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Gastfreund
4.6 (26 REVIEWS)
HT Score
79 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Gastfreund
Ranked 4 (out of 94) in Hotel Guest Apps
The Guest Experience Platform with the Guest App trusted by more DACH hosts than any other
92% recommended by 28 hotels
Kröller, Der Wagnerhof, Rehlegg & 25 others
Bell - AI powered product analyst
I analyzed all of Gastfreund’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Gastfreund is praised as a guest app that reduces front-desk workload by answering common questions, sharing hotel news and local recommendations, and keeping information current across stays. Hotels value its easy setup, branded and multilingual presentation, and strong guest adoption, while noting gaps in translations, landscape mode, and a few workflow improvements such as cleaner messaging identity, PMS integration, and richer content options.
Kröller, Der Wagnerhof, Rehlegg & 25 others
Read their reviewsWhat Types of Hotels Gastfreund is Popular For
Size
4 | X-Small (1-9 room)
6 | Small (10-49 room)
8 | Mid-Sized (50-99 room)
6 | Large (100-499 room)
1 | X-Large (500+ room)
Country
14 | Germany
7 | Austria
3 | Switzerland
1 | Netherlands
1 | Italy
Type
8 | Resorts
5 | Boutique Hotels
5 | Limited Service & Budget Hotels
4 | RV Parks & Campgrounds
3 | Branded Hotels
3 | Airport/Conference Hotels
3 | Luxury Hotels
2 | Bed & Breakfast & Inns
2 | Extended Stay & Serviced Apartments
2 | Vacation Rentals & Villas
Region
26 | Europe
Category
26 | Hotel Guest Apps
Didn’t find what you were looking for?
What is Gastfreund?
Founded in 2013 | Headquarters in Kempten (Allgäu) (Germany) | 94 employees
Gastfreund is a comprehensive guest experience platform designed for hotels, holiday rentals, and campsites, enhancing operations through an innovative, modular system. It integrates the Guest App, Info Channel, Hotel Newspaper, and team communication into a singular interface, ensuring seamless information flow and operations management. Guests receive timely, relevant information and recommendations, improving their overall experience and encouraging upsells. This platform reduces reception queries by up to 30% and saves teams approximately 20 hours monthly. With seamless integration into existing property management systems, Gastfreund optimizes workflow without additional workload.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Gastfreund products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Gastfreund Reviews Analyzed: 14
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Gastfreund Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Gastfreund
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Gastfreund's Provided Description:
"Gastfreund is a guest experience platform for hotels, holiday rentals and campsites. It unites the Guest App, the Info Channel, the Hotel Newspaper and internal team communication on a connected, modular platform: guests get the right information at the right moment, teams run operations from a single interface, and hosts grow their revenue and free up their team. Hoteliers choose exactly the modules that fit their property. Founded in 2012 and headquartered in Kempten in the Allgäu, with further offices in Berlin and in Bruneck, Italy, Gastfreund is the market leader for digital guest engagement and team communication in the German-speaking region (DACH), with a strong presence in Italy and customers in 30 countries worldwide. At its core is the Guest App, Gastfreund's Digital Guest Directory, available exactly how each property and its guests prefer: as a native app for iOS and Android, as a no-download progressive web app (PWA) that opens instantly in the browser via QR code or link, or as the hotel's own branded app in the Apple App Store and Google Play. Around nine million guests use Gastfreund's solutions every year, and its apps hold a 4.8-star rating, the number-one guest app in the German-speaking app stores. Built into the Guest App, an AI assistant answers guest questions around the clock (from breakfast times to wellness, activities and local tips) and recommends the right add-on services at the right moment, lifting routine enquiries off the team without replacing the personal hospitality guests come for. The Info Channel and Hotel Newspaper round out the guest-facing system, putting information, services and recommendations directly into the guest's hand and onto screens throughout the property. Content is managed with simple drag-and-drop, and a central data pool keeps every module in sync: create once, publish everywhere. The result is measurable: up to 30% fewer enquiries at reception, around 20 hours a month saved in team time, print costs cut by as much as 75%, and an uplift in ancillary revenue of up to 30% through well-placed offers and upsells. Behind the scenes, the Hotelboard operations platform keeps teams connected: guest requests and messages in one place, tasks and shift handovers organised digitally, and incoming questions translated automatically into more than 30 languages. Seamless interfaces with leading property management systems (PMS) and partner tools, including Casablanca, MEWS, Apaleo, RoomRaccoon and protel, keep daily operations smooth, with no extra workload. In Switzerland, Gastfreund is the exclusive partner behind the info channel in Swisscom blue TV business, bringing the platform straight onto the in-room TV. Trusted by more than 7,000 properties and built on over a decade of experience since 2012, Gastfreund is developed in Germany, hosted on German servers and fully GDPR-compliant. Beyond hospitality, the same platform also serves the healthcare and senior-living sector, as a digital patient app for rehabilitation and specialist clinics and a resident app for care homes."
