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Gastfreund
4.7 (45 REVIEWS)
HT Score
82 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Michael, Jan, Simon + 5 more experts recommend Gastfreund
Read Recommendations
Gastfreund
Ranked 3 (out of 94) in Hotel Guest Apps
The Guest Experience Platform with the Guest App trusted by more DACH hosts than any other
94% recommended by 46 hotels
Kröller, Der Wagnerhof, Rehlegg & 43 others
Bell - AI powered product analyst
I analyzed all of Gastfreund’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Gastfreund is praised as a guest app that reduces front-desk workload by answering common questions, sharing hotel news and local recommendations, and keeping information current across stays. Hotels value its easy setup, branded and multilingual presentation, and strong guest adoption, while noting gaps in translations, landscape mode, and a few workflow improvements such as cleaner messaging identity, PMS integration, and richer content options.
Kröller, Der Wagnerhof, Rehlegg & 43 others
Read their reviewsWhat Types of Hotels Gastfreund is Popular For
Size
9 | X-Small (1-9 room)
13 | Small (10-49 room)
13 | Mid-Sized (50-99 room)
8 | Large (100-499 room)
1 | X-Large (500+ room)
Country
25 | Germany
12 | Austria
4 | Switzerland
2 | Italy
1 | Netherlands
1 | Luxembourg
Type
11 | Boutique Hotels
11 | Resorts
8 | Vacation Rentals & Villas
7 | Limited Service & Budget Hotels
6 | Airport/Conference Hotels
6 | Luxury Hotels
4 | Branded Hotels
4 | Extended Stay & Serviced Apartments
4 | RV Parks & Campgrounds
2 | Bed & Breakfast & Inns
2 | City Center Hotels
1 | Hostels
Region
45 | Europe
Category
45 | Hotel Guest Apps
Didn’t find what you were looking for?
What is Gastfreund?
Founded in 2013 | Headquarters in Kempten (Allgäu) (Germany) | 94 employees
Gastfreund is a comprehensive guest experience platform designed for hotels, holiday rentals, and campsites, enhancing operations through an innovative, modular system. It integrates the Guest App, Info Channel, Hotel Newspaper, and team communication into a singular interface, ensuring seamless information flow and operations management. Guests receive timely, relevant information and recommendations, improving their overall experience and encouraging upsells. This platform reduces reception queries by up to 30% and saves teams approximately 20 hours monthly. With seamless integration into existing property management systems, Gastfreund optimizes workflow without additional workload.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Gastfreund products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Gastfreund Reviews Analyzed: 14
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Gastfreund Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Gastfreund
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Gastfreund's Provided Description:
"Gastfreund is a guest experience platform for hotels, holiday rentals and campsites. It unites the Guest App, the Info Channel, the Hotel Newspaper and internal team communication on a connected, modular platform: guests get the right information at the right moment, teams run operations from a single interface, and hosts grow their revenue and free up their team. Hoteliers choose exactly the modules that fit their property. Founded in 2012 and headquartered in Kempten in the Allgäu, with further offices in Berlin and in Bruneck, Italy, Gastfreund is the market leader for digital guest engagement and team communication in the German-speaking region (DACH), with a strong presence in Italy and customers in 30 countries worldwide. At its core is the Guest App, Gastfreund's Digital Guest Directory, available exactly how each property and its guests prefer: as a native app for iOS and Android, as a no-download progressive web app (PWA) that opens instantly in the browser via QR code or link, or as the hotel's own branded app in the Apple App Store and Google Play. Around nine million guests use Gastfreund's solutions every year, and its apps hold a 4.8-star rating, the number-one guest app in the German-speaking app stores. Built into the Guest App, an AI assistant answers guest questions around the clock (from breakfast times to wellness, activities and local tips) and recommends the right add-on services at the right moment, lifting routine enquiries off the team without replacing the personal hospitality guests come for. The Info Channel and Hotel Newspaper round out the guest-facing system, putting information, services and recommendations directly into the guest's hand and onto screens throughout the property. Content is managed with simple drag-and-drop, and a central data pool keeps every module in sync: create once, publish everywhere. The result is measurable: up to 30% fewer enquiries at reception, around 20 hours a month saved in team time, print costs cut by as much as 75%, and an uplift in ancillary revenue of up to 30% through well-placed offers and upsells. Behind the scenes, the Hotelboard operations platform keeps teams connected: guest requests and messages in one place, tasks and shift handovers organised digitally, and incoming questions translated automatically into more than 30 languages. Seamless interfaces with leading property management systems (PMS) and partner tools, including Casablanca, MEWS, Apaleo, RoomRaccoon and protel, keep daily operations smooth, with no extra workload. In Switzerland, Gastfreund is the exclusive partner behind the info channel in Swisscom blue TV business, bringing the platform straight onto the in-room TV. Trusted by more than 7,000 properties and built on over a decade of experience since 2012, Gastfreund is developed in Germany, hosted on German servers and fully GDPR-compliant. Beyond hospitality, the same platform also serves the healthcare and senior-living sector, as a digital patient app for rehabilitation and specialist clinics and a resident app for care homes."
