Helping thousands of hoteliers make better buying decisions every month
Marriott
Denihan Hospitality Group
Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
Ace Hotel
Ace Hotel

What is a direct booking platform?Direct Booking Platforms boost the performance of your current website and booking engine with tools that add a layer of personalization to your website. The most effective platforms track user behavior on hotel websites and then serve tailored messages and promotions based on that behavior - for example, an early-bird offer to a guest searching six months in advance of their stay. Platform providers with significant data scale are able to automate much of the optimization experience by constantly feeding their learnings from thousands of websites back into the pla... Read the full Direct Booking Tools software overview

10 Best Direct Booking Tools

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2021 Best Hotel Software
Hoteliers voted Triptease as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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Triptease: Convert

HotelTech Logo score
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The Triptease Platform is built to help hotels take back control of their distribution and increase their direct revenue. The platform identifies a hotel's most valuable guests th...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Best Hotel Software
Hoteliers voted Triptease as the #1 Direct Booking Tools provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Hotelchamp as the #3 Direct Booking Tools provider in the 2021 HotelTechAwards
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Hotelchamp Convert

HotelTech Logo score
HT SCORE
99 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Tailor your hotel website to your guests. Show them why they should book with you and convert them on your direct channel. Designed for ease of use while giving you in-depth custo...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Hotelchamp as the #3 Direct Booking Tools provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted The Guestbook as the #3 Direct Booking Tools provider in the 2021 HotelTechAwards
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The Guestbook: Cash Rewards Suite

HotelTech Logo score
HT SCORE
90 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Amplify the efficacy of your direct booking efforts (& tools) with The Guestbook’s Cash Rewards Suite. There’s good reason why Amazon, Apple, Target, and most major credit car...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted The Guestbook as the #3 Direct Booking Tools provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Reguest as the #3 Direct Booking Tools provider in the 2021 HotelTechAwards
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ReGuest

HotelTech Logo score
HT SCORE
81 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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You only need one software solution to perform better. Re:Guest links all the contact points with your guest so effectively that you will achieve a higher booking rate without hav...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Reguest as the #3 Direct Booking Tools provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted 123compare.me as the #3 Direct Booking Tools provider in the 2021 HotelTechAwards
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123Compare.me

HotelTech Logo score
HT SCORE
80 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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123compare.me helps to improve the conversion of the hotels' website. We create and develop tools and services that encourage website visitors to complete the booking. Various per...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted 123compare.me as the #3 Direct Booking Tools provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted LaaSie.ai as the #3 Direct Booking Tools provider in the 2021 HotelTechAwards
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LaaSie.ai

HotelTech Logo score
HT SCORE
79 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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LaaSie incentivizes conversion and retention by personalizing rewards that are instantly gratifying (e.g. complimentary Uber, VIP Experience, etc.). With our 3 core AI features, (...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted LaaSie.ai as the #3 Direct Booking Tools provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Userguest as the #3 Direct Booking Tools provider in the 2021 HotelTechAwards
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Userguest

HotelTech Logo score
HT SCORE
79 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Userguest is a smart tool that helps hotels increase their online revenue by converting more users into guests. It uses technology, marketing tools and automated data analysis to ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Userguest as the #3 Direct Booking Tools provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted TrustYou as the #3 Direct Booking Tools provider in the 2021 HotelTechAwards
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TrustYou (Review Marketing)

HotelTech Logo score
HT SCORE
79 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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When guests publish their reviews or surveys online, they are visible to millions of travelers on hundreds of global booking sites, impacting future booking decisions. 95% of gues...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted TrustYou as the #3 Direct Booking Tools provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted CartStack as the #3 Direct Booking Tools provider in the 2021 HotelTechAwards
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CartStack

HotelTech Logo score
HT SCORE
77 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Our automated reservation recovery solution runs in the background of your site, bringing back around 15% of lost customers automatically with personalized emails! Inject travel d...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted CartStack as the #3 Direct Booking Tools provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Mobility Mojo as the #3 Direct Booking Tools provider in the 2021 HotelTechAwards
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Mobility Mojo