FAQs
Capabilities
Pre-Check-in & Check-out
Pre-Check-in & Check-out
Connect the guest app to your PMS to enable pre-check-in, digital check-out, invoice access and payment.
Guest Directory
Guest Directory
Provide all relevant information digitally from booking to post-departure – for a team that's freed up and guests who are happier.
Weekly Programme & Activities
Weekly Programme & Activities
Your weekly programme and activities are delivered at the right time and in the right place, directly in the guest's Guest App. Bookable in a tap the moment interest is highest, they drive more bookings and more ancillary revenue, without extra effort for your team.
Upselling
Upselling
Present your offers, experiences and activities, and make them directly bookable with a single tap.
Digital Concierge
Digital Concierge
Answers guest questions 24/7 and presents relevant offers and services at the right time.
Guest Communication
Guest Communication
Your guests can reach you easily via direct chat. An AI agent is also available to answer guest questions 24/7. Guest enquiries and messages are centralised in the Gastfreund system and can be answered directly.
Custom Branding
Custom Branding
Present your guest app in your own look and feel with custom logos, brand colors, and visual identity.
Dedicated App Store Listing
Dedicated App Store Listing
Your hotel gets its own dedicated app in the Apple App Store and Google Play Store under your hotel name and branding.
Native App & Progressive Web App
Native App & Progressive Web App
Your guests can use the app as a native mobile app or progressive web app (PWA) – maximum convenience, maximum reach.
Streamlined Communication
Streamlined Communication
All guest enquiries and messages land in one system and can be answered right there. To-dos that come out of them are assigned within the team and ticked off in the same place – guest and team communication, finally connected.
Smart Processes
Smart Processes
Enable guests to access your digital services – from green options to room service – and streamline your internal processes.
Features
Communication & Messaging
4/5 features
Content Management
4/5 features
Upselling
4/5 features
Request Management
4/5 features
Available Add-ons & Modules
Guest App
Hotel Guest Apps
Native app & progressive web app: Information and offers for your guests from booking to departure
Stationary Hardware
Digital Signage & Lobby Technology
Interactive touchpoints at highly frequented hotspots.
AI Assistant
Hotel Chatbots
Trained on your own content, the AI Assistant is built right into your Guest App and answers guest questions 24/7 in their language, from breakfast times to wellness offers and local tips. It gives accurate, on-brand answers and recommends the right add-on services at the right moment, turning questions into booked experiences. Routine inquiries are handled automatically, so your team gains time for the guests in front of them, relieved but never replaced.
Experiences & Activities
Upselling Software
Your hotel's own experiences and activities along the entire guest journey, at the right time and in the right place: in the Guest App, the Info Channel, the Hotel Newspaper, or across 150+ other channels such as social media, your website, CRM and more. Created once, visible everywhere at the touch of a button.
PMS Integration
Hotel Guest Apps
The Guest App connects directly to your property management system, for even smoother workflows and automated processes, such as check-in, invoice details, payment and check-out.
Gastfreund Reviews Summary
Ease of Use
4.6/5
Customer Support
4.4/5
ROI
3.9/5
Implementation
4.5/5
Recommended by
Achievements
This vendor's trending score is rising, Gastfreund is the #4 most trending product in the Hotel Guest Apps category (out of 94) and the #169 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreGastfreund’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Gastfreund Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Gastfreund Case Studies
More revenue, less time at the desk: what a Guest App changes in daily hotel operations
MarciagadiCostermano (Italy)
Fewer emails, shorter queues: what a PMS-connected Guest App changed at Hotel am Fichtelsee
Fichtelberg (Germany)
56 hours less front-desk work per month: how HOLZLEITEN digitised check-in, billing and check-out
Obsteig (Austria)
References
"Gastfreund is not only a real benefit for our hotel guests, but also a time-saver for our team. And at the same time an important step towards sustainability, as it removes the need for a great deal of printed material."