FAQs
Capabilities
Pre-Check-in & Check-out
Pre-Check-in & Check-out
A PMS integration turns the Guest App into a full check-in and check-out channel. Connected to your property management system, it lets guests complete pre-check-in before arrival, check out digitally, access their invoice and pay, all from their own phone. Data flows in both directions, so nothing is entered twice, reception queues get shorter and your team gains time for the guests standing in front of them.
Guest Directory
Guest Directory
Provide all relevant information digitally, from booking to post-departure – for a team that's freed up and guests who are happier. Arrival details, opening hours, additional services, bookable services, ways to reach your team: whatever guests are looking for, they find it in one place.
Weekly Programme & Activities
Weekly Programme & Activities
Your weekly programme and activities are delivered at the right time and in the right place, directly in the guest's Guest App. Bookable in a tap the moment interest is highest, they drive more bookings and more ancillary revenue, without extra effort for your team. One click also sends the same content to your hotel newspaper, info channel, social media, website, CRM and 150 further channels.
Upselling
Upselling
Present your offers, experiences and activities, and make them directly bookable with a single tap. From wellness treatments and e-bike rental to extra services and local experiences, guests see what is available and book it in seconds. No phone call, no queue at reception. Every request reaches your team directly, turning inspiration into revenue at the moment guests are ready to book.
Digital Concierge
Digital Concierge
The Guest App works like a digital concierge: available 24/7, it answers the questions guests would otherwise ask at reception, from check-in times and wi-fi to opening hours and things to do nearby. At the same time it presents relevant offers and bookable services at the right moment. Guests find what they need in seconds, and your team is freed from repetitive enquiries.
Guest Communication
Guest Communication
Your guests can reach you easily via direct chat. An AI agent is also available to answer guest questions 24/7. Guest enquiries and messages are centralised in the Gastfreund system and can be answered directly.
Custom Branding
Custom Branding
Guests reach you directly from the Guest App whenever a question comes up, with no phone call and no queue at reception. Your guests have the choice: a personal chat with your team, or the AI Assistant, which answers routine enquiries within seconds, around the clock. Chat messages arrive centrally in Gastfreund and can be answered from one place, by whoever is on shift.
Dedicated App Store Listing
Dedicated App Store Listing
Your hotel gets its own dedicated app in the Apple App Store and Google Play Store under your hotel name and branding.
Native App & Progressive Web App
Native App & Progressive Web App
The Guest App comes in two formats, because each has its own strengths. The progressive web app (PWA) needs no download and no app store account: one tap from a QR code, link or email. The native app for iOS and Android stays on the guest's phone and adds push notifications. You don't have to choose – you get both, and so do your guests. Maximum reach, maximum convenience.
Streamlined Communication
Streamlined Communication
Guest communication and team communication in one system: the Guest App is directly connected to Hotelboard, the hotel operations platform behind it. Guest enquiries are answered straight away, and the to-dos that come out of them are assigned within the team and ticked off in the same place. A unique combination on the market: what your guests ask for and what your team does about it finally run hand in hand.
Smart Processes
Smart Processes
From green stay options to room service: guests book and request your digital services themselves, in seconds and without calling reception. Each request arrives where it belongs, is assigned within the team and is ticked off once it is done. Fewer interruptions at the front desk, shorter response times for guests and internal processes that run in a fixed order rather than on handwritten notes.
Features
Communication & Messaging
4/5 features
Content Management
4/5 features
Upselling
4/5 features
Request Management
4/5 features
Available Add-ons & Modules
Guest App
Hotel Guest Apps
The Guest App is available as a native app AND as a progressive web app in the browser, with no download required. It covers the whole guest journey, from booking to departure: arrival details, house and regional information, bookable services and upselling offers, messaging and direct chat with your team, plus AI features such as the AI Assistant that answer guest questions around the clock. Content is updated centrally and appears instantly on every device.