HotelTech Logo score
HT SCORE
74 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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World’s first self-audit toolkit for hotel accessibility. Display your hotel's accessible features on your own website within a matter of hours. Improve compliance and convert m...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Mobility Mojo as the #3 Direct Booking Tools provider in the 2021 HotelTechAwards
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Recent Direct Booking Tools Articles

What are the 5 Kinds of Hotel Booking Software?

by
Hotel Tech Report
3 weeks ago

With an increasing number of guests choosing online booking - up to 80% of guests under the age of 30 - a well-informed hotelier should have a solid understanding of the hotel booking software landscape. The term “hotel booking software” can refer to a few different types of software, which can be confusing for hoteliers who might not work in the technology space on a regular basis. In this article, we’ll introduce you to the five main categories of booking software in the hotel industry: OTAs, Central Reservations Systems (CRS), booking engines, channel managers, and property management systems (PMS). By the end of this blog post, you’ll know the ins and outs of each so you can maximize your property’s online reach and make the right technology decisions for your hotel.   Property Management Systems A property management system is at the core of your hotel tech stack and automates most administrative tasks within the hotel. It houses all of your reservations, guest profiles, billing information, room statuses, and more. Nearly all hotel departments use the PMS on a daily basis: front desk agents check in guests, housekeeping teams learn which rooms need to be cleaned, finance teams manage billing, leadership teams look at reporting and trends.  Booking is just the first element of a PMS but functionality should also include capabilities for hotel operations and guest experience management. The top 3 rated PMS vendors on Hotel Tech Report at the time of writing include: Cloudbeds, Clock PMS+ and Mews. Without any booking engine or channel management capabilities, a PMS is only considered hotel booking software if we think about reservations booked manually by hotel staff. But most PMSs include modules for additional functions; some PMSs even include CRS, channel management, and booking engine functionality. If your hotel uses a PMS that connects directly to OTAs and has integrated an CRS, channel manager, and booking engine, that PMS might be the only system you need.  Sometimes when smaller properties like b&bs, inns, or hostels leverage an integrated PMS + Channel Manager + Booking Engine it's referred to as hotel management software (or hotel management system). Want to learn more about Hotel PMS? Check out the Ultimate Guide to Property Management Systems   Central Reservations System: Manage Online Bookings It’s a good rule of thumb to diversify your mix of reservation channels, so most hotels don’t rely solely on OTA bookings. Large hotels and chain hotels often use central reservation systems (CRSs) to manage bookings made through their own reservations teams. CRSs allow various reservations agents to view real-time pricing (rates) and availability and create, edit, or cancel reservations in one centralized system. The top 3 rated CRS vendors on Hotel Tech Report at the time of writing include: Pegasus, GuestCentric and Vertical Booking. A hotel wouldn’t use a central reservations system alone, though. The CRS would receive rates from a revenue management system, exchange availability data and reservation details with a property management system, and possibly also integrate with a channel manager to distribute inventory to third-party channels like OTAs or the GDS. CRSs deliver the most benefit to hotels with reservations teams or which are part of a brand or chain with off-site reservations offices. Want to learn more about Hotel Central Reservations Systems? Check out the Ultimate Guide to Central Reservation Systems   Booking Engine: Drive Direct Bookings from Your Hotel Website Besides booking through reservations staff, guests can also make reservations on hotels’ own websites - but in order for that to be possible, the hotel website needs a booking engine. Booking engines display real-time rates and availability, house the booking process and gathering of guest details, and integrate the confirmed reservations with the hotel’s property management system. The top 3 rated booking engine vendors on Hotel Tech Report at the time of writing include: SiteMinder, Cloudbeds, and Bookassist. Some property management systems include integrated booking engines, and some hotel-specific website builders also come with booking engine capability. But even if your existing tech stack includes a built-in booking engine, it’s worth doing some extra research to find the most user-friendly booking engine. Glitches or slow loading speeds can make guests change their mind about booking at your hotel, and, on the flip side, a great booking engine with upselling and customization capabilities can increase your conversion rate and your RevPAR. Want to learn more about Hotel Booking Engines? Check out the Ultimate Guide to Booking Engines   Channel Manager Direct reservations - whether through a reservations agent or your hotel’s website - usually don’t lead to a full house every night. A savvy hotelier leverages third-party channels to maximize online exposure and develop varied segments of guests. In order to work with third-party channels most efficiently, hotels use channel management software. The top 3 rated channel manager vendors on Hotel Tech Report at the time of writing include: SiteMinder, Cloudbeds and RateGain. Channel managers often support connections to hundreds of third-party sites that range from big OTAs (Booking.com and Expedia) to smaller niche sites (HostelWorld and Mr & Mrs Smith) and wholesalers (Hotelbeds). Manually updating rates and availability on hundreds of sites is impossible, so a channel manager makes it easy to keep all of your distribution channels accurate and up-to-date. Some property management systems include integrated channel management functionality; if not, be sure to choose a channel manager that supports integration with your PMS so reservations can sync seamlessly. Want to learn more about Hotel Channel Managers? Check out the Ultimate Guide to Channel Managers   Online Travel Agencies (OTA) Out of all those reservations booked online, many of them come through online travel agencies, or OTAs. You can think of these digital marketplaces as an Amazon for travel; travelers can use various criteria to search through available hotels, flights, rental cars, and more, then complete the booking process through that marketplace platform. Popular OTAs include: Expedia, Booking.com, C-Trip, and TripAdvisor. OTAs offer significant benefits to guests, such as loyalty programs, credibility, and the convenience of having all the available options at your fingertips. Guests complete their booking on the OTA and receive a confirmation from the OTA, at which point the OTA sends a notification to the hotel with the reservation details. Those reservation details integrate with the hotel’s property management system or travel to the property management system via a channel manager - more on that later! For hoteliers, OTAs also deliver plenty of benefits. OTAs give hotels visibility among massive audiences (Booking.com receives well over 200 million monthly visits, for example) and access to marketing channels that would be cost-prohibitive if the hotel tried to get similar reach independently. Many hotels also experience the “billboard effect,” in which travelers find a hotel they like on an OTA, and then they search for that hotel’s direct website to complete their booking. However, all this marketing exposure comes at a cost; most OTAs charge commissions between 15% and 20% on each confirmed reservation. ** What else would you like to learn about hotel booking software? Let us know!