Stephanie Lichtmannegger
Managing Director @
Berghotel Rehlegg, BW Premier Collection
"With Gastfreund, our guests receive the right offers and experiences at exactly the right moment – at the touch of a button, across all channels, before, during and after their stay. That noticeably increases our bookings, improves the guest experience and takes real pressure off our team in day-to-day operations."
Claudia Kirchmair
Owner @
Hotel Wagnerhof
Featured Customers
Hotelier Rating
Looking for specific info?
10
Clear guest info and inspiration — but portrait-only limits usability
Vacation Rental Business from 5 to 9 room Vacation Rentals & Villa in St. Johann im Saggautal (Austria)
Verified
3 days ago
The Guestfriend app is a particularly clear and intuitive tool for our guests. Even before arrival, it offers the opportunity to explore our diverse amenities, the unique features of our hotel, and the best offers and excursions in the region. This provides our guests with valuable information, inspiration, and anticipation for their stay....
Austria
Austria
Vacation Rental Business
X-Small Hotel
10
Streamlines reception and guest messaging, but needs smarter automation
CEO from 200 to 499 room RV Parks & Campground in Nideggen (Germany)
Verified
3 days ago
Gastfreund bundles together many possible functions that allow us to streamline our reception operations. Our guests find it extremely easy to use. I particularly appreciate being able to make changes within the application itself. The Gastfreund team is friendly, reliable, and very helpful.
Germany
Germany
CEO
Large Hotel
10
Digital guest directory that cuts reception questions and paper
Hotelier from 75-99 room in Pirna (Germany)
Verified
3 days ago
*Digital guest directory: Guests can find information about their room, breakfast, restaurant, sauna, Wi-Fi, check-out, excursion tips, etc., on their smartphone. *Fewer questions at reception: Guests can answer many standard questions themselves. *Direct communication: Information and messages can be sent digitally to guests – without havi...
Germany
Germany
Hotelier
Mid-Sized Hotel
10
Flexible branded app with room for clearer guest messaging
CFO from 75-99 room Resort in Innsbruck-Igls (Austria)
Verified
3 days ago
Branded App for iOS and Android with flexibility to add external services and customizable look with muli language settings possible.
Austria
Austria
CFO
Mid-Sized Hotel
10
Easy guest operation with a nice design — mandatory message fields are a drawback
Front Office Manager from 75-99 room Resort in Innsbruck-Igls (Austria)
Verified
3 days ago
Easy operation for the guest, also easy operation for us for maintenance, and the design in the presentation is very nice.
Austria
Austria
Front Office Manager
Mid-Sized Hotel
10
We are very satisfied
Managing Director / Owner from 25-49 room Bed & Breakfast & Inn in Ardez (Switzerland)
Verified
1 months ago
An absolute must-have for modern hosts and a real added value for our guests! As a hotelier, I'm always looking for solutions that make our guests' stay as pleasant as possible while simultaneously easing the workload for our team. With the "Guestfriend" app, we've found the perfect partner for this. The most compelling advantages from a ho...
Switzerland
Switzerland
Managing Director / Owner
Small Hotel
10
Digital guest directory/guest information.
Direktion from 200 to 499 room Extended Stay & Serviced Apartment in Oberstaufen (Germany)
Verified
1 months ago
The digital guest directory – everything at a glance. Easy to use with numerous tools and interfaces to other programs. Excellent service from competent staff.
Germany
Germany
Direktion
Large Hotel
10
A strong partner for years.
Hotelier from 75-99 room Resort in Galtür (Austria)
Verified
1 months ago
What particularly impressed us was the custom-developed hotel app, perfectly tailored to our establishment. It's modern, user-friendly, and makes everyday life easier for both our guests and our team. With Gastfreund, we have a reliable partner whom we are happy to recommend.