Stationary Hardware
Digital Signage & Lobby Technology
Interactive touchpoints at highly frequented hotspots.
AI Assistant
Hotel Chatbots
Trained on your own content, the AI Assistant is built right into your Guest App and answers guest questions 24/7 in their language, from breakfast times to wellness offers and local tips. It gives accurate, on-brand answers and recommends the right add-on services at the right moment, turning questions into booked experiences. Routine inquiries are handled automatically, so your team gains time for the guests in front of them, relieved but never replaced.
Experiences & Activities
Upselling Software
Your hotel's own experiences and activities along the entire guest journey, at the right time and in the right place: in the Guest App, the Info Channel, the Hotel Newspaper, or across 150+ other channels such as social media, your website, CRM and more. Created once, visible everywhere at the touch of a button. The perfect upselling feature.
PMS Integration
Hotel Guest Apps
The Guest App connects directly to your property management system, for even smoother workflows and automated processes, such as check-in, invoice details, payment and check-out.
Gastfreund Reviews Summary
Ease of Use
4.7/5
Customer Support
4.6/5
ROI
4.2/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, Gastfreund is the #3 most trending product in the Hotel Guest Apps category (out of 94) and the #175 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreGastfreund’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Gastfreund Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Gastfreund Case Studies
More revenue, less time at the desk: what a Guest App changes in daily hotel operations
MarciagadiCostermano (Italy)
Fewer emails, shorter queues: what a PMS-connected Guest App changed at Hotel am Fichtelsee
Fichtelberg (Germany)
56 hours less front-desk work per month: how HOLZLEITEN digitised check-in, billing and check-out
Obsteig (Austria)
References
"Gastfreund is not only a real benefit for our hotel guests, but also a time-saver for our team. And at the same time an important step towards sustainability, as it removes the need for a great deal of printed material."
Stephanie Lichtmannegger
Managing Director @
Berghotel Rehlegg, BW Premier Collection
"With Gastfreund, our guests receive the right offers and experiences at exactly the right moment – at the touch of a button, across all channels, before, during and after their stay. That noticeably increases our bookings, improves the guest experience and takes real pressure off our team in day-to-day operations."
Claudia Kirchmair
Owner @
Hotel Wagnerhof
Featured Customers
Hotelier Rating
Looking for specific info?
10
Smooth support and a very satisfying service — navigation could be clearer
Dep. Reservationsmanager from 75-99 room Boutique in Schruns (Austria)
Verified
1 days ago
We have been very happy with Gastfreund so far. The collaboration has been smooth, and the support has been excellent. The team is always easy to reach, responds quickly, and provides helpful and competent answers. Overall, we are very satisfied with the service and feel very well supported.
Austria
Austria
Dep. Reservationsmanager
Mid-Sized Hotel
9
Flexible all-in-one app builder with great support — needs more APIs
Marketing Manager from 75-99 room Boutique in Luxembourg City (Luxembourg)
Verified
1 days ago
The flexibility to build information boxes, banners, as well as design, appeals to us very much. Additionally, it is a comprehensive all-in-one package, from the creation of the app to the marketing kit (flyers, etc.). The support is great! I get feedback within a few minutes and the onboarding with the individual steps is top. Excellent se...
Luxembourg
Luxembourg
Marketing Manager
Mid-Sized Hotel
10
Clear guest guidance with excellent support — multilingual pages need more flexibility
Assistant from 100 to 199 room Branded Hotel in Hamburg (Germany)
Verified
5 days ago
Thanks to the clear layout, guests are guided very intuitively to the hotel's information and can immediately find the information they need.
In addition, working with the Gastfreund team is very professional, and they’re quick to help. Their support is excellent, something that, unfortunately, is becoming increasingly rare these days.
Germany
Germany
Assistant
Large Hotel
10
Guests have all the information at their fingertips at all times — more customization would be good.
Owner from 25-49 room in San Candido (Italy)
Verified
5 days ago
Our guests have all the important information regarding their stay clearly laid out and readily available on their smartphones at all times.
It makes things much easier for us not to have to constantly explain everything.
Italy
Italy
Owner
Small Hotel
9
Easy to use and attractive design — more automation would be good.
Assistant to the Operations Manager from 25-49 room in Kirchdorf in Tirol (Austria)
Verified
7 days ago
Ease of use, attractive design, hotel newsletter easy to create and edit, simple process for sending news, easy communication with guests.