Triptease Named 2018’s Top Rated Direct Booking Platform in the HotelTechAwards

by
Hotel Tech Report
2 years ago

February 12, 2018 -  Hotel Tech Report has named Triptease 2018’s top rated Direct Booking Platform based on data from thousands of hoteliers in more than 40 countries around the world.  Over 100 of the world’s elite hotel technology products competed for a chance to win this prestigious title. The HotelTechAwards platform (by HotelTechReport.com) leverages real customer data to determine best of breed products that help hoteliers grow their bottom lines. “You don’t have to be a hotelier to understand the value of Triptease.  When we book hotels as consumers we start by researching on OTA’s to see variety.  Once we’ve narrowed our consideration set we look at hotel websites for better information.  Many travelers then return to book on the OTA costing hotels billions of dollars each year.  Triptease has an elegant suite of solutions that solve this problem. It’s no surprise that hoteliers everywhere are joining the Triptease party by the thousands,” says Hotel Tech Report’s Jordan Hollander. Triptease is poised for sustained growth in 2018. Hoteliers recognized Triptease’s impeccable global customer support where Triptease exceeded the category average by more than 9%. Few companies inspire as much fervor amongst customers as Triptease as evidenced by commentary from a Switzerland based General Manager, “Triptease is what the hotel industry has been waiting for! It is visionary and constantly looking to improve their product. All employees that I dealt with were dedicated and enthusiastic and gave great support." To read the full review and more, head to the Triptease profile on Hotel Tech Report

