Hotelchamp launches Conversion Masterclass to help hoteliers increase direct bookings

Hotelchamp announces the launch of their Conversion Masterclass and Certification to help hoteliers take control over their direct channel and boost direct bookings. Hotelchamp is well-known for Convert, one of the industry’s favourite Direct Booking Tools, and eCommerce, an easy-to-use website-building tool that gives hoteliers control over their online presence. With the help of their team’s extensive expertise in conversion optimisation, Hotelchamp is committed to helping hoteliers get closer to their guests.

“At Hotelchamp, our dedication to empowerment is at the heart of everything we do. We’re committed to not just supporting, but also educating hoteliers to ensure they can confidently navigate the complexities of the online booking landscape. We truly wanted to offer a comprehensive toolkit for any hotelier to master direct bookings. That's why we designed the Masterclass to do more than share knowledge about persuasion principles and user experience. We want to empower hoteliers to take charge of their digital narrative, enhance the guest experience and become savvy digital storytellers.” says Amber van der Neut, Hotelchamp’s Head of Customer Success and Data. 

In one hour and 8 modules, the Conversion Masterclass aims to help hoteliers learn the best tips for optimising conversion by looking at, among others, persuasion principles, user experience, mobile-friendliness, visual design and continuous analysis and optimisation. Hotelchamp is dedicated to providing hoteliers with practical, easy-to-apply insights.

“We often talk to revenue and marketing managers from hotels of all shapes and sizes, and they all want to know how to drive more revenue through their direct channel, and level the playing field with the OTAs. We think that by using the right technology, you can exercise your intimate knowledge of what your guests want and cultivate a bespoke digital experience to appease just that,” says Samuel Howes, Solution Architect at Hotelchamp.

Supported by real-life examples and best industry practices, Hotelchamp’s very own conversion experts share their knowledge in 8 digestible modules. The expert-led modules are designed to not only offer theory but also actionable strategies that can be implemented immediately to see tangible improvements in direct booking rates. Additionally, alongside the Masterclass, hoteliers have the opportunity to dive into additional resources and take a certification quiz proving their proficiency in the topic of conversion optimisation.

Through the help of the Conversion Masterclass, hoteliers now have access to a free resource that can help them take control of their own story, and be less reliant on online travel agents. Additionally, the valuable insights provided in the Masterclass can help hotels of any size better compete in the crowded online marketplace.