Austria
Austria
Assistant to the Operations Manager
Small Hotel
10
User-friendly for guests and easy to manage behind the scenes
Owner and Member of the Executive Board from 5 to 9 room Vacation Rentals & Villa in Ruhpolding (Germany)
Verified
7 days ago
User-friendliness for our guests – always kept up to date.
The backend, thanks to its clear structure and ease of use.
Germany
Germany
Owner and Member of the Executive Board
X-Small Hotel
10
Easy extranet handling and guest contact — but PMS messaging could be combined
Vice director from 25-49 room Luxury Hotel in Murren (Switzerland)
Verified
8 days ago
The easy handling in the Extranet, the fast adaption of information, the pretty App, the possibilities to get in touch with guests!
Switzerland
Switzerland
Vice director
Small Hotel
10
Clear guest communication and task overview — with a few checklist gaps
Front office from 75-99 room Extended Stay & Serviced Apartment in Glowe (Germany)
Verified
8 days ago
Direct communication with the guest via Gastfreund’s in-house "Hotelboard." The departmental structure within the Hotelboard, combined with a clear overview of pending tasks—complete with status indicators and priority badges.
The ability to adopt more sustainable practices regarding guest information—specifically through the digital guest...
Germany
Germany
Front office
Mid-Sized Hotel
10
Guest messaging that boosts revenue — with better brand and WhatsApp integration
Owner from 200 to 499 room Boutique in Vienna (Austria)
Verified
8 days ago
Guest information during, before and after their stay. Promoting services and products during the stay to increase revenue, messenger service.
Austria
Austria
Owner
Large Hotel
10
Versatile guest directory offering great added value — room-specific push notifications still missing
Managing Director from 25-49 room Vacation Rentals & Villa in Haundorf (Germany)
Verified
8 days ago
The fact that the guest app can be used for so many aspects of daily farm life is a real plus. In particular, the service forms for ordering bread rolls or breakfast, signing up for campfire bread-making, and the digital registration form make the daily routine much easier. The ability to send push notifications also offers great added valu...
Germany
Germany
Managing Director
Small Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
As a hotel software provider and integration partner, we have been working with Gastfreund for quite some time and have consistently had a very positive experience. We particularly appreciate the straightforward and professional collaboration. The interface works reliably, and whenever questions or new requirements come up, there is always a competent contact person available. We also receive positive feedback about the solution from our mutual clients.
Showing all answers to: "What does this product or service do well?"
As a hotel software provider and integration partner, we have been working with Gastfreund for quite some time and have consistently had a very positive experience. We particularly appreciate the straightforward and professional collaboration. The interface works reliably, and whenever questions or new requirements come up, there is always a competent contact person available. We also receive positive feedback about the solution from our mutual clients.
With the Guestfriend platform, guests receive all important hotel information and offers digitally and centrally in one place. The service of Guestfriend relieves the hotel staff in their daily work to a high degree and also contributes to an increase in the general satisfaction of the guests.
We are working together with Gastfreund since years and it´s always a pleasure working on interesting projects and customers all over the D-A-CH region. Especially the opportunity to show events, massages and other ressources from your hotel is great and easy to book for your clients. We also love the open api mentality from Gastfreund, which makes it easy to integrate with your tech stack.
Gastfreund offers a user-friendly digital guest solution that creates real value for hotels and their guests. We particularly appreciate the reliable integration, the broad range of guest services, and the professional, solution-oriented collaboration.
Hospitality with heart. The team behind Gastfreund is genuinely helpful and always looks for a solution that works for their customers, and that's what really sets them apart. On top of that, the app itself is very intuitive to use.
Question:
What differentiates this product or service from the competition?
Answer:
For us, the combination of a well-established product and a team that truly understands the hospitality industry is a major advantage. Gastfreund has been established in the market for many years, and its solutions have been developed in close collaboration with leading companies and well-known players in the hospitality industry. This industry expertise is reflected in a product that is very practical and tailored to the actual needs of hotels. The collaboration on a technical level is also smooth and straightforward, which is particularly important to us as an integration partner.
Showing all answers to: "What differentiates this product or service from the competition?"
For us, the combination of a well-established product and a team that truly understands the hospitality industry is a major advantage. Gastfreund has been established in the market for many years, and its solutions have been developed in close collaboration with leading companies and well-known players in the hospitality industry. This industry expertise is reflected in a product that is very practical and tailored to the actual needs of hotels. The collaboration on a technical level is also smooth and straightforward, which is particularly important to us as an integration partner.