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Recent Direct Booking Tools News & Community Updates

Cendyn and Pegasus to Merge

Cendyn
3 weeks ago

Today Cendyn, the leading provider of cloud-based software and eCommerce services for the hospitality industry, enters into a merger agreement with Pegasus, a leading provider of revenue and distribution solutions for the hospitality industry. The combination of both companies provides hoteliers with a platform to maximize their direct-booking channel and enhance the guest experience across every touchpoint. With many hoteliers struggling with resources and profitability, this merger offers a lifeline for those looking to build on topline revenue through their direct channels. At the heart of this merger lies Cendyn’s Customer Data Platform, Starling, and Pegasus’s CRS, which, combined, provides hoteliers access to a true system of record for profiles and rates for every guest. Leveraging the alignment of these key data points puts hoteliers at the forefront of personalization to enhance the direct-booking experience. “We’re incredibly excited about this combination with Pegasus. As our industry recovers from the pandemic, the merging of these companies brings scale and stability to our customers, offering hoteliers a vertically integrated technology platform that enables them to deliver on a broad range of hospitality needs,” said Tim Sullivan, CEO & President at Cendyn. "A seamless integration between these solutions solidifies our commitment to personalizing and optimizing the guest journey as well as empowering hoteliers to maximize their direct booking channel." "At Pegasus, we strived to empower hoteliers to provide their guests with the best direct booking channel experience, while ensuring comprehensive distribution of inventory. The combination of Cendyn and Pegasus takes this to the next level enabling unprecedented personalization of the guest experience, not just during the search and book phase but throughout the customer lifecycle too,” said Gautam Lulla, CEO at Pegasus. “Above all else, we’ll see longer-lasting and more profitable relationships between hoteliers and their guests." “The combination of these companies, and their solutions, allows hoteliers to take back control of their direct-booking channels post-pandemic. Additionally, it enables them to put their revenue needs first, and drive demand when they need it most,” said Ankur Randev, Chief Commercial Officer at Highgate. This merger follows the Cendyn and Rainmaker merger in 2019 and, most recently, the Cendyn and NextGuest merger in 2021. In 2019, Travel Tripper and Pegasus merged. Bringing together these enterprise software solutions in the industry has allowed Cendyn to spearhead global growth and optimize its offering for hoteliers as the preferred vendor for those looking to deliver revenue growth at scale. The financial details of the merger were not disclosed. The transaction is anticipated to close in the fourth quarter of 2021, subject to customary closing conditions.   ABOUT PEGASUS Pegasus combines high-tech innovation with high-touch service to give hoteliers more control over their revenue and distribution strategy than ever before. Following their merger with Travel Tripper, Pegasus enables hoteliers to better connect with their guests through an innovative and flexible platform of Reservations, E-commerce, Global Sales, and Business Intelligence solutions that help hotels drive demand and increase revenue and profitability, including the Pegasus CRS, named Best CRS 2020 by Hotel Tech Report.  With more than 30 years of experience in global distribution, Pegasus serves hotels across 120 countries from eight offices worldwide in New York, Scottsdale, Las Vegas, London, Paris, Frankfurt, Tokyo, and Hyderabad. For more information, visit www.pegs.com.

SiteMinder: Traveler Demands At An All-Time High, ‘Material Consequences’ For Hotels Not Prepared

