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Reputation Manager (by Customer Alliance)
4.7 (53 REVIEWS)
Yumiko, Gera, Jasmin + 10 more experts recommend Customer Alliance
Read RecommendationsRanked 5 (out of 51) in Reputation Management
Customer Alliance makes it easy to capture, understand, share and act on feedback and reviews
93% recommended by 99 hotels
Radisson Hotels, Brit Hotel, Villa Crespi & 96 others
Bell - AI powered product analyst
I analyzed all of Customer Alliance’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Customer Alliance for its ease of use, practical tools, and ability to streamline reputation management. The platform aids in optimizing operational processes by aggregating guest feedback across multiple portals, facilitating timely and informed responses. Specific features such as customizable surveys, task tracking, and in-depth analytics help increase revenue, reduce costs, and enhance guest experience. Critical points include delayed review updates from some portals and the high cost for smaller establishments.
Radisson Hotels, Brit Hotel, Villa Crespi & 96 others
Read their reviewsSupport
Exceptional
11 reviews mentions in "Support"
6 positive
5 negative
Hoteliers often mention that Customer Alliance's Reputation Manager provides generally good support, though feedback indicates room for improvement. While the support team is praised for its quality, users express the need for more diverse communication channels, particularly the availability of phone support. This is due to challenges faced with technical problems where email exchanges can be time-consuming and lead to misunderstandings. Furthermore, hoteliers note the helpfulness of having a dedicated account manager, who is valued for their availability and assistance. Lastly, there are mentions of the effectiveness of resources like the support team, though some issues don't always have immediate solutions. Overall, there's an appreciation for the current support, but a desire for more accessible and quicker communication methods.
Manager Online Communication
3 months ago
Verified
... comes to technical problems, which make communication via email difficult and too time-consuming. The AI part ...
See full reviewDirector
3 months ago
Verified
... relationship in pre booking phase, to analyze failed and drop response or to analyze cancellation. This is could ...
See full reviewMarketing
3 months ago
Verified
... very beginning and is always available to help and advise us when we have questions or challenges. ...
See full reviewSales & Marketing Manager
3 months ago
Verified
... online reputation and customer experience. With the survey also we have focused our investments and the review score has smotthly ...
See full reviewGerant
4 months ago
Verified
... Comment management for now, recovery of potential customers directly without going through the booking platform. our booking partners ...
See full reviewOwner
5 months ago
Verified
... different platforms, makes my life easier and we are quicker to respond to all reviews we get. This is very important ...
See full reviewDirector E-Commerce
5 months ago
Verified
... support team is good even though there is not always a solution for some cases. The surve bilder is nice and the direction the ...
See full reviewPartner
6 months ago
Verified
... As a restaurant we miss UberEats reviews. Other than that I think this platform is a great addition to any restaurant or hotel business. ...
See full reviewGerante
10 months ago
Verified
... I had to have the customer reviews on trivagoA today, they are not there. Maybe I need to ask triv to do an update? ...
See full reviewdirectora
10 months ago
Verified
... contestar en cada uno de los portales. Tendria que ser directamente desde la pagina de customer alliance sin que nos desvie ...
See full reviewGeneral Manager
14 months ago
Verified
... of all reviews and improve quality assurance with practical tips. Communication before, during and after the stay ...
See full reviewResponsable Marketing & Communication au Domaine RIBERACH
14 months ago
Verified
... informed decisions. Ultra-responsive and available support: The support from the Customer Alliance team is exemplary. Their responsiveness and availability are ...
See full reviewdirecteur
14 months ago
Verified
... Ease of use and efficiency that really simplifies the management of online reviews. This allows you to optimize the time spent responding to different opinions on different platforms? ...
See full reviewAutomation
Optimized
6 reviews mentions in "Automation"
4 positive
2 negative
Hoteliers often praise Customer Alliance's automation capabilities for significantly streamlining their review management processes. They find it particularly useful in eliminating the need for manual monitoring of Online Travel Agencies (OTAs), thereby saving time and reducing the burden of repetitive tasks. The centralized dashboard allows for quick response to reviews across various platforms, and the AI-driven analysis provides insights into guest experiences and competitive positioning. These automation features lead to improved workflow efficiency and enable hoteliers to respond to customer feedback promptly. While some technical challenges are occasionally noted, the overall impact on operational efficiency is viewed positively.