Guestfriend offers hoteliers the possibility to integrate their own content or services, such as the digital reading experience of sharemagazines, in a simple and uncomplicated way. the platform manages to combine information and entertainment very user friendly.
In our opinion one of the most important differences are the User Journey and possiblity to interact with the guest in a modern and easy way. Also the integration in our system ist easy and for the guest the perfect fit to switch between the offers, bookings and the guest app.
Gastfreund stands out through its combination of a comprehensive digital guest journey, intuitive usability, and strong integrations with hotel systems. This makes the solution easy to use for both hoteliers and their guests.
We primarily use the integration between MARA and Gastfreund's hotel board, which offers an intuitive way to manage hotel operations and ensure guest issues get resolved quickly. It gives our team a clear, centralized view of what's happening across the property, so nothing falls through the cracks and everyone knows what needs attention.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
I would recommend any hotelier considering Gastfreund to take a closer look at the solution and see how its features for digital guest communication could fit their specific property. It is also worth considering from the beginning how Gastfreund can work together with the existing hotel software and current processes. From our experience, the collaboration and integration work very well.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
I would recommend any hotelier considering Gastfreund to take a closer look at the solution and see how its features for digital guest communication could fit their specific property. It is also worth considering from the beginning how Gastfreund can work together with the existing hotel software and current processes. From our experience, the collaboration and integration work very well.
To be able to offer your guests a comprehensive infotainment offer, use the integration of the digital reading experience. Your guests receive all important information for their stay and additionally innovative entertainment.
When you search for new IT tools in your hotel, especially guest apps and communication software, be aware of your needs and the problems, you have actually in your company. Afterwards you know exactly what you need and what are the requirements for your guest app. You will see, a presentation with a sales staff from Gastfreund will be easier, because you know exactly what you need. We´re sure Gastfreund ist the correct choice for you!
Take the time to explore the full range of features and integrate Gastfreund into your daily operations and guest journey. With the right setup and consistent use, it can simplify processes for your team while creating a more convenient and engaging digital experience for your guests.
Get to know the team personally and keep the conversation going. They're genuinely invested in your success and are always willing to adapt the product to fit your specific needs, so the more open and ongoing the dialogue, the more value you'll get out of it. Don't just implement it and walk away. Treat it as a partnership, and you'll see the difference in how smoothly things run day to day.
+ 5
recommend
Recommended by
Michael Kössner
CEO
@
CapCorn Company Software GmbH
Jan van Ahrens
CEO
@
sharemagazines GmbH
Simon Weikinger
Lead Hotel Technology & Customer Care
@
Websline GmbH
Daniel Franzelin
Partnermanagement
@
CASABLANCA hotelsoftware
Tobias Roelen-Blasberg
Co-Founder
@
MARA Solutions
Michael Kössner
CEO
@
CapCorn Company Software GmbH
Jan van Ahrens
CEO
@
sharemagazines GmbH
Simon Weikinger
Lead Hotel Technology & Customer Care
@
Websline GmbH
Daniel Franzelin
Partnermanagement
@
CASABLANCA hotelsoftware
Tobias Roelen-Blasberg
Co-Founder
@
MARA Solutions
Tobias Kannenberg
Head of PR & Business Development
@
DIRS21 by TourOnline AG
Hilary Santamaria
Marketing Manager
@
SiteMinder
Markus Becker
Marketing Manager DACH
@
eviivo
Are you a consultant or vendor that recommends Gastfreund?
Leave a recommendation
News
Gastfreund
3 weeks ago
More revenue, less time at the desk: what a Guest App changes in daily hotel operations
Gastfreund
3 weeks ago
Fewer emails, shorter queues: what a PMS-connected Guest App changed at Hotel am Fichtelsee
Gastfreund
3 weeks ago
56 hours less front-desk work per month: how HOLZLEITEN digitised check-in, billing and check-out
Gastfreund
1 month ago
Digital Guest Directory: Hosts on the rise
Gastfreund
1 month ago
Guest App: The key to modern guest communication
Gastfreund
1 month ago
Industry report: Digitalisation & AI in the hotel industry
Gastfreund
1 month ago
Guest App: Native app or web app? Why the modern hotel industry must reconsider this question.
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Support
Unverified
Gastfreund has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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