of your reservations, guest profiles, billing information, room statuses, and more. Small hotels often opt for a combined PMS with a channel manager and booking engine referred to as hotel management system.  This helps to streamline hotel operations in a simple and easy to use management solution and reservation software combined - which can be more cost-effective.  Nearly all hotel departments use the PMS on a daily basis: front desk agents check-in guests, housekeeping teams learn which rooms need to be cleaned, finance teams manage billing, leadership teams look at reporting and trends. Without any booking engine or channel management capabilities, a PMS is only considered hotel booking software if we think about reservations booked manually by hotel staff. But most PMSs include modules for additional functions; some PMSs even include CRS, channel management, and booking engine functionality. If your hotel uses a PMS that connects directly to OTAs and has integrated an CRS, channel manager, and booking engine, that PMS might be the only system you need.   Online Travel Agencies (OTA): 3rd Party Booking Extranets Out of all those reservations booked online, many of them come through online travel agents or OTAs.  The smallest hotels and guest houses (under 10 rooms) often lack direct bookings in their channel mix at all while major hotel chains command a larger share relative to the OTAs. You can think of these digital marketplaces as an Amazon for travel; travelers can use various criteria to search through available hotels, flights, rental cars, and more, then complete the booking process through that marketplace platform.  Guests often choose OTAs due to the perception of better pricing on travel products and streamlined package offerings which help to automate a lot of the itinerary management processes. OTAs offer significant benefits to guests, such as loyalty programs, credibility, and the convenience of having all the available options at your fingertips. Guests complete their booking on the OTA and receive a confirmation from the OTA, at which point the OTA sends a notification to the hotel with the reservation details. Those reservation details integrate with the hotel’s property management system or travel to the property management system via a channel manager - more on that later! For hoteliers, OTAs also deliver plenty of benefits. OTAs give hotels visibility among massive audiences (Booking.com receives well over 200 million monthly visits, for example) and access to marketing channels that would be cost-prohibitive if the hotel tried to get similar reach independently. Many hotels also experience the “billboard effect,” in which travelers find a hotel they like on an OTA, and then they search for that hotel’s direct website to complete their booking. However, all this marketing exposure comes at a cost; most OTAs charge commissions between 15% and 20% on each confirmed reservation.     Goal #1: Optimize Website & Hotel Booking Software Conversion When it comes to getting more direct bookings, it’s all about the hotel website (and booking software or IBE). After all, a hotel with a buggy website and poor user flow will scare off many potential guests who seek a trustworthy booking experience. Direct booking tools promise growth in direct bookings by increasing conversions on a hotel’s website through price check tools, real-time guest messaging, smart segmentation, and pricing optimization. These direct booking tools offer a mix of capabilities, so it’s best to evaluate each according to how your hotel prioritizes direct bookings. Booking engines are a necessity for selling rooms directly. Without a modern and intuitive interface that’s optimized for conversion, guests will go elsewhere out of frustration or suspicion. Look for a booking engine or hotel booking software with real-time inventory updates; otherwise, you risk double booking across channels. Reputation management is more than just an operational tool: it’s also handy for marketing. Most hotel reputation management solutions have the ability to feature previous guest reviews on your website; doing so can dramatically boost your conversion rate. Virtual tours can help conversions. When potential guests consider a hotel, they want to be certain that the property is as advertised. Consider investing in a virtual tour to give guests piece of mind.   Goal #2: Drive More Traffic to Your Hotel Website With Paid & Social Once a website has been optimized for direct bookings and conversion, the next step is to entice more potential guests to it. There’s a blended approach to making this happen.   Content marketing is one of the most affordable ways to engage potential guests and to bring them to your website. With great content, you’ll have an engaging website to attract visitors, as well as plenty to post on social media. Be sure to make your content relevant to your guest profile. Social media is a challenging place but can deliver results when done right -- especially for distribution of the great content you’ve created! Social media is also a goldmine of consumer insights. Leveraging social media tools can bring you closer to your customers. Influencer marketing continues to be a growth area for hospitality marketers. Inviting influencers to experience the property, or paying them to post about the property, appeals to hotels looking to reach particular demographics. These influencer marketing tools should factor into the mix, helping identify the right influencers and tracking the success of your campaign. Digital marketing agencies are assets for those hotels that have enough budget to engage subject matter experts. Hotel digital marketing vendors use their experience across clients to build high-impact campaigns that can be quite intimidating to deploy solo.   Goal #3: Drive Retention and Return Visits According to research from Bain & Co., the company that invented the Net Promoter Score, increasing customer retention rates by 5% increases profits by 25% to 95%. Statistics aside, it really comes down to customer acquisition cost for hotels. With each booking channel taking a large commission for bringing in a guest, it can be extraordinarily lucrative to re-engage former guests. Loyalty programs are helpful assets to organize and track a comprehensive loyalty program for independents. The best technology will give you insights into your guest profiles, and help you craft the best offerings to each group.  Read our article reviewing independent loyalty programs to decide if this option is right for your hotel or properties. Email marketing is a critical piece of the loyalty puzzle. When evaluating email marketing tools, you want to be sure that it integrates with your existing loyalty program and hotel CRM tools.   Goal #4: Develop a Well Balanced Omni-Channel Distribution Mix Third-party websites and metasearch are important pieces of any hotel revenue management strategy. As part of a cohesive approach that includes direct bookings, wholesale, and groups, these channels are valuable tools to shore up low demand periods and achieve overall revenue targets. Metasearch and ad tech bring advanced reporting, bidding and inventory management to your third-party distribution strategy. These metasearch tools help hoteliers wrangle the complex web of metasearch campaigns, as well as integrating in real-time with existing systems to maximize profitable bookings without overbooking. Review management software performs a critical function: it monitors your hotel’s reviews for potential operational issues. Catching poor performance before it affects the guest experience means better reviews -- and a higher ranking in search results on OTAs and metasearch sites.   ** Want to get started today? Run an internal SWOT analysis for your hotel's marketing department to identify weaknesses and opportunities then use that analysis to inform where you invest resources.  Rather than comparing only direct booking tools to one another, for example, this process focuses on the desired outcome -- and then compares tools across categories that may help your hotel achieve that outcome. With this outcome-based approach, you'll have stronger odds of successfully matching with the correct vendor for a specific issue.   What else would you like to learn about hotel booking software? Let us know!

