10 Best Reputation Management Software For Hotels In 2022

Hotel Tech Report | Last updated
39 PRODUCTS REVIEWED
720 HOTELIERS SURVEYED
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Reputation Management Software Vendor Shortlist
We’ve surveyed 720 hoteliers across more than 79 countries to understand which are the best Reputation Management vendors, along with everything you need to know in order to buy the right Reputation Management for your hotel (including our 2022 Reputation Management Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).
Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.

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  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
Revinate
4.5 (132 reviews)
Ht score logo 96 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2022 FINALIST
Hoteliers voted Revinate as the #2 Reputation Management provider in the 2022 HotelTechAwards
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Social media, reputation management, guest reviews, hospitality, online reviews, restaurants, hotels, sentiment analysis, hotel marketing, and email marketing
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GuestRevu
4.7 (257 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2022 WINNER
Hoteliers voted GuestRevu as the #1 Reputation Management provider in the 2022 HotelTechAwards
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Quickly and easily gather feedback from your guests and actively manage your online reputation
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TrustYou
4.3 (205 reviews)
Ht score logo 94 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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third logo finalist 2022 FINALIST
Hoteliers voted TrustYou as the #3 Reputation Management provider in the 2022 HotelTechAwards
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As part of the TrustYou Guest Feedback Platform, the reputation management solution helps hotels positively impact their hotel’s online reviews and ratings. By better understanding their guest's needs, hotels can make improvements that drive revenue and lead to operational excellence.
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D-Edge
4.9 (24 reviews)
Ht score logo 76 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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TRACK & ANALYSE YOUR E-REPUTATION
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Hotellistat GmbH
Analyze and respond to reviews directly out of the system!
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Travel Media Group
Earn more bookings with a comprehensive strategy for earning more positive reviews and ensuring professional responses to every guest review.
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Qualitando
Qualitando is a complete CRM for your business!
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ReviewPro
4.0 (30 reviews)
Ht score logo 26 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Leverage guest review data to make better decisions, improve reputation, and increase revenue.
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Customer Alliance
4.6 (23 reviews)
Ht score logo 23 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Turning reviews into revenue by giving hotels control of their guest experience from booking through check-out. More reviews leads to more bookings which, as a result, generates more revenue.
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Xperium
4.5 (20 reviews)
Ht score logo 15 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Guest Experience Management for Hotels to drive revenue and direct bookings
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PRODUCT BUNDLES
These Product Suites Also Contain Reputation Management
Other solutions that offer an integrated reputation management add-on module with their core product offering
Experience Hotel
4.7 (66 reviews)
Ht score logo 85 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

Experience Hotel’s Reputation Management product suite also includes:

Tripadvisor’s Reputation Management product suite also includes:

HelloGM’s Reputation Management product suite also includes:

OVERVIEW
What is Reputation Management
Want to take control of your hotel's online reputation to maximize your rankings on key research channels like Tripadvisor or Google? Reputation management software automates time consuming tasks of monitoring, analyzing, responding and acting on feedback. It even helps you pre-empt issues by sending in-stay surveys to catch and resolve issues before they ever see the light of day.
Finding the right Reputation Management solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Reputation Management vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2022 Reputation Management Guide)
BENEFITS
How can reputation management software improve profitability and efficiency?
  • Drive direct bookings: Online reviews influences millions of booking decisions on hundreds of OTAs and meta-search sites, while encouraging travelers to book directly on your hotel website.
  • Improve guest satisfaction: Review collection allows hotels to boost their online review scores and gather valuable customer insights in order to continuously improve the guest experience.
  • Increase revenue: Reputation management creates insights from your reviews that benchmark your hotel versus competitors and evaluates what most impacts your hotel rating, effectively increasing your hotel ADR.
FEATURES
What are the most important features of reputation management software?
  • Review Aggregation: For many hotels, the most important review channels include their own guest satisfaction survey, Booking.com, TripAdvisor, and Google. If these review sites are not included as part of the solution, the hotel will have to duplicate their review management efforts. 
  • Enterprise Visibility: For hoteliers who oversee multiple hotels, or sit at a corporate level, the option to view and report on behalf of all managed properties is a definite requirement for usability and effectiveness. 
  • Semantic analysis: Simply reading through or scanning reviews will not provide a hotelier any insight into how to improve, but with aggregated review summaries provided by semantic text analysis, hoteliers can start to see what's most positively and negatively impacting their rating. 
  • KPI Reporting: Hoteliers often need to provide reports on their KPIs, i.e. response rate, in order to meet the required status quo. To make them easier to track, they can be downloaded directly from the hotelier’s account or automatically scheduled via email.
  • Competitor Benchmarking: When hoteliers are searching for a hotel, they are comparing the scores of a hotel's competitive set. Understanding and tracking how your hotel is performing in comparison to the competition is a key component to driving bookings.
PRICING
What is the typical pricing for reputation management software?
Implementation fees are rarely necessary for reputation management solutions, even with a large portfolio of hotels. There could be costs related to integrations on a case-by-case basis.
 