Manager Online Communication
3 months ago
Verified
... Customer support should also be available by phone from time to time. There are sometimes misunderstandings when it comes to technical problems, which make communication via email difficult and too time-consuming. The AI part of the answers should be improved, meaning the ...
See full reviewHotel innovation manager
3 months ago
Verified
... The translations must to be immediately written in every languages to avoid to loose time using external translation site or applications. ...
See full reviewHead of Revenue
5 months ago
Verified
... reviews management. We no longer need to manually monitorall the OTAs, saving us a lot of time. Centralized dashboard ...
See full reviewDirector E-Commerce
5 months ago
Verified
... direction the team is heading toward in regards to AI review management is is great. ...
See full reviewBack Office Manager
8 months ago
Verified
... Speed in easily managing reviews of multiple accommodation facilities. Distribution on various brand reputation portals. I encourage customers to review. ...
See full reviewDigital Marketing Specialist
8 months ago
Verified
... I think that a possible real-time update of the changes coming from the portals on Customer Alliance could be improved, so that the platform automatically removes the reviews removed from the portals. ...
See full reviewdirectora
10 months ago
Verified
... without us being diverted to each extranet. (translated from Spanish) (Original) Creo ...
See full reviewIntegrations
Connected
8 reviews mentions in "Integrations"
4 positive
4 negative
Hoteliers often mention that integrations with Customer Alliance's Reputation Manager can be improved. They appreciate the ability to consolidate reviews from various platforms, although the absence of support for some platforms like UberEats can be limiting. Integration with suppliers occasionally encounters issues due to security concerns, suggesting a need for stronger collaboration to address these challenges. Some hoteliers express a desire for more seamless integration with existing systems, proposing that a direct interface with CRM systems could enhance operational efficiency by allowing seamless feedback integration. Overall, while the platform offers valuable insights and user-friendly features, optimizing the setup and functionality of integrations remains a priority for users.
Hotel innovation manager
3 months ago
Verified
... The translations must to be immediately written in every languages to avoid to loose time using external translation site or applications. ...
See full reviewDirector
3 months ago
Verified
... te system with proposals customer relationship in pre booking phase, to analyze failed and drop response ...
See full reviewMarketing
3 months ago
Verified
... integration into existing systems could be made a little smoother in some areas. We would also like to see more customization ...
See full reviewSales & Marketing Manager
3 months ago
Verified
... booking.com due to security issues. Maybe create a strong relationship with the suppliers to set the changes ...
See full reviewHead of Marketing
3 months ago
Verified
... An interface to CRM systems would be an extremely valuable addition to Customer Alliance. Through a direct connection, hotels could seamlessly integrate feedback data. ...
See full reviewOwner
5 months ago
Verified
... One platform where reviews, our guests have on many different platforms, ...
See full reviewDirector E-Commerce
5 months ago
Verified
... The use of different surveys for different Touchponts (post stay, during stay, conference) could be easier. Putting the data together from all these different surveys in one dashboard is not possible. ...
See full reviewPartner
6 months ago
Verified
... As a restaurant we miss UberEats reviews. Other than that I think this platform is a great addition to any restaurant or hotel business. ...
See full reviewdirectora
10 months ago
Verified
... you could improve the way you answer in each of the portals. It would have to be directly from the customer alliance page without us being diverted to each extranet. (translated from Spanish) (Original) Creo que se podria mejorar la forma de contestar en cada uno de los portales. Tendria que ser directamente ...
See full reviewGerante
10 months ago
Verified
... I had to have the customer reviews on trivagoA today, they are not there. Maybe I need to ask triv to do an update? ...
See full reviewGeneral Manager
14 months ago
Verified
... I could imagine that there is another easy-to-configure XML generator that could be used to generate more individual widgets and ratings for your own website. ...