Triptease Named 2018’s Top Rated Direct Booking Platform in the HotelTechAwards

by
Hotel Tech Report
1 year ago

February 12, 2018 -  Hotel Tech Report has named Triptease 2018’s top rated Direct Booking Platform based on data from thousands of hoteliers in more than 40 countries around the world.  Over 100 of the world’s elite hotel technology products competed for a chance to win this prestigious title. The HotelTechAwards platform (by HotelTechReport.com) leverages real customer data to determine best of breed products that help hoteliers grow their bottom lines. “You don’t have to be a hotelier to understand the value of Triptease.  When we book hotels as consumers we start by researching on OTA’s to see variety.  Once we’ve narrowed our consideration set we look at hotel websites for better information.  Many travelers then return to book on the OTA costing hotels billions of dollars each year.  Triptease has an elegant suite of solutions that solve this problem. It’s no surprise that hoteliers everywhere are joining the Triptease party by the thousands,” says Hotel Tech Report’s Jordan Hollander. Triptease is poised for sustained growth in 2018. Hoteliers recognized Triptease’s impeccable global customer support where Triptease exceeded the category average by more than 9%. Few companies inspire as much fervor amongst customers as Triptease as evidenced by commentary from a Switzerland based General Manager, “Triptease is what the hotel industry has been waiting for! It is visionary and constantly looking to improve their product. All employees that I dealt with were dedicated and enthusiastic and gave great support." To read the full review and more, head to the Triptease profile on Hotel Tech Report

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Direct Booking Tools Category Overview

What is a direct booking platform?
Direct Booking Platforms boost the performance of your current website and booking engine with tools that add a layer of personalization to your website. The most effective platforms track user behavior on hotel websites and then serve tailored messages and promotions based on that behavior - for example, an early-bird offer to a guest searching six months in advance of their stay. Platform providers with significant data scale are able to automate much of the optimization experience by constantly feeding their learnings from thousands of websites back into the platform for the benefit of every client. Providing the right message at the right time improves the guest experience and has a significant impact on direct bookings (reducing OTA commission costs for the hotel). A Direct Booking Platform enables a hotelier to test and optimize their website content in order to increase conversion. With every booking, hoteliers can learn to target and convert more guests.

