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10 Best Direct Booking Tools for Hotels in 2023

Hotel Tech Report | Last updated
45 PRODUCTS REVIEWED
720 HOTELIERS SURVEYED
Vendor Shortlist
Product Suites
Category Info
Market Segments
Key Benefits
Feature Checklist
Pricing Estimates
Questions & Answers
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Tell us about your hotel’s location, room count, integrations and requirements and we’ll send a free custom list of recommended vendors.
We’ve surveyed 720 hoteliers across more than 70 countries to understand which are the best Direct Booking Tools vendors, along with everything you need to know in order to buy the right Direct Booking Tools for your hotel (including our 2023 Direct Booking Tools Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).
MOST POPULAR
Most Popular Direct Booking Tools

Choosing the right Direct Booking Tools for your hotel depends on several variables some of which come down to personal preference but most of which come down to the characteristics of your property. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? Below are HTR’s defined key personas based on common property characteristics that typically indicate similar product choices.

Highest HT Score The Hotels Network (rated 95% by 180 Hoteliers)
Most Recommended The Hotels Network (rated 95% by 180 Hoteliers)
For Luxury Hotels. The Hotels Network (rated 95% by 60 Luxury Hotels)
For Boutiques. The Hotels Network (rated 95% by 48 Boutiques)
For Resorts. The Hotels Network (rated 94% by 45 Resorts)
For City Center Hotels. The Hotels Network (rated 93% by 34 City Center Hotels)
For Branded Hotels. The Hotels Network (rated 95% by 33 Branded Hotels)
For Vacation Rentals & Villas. The Hotels Network (rated 95% by 14 Vacation Rentals & Villas)
For Bed & Breakfast & Inns. The Hotels Network (rated 98% by 12 Bed & Breakfast & Inns)

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PRODUCT RANKINGS
Direct Booking Tools Vendor Shortlist
Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.

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  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
The Hotels Network
4.7 (180 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2023 WINNER
Hoteliers voted The Hotels Network as the #1 Direct Booking Tools provider in the 2023 HotelTechAwards
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Growth for your Hotel's Direct Channel
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This product is trending

This vendor's trending score is rising, The Hotels Network (Personalization) is the #1 most trending product in the Direct Booking Tools category (out of 45) and the #43 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
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The Guestbook
4.9 (77 reviews)
Ht score logo 90 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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third logo finalist 2023 FINALIST
Hoteliers voted The Guestbook as the #3 Direct Booking Tools provider in the 2023 HotelTechAwards
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Developed for hoteliers by hoteliers, The Guestbook: Cash Rewards Suite is a collection of growth driving enhancements to help boost direct bookings and increase your net revenue.
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Smart Host GmbH
4.5 (47 reviews)
Ht score logo 87 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Smart communication for hoteliers and guests. Simple. Automated. Profitable.
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This product is trending

This vendor's trending score is rising, Smart Host Offers is the #2 most trending product in the Direct Booking Tools category (out of 45) and the #46 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
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Hotelchamp
4.6 (89 reviews)
Ht score logo 85 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Create personalised, engaging experiences.
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TrustYou
4.3 (34 reviews)
Ht score logo 72 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Market Your Reviews to Drive More Bookings
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Selfbook
Simplifying direct hotel bookings with a modern fintech toolkit
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AeroGuest
To make time for what matters.
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This product is trending

This vendor's trending score is rising, AeroGuest Direct is the #3 most trending product in the Direct Booking Tools category (out of 45) and the #119 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
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Triptease
4.6 (147 reviews)
Ht score logo 92 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2023 FINALIST
Hoteliers voted Triptease as the #2 Direct Booking Tools provider in the 2023 HotelTechAwards
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Attract and convert high-value guests on your hotel website with the award-winning direct booking platform.
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Reguest
4.9 (25 reviews)
Ht score logo 77 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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I AM RE:GUEST, YOUR DIGITAL ROOM SELLER.
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LaaSie.ai
4.7 (57 reviews)
Ht score logo 76 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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AI x Instant Gratification
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PRODUCT BUNDLES
These Product Suites Also Contain Direct Booking Tools
Other solutions that offer an integrated direct booking tools add-on module with their core product offering
Sojern
4.8 (87 reviews)
Ht score logo 94 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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third logo finalist 2023 FINALIST
Hoteliers voted Sojern as the #3 Digital Marketing Agencies provider in the 2023 HotelTechAwards
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or read reviews

