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Market Intelligence Software Vendor Shortlist
We’ve surveyed 1379 hoteliers across more than 105 countries to understand which are the best Rate Shopping & Market Intelligence vendors, along with everything you need to know in order to buy the right Rate Shopping & Market Intelligence for your hotel (including our 2022 Rate Shopping & Market Intelligence Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).
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  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
OTA Insight
4.8 (685 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2022 WINNER
Hoteliers voted OTA Insight as the #1 Rate Shopping & Market Intelligence provider in the 2022 HotelTechAwards
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Make smarter pricing decisions. Get real-time rate intelligence with the industry’s leading hotel rate shopper.
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RateGain
4.7 (237 reviews)
Ht score logo 94 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2022 FINALIST
Hoteliers voted RateGain as the #2 Rate Shopping & Market Intelligence provider in the 2022 HotelTechAwards
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Rate Intelligence Platform with a Refreshing User Experience
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SiteMinder
4.5 (214 reviews)
Ht score logo 94 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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third logo finalist 2022 FINALIST
Hoteliers voted SiteMinder as the #3 Rate Shopping & Market Intelligence provider in the 2022 HotelTechAwards
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Real-time, actionable data to win in your local market. Smarter, more impactful decisions with Insights
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eRevMax
4.6 (23 reviews)
Ht score logo 75 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Monitor Competition. Manage Rate Parity. Trusted by 9000+ hotels for real-time BI reports.
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Amadeus
4.1 (54 reviews)
Ht score logo 74 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Strategize with the industry’s only comprehensive forward-looking occupancy data.
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Fornova
4.6 (20 reviews)
Ht score logo 73 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Upgrade to enterprise-grade rate shopping
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Amadeus
Improve your agency performance with the only comprehensive database of GDS bookings.
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HotelRunner
Compare rates on 18 online sales channels for properties and agencies instantly on one screen.
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D-Edge
4.6 (82 reviews)
Ht score logo 75 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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STAND OUT FROM YOUR COMPETITION WITH COMPETITIVE PRICING INTELLIGENCE
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myDigitalOffice
4.6 (24 reviews)
Ht score logo 74 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Accelerate Hotel Recovery from COVID-19 Impact
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PRODUCT BUNDLES
These Product Suites Also Contain Rate Shopping & Market Intelligence
Other solutions that offer an integrated rate shopping & market intelligence add-on module with their core product offering
Cloudbeds
4.6 (794 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2022 WINNER
Hoteliers voted Cloudbeds as the #1 Property Management Systems provider in the 2022 HotelTechAwards
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or read reviews

Cloudbeds’s Rate Shopping & Market Intelligence product suite also includes:

SkyTouch Technology
4.5 (82 reviews)
Ht score logo 84 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

SkyTouch Technology’s Rate Shopping & Market Intelligence product suite also includes:

Busy Rooms’s Rate Shopping & Market Intelligence product suite also includes:

BookLogic’s Rate Shopping & Market Intelligence product suite also includes:

Cloudbeds
4.5 (882 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
winner logo badge 2022 WINNER
Hoteliers voted Cloudbeds as the #1 Hotel Management Software provider in the 2022 HotelTechAwards
Learn more

or read reviews

Cloudbeds’s Rate Shopping & Market Intelligence product suite also includes:

OVERVIEW
What is Rate Shopping & Market Intelligence
Finding the right Rate Shopping & Market Intelligence solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Rate Shopping & Market Intelligence vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2022 Rate Shopping & Market Intelligence Guide)
BENEFITS
How can market intelligence software and hotel rate shoppers improve profitability and efficiency?

Defining “market intelligence” in the hotel business, or any industry for that matter, is quite simple… it’s the general understanding of any information relevant to your market and using that aggregated data to make confident business strategy decisions.  For hotels, it’s about understanding your competitors’ pricing strategy and demand forecasts in real-time, being aware of local events and other seasonal occurrences along with weather conditions that impact overall market demand, and using this information to adjust your pricing and revenue management strategy accordingly.

  • Increased RevPAR: Understanding your market allows you to make informed pricing strategy decisions. 
  • Lowered operational costs: What used to take hours of manual process now takes minutes, even seconds. Your revenue managers can refocus that time and energy to other tasks to optimize revenue for the hotel. 
  • Implement a set strategy: Fresh market intelligence provides a clear understanding of competitor rate strategies, clearing the way for your hotel to develop their own defined rate strategy
FEATURES
What are the most important features of a rate shopping tool?
  • Accuracy: Always know with accuracy how your competitors are pricing similar inventory Personalization Customized dashboards make the product your own 
  • Complete data: Be sure to collect complete data that reflects all room and rate types for best comparison 
  • Localization: Understand local events, weather, and other demand drivers On-demand rate shopping in real time Obtain data for specific dates when you need it
PRICING
What is the typical pricing for market intelligence software?

