Clock Unlocks New Revenue Streams

When guests can select the exact room features they want — like a balcony for their morning coffee or a scenic view—it enhances their stay and boosts your hotel’s revenue potential. Hotels can now monetise their rooms by tapping into guest preferences in a completely new way.

Clock’s Hybrid Attribute-Based Selling (HABS) offers a personalised guest experience that leaves lasting impressions. By allowing guests to tailor their stay during online check-in, hotels can increase satisfaction, foster loyalty, and generate positive reviews — turning one-time visitors into repeat guests.

Introducing Clock’s Hybrid Attribute-Based Selling (HABS)

Pure attribute-based selling (ABS) allows guests to choose individual room features like views or proximity to amenities. However, unbundling all room attributes can simplify the number of room categories and highlight room attributes as a key form of differentiation and revenue upgrade. However, many hotels may find it challenging to implement, as most third-party booking platforms like OTAs, GDS, and corporate platforms may not support this approach.

This is where HABS comes in. Clock’s hybrid model combines the best of both worlds. You can keep essential room categories to meet market needs while offering personalised upgrades based on specific guest preferences. This balance between structure and flexibility means smoother operations and easier hotel adoption while offering guests the desired personalised choices.

How hotels benefit from HABS

Implementing Hybrid ABS isn’t just another service — it’s a strategic shift that can significantly boost your RevPAR while simplifying your availability and inventory management. Let’s break down how it helps:

1. Boost Revenue per Available Room (RevPAR)

By offering guests premium features like balconies or better views, you can increase your average daily rate (ADR) and drive higher revenue from each available room. Hotels can now capitalise on features that previously went unmonetised.

2. Smart Availability Management

HABS ensures you can confidently upsell room features, knowing that the system tracks and guarantees real-time availability. It removes the risk of overbooking specific room features.

3. Improved Guest Satisfaction

Guests appreciate the opportunity to customise their stay. Whether choosing a quieter room or adding a balcony, allowing them to select features that matter most enhances their overall satisfaction.

4. Simplified Inventory Management

Instead of creating endless room categories, HABS simplifies management by unbundling attributes. You can maintain fewer basic room types while offering upsell options for specific features that appeal to guests.

How you can use HABS

Here are some practical ways hotels can use Clock’s HABS to improve guest experience and increase revenue:

• Custom Room Features: Let guests choose room features like bedding configurations or premium amenities such as a high-speed internet package or a premium hair dryer.

• Location-Based Preferences: Offer upgrades based on room location, whether a balcony with a view, proximity to the elevator, or a room on a higher floor.

• Enhanced Room Amenities: Add amenities like yoga mats, gaming consoles, or working desks, allowing guests to personalise their space to suit their needs.

• Flexible Housekeeping Services: Allow guests to opt for personalised housekeeping schedules, such as eco-friendly cleaning options or daily service, all for an added fee.

Hotels can significantly increase guest satisfaction and drive new revenue streams by integrating these options during online check-in.

What attributes can you sell?

During online check-in, guests can select from various optional features, each available for an additional fee. For example:

• Eiffel Tower view: €15

• Balcony: €25

• Desk: €10

• Twin bed: Free

The system automatically updates in real-time to show available features, ensuring that what the guest selects will be delivered upon arrival. This approach prevents overbooking and leaves guests delighted with the personalised touches to their stay.

Summary

Clock’s Hybrid Attribute-Based Selling (HABS) is near release, offering a new approach for hotels to boost revenue while delivering an enhanced, customised guest experience. 

Unlike traditional ABS models, which can complicate room categories, Clock’s hybrid model balances core room types with personalised upgrades. This approach allows guests to choose specific room features — like a balcony or a view — without overwhelming them with choices while simplifying inventory management. 

The result? Increased RevPAR, smoother hotel operations, and happier guests.

Discover how HABS by Clock can boost your hotel’s revenue and guest satisfaction.