DIAMO and ThinkReservations Announce Integration Bringing AI-Powered Pricing to Independent Lodging
The integration pairs two 2026 TravelTech Breakthrough Award winners, giving independent inns, B&Bs, and boutique hotels access to AI-driven dynamic pricing, backed by expert revenue guidance, directly within the ThinkReservations platform.
DIAMO, an AI-powered revenue platform, today announced its integration with ThinkReservations, the all-in-one hospitality management platform purpose-built for independent lodging. Through this integration, ThinkReservations customers can benefit from improved revenue performance and time savings, while enjoying the benefits of ThinkReservations intuitive and powerful property management system. put AI to work on their pricing without leaving the platform they already use to run their reservations, channels, and guest experience.
The partnership brings together two winners of the 2026 TravelTech Breakthrough Awards: DIAMO, named "RMS Platform of the Year," and ThinkReservations, named "Hotel PMS of the Year." Both companies were recognized for the same underlying commitment: providing independent lodging operators with enterprise-grade capabilities without enterprise-grade complexity. With the integration now live, ThinkReservations users can plug DIAMO's AI pricing engine directly into their day-to-day operations. Reservations, rates, and availability sync between the two platforms in real time, so pricing decisions always reflect what's actually happening on the property.
DIAMO and ThinkReservations share the belief that independent hoteliers deserve powerful tools delivered with a human touch. ThinkReservations has built its reputation on speed, ease of use, and 24/7 support staffed by hospitality professionals who know what it takes to run a lodging properties of all shapes and sizes, because they have owned and operated properties themselves. DIAMO brings the same approach to pricing: a sophisticated AI engine paired with US-based revenue experts who advise owners on maximizing their revenue strategy. The result for ThinkReservations customers is straightforward: smarter rates, more revenue captured per booking, and less time spent staring at competitor sites or second-guessing weekend pricing.
Integration Highlights
Real-time data sync: Reservations, rates, and availability move between ThinkReservations and DIAMO automatically, keeping pricing decisions grounded in live property data
Dynamic pricing without the guesswork: DIAMO's AI reads market demand, booking pace, and competitor rates to update pricing continuously, so operators no longer have to
Expert revenue guidance built in: A US-based DIAMO revenue manager advises every customer, helping to optimize pricing strategy, review performance, and help guide towards the best possible outcome
Built for small, high-touch teams: Independent inns, B&Bs, and boutique hotels get sophisticated pricing intelligence without adding tools, training, or workload to their team
"ThinkReservations has earned an incredibly loyal following among independent inns, B&Bs, and boutique hotels, and for good reason. They've built a platform that's fast, thoughtfully designed, and backed by people who genuinely understand the day-to-day of running a small property," said James Kay, CEO at DIAMO. "This integration brings the same philosophy to pricing: sophisticated AI paired with real human expertise, delivered in a way that fits how these operators actually work. It's a natural pairing, and we're thrilled to bring it to ThinkReservations customers."
"Independent operators want the freedom to choose the tools that fit their property, and they want those tools to work together without extra effort on their part. With DIAMO connected directly to ThinkReservations, reservations, rates, and availability stay in sync on their own, so no one has to re-enter data between systems at the end of a long day. We're proud to share the TravelTech Breakthrough stage with DIAMO this year, and even prouder to offer their pricing expertise to our customers." - E Scot Fuller, Director of Product Advocacy at ThinkReservations
This partnership reflects DIAMO's continued expansion of integrations across the independent lodging ecosystem, making sophisticated revenue strategy accessible to operators of all property types and sizes.
The DIAMO and ThinkReservations integration is now available to mutual customers.
About ThinkReservation
ThinkReservations is the all-in-one hospitality management system for independent lodging businesses of every size — from boutique inns and B&Bs to large independent hotels and the groups that manage them. It brings reservations, distribution, payments, guest communication, marketing, and accounting into one connected platform, so independent operators can run more efficiently and grow with confidence. Trusted by thousands of independent properties, ThinkReservations was named "Hotel PMS of the Year" in the 2026 TravelTech Breakthrough Awards.