Austria
Austria
Hotelier
Mid-Sized Hotel
9
Good and useful app for our guests including "morning-newspaper".
CEO from 25-49 room in Nesselwang (Germany)
Verified
1 months ago
Easy to handle and good in customer relationship. Our guests like it a lot and use it every day. Good advices at the right position.
Germany
Germany
CEO
Small Hotel
10
All-inclusive package
Receptionist from 500+ room in Westerheim (Germany)
Verified
1 months ago
We are completely satisfied with the app. It is clearly laid out, easy to use, and allows us to quickly and reliably inform our camping guests about news, events, and important information. The support is also excellent – we always receive prompt and competent assistance with any questions or concerns.
Germany
Germany
Receptionist
X-Large Hotel
- 1
- 2
- 3
Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
With the Guestfriend platform, guests receive all important hotel information and offers digitally and centrally in one place. The service of Guestfriend relieves the hotel staff in their daily work to a high degree and also contributes to an increase in the general satisfaction of the guests.
Showing all answers to: "What does this product or service do well?"
With the Guestfriend platform, guests receive all important hotel information and offers digitally and centrally in one place. The service of Guestfriend relieves the hotel staff in their daily work to a high degree and also contributes to an increase in the general satisfaction of the guests.
Gastfreund is the all round for guest services it has a digital guest directory that provides guests with information covering their entire stay. Personally communicating with them and helping properties market offers directly to their mobile devices
Gastfreund makes it really easy for accommodation providers to manage the guest experience and provide guests with an even better stay. Great software solutions and a great team.
As a partner you can work together very trustfully and successfully.
Question:
What differentiates this product or service from the competition?
Answer:
Guestfriend offers hoteliers the possibility to integrate their own content or services, such as the digital reading experience of sharemagazines, in a simple and uncomplicated way. the platform manages to combine information and entertainment very user friendly.
Showing all answers to: "What differentiates this product or service from the competition?"
Guestfriend offers hoteliers the possibility to integrate their own content or services, such as the digital reading experience of sharemagazines, in a simple and uncomplicated way. the platform manages to combine information and entertainment very user friendly.
They create an individual guest directory, either in the app or on the hotels app. their ability to communicate with guest at any time as well as creating efficiencies of daily hotel task management.
Gastfreund is ideal for owner-managed hotels and guesthouses and they truly allow every hotelier and host to use a solution that is tailored to their needs. They respond very individually to their customers and are always easy to reach.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
To be able to offer your guests a comprehensive infotainment offer, use the integration of the digital reading experience. Your guests receive all important information for their stay and additionally innovative entertainment.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
To be able to offer your guests a comprehensive infotainment offer, use the integration of the digital reading experience. Your guests receive all important information for their stay and additionally innovative entertainment.
Gastfreund by Hotelcore is a reliable Hotel App that integrates seamlessly to SiteMinder. We have worked with them for a year and have a fruitful relationship. Our customers enjoy using the application and we feature this app on our Hotel App store.
The solution should definitely be tried out, as guests' wishes have evolved and they place more value on getting an even more personalised stay with individual tips, offers and services. All this is offered by Gastfreund and hotels can only benefit from it.
+ 0
recommend
Recommended by
Jan van Ahrens
CEO
@
sharemagazines GmbH
Hilary Santamaria
Marketing Manager
@
SiteMinder
Markus Becker
Marketing Manager DACH
@
eviivo
Jan van Ahrens
CEO
@
sharemagazines GmbH
Hilary Santamaria
Marketing Manager
@
SiteMinder
Markus Becker
Marketing Manager DACH
@
eviivo
Are you a consultant or vendor that recommends Gastfreund?
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News
Gastfreund
2 days ago
More revenue, less time at the desk: what a Guest App changes in daily hotel operations
Gastfreund
2 days ago
Fewer emails, shorter queues: what a PMS-connected Guest App changed at Hotel am Fichtelsee
Gastfreund
2 days ago
56 hours less front-desk work per month: how HOLZLEITEN digitised check-in, billing and check-out
Gastfreund
4 weeks ago
Guest App: Native app or web app? Why the modern hotel industry must reconsider this question.
Gastfreund Integrations
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Support
Unverified
Gastfreund has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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