Sojern’s Direct Booking Tools product suite also includes:

Metasearch & Ad Tech Direct Booking Tools Metasearch & Ad Tech + 1 more modules
Screen Pilot
4.8 (40 reviews)
Ht score logo 78 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

Screen Pilot’s Direct Booking Tools product suite also includes:

Social Media Website Design Direct Booking Tools + 4 more modules
Journey

or read reviews

Journey’s Direct Booking Tools product suite also includes:

Direct Booking Tools Retail Software
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Revinate
4.7 (163 reviews)
Ht score logo 96 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2023 WINNER
Hoteliers voted Revinate as the #1 Hotel CRM & Email Marketing provider in the 2023 HotelTechAwards
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or read reviews

Revinate’s Direct Booking Tools product suite also includes:

Direct Booking Tools
BookingWhizz
4.8 (31 reviews)
Ht score logo 77 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

BookingWhizz’s Direct Booking Tools product suite also includes:

Loyalty Programs for Independents Guest Surveys & Feedback Guest Messaging Software + 4 more modules
MP-Network
4.7 (15 reviews)
Ht score logo 0 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

MP-Network’s Direct Booking Tools product suite also includes:

Guest Messaging Software Upselling Software Direct Booking Tools
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SHR Group
4.8 (442 reviews)
Ht score logo 96 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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third logo finalist 2023 FINALIST
Hoteliers voted SHR Group as the #3 Booking Engine provider in the 2023 HotelTechAwards
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or read reviews

SHR Group’s Direct Booking Tools product suite also includes:

Direct Booking Tools Direct Booking Tools
Hotelzify

or read reviews

Hotelzify’s Direct Booking Tools product suite also includes:

Direct Booking Tools Metasearch & Ad Tech Reputation Management + 4 more modules
vioma GmbH

or read reviews

vioma GmbH’s Direct Booking Tools product suite also includes:

Channel Managers Direct Booking Tools Hotel CRM & Email Marketing
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eviivo
4.5 (99 reviews)
Ht score logo 84 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

eviivo’s Direct Booking Tools product suite also includes:

Website Design Channel Managers Direct Booking Tools + 3 more modules
freetobook

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freetobook’s Direct Booking Tools product suite also includes:

Channel Managers Direct Booking Tools Revenue Management Systems + 2 more modules
SHR Group
4.6 (33 reviews)
Ht score logo 85 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

SHR Group’s Direct Booking Tools product suite also includes:

Booking Engine Upselling Software Direct Booking Tools + 2 more modules
Blastness

or read reviews

Blastness’s Direct Booking Tools product suite also includes:

Direct Booking Tools
eviivo
4.5 (85 reviews)
Ht score logo 82 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

eviivo’s Direct Booking Tools product suite also includes:

Property Management Systems Website Design Channel Managers + 4 more modules
Booking Factory
4.9 (11 reviews)
Ht score logo 0 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

Booking Factory’s Direct Booking Tools product suite also includes:

Direct Booking Tools Direct Booking Tools Mobile Ordering & Room Service + 2 more modules
Quicktext
4.7 (358 reviews)
Ht score logo 96 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2023 FINALIST
Hoteliers voted Quicktext as the #2 Hotel Chatbots provider in the 2023 HotelTechAwards
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or read reviews

Quicktext’s Direct Booking Tools product suite also includes:

Guest Messaging Software Metasearch & Ad Tech Direct Booking Tools + 4 more modules
Book Me Bob
4.7 (82 reviews)
Ht score logo 81 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

Book Me Bob’s Direct Booking Tools product suite also includes:

Direct Booking Tools Upselling Software Hotel Guest Apps + 1 more modules
The Hotels Network
4.7 (180 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
winner logo badge 2023 WINNER
Hoteliers voted The Hotels Network as the #1 Direct Booking Tools provider in the 2023 HotelTechAwards
Learn more

or read reviews

The Hotels Network’s Direct Booking Tools product suite also includes:

Upselling Software Hotel Rate Parity
Reguest
4.9 (25 reviews)
Ht score logo 77 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

Reguest’s Direct Booking Tools product suite also includes:

Hotel Chatbots Upselling Software Guest Messaging Software + 1 more modules
WIHP Hotels

or read reviews

WIHP Hotels’s Direct Booking Tools product suite also includes:

Direct Booking Tools
eviivo
4.8 (25 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

eviivo’s Direct Booking Tools product suite also includes:

Property Management Systems Website Design Channel Manager + 4 more modules
Tripadvisor

or read reviews

Tripadvisor’s Direct Booking Tools product suite also includes:

Direct Booking Tools Direct Booking Tools
The Guestbook
4.8 (128 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
winner logo badge 2023 WINNER
Hoteliers voted The Guestbook as the #1 Loyalty Programs for Independents provider in the 2023 HotelTechAwards
Learn more

or read reviews

The Guestbook’s Direct Booking Tools product suite also includes:

Direct Booking Tools
Curacity

or read reviews

Curacity’s Direct Booking Tools product suite also includes:

Direct Booking Tools
eviivo
4.8 (88 reviews)
Ht score logo 83 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

eviivo’s Direct Booking Tools product suite also includes:

Property Management Systems Website Design Direct Booking Tools + 3 more modules
Optimand

or read reviews

Optimand’s Direct Booking Tools product suite also includes:

