10 Best Guest Survey Software for Hotels 2023

Hotel Tech Report | Last updated
26 PRODUCTS REVIEWED
737 HOTELIERS SURVEYED
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Guest Survey Software Vendor Shortlist
We’ve surveyed 737 hoteliers across more than 83 countries to understand which are the best Guest Surveys & Feedback vendors, along with everything you need to know in order to buy the right Guest Surveys & Feedback for your hotel (including our 2022 Guest Surveys & Feedback Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).
Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.

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  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
TrustYou
4.4 (234 reviews)
Ht score logo 98 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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third logo finalist 2022 FINALIST
Hoteliers voted TrustYou as the #3 Guest Surveys & Feedback provider in the 2022 HotelTechAwards
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Collect Guest Surveys to Improve Staff Operations
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Revinate
4.6 (125 reviews)
Ht score logo 97 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2022 FINALIST
Hoteliers voted Revinate as the #2 Guest Surveys & Feedback provider in the 2022 HotelTechAwards
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Publish surveys for maximum exposure and booking impact.
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Flexkeeping
4.9 (18 reviews)
Ht score logo 77 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Guarantee that every guest leaves satisfied.
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Benbria
Collect Feedback at Every Touchpoint in the Guest Journey
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GuestRevu
4.7 (291 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2022 WINNER
Hoteliers voted GuestRevu as the #1 Guest Surveys & Feedback provider in the 2022 HotelTechAwards
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Get the valuable feedback you need to improve your guest experience.
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Customer Alliance
4.5 (12 reviews)
Ht score logo 75 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Ensure that customer’s voice is heard with timely and relevant communication.
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Easygoband
Avoid guest queues and reduces errors with contactless checkin
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ReviewPro
4.1 (18 reviews)
Ht score logo 18 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Ask smarter, dive deeper, increase guest satisfaction.
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Tripadvisor
Give travelers the confidence to book with you.
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Medallia
Customer Experience Management, Technology, Business Intelligence (DataText Analytics), Enterprise Feedback Management, Social Media, and Text Analytics
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PRODUCT BUNDLES
These Product Suites Also Contain Guest Surveys & Feedback
Other solutions that offer an integrated guest surveys & feedback add-on module with their core product offering
STAY
4.8 (158 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

Duve
4.7 (128 reviews)
Ht score logo 99 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2022 WINNER
Hoteliers voted Duve as the #1 Hotel Guest Apps provider in the 2022 HotelTechAwards
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or read reviews

Duve’s Guest Surveys & Feedback product suite also includes:

Guest Service’s Guest Surveys & Feedback product suite also includes:

Orana Software’s Guest Surveys & Feedback product suite also includes:

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GuestJoy
4.8 (75 reviews)
Ht score logo 87 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

GuestJoy’s Guest Surveys & Feedback product suite also includes:

BookingWhizz
4.8 (30 reviews)
Ht score logo 81 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

Experience Hotel
4.7 (66 reviews)
Ht score logo 79 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

Experience Hotel’s Guest Surveys & Feedback product suite also includes:

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Duve
4.6 (90 reviews)
Ht score logo 95 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

GuestJoy
4.8 (107 reviews)
Ht score logo 94 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

GuestJoy’s Guest Surveys & Feedback product suite also includes:

Preferred Patron’s Guest Surveys & Feedback product suite also includes:

Duve
4.8 (159 reviews)
Ht score logo 95 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

Duve’s Guest Surveys & Feedback product suite also includes:

Tripadvisor’s Guest Surveys & Feedback product suite also includes:

Duve
4.7 (157 reviews)
Ht score logo 97 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
second finalist logo 2022 FINALIST
Hoteliers voted Duve as the #2 Contactless Check-in provider in the 2022 HotelTechAwards
Learn more

or read reviews

Duve’s Guest Surveys & Feedback product suite also includes:

OVERVIEW
What is Guest Surveys & Feedback
Finding the right Guest Surveys & Feedback solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Guest Surveys & Feedback vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2022 Guest Surveys & Feedback Guide)
BENEFITS
How can guest feedback and hotel survey software improve profitability and efficiency?
If you are running a hotel today, there is only one thing that truly matters at the end of the day - that your guests are happy and would recommend you to their friends. Accepting that, you have a choice, either: (a) guess how you should operate using your gut feeling and manually figure out how every change affects your guest satisfaction or (b) automate asking your guests for feedback and let the data tell you how you’re doing and what you should improve. The latter, is what Guest Feedback Software is all about; asking for, responding to, sharing and analyzing feedback from your guests in order to improve and achieve higher guest satisfaction.
 
