HiJiffy Raises €3.8M and Expands to Germany

The company provides cutting-edge AI-powered solutions to over 1,800 hotels in more than 50 countries

Company logo

HiJiffy, company specialised in conversational Artificial Intelligence for hotels, raised €3.8M in funding. Further goals for the business include enhancing and strengthening its presence in the UK and France and expanding into the DACH region (German, Austrian, and Swiss markets).

The successful funding round will enable HiJiffy to expand its team from 30 to more than 50 employees, as well as launch a new product that promises to revolutionise the way hotels interact with their guests.

Marking a new era for the company, HiJiffy unveiled the evolution of its brand, unchanged since its foundation in 2016.


Lead in the UK and France, expand into the DACH region

“Having the United Kingdom, France, Portugal and Spain as our main markets, we currently have over 1,800 hotels in more than 50 countries,” explains Tiago Araújo, CEO of HiJiffy.

The company currently aims to reinforce its investment in the British and French markets with the goal of becoming the main local reference for the digitisation and automation of hotels’ interactions with their guests.

“The steep growth of HiJiffy in the UK and France, where we have been actively present since 2021, working with names like Macdonald Hotels & Resorts, reinforces our confidence to continue expanding our local structures and developing specific solutions for British and French hoteliers. In the coming months, we will enhance our efforts to assure market leadership.”

In line with the strategy to establish itself as the leading provider of conversational Artificial Intelligence for hotels in Europe, HiJiffy is committed to making a strong entry into the German, Swiss and Austrian markets.

To support its growth, HiJiffy plans to hire 20 professionals by the end of the year. There are several open vacancies in the areas of Product, Sales, Marketing, Customer Support and Human Resources.

HiJiffy team


Reflecting innovation and growth in brand evolution

HiJiffy also marked this significant milestone by introducing the transformation of its brand, which has remained unchanged since its creation in 2016.

“This brand refresh was inevitable to take HiJiffy to the next level. Combining our innovative DNA with a premium brand, we will be able to differentiate ourselves even more, an essential factor to ensure that we continue to achieve annual growth above 100%,” concludes Tiago Araújo.


HiJiffy team recreating logo shape


Robust support to accelerate growth

The funding round, led by Caixa Capital, elevates the amount of investment already raised by the company to €6.2M. Caixa Capital was joined by Lince Capital, as well as Portugal Ventures, which had already invested in HiJiffy back in 2020.

In addition to the €2.5M invested by the venture capital companies, €1.3M was granted by the European Commission through the Recovery and Resilience Plan (RRP) within the scope of the “Accelerate and Transform Tourism” agenda, a project composed by 30 leading companies in the tourism sector in Portugal.

About HiJiffy

HiJiffy's solution allows hoteliers to increase their revenue from direct bookings and upselling while automating numerous repetitive tasks with low added value, reducing operating costs and mitigating staff shortages.

Pioneer in Voice Assistants and GPT-4 in Hospitality

In December 2022, HiJiffy launched the first voice assistant specialised in hospitality.

Representing a new paradigm in guest communications by being able to handle complex voice interactions, the multilingual virtual assistant uses complete sentences and provides instantaneous voice responses that mimic a human-like interaction.

More recently, in March 2023, HiJiffy launched the first hotel chatbot powered by GPT-4, which uses the power of generative Artificial Intelligence to handle guest inquiries and requests with unrivalled accuracy and automation.