See full reviewValue
Outstanding
11 reviews mentions in "Value"
11 positive
0 negative
Hoteliers often emphasize the substantial value offered by Customer Alliance's Reputation Management product. Users find it crucial for saving time and providing a comprehensive overview of customer feedback, which is pivotal in enhancing the business's reputation. They appreciate its ability to consolidate reviews from various platforms, making it efficient to respond promptly and professionally. This responsiveness helps improve online reputation and customer satisfaction, which is seen as delivering significant return on investment (ROI). The tool's insights allow businesses to understand their competitive position and improve service offerings, underscoring its value proposition for those in the hospitality industry.
Hotel innovation manager
3 months ago
Verified
... I can respond immediately for all reviews with customer alliance AI. Using the data analysis I understand my position compared to my competitors. ...
See full reviewManager Online Communication
3 months ago
Verified
... Best professional tool for review and feedback management for the hotel industry ...
See full reviewDirector
3 months ago
Verified
... or to analyze cancellation. This is could be also a tools to reselling with different condition, without loose a ...
See full reviewSales & Marketing Manager
3 months ago
Verified
... are professional, efficient, complete and we have improved our online reputation and customer experience. With the survey ...
See full reviewHead of Marketing
3 months ago
Verified
... Efficient reputation management through CA ...
See full reviewOwner
4 months ago
Verified
... business that wants to improve its reputation and deepen its relationship with customers. A truly valuable part ...
See full reviewOwner
5 months ago
Verified
... Saves time and gives a good overview of the most important factor of your business, the customer's view. ...
See full reviewHead of Revenue
5 months ago
Verified
... Nothing at all - we are really satisfied. If you still think what software you should choose to your place, Customer Alliance should be your primary choice. ...
See full reviewPartner
6 months ago
Verified
... As a restaurant we miss UberEats reviews. Other than that I think this platform is a great addition to any restaurant or hotel business. ...
See full reviewBack Office Manager
8 months ago
Verified
... Integration with social networks, updating those already present in the review invitation letter and expanding the possibility of interactions. ...
See full reviewFront office manager
9 months ago
Verified
... You Need Customer Alliance if you want improve your services . It helps to understand the performing of every single Sector ...
See full reviewResponsable Marketing & Communication au Domaine RIBERACH
14 months ago
Verified
... smaller establishments like ours, Domaine Riberach. Pricing more suited to small, individual structures would be a welcome ...
See full reviewFunctionality
Advanced
13 reviews mentions in "Functionality"
11 positive
2 negative
Hoteliers often report that Customer Alliance's Reputation Manager excels in functionality, particularly in its ability to streamline review management across multiple platforms, thereby enhancing efficiency. The software effectively centralizes reviews, allowing for quicker response times, which is a crucial aspect of maintaining a positive reputation in the hospitality industry. Many users highlight the automation capabilities, which significantly reduce manual monitoring efforts, saving considerable time. Furthermore, Customer Alliance provides robust customization options that enable users to tailor workflows and templates to meet specific business needs. Insights and reporting features are noted for being actionable and easy to interpret. However, some hoteliers express concerns about integration issues, specifically with platforms like booking.com, indicating a potential area for improvement in ensuring seamless connectivity with various systems.
Hotel innovation manager
3 months ago
Verified
... The translations must to be immediately written in every languages to avoid to loose time using external translation site or applications. ...
See full reviewManager Online Communication
3 months ago
Verified
... instantly through interfaces on different platforms. It is continuously evolving to improve the functionality and usability ...
See full reviewDirector
3 months ago
Verified
... save time to learn, also the great automation, to customize a form and collect all the information for the client ...
See full reviewMarketing
3 months ago
Verified
... user-friendly platform that helps us to efficiently manage our guest reviews and to increase our guest's satisfaction in ...
See full reviewSales & Marketing Manager
3 months ago
Verified
... integrations with some suppliers like booking.com due to security issues. Maybe create a strong relationship with the ...
See full reviewOwner
4 months ago
Verified
... significant increase in customer satisfaction and a smoother management of online reviews. The platform is intuitive ...
See full reviewOwner
5 months ago
Verified
... There is quite a delay from the review shows up at the OTA until it shows up at BA. We get ...
See full reviewHead of Revenue
5 months ago
Verified
... Alliance is an amazing tool that has simplified our reviews management. We no longer need to manually monitorall the OTAs, saving us a lot of time. Centralized dashboard allow us to quickly respond. Since implementing this software, our review count has increased, allowing us to focus on enhancing ...