SiteMinder
4 months ago

Travelers in the United States, United Kingdom and Australia will not be accepting of dropped standards in their hotel accommodation, in spite of the challenges faced by the hotel industry over the past year, new research by SiteMinder, the world's largest open hotel commerce platform, has found. On the contrary, SiteMinder’s Changing Traveler Report 2021, based on the survey responses of more than 800 holidaymakers in each country, shows that expectations are higher than ever before for 3-in-5 Americans and at least 1-in-2 travelers from the UK and Australia. SiteMinder’s research underscores heightened expectations among consumers with pent-up demand for travel experiences, after a year of travel disruptions and restrictions. Compared to pre-pandemic times, 78% of travelers in the U.S., 61% of travelers in the UK and 60% of Australian travelers say they plan to travel the same amount or more, which SiteMinder says illustrates the need for hoteliers to remain optimistic about business but also work smarter in order to meet the higher standards now expected of them. “While the last 18 months have been challenging for accommodation providers, our findings show that traveler demands over the coming year will be unrelenting and hotel guests will not be forgiving of dropped or otherwise average standards,” says SiteMinder’s senior director of global ecosystem, James Bishop. “There are material consequences for hotels that aren’t prepared, including lost business, a tarnished brand and the dreaded negative online review, which is the last thing hoteliers need after the year they’ve endured.” Positively for accommodation providers, SiteMinder points to the many travelers who support their personal data being used to better their stay. Roughly four-in-five American (80.52%) and Australian (79.23%) travelers, and more than three quarters of those from the UK (77.59%) are not opposed to their personal data being used to improve their stay, which SiteMinder says provides an open opportunity for hoteliers to meet the new highs in standards that are now expected. “To keep pace and ensure their reputations remain intact, hoteliers must continue to elevate their offering and look to technology to help them through such things as automation and guest data, which gives the ability to understand guests better and personalize communications,” says Bishop. “Importantly, hoteliers must consider their customers’ end-to-end experience, which means assessing every touchpoint, from their website and payment gateways, to their check-in process, to the minute those guests leave the building and tell their family and friends all about it. Those hoteliers that lean on technology to remain diligent, are the businesses that will be rewarded during this critical time of recovery.” Direct bookings continue to rise, but trust remains a challenge When it comes to booking preferences, SiteMinder’s research reveals the continued growth of direct bookings – a trend first found through SiteMinder’s recent study of the world’s top hotel revenue makers. Consistent throughout the U.S., UK and Australia, direct reservations via a hotel's website, phone and email remain the most popular booking methods, with a notable year-on-year increase in popularity of 11% in the U.S. and 6% in Australia. Despite this, only 31% of American travelers, 15% of those from the UK and 12% of Australians say that they trust their accommodation provider “a lot” while paying for their stay. “For hoteliers today, there’s a growing need to offer a seamless experience online and think about their brand presence holistically. It isn’t enough to have a compelling hotel website if the payments portion of the booking process doesn’t feel secure. Hoteliers need to solve for every point of friction and this is the critical role of technology that applies best practice in online commerce for hotels,” says Bishop.

Direct Booking Tools Category Overview

What is a direct booking platform?
Direct Booking Platforms boost the performance of your current website and booking engine with tools that add a layer of personalization to your website. The most effective platforms track user behavior on hotel websites and then serve tailored messages and promotions based on that behavior - for example, an early-bird offer to a guest searching six months in advance of their stay. Platform providers with significant data scale are able to automate much of the optimization experience by constantly feeding their learnings from thousands of websites back into the platform for the benefit of every client. Providing the right message at the right time improves the guest experience and has a significant impact on direct bookings (reducing OTA commission costs for the hotel). A Direct Booking Platform enables a hotelier to test and optimize their website content in order to increase conversion. With every booking, hoteliers can learn to target and convert more guests.

For info on direct booking trends, questions that you should ask vendors and more download the 2019 Hoteliers Guide to Direct Booking Platforms

How can direct booking platforms improve profitability and efficiency?
  • Boost website conversion: Dynamic, personalized digital experiences are now an essential part of any high-converting website - from retailers to OTAs. Hotels that want to convert more web visitors and increase direct bookings need the data-driven conversion optimization that a Direct Booking Platform can provide.
  • Parity management & monitoring: Hotels that are being undercut by OTAs see a 30% decrease in conversion. This means that taking control of price parity and transparently offering guests the best price direct should be at the top of any hotelier’s agenda. A Direct Booking Platform allows hoteliers to easily monitor, manage and optimize their parity to offer guests a trusted, fair price direct.
  • Lower OTA expenses/increase direct bookings: Shifting direct bookings to your website means that you are shifting business from high cost third parties to low-cost proprietary platforms. These platforms have fixed expense associated which means that you’ve already paid for them - a Direct Booking Platform helps you to maximize that investment by learning continuously from a wealth of data to offer a better, more effective and more personalized digital experience to customers.