For info on direct booking trends, questions that you should ask vendors and more download the 2019 Hoteliers Guide to Direct Booking Platforms

How can direct booking platforms improve profitability and efficiency?
  • Boost website conversion: Dynamic, personalized digital experiences are now an essential part of any high-converting website - from retailers to OTAs. Hotels that want to convert more web visitors and increase direct bookings need the data-driven conversion optimization that a Direct Booking Platform can provide.
  • Parity management & monitoring: Hotels that are being undercut by OTAs see a 30% decrease in conversion. This means that taking control of price parity and transparently offering guests the best price direct should be at the top of any hotelier’s agenda. A Direct Booking Platform allows hoteliers to easily monitor, manage and optimize their parity to offer guests a trusted, fair price direct.
  • Lower OTA expenses/increase direct bookings: Shifting direct bookings to your website means that you are shifting business from high cost third parties to low-cost proprietary platforms. These platforms have fixed expense associated which means that you’ve already paid for them - a Direct Booking Platform helps you to maximize that investment by learning continuously from a wealth of data to offer a better, more effective and more personalized digital experience to customers.

What are the most important features of direct booking platforms?
  • Pricing and Parity Data Accuracy & Insights: Industry-leading pricing and parity data accuracy accompanied by accessible information on undercut breakdown, undercut rate vs conversion rate, parity
  • Price Comparison Widget: Customizable price comparison widget, regularly UX tested on real guests to optimize design
  • Message Targeting: Targeted messaging with advanced segmentation and triggering capabilities
  • Automated Live Chat: An AI chatbot designed to answer specific questions about your hotel so your staff can focus their energy elsewhere.
  • Drag-n-Drop Customization: A self-service online message builder allowing hoteliers to create personalized, customized messages easily (either from templates or from scratch) and to view results and edit instantly.
  • Hospitality grade: Live chat features designed specifically for hoteliers including PCI compliant, secure card detail collection and image/pdf uploads.
  • Analytics & Reporting: A quick view dashboard displaying graphs and metrics for conversion data, direct booking trends over time and additional performance data and insights.
  • Data Driven Experimentation: A dedicated data science team focussed on running accurate product tests and drawing industry and hotel specific insights from extensive data.

What makes great direct booking platforms?
A direct booking platform should help all teams across a business to do their jobs and see value from the tools. A good answer from a vendor would explain that their tool encourages collaborative working between teams because Marketing, Revenue, Reservations, eCommerce and Senior Management can all get an overview of the work being done, the ROI of marketing campaigns, online messaging and conversations, as well as the overarching direct booking trends over time. A great direct booking solution offers products that are designed to work together seamlessly, allowing your team to do the same.

Accurate pricing data is also integral to driving direct bookings. Guests will shop around to find the cheapest price, and if your direct booking software displays incorrect data they will book elsewhere. A good answer from a vendor on pricing data accuracy would give assurance that there is a team committed to constantly checking and maintaining price accuracy, with emergency engineers on call 24 hours a day if there are any issues. The team should also be working continuously with UX designers to ensure that the 99.5% accurate pricing data is displayed to guests in the most effective way.

For info on top rated vendors, key buying considerations and more, download the 2019 Hoteliers Guide to Direct Booking Platforms

What is the typical pricing for direct booking platforms?
This cost will typically vary based on a variety of factors, i.e. number of properties in a hotel group, quantity of rooms per property, and market segment of the properties. All licenses are purchased with an annual contract.  Expect pricing between $100-300/month per hotel but make sure to request custom price quotes for your properties using Hotel Tech Report.

How long does it usually take for a hotel to implement new direct booking platforms?
The integration can vary depending on how long the providers take to complete their work. The highest varying factor is the booking engine integration. As a general rule of thumb, the more we have worked with that booking engine, the quicker and smoother the integration will be. The biggest factor that influences the time taken for implementation is based on the number of hotels being integrated and if any issues arise during the quality checks.

How do I know when it’s time for my hotel to move onto new direct booking platforms?
 If your hotel website has below industry average conversion rates or traffic you should strongly consider a direct booking platform.  A hotel’s website is a key channel to drive direct bookings. Direct customers bring richer data, more revenue and better direct relationships. Customers will visit the hotel website on their path to book but hotels can often miss the opportunity to convert those web visitors into direct bookers by not optimizing their website to drive bookings.  Similarly, if your hotel is experiencing frequent parity breaches it may be time to consider a direct booking platform.  Hotels that are being undercut by OTAs see a 30% decrease in conversion on average. This means decreased revenue, more money paid to OTAs in commission, less data and insights on the behavior of customers/what makes them convert and no direct relationship with guests. The frequency at which the hotel website is displaying the same rates as those on OTAs. The more an OTA ‘undercuts’ a hotel by displaying a cheaper rate, the lower the hotel’s direct website conversion rate.