Global Guest-Tech Leader STAY Reaches 23M Users in 2024, Driving Growth in Key Global Regions

The company expanded into the Middle East, USA, and South Asia in 2024, while reinforcing its leadership in Europe and the Caribbean

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STAY, the leading guest experience platform in the hotel industry, has achieved a major milestone in 2024, with 23 million guests using its branded apps across hotels, solidifying its role as a frontrunner in the digital transformation of hospitality.

This remarkable growth is delivering measurable results for hotel chains that have adopted STAY, driving enhanced guest satisfaction and increasing revenue by streamlining the service reservation process.

This achievement, reflecting a 40% increase in user engagement compared to 2023, underscores STAY's expanding presence in key countries such as the UAE, Thailand, the USA, the Maldives, and Mauritius.

In the past 12 months, STAY has significantly expanded its hotel portfolio, adding major brands such as Radisson Hotel Group, Ennismore, Atlantis Resorts or S Hotels & Resorts, while continuing to serve long-standing clients like Hyatt, Viva Wyndham, Minor Hotels, and Barceló Hotels among other major brands.

In a context where the hotel industry often struggles with inefficiencies caused by scattered information and outdated, cumbersome processes, STAY is the preferred choice for industry leaders worldwide. Why does STAY stand out? Because it centralizes all service information into a streamlined, easy-to-use app for guests… and staff too.

This user-friendly platform allows guests to effortlessly access relevant information, book services, make reservations, and communicate with staff through a highly customized, branded app—all while eliminating the need for paper menus and brochures.

Driving innovation and revenue growth

STAY’s commitment to innovation continues to drive revenue for its hotel partners. A standout feature introduced in 2024, the Spa Appointment System, allows guests to book spa treatments directly through their smartphones—enhancing the guest experience while generating a new revenue stream for hotels

Real-world case studies demonstrate the tangible impact of STAY's solutions. For example, Barceló Fuerteventura, a prominent hotel in Spain, experienced a fourfold increase in revenue after integrating STAY’s digital platform. Similarly, Planet Hollywood Resort in Cancún, México, reported a 15% increase in revenue after implementing STAY’s solutions, underscoring the tangible benefits of the platform.

Similar to its spa system, STAY provides advanced solutions for ordering and payment management, restaurant reservations, and even cabana bookings, making it a comprehensive all-in-one system for guest stays that helps generate extra revenue while optimizing hotel operation.

Expansion and ongoing investment

STAY continues to grow by offering a scalable platform suitable for a range of hotel brands—from luxurious resorts to urban hotels. The company also provides 24/7 customer support, introduced in 2024, and has invested in obtaining the cybersecurity SOCII certification. Additionally, STAY launched STAY Academy, a video tutorial certification program to train industry professionals on how to maximize the platform's potential.

“In 2025, we aim to continue expanding and solidifying our growth and leadership in these regions, while our platform evolves. We now offer the highest level of customization, but we will keep working to ensure the solution adapts to every type of guest, paving the way to increased revenue for hotels, all while delivering the most personalized experience to their clients." highlights Joan Lladó, STAY’s CEO.

"Additionally, we plan to complete the customer journey with an innovative solution that we will be unveiling in the coming months, which has been requested by several of our long-term clients and will soon be implemented."

About STAY

STAY is a powerful Guest Experience Operating System trusted by over 1,300 properties worldwide, enabling hotels to create a fully customizable, branded app. The app provides guests with seamless access to services, from food and beverage orders to spa bookings and local activity recommendations, all from their smartphones.

STAY streamlines operations by integrating with existing systems and enhancing task management, communication, and guest request handling. Features like upselling and real-time feedback also help boost revenue and improve service quality.