Amadeus Launches the World’s Most Comprehensive Air Traffic Forecast
Building on Amadeus’ comprehensive air data, the newly launched Air Traffic Forecast provides tourism businesses with a holistic view of the traveler journey from start to finish.
As global travel demand increases, tourism organizations need access to reliable data, with a forward-looking view of what is happening in the industry to make informed decisions.
Building on the success of the hospitality industry’s most robust business intelligence suite, comprised of hotel occupancy data from over 35,000 hotel partners and multiple sets of air data, Amadeus recently launched Air Traffic Forecast. The enhanced level of insight provides a global view of the estimated number of air passengers traveling six months into the future, unlocking a holistic view of the traveler journey from scheduled departure to end destination.
Powered by Amadeus’ proprietary algorithms using a combination of global forward-looking air bookings and global air schedules, tourism organizations can now gain visibility into air travel patterns and trends including air search, capacity, number of flights, bookings, and arrivals. This information can help convention and visitor bureaus (CVBs) and destination marketing organizations (DMOs) assess the need for new routes and tailor marketing campaigns to capture travel demand, while investors can prospect new business opportunities.
“Air Traffic Forecast is part of our ongoing development and innovation efforts that contribute to Amadeus leading the travel technology and data insights space,” said Joe Ahmed-Youssef, Executive Vice President for Business Intelligence and Data Solutions, Hospitality, Amadeus. “With so much volatility across the travel ecosystem, having access to reliable, accurate forecasts will allow tourism organizations to drive growth while capitalizing on all revenue opportunities available.”
Amadeus’ Air Forecast data is available as part of a larger suite of versatile, forward-looking Market Intelligence insights, helping customers to make strategic decisions and grow their businesses.