hotelkit Unveils a New Brand Identity – A Fresh Look for a Bold Vision
From Local Innovation to Global Leadership
Salzburg, December 2024 – hotelkit, the leading provider of communication and collaboration solutions for hotel teams, has introduced its new branding. This milestone reflects the company's remarkable growth from a local startup to an international market leader with 120 employees and over 3,500 clients worldwide.
Background
In 2012, Marius Donhauser, a hotelier and now CEO of hotelkit, set a clear goal: to make internal communication in his own hotel more efficient. Together with three developers, he created a solution tailored specifically to the needs of hotel teams. The first prototype was built in Room 404 of his hotel – laying the foundation for hotelkit, now a pioneer in communication and collaboration solutions for the hospitality industry.
hotelkit’s founding team includes Marius Donhauser (Co-Founder & CEO), Christian Weihermüller (Co-Founder), Stephan Lange (Co-Founder), and Hannes Hentzschel (Co-Founder).
Since its inception, hotelkit has evolved from a local Salzburg-based startup into an internationally recognized provider. The company now employs 120 team members and serves more than 3,500 clients in over 80 countries worldwide, including prestigious hotel chains like the Radisson Hotel Group, H World Hotels, and MHP Hotels.
A Vision That Transcends Borders
To reflect its rapid growth in recent years, hotelkit has unveiled a new brand identity. This rebranding highlights the company’s success and signals its commitment to driving innovation and enhancing hotel team collaboration worldwide.
A Clear Mission: Simplifying Everyday Work
hotelkit’s mission remains steadfast: to provide a central platform that simplifies the daily operations of hotel teams. Over the years, the company and its team have evolved, as have the values and aspirations that define hotelkit. It was time for the brand to embody this growth and point to the future ahead.
The new brand identity encapsulates this transformation. It fuses the essence of the original vision with the experiences and progress of recent years. Today, the updated branding stands for the professionalism, efficiency, and innovation that define hotelkit.
“As our company has grown, it became evident that our brand needed to evolve too. We aimed to create an identity that reflects clarity and innovation. This rebranding now illustrates where we stand – and where we are heading.” – Marius Donhauser, Co-Founder & CEO, hotelkit
A Logo with a Story
The design of the new logo focuses on representing hotelkit's essence in an approachable and straightforward manner. It symbolizes the company’s core competencies: simplifying communication, optimizing collaboration, and enhancing daily tasks. With its clear, impactful design, the logo reflects hotelkit’s mission to streamline hotel team workflows, improve communication, and boost productivity.
“A brand is more than just a logo – it represents who we are. In the branding process, we concentrated on crafting an identity that reflects our core values. At the heart of this brand is our mission to simplify everyday work.” - Lisa Mitterbuchner, Brand Designer, hotelkit
Looking Ahead
What’s next? The new branding marks the beginning of a new chapter for hotelkit. As the hotel industry continues to evolve rapidly, presenting new challenges and opportunities, this rebranding positions hotelkit not only to meet these challenges but also to drive the industry forward with innovative solutions – as dynamic and adaptable as the teams it supports.
