MARA and MEWS Announce New Integration to Turn Guest Feedback into Personalized Service

MARA Solutions, the leading Online Reputation Management (ORM) software for hotels, has officially launched a powerful new integration with MEWS, the award-winning property management system (PMS). The collaboration enables hotels to automatically transform guest feedback into real-time, actionable insights at check-in — making personalized hospitality easier than ever.

At the heart of the integration is a simple, yet impactful concept: reviews and surveys contain rich, untapped guest preference data. MARA's AI technology extracts these insights and syncs them directly with the guest profile in MEWS. When the guest returns, MEWS' Smart Tips feature highlights key preferences — allowing front desk staff to deliver a tailored experience without extra effort.

“Hotels are sitting on goldmines of guest insight, but they’ve had no way to use it at scale — until now,” says Tobias Roelen-Blasberg, Co-Founder of MARA. “With this integration, we’re connecting the dots between reputation and operations.”

💡Seamless Service with Real Impact

Whether it’s offering softer pillows, recommending a local wine, or placing guests on a floor with stronger Wi-Fi, the integration enables teams to deliver “small comforts with big impact.” It’s personalization without the paperwork — and no manual searching through past notes.

One of the first hotels to adopt the integration is Capsule Services, a forward-thinking hospitality brand known for its tech-driven guest experience.

“This tool allows us to act on feedback without delay. The front desk team feels more confident, and guests notice the difference,” says Hendrik Renken of Capsule Services.

🎥 Live Webinar: See It in Action

To mark the launch, MARA and MEWS are hosting a live webinar featuring insights from both companies — and a real-world perspective from Capsule Services.

🗓️ Webinar: Turn Guest Feedback into Action – Personalization Powered by MARA & MEWS
📅 27 May 2025 | 🕙 10:00 AM CET
🎤 Speakers: Tobias Roelen-Blasberg (MARA), Dominik Langkabel (MEWS), Hendrik Renken (Capsule Services)

The session will explore how hotels can elevate guest experience, increase upsell potential, and reduce service friction — all with insights they already have.

➡️ Register here

🔑 Get Access

The MARA x MEWS integration is now available to all MEWS customers. Interested hotels can activate the integration via the MEWS Marketplace or contact their account manager at MARA or MEWS for onboarding support.

If you’re not yet using MARA or MEWS but want to learn more about how this partnership can upgrade your guest experience strategy, don’t hesitate to reach out to your MARA or MEWS contact.