See full reviewDirector E-Commerce
5 months ago
Verified
... there is not always a solution for some cases. The surve bilder is nice and the direction the team is heading ...
See full reviewBack Office Manager
8 months ago
Verified
... Speed in easily managing reviews of multiple accommodation facilities. Distribution on various brand reputation portals. I encourage customers to review. ...
See full reviewDigital Marketing Specialist
8 months ago
Verified
... I think that a possible real-time update of the changes coming from the portals on Customer Alliance could be improved, so that the platform automatically removes the reviews removed from the portals. ...
See full reviewFront office manager
9 months ago
Verified
... You Need Customer Alliance if you want improve your services . It helps to understand the performing of every single Sector ...
See full reviewdirectora
10 months ago
Verified
... The ease of use. It is very visual, so it is a very comfortable tool. (translated from Spanish) (Original) La facilidad de uso. Es muy visual por lo que es una herramienta muy comoda. ...
See full reviewGeneral Manager
14 months ago
Verified
... Keep an eye on all of your reviews and improve your guest communication ...
See full reviewResponsable Marketing & Communication au Domaine RIBERACH
14 months ago
Verified
... Customer Alliance has proven to be an extremely effective customer review management tool for our establishment, ...
See full reviewUser Interface
Refined
7 reviews mentions in "User Interface"
4 positive
3 negative
Hoteliers often find the user interface of Customer Alliance’s Reputation Manager to be user-friendly and conducive to saving time during staff training. The survey builder, part of the interface, is described as nice, and there is optimism about the team’s direction toward AI-enhanced review management. However, users express challenges in combining data from various surveys into one dashboard, indicating a need for improved clarity and ease of navigation. Though the interface is simple for staff to learn, further enhancements in customizability and integration of multiple survey data points could provide more comprehensive insights.
Manager Online Communication
3 months ago
Verified
... to technical problems, which make communication via email difficult and too time-consuming. The AI part ...
See full reviewDirector
3 months ago
Verified
... - simply to use, so friendly for all the members of my staff, that ...
See full reviewDirector E-Commerce
5 months ago
Verified
... The use of different surveys for different Touchponts (post stay, during stay, conference) could be easier. Putting the data together from all these different surveys in one dashboard is not possible. ...
See full reviewPartner
6 months ago
Verified
... I like that I can see and respond to all reviews in one central place. Using the platform is very easy and intuitive. ...
See full reviewdirectora
10 months ago
Verified
... The ease of use. It is very visual, so it is a very comfortable tool. (translated from Spanish) (Original) La facilidad de uso. Es muy visual por lo que es una herramienta muy comoda. ...
See full reviewGerante
10 months ago
Verified
... the conversion + the design. (No need to make a very very long sentence, or even mega long, or super long. ) ...
See full reviewdirecteur
14 months ago
Verified
... I think the site is very good like this and I prefer the old version which is much more readable. Why change something that is already great! ...
See full reviewWhat Types of Hotels Customer Alliance is Popular For
Size
9 | X-Small (1-9 room)
9 | Small (10-24 room)
42 | Medium (25-74 room)
28 | Large (75-199 room)
10 | X-Large (200+ room)
Country
43 | Germany
13 | Italy
12 | Mexico
11 | France
4 | Switzerland
4 | Austria
3 | Spain
2 | Belgium
1 | Ecuador
1 | Iceland
1 | Poland
1 | Sweden
1 | United States of America
Type
34 | Boutiques
27 | Bed & Breakfast & Inns
25 | City Center Hotels
22 | Branded Hotels
22 | Luxury Hotels
22 | Resorts
21 | Limited Service & Budget Hotels
20 | Airport/Conference Hotels
10 | Extended Stay & Serviced Apartments
8 | Hostels
8 | Vacation Rentals & Villas
1 | RV Parks & Campgrounds
Region
83 | Europe
13 | North America
1 | South America
Category
65 | Guest Surveys & Feedback
53 | Reputation Management
Didn’t find what you were looking for?