The pricing of market intelligence tools is based on the amount of rate shopping the hotelier would like to receive on a daily, weekly or monthly basis, the number of hotels to be compared against, and the number of channels to be shopped. Everything can be customized to meet specific needs.

A sample starter package for a set monthly price could include: A handful of comp hotels Several channels unlimited live Expedia re-shops.

Each hotel needs to evaluate what will work for them and if specific reports will need to be built to meet specific needs so that the hotel has the best opportunity to maximize revenue. They also should consider if support packages and the ability to make changes as needed are included in cost or come at an additional fee. A Premium package could include multiple daily 365-day reports at over $500 a month.

IMPLEMENTATION
How long does it usually take for a hotel to implement new market intelligence software?

On average, it takes 2 business days to launch a hotel from the time of receiving the setup information to delivery of the first reports.

Once information is received there should be no downtime, as there is no integration required or data migrations. Ideally some form of training, whether live or through short videos, could be provided to assist in the adoption once integrated.

FAQs
Hoteliers Also Ask
Defining “market intelligence” in the hotel business, or any industry for that matter, is quite simple… it’s the general understanding of any information relevant to your market and using that aggregated data to make confident business strategy decisions. For hotels, it’s about understanding your competitors’ pricing strategy and demand forecasts in real-time, being aware of local events and other seasonal occurrences along with weather conditions that impact overall market demand, and using this information to adjust your pricing and revenue management strategy accordingly. Market intelligence tools and rate shop software help hoteliers make more informed decisions on hotel pricing and hotel revenue strategies based on the latest market trends. These tools have become increasingly important post-COVID as hotels are less able to rely on historical data even from mature channels like metasearch and GDS. Previously manual processes, such as monitoring competitors’ rates, managing your own property’s (or properties’) rate parity across multiple channels, predicting your competitors’ demand, pulling local event and weather data, etc. are now fully automated. For those who operate a broader portfolio, the time savings is multiplied for each property under management.
The best market intelligence software for hotels provides accurate data collected through real-time rate shopping capabilities. Market intelligence software should also provide an excel tool for flexible data analysis as well as an API for easy connectivity with your revenue management system, property management system, channel manager, and even external data sources like OTAs. Rate shoppers should be able to compare rates across room types at different properties to give a more holistic yet granular view of the market. The hospitality industry is extremely complex and rate intelligence requires some of the most sophisticated data, tools and strategy to be done well. Whether you're a hotel chain or independent, rate shoppers should be able to help you compare key metrics like occupancy and length of stay with your local market compset in real-time to adjust your revenue strategy on the fly.
If your hotel collects their rate shopping data via API then this is a no brainer, because it is a one-time mapping. A quality market intelligence tool will supply the data exactly where it was before, making it so there is no impact on the user. The ideal situation is that you are choosing a tool with the intelligence to quite simply switch off one tool and start the next moment with the new one – potentially even having them run at the same time for a period of time. This allows for zero risk. Prior to a switch, training and a trial are great options to get everyone accustomed to the new system before the old one goes down.
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Mission
Help hoteliers maximize the use of technologies they already use, discover new ones they’ve never heard of and more effectively navigate the complex software buying journey.
Vision
To make the hotel industry the most technologically advanced industry on the planet.

We sell different types of products and services to technology companies to help them educate buyers, build their brand and grow their install base. These services are usually sold through bundled membership packages but are also sold a la carte and include: sponsored content, advertising, lead generation and marketing campaigns. While members do receieve many benefits to help improve their presence ranging from enhanced premium profiles to review collection services—membership status and sponsorship do not influence the HT Score ranking methodology in any way.

To learn more about our marketing services, visit our partner site

We rank products based on our proprietary ranking algorithm, the HT Score. The HT Score is an aggregated score out of 100 that is relative within each category that is intended to encapsulate key variables in the buying process including: customer ratings & reviews, partner ecosystem, integration availability, customer support, geographic reach and more.

Similar to REVPAR for hotels, the HT Score is intended to be a normalizing metric to be able to better compare different vendors. Instead of rate and occupancy, the two prinmary drivers are a blend of review quantity and average ratings. Also similar to REVPAR, the HT Score is a metric to aid in decision making but is not intended to be used as a sole factor when selecting vendors.

To learn more about the HT Score ranking methodology, visit our HT Score documentation and changelog

Maintaining independence and editorial freedom is essential to our mission of empowering hoteliers.

Core Hotel Tech Report content is never influenced by vendors and sponsored content is always clearly designated as such. Our team will only write sponsored content about products that we have either (1) demoed (2) gathered extensive user research on or (3) used ourselves.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

HTR crowd sources tens of thousands of verified reviews every year and aggregates hundreds of thousands of other data points ranging from expert recommendations to product integrations data which are instantly analyzed and made available to millions of hoteliers around the globe to discover, vet and research digital products for free on the platform to make technology decisions faster, easier and less risky-thus speeding up the pace of global innovation and adoption of technology.

Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.