Hotel survey software brings an unparalleled level of employee accountability.  No matter to what extent your operation is automated, at the end of the day your guest experience is the sum of all the individual contributions of everyone working for your property. By automating the collection of feedback from real guests you get fair, reliable and constructive feedback to share and learn from. Using quantitative feedback you can set clear measurable goals for your employees to strive towards.
 
This level of accountability ultimately creates a culture of kaizen or continuous improvement at your hotel. A modern guest feedback platform lets you improve your hotel operation in two distinct ways: 1) Systematic collection of qualitative feedback help you collect and prioritize ideas straight from your guests. 2) Intelligent use of meta-data such as room number allow you to do A/ B-tests, for example performing experiments in a specific room and see how that affects satisfaction for guests in that specific room.
 
While ORM (online reputation management software deals directly with online reviews, your guest feedback and hotel survey software is your first line of defense.  Feedback is everywhere no matter if you ask for it or not. When a guest is unsatisfied for some reason, actively and automatically asking for feedback gives you a chance to listen to the guest and solve the issue before the experience results in a bad public review, visible online for the world to read. Actively listening to your guests and showing a will to solve issues is the best possible way to turn a detractor into a promoter.
FEATURES
What are the most important features of guest feedback and hotel survey software?
  • Benchmarking: Benchmarking of your guest satisfaction using standardized key values will ensure you truly know how you are standing vs. your competitors. Providing a reference ensures you actually focus on the right issues.
  • Responsive Survey Design: The importance of mobile devices should be obvious and old news in the year 2018. Surveys that look and feel great on your guests mobile devices is simply a necessity to receive feedback today.
  • Import Meta-data from PMS: If a guest for example mentions that the shower head is broken, by knowing the room number the guest stayed in you can immediately fix the problem.
  • Guest Feedback Thread: If this is the 3rd time the guest stays at your hotel and 2nd time they provide feedback, a system that maintains this history about the guest will facilitate a lot more personal communication with the guest. (Beware to do this in compliance with the GDPR though!).
  • Response Management: Often guests will simply hit “reply” on the mail asking for feedback, rather than clicking the link and filling in a survey. Any vendor that sends surveys from a “[email protected]” will miss a lot of important feedback and booking requests.
PRICING
What is the typical pricing for guest feedback and hotel survey software?
For a standard implementation with no special requirements or integrations to proprietary/in-house/legacy-systems there should be no implementation costs at all. Otherwise except IT-consultant hourly charges for custom integrations and hotels can expect up to $3,000 in implementation/integration fees off the bat.
 
With the broadening of scope of products in the category the pricing is getting more complex with a wide range between $50/$350/property per month. However, for a pure Guest Feedback & Reputation Management system for a single hotel, expect around $100/month.
IMPLEMENTATION
How long does it usually take for a hotel to implement new guest feedback and hotel survey software?
Implementation usually done in phases: 
1) Start asking your guests for feedback by enabling PMS-integration (list of checked out guests + meta data transferred to feedback platform) 
2) Initial staff training on how to actually respond to feedback 
3) Management training on how to analyze feedback and set strategic goals A good feedback platform should be easy enough to use that staff training is not required to get started, but rather for learning/discovering “advanced features”.
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Similar to REVPAR for hotels, the HT Score is intended to be a normalizing metric to be able to better compare different vendors. Instead of rate and occupancy, the two prinmary drivers are a blend of review quantity and average ratings. Also similar to REVPAR, the HT Score is a metric to aid in decision making but is not intended to be used as a sole factor when selecting vendors.

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Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.