Guest Engagement and Merchandising Capabilities Now Available in Oracle OPERA Cloud Hospitality Platform
Hoteliers can now use AI-enabled functionality directly from their property management dashboard to automate the upsell processes before and during check-in, to enable guests to customize their stay while increasing revenue
Oracle today announced that Guest Engagement and Merchandising, powered by Nor1 PRIME is now available directly within the Oracle OPERA Cloud Property Management System (PMS). With AI built natively into the platform, reservation screens will automatically generate personalized offers such as room upgrades, amenities, and services throughout the pre-arrival and check-in process. With the enhanced visibility of offers and statuses throughout hotel workflows, staff can engage guests in a natural and confident manner, and at just the right time. This helps streamline the arrivals for both staff and guests, while maximizing incremental revenue opportunities for hoteliers.
“We are always looking for ways to improve efficiency and enhance our guests’ experiences, and OPERA Cloud has exceeded our expectations on both fronts,” said Jeff Aldrich, Director of Revenue Strategy, Outrigger Kāʻanpali Beach Resort. “The new guest engagement and merchandising system is incredibly seamless, and our front office hosts love it, finding it much more intuitive. With Oracle’s automated upsell process, it has streamlined our check-in procedures, reduced wait times, and provided a smoother arrival experience for our guests.”
The comprehensive guest engagement and merchandising cloud solution enables hoteliers to:
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Create incremental revenue opportunities throughout the guest journey across all digital channels
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Enhance the guest’s arrival experience by real-time personalized amenities and services in a conversational yet efficient manner
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Improve the staff user experience and shorten training times by eliminating the need for team members to switch between applications
“Nor1 is the gold standard in upselling solutions and has helped our customers realize hundreds of millions in incremental revenue,” said Alex Alt, executive vice president and general manager, Oracle Consumer Industries. “By being the first major vendor in the industry to embed these AI enabled guest engagement and merchandising capabilities directly in the PMS, we are further helping our customers personalize the guest experience while increasing loyalty and RevPAR without leaving the check-in screen.”