Capabilities
Capture feedback
Capture feedback
Capture feedback: Get set up once, get customer insights forever. Deliver engaging surveys on autopilot and capture feedback across every touchpoint. Connect insights from your customer’s digital and on-site experience, using Email, SMS, QR code, In-web, and In-App surveys. With real-time monitoring of crucial metrics like CSAT (Customer Satisfaction Score), NPS (Net Promoter Score) and CES (Customer Effort Score) you’ll gain a comprehensive view of each interaction and track satisfaction from start to finish.
Understand feedback
Act on feedback
Act on feedback
With actionable insights and the powerful AI Reply Assistant, you're prepared to respond swiftly with unique, personalized responses to your customers' feedback at the push of a button. Our closed-loop feedback system puts the power in your hands, ensuring every customer feels heard putting you on the path to exceed their expectations!
Share feedback
Share feedback
Amplify your online presence, drive traffic, improve search rankings, and showcase trust by automatically distributing and sharing your reviews across platforms, such as Google and TripAdvisor. Display your Customer Alliance widget directly on your website to further drive trust and improve conversions.
Features
Surveys & Feedback
Review Generation
Follow-up & Resolution
Reporting, Analytics & Insights
Channels
Admin & Settings
Available Add-ons & Modules
AI Reply Assistant
Reputation ManagementRecommended by
Achievements
This vendor's trending score is rising, Reputation Manager (by Customer Alliance) is the #4 most trending product in the Reputation Management category (out of 51) and the #189 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreCustomer Alliance’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Customer Alliance Case Studies
Customer Alliance doesn’t have any case studies available
References
"Customer Alliance gives us the technical ability to personally contact all our guests and actively request their feedback. At the same time, we have the opportunity to distribute this guest feedback on various rating portals and to respond to each rating individually. This direct feedback, along with the software's detailed analysis feature, allow us to identify and improve our weak points."
"With Customer Alliance, we have not only improved our positioning on Google and TripAdvisor, but we have also achieved a much more efficient management of our guest's feedback. It has also been key in helping all our Directors with the management of the online reputation for their properties."
Featured Customers
More Products by Customer Alliance
Hotelier Rating
Hoteliers like Customer Alliance for its ease of use, practical tools, and ability to streamline reputation management. The platform aids in optimizing operational processes by aggregating guest feedback across multiple portals, facilitating timely and informed responses. Specific features such as customizable surveys, task tracking, and in-depth analytics help increase revenue, reduce costs, and enhance guest experience. Critical points include delayed review updates from some portals and the high cost for smaller establishments.
AI-generated from the text of customer reviews
Looking for specific info?
Best professional tool for review and feedback management for the hotel industry
Manager Online Communication from 75-99 room City Center Hotel in Regensburg (Germany)
The best use of Ai for the review
Hotel innovation manager from 5 to 9 room Bed & Breakfast & Inn in Favignana (Italy)
Organize your vision
Director from 10 to 24 room Boutique in Naples (Italy)
Excellent tool with excellent service
Marketing from 100 to 199 room Branded Hotel in Wallisellen (Switzerland)
Guest satisfaction
Sales & Marketing Manager from 100 to 199 room Boutique in Berlin (Germany)
Efficient reputation management through CA
Head of Marketing from 75-99 room Bed & Breakfast & Inn in Innsbruck (Austria)
Global vision
Gérant from 10 to 24 room Branded Hotel in Nice (France)
An Essential Tool for Boosting Customer Satisfaction andReputation Management
Owner from 25-49 room Airport/Conference Hotel in Milan (Italy)
Saves time and gives a good overview of the most important factor of your business, the customer's view.
Owner from 25-49 room Bed & Breakfast & Inn in Grindavik (Iceland)
Best choice for hoteliers!
Head of Revenue from 500+ room Vacation Rentals & Villa in Wroclaw
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
Customer Alliance does well in helping hotels collect and manage guest feedback, improve online reviews, and boost visibility. Its tools are incredibly easy to use, and overall does a great job in driving better guest experiences.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
Customer Alliance offers a more focused approach to managing direct feedback and surveys, emphasising customisable features and streamlined data ownership. Customer Alliance often appeals to hoteliers seeking a more hands-on, personalised touch.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Make the most of Customer Alliance by customising feedback surveys to fit your brand and goals. Use the insights to improve guest experiences and actively manage your online reputation for maximum impact.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
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Customer Alliance has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
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