This monthly cost will typically vary based on a variety of factors, i.e. number of
properties in a hotel group, quantity of rooms per property, and market segment of the properties. Licenses are generally purchased with an annual contract between $30-$50/property/month.
IMPLEMENTATION
How long does it usually take for a hotel to implement new reputation management software?
The implementation time varies from two weeks to a few months, depending on the portfolio size and competitors that need to be added and checked.The best thing about reputation management is that it does not require an integration with your PMS, CRM, or CRS to get it up and running. However, it can be provided to guarantee seamless connections with your guest data. This will be the longest phase of your setup, so if an integration is not required, implementation can be done in the minimum time frame of 2 weeks.
FAQs
Hoteliers Also Ask
Reputation and review management solutions aggregate all forms of guest feedback from across the web to help hoteliers read, respond, and analyze the feedback in an efficient manner. 95% of guests read reviews prior to making a booking decision, and after price, reviews are the most important decision variable when booking a hotel. With reputation and review management solutions, hotels can positively impact the reviews and ratings that travelers are seeing when making a booking decision.
Review management alone does not make a large impact on your hotel’s revenues. Ensure that the vendor offers solutions that have been proven to improve direct bookings and increase ADRs for their customers. Great reputation management software will improve response rates and ultimately boost your hotel ratings. Many hoteliers are required by management or ownership to respond to a certain percentage of reviews, as responding to reviews is considered a best practice in hotel management. Most hotels can achieve over 70% by adopting an ORM platform and assigning resources to manage it. (# of reviews responded to/# of total reviews). Consider what review sources are most popular for your hotel(s) and make sure that you will be able to view and respond to these reviews within the vendor’s solution.Be sure that the hotel rating provided by the vendor is as accurate as possible, otherwise, your bookings could suffer if the score drops too low. Sophisticated formulas will automatically remove any biased reviews that could skew your rating.
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We rank products based on our proprietary ranking algorithm, the HT Score. The HT Score is an aggregated score out of 100 that is relative within each category that is intended to encapsulate key variables in the buying process including: customer ratings & reviews, partner ecosystem, integration availability, customer support, geographic reach and more.

Similar to REVPAR for hotels, the HT Score is intended to be a normalizing metric to be able to better compare different vendors. Instead of rate and occupancy, the two prinmary drivers are a blend of review quantity and average ratings. Also similar to REVPAR, the HT Score is a metric to aid in decision making but is not intended to be used as a sole factor when selecting vendors.

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HTR crowd sources tens of thousands of verified reviews every year and aggregates hundreds of thousands of other data points ranging from expert recommendations to product integrations data which are instantly analyzed and made available to millions of hoteliers around the globe to discover, vet and research digital products for free on the platform to make technology decisions faster, easier and less risky-thus speeding up the pace of global innovation and adoption of technology.

Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.