Hoteliers Bring In An Additional €25k Over The Summer By Upselling Their Available Space To Provide More Amenities To Guests
Mews report finds hotel performance this summer is up on last year as RevPAR rises by over 10% and hotels are earning more from other sources, including check-in upsells and additional bookable spaces.
Mews, the industry-leading hospitality cloud, has released its new report into hospitality’s performance in the summer of 2023. The report, called the Mews Data Snap, also compares this year’s data to summer 2022 to see how the industry is changing.
Occupancy rose to an average of 66% over the summer, up 2.5% year-on-year, suggesting that travel has stabilized. However, despite a similar number of reservations, ADR and RevPAR both showed a significant increase. RevPAR was over €20 higher on average, with some nights up by as much as €30 compared to the equivalent night in 2022.
As well as occupancy, ADR and RevPAR, the report examines online check-in usage, upsell habits, and revenue generated from sources other than room bookings. It found that one in five properties now sell additional bookable spaces like parking spots and meeting rooms, earning hoteliers an average of €8,075 extra per month.
“It’s easy to talk about hospitality trends based on what we feel is happening, but there’s no substitute for real data,” said Matt Welle, Mews CEO. “Not only can we see that people continue to return to travel, but the data shows that hoteliers are embracing a more creative use of spaces and reaping the rewards.”
One in six guests checked in online over the summer months and the proportion of guests upgrading during online check in has almost doubled since last year, earning hoteliers an average of €30 for each upgraded reservation, with breakfast being the biggest upsell.
To get the full picture of this summer’s performance, download the Mews Data Snap: Summer 2023.