Gastfreund App News

Gastfreund GmbH

Gastfreund offers hotels a central solution for digital multichannel guest communication by efficiently providing content across various channels to offer targeted information and services to guests. The company supports the hospitality industry in sustainably integrating digital processes and securing competitive advantages through innovative products...

Morning Post, menu, weekly program, flyers, and more created in minutes

Gastfreund GmbH is launching Studio: an AI creative hub for the hospitality industry. With Studio, guest information is created in minutes, in the style of the respective property and optionally automatically according to a schedule. The integrated Gastfreund Copilot assists with writing, designing, and translating.

Then, Studio plays out the content across channels: as a digital morning post in the guest app, as a flyer at the reception, as a widget on the website, or in the newsletter. So far, such content is created alongside daily operations and manually, often late at night at the reception. Events are transcribed, weather is looked up, the menu is redesigned. During times of limited staff resources, this time is missing for guests.

“We hear this in many conversations with hosts: The day was long, and then the morning post or weekly program needs to be updated. Often with multiple programs and waiting for the one person on the team who knows how,” says Alexandra Schädle, Head of Customer Experience. “That’s exactly why we built Studio. Hosts take care of their guests. The rest is now taken care of by Studio.”

Studio with integrated Gastfreund Copilot

In Studio, the Gastfreund Copilot is directly integrated. A simple instruction in the chat is enough: it writes texts, generates images, translates into guests’ languages, and suggests what is still missing. Additionally, Studio offers practical building blocks, from the menu to selling in-house products, as well as templates and saved elements. This makes Studio usable for all staff, even without graphic skills. With automations in the premium tariff, Studio creates recurring outputs on a schedule, such as the new morning post every morning.

Unlike general AI tools, Studio does not start with a blank page. Through Website-Connect, it knows the logo, house colors, fonts, tone, and guest communication style of the own website. For customers of the guest app, house information, events, news, and excursion tips are also integrated. Weather, sights, routes, and tours come from Gastfreund’s own travel guides and via interface partners. The result sounds like the house, not like AI.

“An AI is only as good as its context,” says Florian Byliza, CTO of Gastfreund GmbH. “Studio is directly linked to the guest app and the hotel’s own website. The integrated Gastfreund Copilot uses this knowledge and learns with each output: it remembers content, corrections, and preferences for each property. This makes every result more precise, and hosts gain time for what no AI can replace: personal guest hospitality.”

One content, many ways to reach the guest

The Gastfreund Guest Experience Platform already plays out content via guest app and info channel. Studio complements it with designed outputs. Each appears as an interactive e-paper with its own web link and can be embedded in the guest app, newsletter, or website. Guests browse, use puzzles and coloring pages, and book experiences or additional services with one click. Individual elements like the weekly program can also be played out separately: as a widget on the website or in the newsletter. Printed or as a PDF, these outputs work just as well.

Availability

Studio is available in two tariffs, Welcome and Premium. Both include the Gastfreund Copilot with AI texts, AI images, and AI translations, differing in the scope of AI actions. The Premium tariff also offers automations for recurring outputs. Gastfreund customers can test Studio free of charge.

• More information at gastfreund.net/studio/