What are the most important features of direct booking platforms?
  • Pricing and Parity Data Accuracy & Insights: Industry-leading pricing and parity data accuracy accompanied by accessible information on undercut breakdown, undercut rate vs conversion rate, parity
  • Price Comparison Widget: Customizable price comparison widget, regularly UX tested on real guests to optimize design
  • Message Targeting: Targeted messaging with advanced segmentation and triggering capabilities
  • Automated Live Chat: An AI chatbot designed to answer specific questions about your hotel so your staff can focus their energy elsewhere.
  • Drag-n-Drop Customization: A self-service online message builder allowing hoteliers to create personalized, customized messages easily (either from templates or from scratch) and to view results and edit instantly.
  • Hospitality grade: Live chat features designed specifically for hoteliers including PCI compliant, secure card detail collection and image/pdf uploads.
  • Analytics & Reporting: A quick view dashboard displaying graphs and metrics for conversion data, direct booking trends over time and additional performance data and insights.
  • Data Driven Experimentation: A dedicated data science team focussed on running accurate product tests and drawing industry and hotel specific insights from extensive data.

What makes great direct booking platforms?
A direct booking platform should help all teams across a business to do their jobs and see value from the tools. A good answer from a vendor would explain that their tool encourages collaborative working between teams because Marketing, Revenue, Reservations, eCommerce and Senior Management can all get an overview of the work being done, the ROI of marketing campaigns, online messaging and conversations, as well as the overarching direct booking trends over time. A great direct booking solution offers products that are designed to work together seamlessly, allowing your team to do the same.

Accurate pricing data is also integral to driving direct bookings. Guests will shop around to find the cheapest price, and if your direct booking software displays incorrect data they will book elsewhere. A good answer from a vendor on pricing data accuracy would give assurance that there is a team committed to constantly checking and maintaining price accuracy, with emergency engineers on call 24 hours a day if there are any issues. The team should also be working continuously with UX designers to ensure that the 99.5% accurate pricing data is displayed to guests in the most effective way.

For info on top rated vendors, key buying considerations and more, download the 2019 Hoteliers Guide to Direct Booking Platforms

What is the typical pricing for direct booking platforms?
This cost will typically vary based on a variety of factors, i.e. number of properties in a hotel group, quantity of rooms per property, and market segment of the properties. All licenses are purchased with an annual contract.  Expect pricing between $100-300/month per hotel but make sure to request custom price quotes for your properties using Hotel Tech Report.

How long does it usually take for a hotel to implement new direct booking platforms?
The integration can vary depending on how long the providers take to complete their work. The highest varying factor is the booking engine integration. As a general rule of thumb, the more we have worked with that booking engine, the quicker and smoother the integration will be. The biggest factor that influences the time taken for implementation is based on the number of hotels being integrated and if any issues arise during the quality checks.

How do I know when it’s time for my hotel to move onto new direct booking platforms?
 If your hotel website has below industry average conversion rates or traffic you should strongly consider a direct booking platform.  A hotel’s website is a key channel to drive direct bookings. Direct customers bring richer data, more revenue and better direct relationships. Customers will visit the hotel website on their path to book but hotels can often miss the opportunity to convert those web visitors into direct bookers by not optimizing their website to drive bookings.  Similarly, if your hotel is experiencing frequent parity breaches it may be time to consider a direct booking platform.  Hotels that are being undercut by OTAs see a 30% decrease in conversion on average. This means decreased revenue, more money paid to OTAs in commission, less data and insights on the behavior of customers/what makes them convert and no direct relationship with guests. The frequency at which the hotel website is displaying the same rates as those on OTAs. The more an OTA ‘undercuts’ a hotel by displaying a cheaper rate, the lower the hotel’s direct website conversion rate. 

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