Asksuite Launches WhatsApp Bulk Messages Campaign
Fewer communication breaks, agility in the service process, and a reduction in the loss of engagement
Asksuite has been solidifying its role as a global platform for effective communication between hoteliers and travelers since its foundation. Their product centralizes all touchpoints between potential and regular guests in a single platform. Now, with a bonus: WhatsApp Bulk Message Campaign.
If you don’t know much about WhatsApp, it’s a free instant and voice message platform with 2 billion active users. It’s a direct channel between hoteliers and guests, and travelers from 180 counties can receive messages from your hotel on their mobile devices.
The functionality will help hoteliers send bulk text messages to several customers at the same time, the plus being the possibility of managing and tracking every action. Hoteliers get to test, adapt, and analyze which campaigns are more profitable for their hotel.
Travelers using WhatsApp want to get updates and news in the app, and many hoteliers only use email marketing as a direct channel to customers. However, WhatsApp bulk message campaigns have a greater open rare and interaction.
Asksuite is already ahead as a platform hoteliers can use to manage WhatsApp, Instagram, and other social media, but now they can shoot text messages to each reservation agent within the system based on numerous criteria. There is also the possibility of sending the campaign paired with the active chatbot, to aid in the first round of questions and filtering down to the cases where an agent should intervene.
Once bulk messages are sent using WhatsApp, the hotelier can easily see who replied and then use it as a basis for future campaigns, taking customers’ profiles into account.
According to Vinicius Pavei, Asksuite’s CTO, most hotels manage WhatsApp campaigns poorly, with no management system backing it up. Without this system, there is no statistical control over important data, such as response time or conversion rate by an agent or by channel.
Asksuite is well aware of the impact customer service and communication can have in increasing direct bookings and revenue.
Pavei also explains that Asksuite considers hotels’ productivity to ensure that the user experience is simple for both the hotelier and the traveler.
Asksuite’s CEO Rodrigo Teixeira talks about the high impact this feature generates and makes it clear there is more to come:
“Asksuite takes another important step towards redefining the standards of service and communication in the hospitality industry. Besides the previously launched functionality, ‘Start a Conversation on WhatsApp’, WhatsApp Campaigns now also take our technology to marketing and customer relationship, enabling new strategies to attract, convert, boost revenue and retain customers with more assertive communication. We also have AI to increase our customers’ productivity. We’re empowering marketing, revenue, and reservations teams to achieve their business goals. And more is coming! The fully Omnichannel hospitality service center is on the way, and email is the next channel to be launched soon.”
Asksuite offers a complete solution to hoteliers, who can centralize all customer interactions in one place. The platform guarantees fewer communication breaks, agility in the service process, and a reduction in the loss of engagement, turning conversion rate into sales.