Direct Booking Tools Hotel Rate Parity
OVERVIEW
What is Direct Booking Tools
Finding the right Direct Booking Tools solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Direct Booking Tools vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2023 Direct Booking Tools Guide)
BENEFITS
How can direct booking platforms improve profitability and efficiency?
Direct Booking Platforms boost the performance of your current website and booking engine with tools that add a layer of personalization to your website. The most effective platforms track user behavior on hotel websites and then serve tailored messages and promotions based on that behavior - for example, an early-bird offer to a guest searching six months in advance of their stay. Platform providers with significant data scale are able to automate much of the optimization experience by constantly feeding their learnings from thousands of websites back into the platform for the benefit of every client. Providing the right message at the right time improves the guest experience and has a significant impact on direct bookings (reducing OTA commission costs for the hotel). A Direct Booking Platform enables a hotelier to test and optimize their website content in order to increase conversion. With every booking, hoteliers can learn to target and convert more guests.
  • Boost website conversion: Dynamic, personalized digital experiences are now an essential part of any high-converting website - from retailers to OTAs. Hotels that want to convert more web visitors and increase direct bookings need the data-driven conversion optimization that a Direct Booking Platform can provide.
  • Parity management & monitoring: Hotels that are being undercut by OTAs see a 30% decrease in conversion. This means that taking control of price parity and transparently offering guests the best price direct should be at the top of any hotelier’s agenda. A Direct Booking Platform allows hoteliers to easily monitor, manage and optimize their parity to offer guests a trusted, fair price direct.
  • Lower OTA expenses/increase direct bookings: Shifting direct bookings to your website means that you are shifting business from high cost third parties to low-cost proprietary platforms. These platforms have fixed expense associated which means that you’ve already paid for them - a Direct Booking Platform helps you to maximize that investment by learning continuously from a wealth of data to offer a better, more effective and more personalized digital experience to customers.
FEATURES
What are the most important features of direct booking platforms?
  • Pricing and Parity Data Accuracy & Insights: Industry-leading pricing and parity data accuracy accompanied by accessible information on undercut breakdown, undercut rate vs conversion rate, parity
  • Price Comparison Widget: Customizable price comparison widget, regularly UX tested on real guests to optimize design
  • Message Targeting: Targeted messaging with advanced segmentation and triggering capabilities
  • Automated Live Chat: An AI chatbot designed to answer specific questions about your hotel so your staff can focus their energy elsewhere.
  • Drag-n-Drop Customization: A self-service online message builder allowing hoteliers to create personalized, customized messages easily (either from templates or from scratch) and to view results and edit instantly.
  • Hospitality grade: Live chat features designed specifically for hoteliers including PCI compliant, secure card detail collection and image/pdf uploads.
  • Analytics & Reporting: A quick view dashboard displaying graphs and metrics for conversion data, direct booking trends over time and additional performance data and insights.
  • Data Driven Experimentation: A dedicated data science team focussed on running accurate product tests and drawing industry and hotel specific insights from extensive data.
PRICING
What is the typical pricing for direct booking platforms?
This cost will typically vary based on a variety of factors, i.e. number of properties in a hotel group, quantity of rooms per property, and market segment of the properties. All licenses are purchased with an annual contract.  Expect pricing between $100-300/month per hotel but make sure to request custom price quotes for your properties using Hotel Tech Report.
IMPLEMENTATION
How long does it usually take for a hotel to implement new direct booking platforms?
The integration can vary depending on how long the providers take to complete their work. The highest varying factor is the booking engine integration. As a general rule of thumb, the more we have worked with that booking engine, the quicker and smoother the integration will be. The biggest factor that influences the time taken for implementation is based on the number of hotels being integrated and if any issues arise during the quality checks.
FAQs
Hoteliers Also Ask
Direct Booking Platforms boost the performance of your current website and booking engine with tools that add a layer of personalization to your website. The most effective platforms track user behavior on hotel websites and then serve tailored messages and promotions based on that behavior - for example, an early-bird offer to a guest searching six months in advance of their stay. Platform providers with significant data scale are able to automate much of the optimization experience by constantly feeding their learnings from thousands of websites back into the platform for the benefit of every client. Providing the right message at the right time improves the guest experience and has a significant impact on direct bookings (reducing OTA commission costs for the hotel). A Direct Booking Platform enables a hotelier to test and optimize their website content in order to increase conversion. With every booking, hoteliers can learn to target and convert more guests.
A direct booking platform should help all teams across a business to do their jobs and see value from the tools. A good answer from a vendor would explain that their tool encourages collaborative working between teams because Marketing, Revenue, Reservations, eCommerce and Senior Management can all get an overview of the work being done, the ROI of marketing campaigns, online messaging and conversations, as well as the overarching direct booking trends over time. A great direct booking solution offers products that are designed to work together seamlessly, allowing your team to do the same. Accurate pricing data is also integral to driving direct bookings. Guests will shop around to find the cheapest price, and if your direct booking software displays incorrect data they will book elsewhere. A good answer from a vendor on pricing data accuracy would give assurance that there is a team committed to constantly checking and maintaining price accuracy, with emergency engineers on call 24 hours a day if there are any issues. The team should also be working continuously with UX designers to ensure that the 99.5% accurate pricing data is displayed to guests in the most effective way.
If your hotel website has below industry average conversion rates or traffic you should strongly consider a direct booking platform. A hotel’s website is a key channel to drive direct bookings. Direct customers bring richer data, more revenue and better direct relationships. Customers will visit the hotel website on their path to book but hotels can often miss the opportunity to convert those web visitors into direct bookers by not optimizing their website to drive bookings. Similarly, if your hotel is experiencing frequent parity breaches it may be time to consider a direct booking platform. Hotels that are being undercut by OTAs see a 30% decrease in conversion on average. This means decreased revenue, more money paid to OTAs in commission, less data and insights on the behavior of customers/what makes them convert and no direct relationship with guests. The frequency at which the hotel website is displaying the same rates as those on OTAs. The more an OTA ‘undercuts’ a hotel by displaying a cheaper rate, the lower the hotel’s direct website conversion rate.
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RELATED CATEGORIES

1. Booking Engine
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Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.